What Novasports does

Novasports is the Greek-language digital sports media platform operated by Nova Telecommunications & Media Single-Member Anonymous Company (Nova M.A.E.), a subsidiary of United Group, a major Southeast European telecom and media conglomerate. The platform operates from Athens/Pallíni, Greece, and serves Greek sports fans with comprehensive coverage of both domestic and international competitions. Its core product, novasports.gr, combines a news portal, a live streaming service, an interactive Match Center for real-time scores and statistics, and a Web TV offering on-demand video content including highlights, press conferences, and original programming. The portfolio is supplemented by a Euroleague Fantasy basketball game and original branded shows such as Monday Football Club, Playmakers (basketball), and Η ώρα των Πρωταθλητών (The Hour of the Champions), with distribution extended via native iOS and Android applications and smart TV integrations.

The underlying technology stack is a conventional digital sports media platform: a web property plus native mobile apps, video streaming infrastructure, and standard CMS-driven editorial publishing. There is no publicly exposed API, no SDK, no documented ML or AI capabilities, and no third-party integrations disclosed in the available data. The Match Center delivers live scores and statistics but is not described as predictive or ML-driven. Multi-channel social presence (Facebook, Instagram, YouTube, TikTok, X, Google News) and an email/newsletter funnel round out the audience development infrastructure.

Novasports generates revenue primarily through subscription-based access bundled within the Nova pay-TV ecosystem, which is described as the largest pay-TV platform in Greece. Premium sports rights — including the Stoiximan Super League, Stoiximan Basket League, Greek Cup, Premier League, La Liga, Bundesliga, Serie A, Ligue 1, UEFA Champions League/Europa League/Conference League, Euroleague, NBA, and additional international properties — anchor the value proposition. A secondary monetization layer has emerged through betting-operator sponsorships (Fonbet, Novibet, BWIN, Admiral) on Highlights and original shows, plus promotional partnerships with non-endemic brands (Pizza Fan, OMODA, Daytona). Pricing is not publicly disclosed and the offering is positioned primarily for the Greek consumer market, with no international expansion signaled.

Name

Novasports

Legal name

NOVA TELECOMMUNICATIONS & MEDIA ΜΟΝΟΠΡΟΣΩΠΗ ΑΝΩΝΥΜΗ ΕΤΑΙΡΕΙΑ

Website

https://novasports.gr

Company type

Private

Operating status

Operating

Short description

Novasports is the Greek-language digital sports media platform of Nova M.A.E. (United Group), serving Greek sports fans with live streaming, news, a Match Center, original TV shows, and an Euroleague Fantasy game across web and mobile.

Ownership category

akta.pro rank

Product category

Sports Media Streaming

NAICS

Television Broadcasting Stations (51612), Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)

akta.pro secondary industries

Sports Streaming Platforms (MPACAAAE), National & Regional Sports TV Networks (Linear) (MPABAJAA), National Sports Broadcast Networks (MPABAAAC)

Keywords

• Sports broadcasting rights
• Live sports streaming
• Pay-tv sports channels
• Sports media platform
• Video content streaming

Headquarters

HQ city

Pallíni

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription/Pay-TV: Novasports generates revenue primarily through subscription-based access to its sports content platform, offering live streaming of football and basketball leagues, along with video-on-demand content, highlights, and news coverage.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Novasports operates a Greek digital sports media platform delivered through the novasports.gr website, iOS and Android mobile apps, and smart TV apps. It provides live streaming, video-on-demand content, highlights, sports news, real-time Match Center data, and a Euroleague Fantasy game covering major international and Greek football and basketball leagues.

Product overview

Novasports is a comprehensive Greek sports media platform operated by Nova Telecommunications & Media M.A.E. (part of the United Group). The offering consists of the core novasports.gr website platform providing news, live streaming, and match center functionality, supplemented by Web TV video content, TV shows (Monday Football Club, Playmakers, Η ώρα των Πρωταθλητών), and the Euroleague Fantasy game. The platform covers major international and Greek sports leagues including FIFA World Cup, Premier League, La Liga, Bundesliga, Serie A, Euroleague, NBA, and Stoiximan Super League.

Differentiator

Problem solved

Functional benefit

Products and services

• Novasports.gr Platform The primary sports media platform providing news coverage, live streaming, Match Center functionality, video content, and TV programming for football, basketball, tennis, motorsports, and more. Serves Greek-speaking sports fans seeking comprehensive coverage of international and domestic leagues.
• Web TV Video-on-demand service from Novasports featuring match highlights, press conferences, interviews, and original sports programming accessible via the novasports.gr platform.
• Match Center Live match tracking and scores platform for real-time sports event monitoring across football, basketball, and other leagues covered by Novasports. Provides up-to-the-minute scores, fixtures, and statistics.
• Euroleague Fantasy Fantasy basketball game allowing users to create virtual teams from Euroleague players. Targeted at Euroleague basketball fans in Greece seeking interactive engagement beyond live match viewing.
• Monday Football Club Weekly TV show covering football news, analysis, and match reviews broadcast as part of the Novasports programming lineup.
• Playmakers Basketball-focused TV show featuring news, interviews, and analysis of Euroleague and Greek basketball, broadcast as part of the Novasports programming lineup.
• Hour of the Champions (Η ώρα των Πρωταθλητών) Greek sports TV show covering championship events and athletic achievements, broadcast as part of the Novasports programming lineup.
• Novasports Mobile App Mobile application for iOS and Android providing access to sports news, live scores, Match Center, and video content from the Novasports platform on smartphones and tablets.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• StoiximancoreGTM or Marketing PartnerStoiximan serves as the title sponsor for major Greek sports leagues broadcast on Novasports, including the Stoiximan Super League (football) and Stoiximan Basket League. This naming rights partnership provides prominent brand visibility across all league coverage.
• Pizza FanminorGTM or Marketing PartnerPizza Fan collaborated with Novasports on promotional contests and giveaways, offering gift cards and prizes to sports fans engaged with basketball content.
• OMODAminorGTM or Marketing PartnerOMODA partnered with Novasports for a major promotional contest offering a hybrid SUV worth 24,900€ as a prize to engage sports fans.
• DaytonaminorGTM or Marketing PartnerDaytona collaborated with Novasports on the Playmakers show contest, offering a PHOS 125 scooter as a prize for Euroleague prediction contests.
• FonbetminorGTM or Marketing PartnerFonbet is featured as an advertising partner on the Novasports Highlights section, promoting their betting services to sports viewers.
• NovibetminorGTM or Marketing PartnerNovibet sponsors the Playmakers TV show on Novasports, providing prizes for contests including trips to NBA games in Milwaukee.
• AdmiralminorGTM or Marketing PartnerAdmiral partnered with the Monday FC show on Novasports, sponsoring a contest for tickets to a France-Greece football match in Paris.
• BWINminorGTM or Marketing PartnerBWIN partnered with Novasports for EuroLeague prize contests, offering collectible items for basketball fans.
• United GroupcoreOthersNovasports is a member of the United Group of companies, a major telecommunications provider in Southeast Europe. The platform operates as part of the Nova M.A.E. subsidiary under the United Group umbrella.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Sport TV (Portugal): Portugal's leading pay-TV sports channel bundle operated by NOS/Media Capital group, offering Portuguese league and European football/basketball rights. Highly comparable as a regional pay-TV sports platform serving a single-language European market.
• Cytavision (CYTA): Cyprus Telecommunications Authority's pay-TV platform carrying European sports rights for the Cypriot market. Comparable to Novasports as a regional telco-affiliated pay-TV sports distributor serving a Greek-speaking adjacent territory.
• Türk Telekom TV+ / Tivibu: Turkish telecom's IPTV/satellite pay-TV sports platform with premier European football rights. Comparable to Novasports as a single-country sports-tier pay-TV inside a larger telecom group ecosystem.

Broad incumbents

• DAZN: Global sports OTT subscription platform operating across Europe with growing Greek-market presence. Comparable to Novasports as a digital-first sports streaming service competing for league rights and viewer attention in the Greek subscriber base.
• beIN Sports: Pan-regional pay-TV sports network with extensive rights across Middle East, North Africa, Turkey, and parts of Europe. Comparable to Novasports as a multi-league sports broadcaster/distributor operating premium rights-led channels in defined markets.
• Antenna TV (Antenna Group): Major Greek commercial broadcaster with sports programming (including historical Greek football rights) and a leading share of free-to-air audiences. Comparable to Novasports as a Greek sports-content competitor with broader entertainment scale.
• ESPN+: Disney-owned direct-to-consumer sports streaming service covering top US and international leagues including NBA and European football. Comparable to Novasports as a subscription-led, multi-league digital sports platform with rights-driven content.

Direct peers

• ERT (Hellenic Broadcasting Corporation): Greece's public broadcaster holding rights to major Greek football and national team events through ERT Sports. Competes with Novasports for premium sports viewership and rights in the Greek market, especially around domestic league coverage.
• Cosmote TV: OTE/Cosmote Group's pay-TV platform and primary direct competitor to Nova in Greece. Offers competing sports channels covering Greek and European football and basketball leagues, directly threatening Novasports' Greek pay-TV sports bundle leadership.

Others

• Stoiximan: Greece's leading online sports betting operator and current title sponsor of Novasports' Super League and Basket League coverage. Relevant adjacency as the dominant betting sponsor on Novasports, comparable audience of Greek sports enthusiasts and potential partner/competitor in sports data and engagement.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/novasportsgr
• YouTubeyoutube.com/channel/UCEIbXco8hU9oDHXGo1kwIlA
• Facebookfacebook.com/novasports.gr
• Instagraminstagram.com/novasportsgr
• TikToktiktok.com/@novasportsgr
• LinkedInlinkedin.com/company/novasports

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novasports