Sport-FM

What Sport-FM does

Sport-FM (branded as bwinΣΠΟΡ FM 94.6 under a naming-rights arrangement) is a Greek-language sports radio station headquartered in Athens, broadcasting on 94.6 FM and positioned by the company as the leading sports radio destination in Greece, particularly among 18-54 male listeners. Founded in 2006 and operated as part of the Skai Media Group conglomerate, the station produces coverage of football, basketball, motorsports, tennis, athletics, volleyball, handball, and water polo. Programming is anchored by partnerships with the Stoiximan Super League and other rights holders such as Novasports/COSMOTE, and the station aggregates Greek sports newspaper front pages and TV broadcast schedules for its audience.

The station operates a multi-platform distribution model rather than a single FM broadcast. Beyond the live FM signal, Sport-FM publishes content through a website, native mobile applications on iOS and Android, and podcasts distributed via Spotify, Apple Podcasts, Mixcloud, and YouTube, extending reach beyond the Athens FM footprint and beyond live broadcast windows. Technical infrastructure includes a redesigned website built with digital services partner Gloman S.A., mobile app distribution through the Apple App Store and Google Play, and standardized podcast RSS feeds across major consumer audio platforms. The underlying technology is conventional broadcast and web publishing rather than a proprietary platform.

Sport-FM operates a B2C audience model monetized through advertising and sponsorship rather than subscription or pay-per-content. Top-line revenue depends on a small number of high-value sponsor relationships, most notably bwin (naming rights) and Stoiximan (Super League content rights), supplemented by traditional spot advertising against the station's audience reach. The asset is privately held within Skai Media Group, employs 11-50 people, and does not publicly disclose financial results. No AI/ML capabilities, research publications, or proprietary data products were identified in the available material.

Name

Sport-FM

Legal name

bwinΣΠΟΡ FM 94.6

Website

https://sport-fm.gr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Sport-FM is a Greek-language sports radio station headquartered in Athens, broadcasting on 94.6 FM to Greek sports fans under the bwinΣΠΟΡ brand. It produces multi-sport coverage distributed across FM, web, mobile apps, and major podcast platforms, monetized primarily through advertising and sponsorships.

Ownership category

akta.pro rank

Product category

Sports Media Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Sports Radio Networks & Talk Stations (MPABAJAB)

akta.pro secondary industries

Sports Audio Rights & Live Game Audio Networks (MPABAJAK), Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

Keywords

• Sports radio broadcasting
• Sports news portal
• Live match coverage
• Sports podcast network
• League standings statistics

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Sport-FM generates revenue through advertising placements on its radio broadcasts and website, including display banners and sponsored content segments.
2. Sponsorship: The station operates under a naming rights sponsorship deal with bwin (bwinΣΠΟΡ FM 94.6), generating sponsorship revenue in exchange for brand visibility and integration across all programming.
3. Sports League Partnerships: Partnerships with sports betting companies like Stoiximan for league naming rights (Stoiximan Super League), generating revenue through sponsorship arrangements with Greek football's top division.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sport-FM (bwinΣΠΟΡ FM 94.6) is a Greek sports media broadcaster that operates a live FM sports radio station on the 94.6 frequency out of Athens, complemented by the sport-fm.gr sports news website, on-demand podcasts, a live match center, league standings & statistics, TV broadcast schedules, newspaper front-pages aggregation, and native iOS/Android mobile apps. The content covers football (Stoiximan Super League, Premier League, La Liga, Bundesliga, Serie A, Champions League, Europa League, Mundial), basketball (EuroLeague, NBA, Greek basketball), motorsports (F1, WRC, MotoGP), and other sports for Greek-speaking listeners and readers.

Product overview

Sport-FM is a Greek sports media group operating a unified platform-plus-channels architecture centered on the bwinΣΠΟΡ FM 94.6 live radio station (core product), complemented by the sport-fm.gr sports news website, an On Demand podcast archive, a Live Events match coverage service, a Standings & Statistics module, a TV Broadcast Schedule aggregator, and Newspaper Front Pages service. The radio station serves as the primary real-time audio content engine, while the website delivers written sports journalism across football (Super League, Premier League, La Liga, Bundesliga, Serie A, Champions League, Europa League, Mundial), basketball (EuroLeague, BCL, NBA), motorsports (F1, WRC, MotoGP), tennis, athletics, volleyball, handball, and water polo. Content is distributed across its own platforms as well as third-party podcast networks (Spotify, Apple Podcasts, YouTube, Mixcloud, Breaker, Pocket Casts, Overcast, RadioPublic) and social media channels (Facebook, Twitter/X, Instagram, TikTok). The company also offers iOS and Android mobile applications extending access to live radio and on-demand content.

Differentiator

Problem solved

Functional benefit

Products and services

• bwinΣΠΟΡ FM 94.6 (Radio Broadcasting) Live sports radio station broadcasting on 94.6 FM in Athens, featuring real-time commentary, match analysis, interviews, and sports news coverage across football, basketball, and other sports for Greek sports fans.
• Sports News Website (sport-fm.gr) Comprehensive sports news portal delivering articles, match reports, transfer news, interviews, and editorial commentary across football, basketball, motorsports, tennis, athletics, and general sports for Greek-speaking sports fans.
• On Demand / Podcasts Archive of recorded Sport-FM radio shows and podcasts available for on-demand listening, distributed across Spotify, Apple Podcasts, Mixcloud, YouTube, and other podcast platforms.
• Live Events Coverage (Match Center) Live match coverage and event tracking with real-time score updates and match center functionality for major sporting events including Mundial, Stoiximan Super League, EuroLeague, Champions League, and other international competitions.
• Standings & Statistics (Βαθμολογίες / Bathmologies) League standings, tables, and detailed match statistics for football competitions including Stoiximan Super League, Premier League, Bundesliga, La Liga, Serie A, and other international leagues.
• TV Broadcast Schedule (Τηλεοπτικές Μεταδόσεις) Daily television broadcast schedule for sports programming across Greek and international channels including ERT, COSMOTE Sport, NOVA, and ANT1.
• Newspaper Front Pages (Πρωτοσέλιδα Εφημερίδων) Aggregator service displaying front pages of major Greek and international sports and political newspapers including Φως των Σπορ, LiveSport, SportDay, Marca, L'Equipe, and Gazzetta dello Sport.
• Mobile Applications (iOS / Android) Native mobile applications for iOS and Android enabling live radio streaming, on-demand listening, news reading, and push notifications for sports updates, available via Apple App Store and Google Play.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• bwinflagshipGTM or Marketing PartnerPrimary naming rights sponsor of Sport-FM radio station. The partnership branding 'bwinΣΠΟΡ FM 94.6' appears across all station identity, programming, and digital platforms. Bwin is a major online sports betting company operating in regulated markets.
• StoiximancoreGTM or Marketing PartnerOfficial naming rights sponsor for the Greek top football division 'Stoiximan Super League'. Sport-FM provides extensive coverage of the league including standings, statistics, match updates, and editorial content.
• Novasports/COSMOTEminorChannel Partner/ Reseller/ DistributorSports broadcasting partner providing television broadcast schedules and match center integration on Sport-FM platform. COSMOTE TV and Novasports channels are featured in TV schedule listings.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• COSMOTE TV Sport: Sports channels within the COSMOTE TV pay-TV platform, the other dominant Greek sports rights broadcaster. Comparable as a Greek sports content distributor competing for the same advertiser and audience wallet share as Sport-FM.
• Cadena SER (Carrusel Deportivo): Spain's leading sports radio programming via flagship football show Carrusel Deportivo. Comparable as a long-established European sports radio brand monetized via sports betting sponsorships (e.g., BET365) and multi-platform distribution.
• Radio Marca: Spanish sports radio station owned by Unidad Editorial / MARCA. Comparable as a sports-only radio brand tightly integrated with a print/digital sports news operation, monetized via advertising and sponsorships.
• Sport24: Leading Greek digital sports news outlet. Comparable as a domestic sports media brand competing for the same Greek sports fan audience, though delivery is text/video rather than audio.
• Novasports: Greek pay-TV sports broadcaster owned by Nova (Forthnet). Comparable as a domestic Greek sports media property monetizing premium sports rights, although delivery is video-based rather than audio.
• RMC Sport (RMC): French sports radio station owned by BFMTV/RMC. Closely comparable to Sport-FM as a sports-focused radio brand in a European market, monetizing betting partnerships and digital extensions.
• talkSPORT: UK-based commercial sports radio station and one of the most successful sports radio brands globally. Comparable as a sports-only radio operation monetized through sponsorships, betting partnerships, and multi-platform distribution.

Broad incumbents

• ESPN Radio: US-based national sports radio network. Comparable as a sports-focused audio media brand monetized through sports betting operators and broad distribution, though at vastly larger scale and via affiliate networks.
• BBC Radio 5 Live: UK public-service sports and news radio. Comparable as a sports radio broadcaster with multi-platform digital extensions, but operates at vastly greater scale and with a public-service funding model.

Regional players

• Sportime: Greek digital sports media outlet. Comparable as a domestic Greek sports content competitor, though operating primarily in digital/print rather than broadcast radio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/novasport_fm
• YouTubeyoutube.com/user/NovaSPORFM946
• Facebookfacebook.com/novasporfm946
• Instagraminstagram.com/sportfm946
• TikToktiktok.com/@sporfm946
• LinkedInlinkedin.com/company/sporfm946

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport-FM