Kreyenhop & Kluge

What Kreyenhop & Kluge does

Kreyenhop & Kluge GmbH & Co. KG (K&K) is a privately held German import and distribution company founded in 1993 and headquartered in Oyten, Germany. Its core business is sourcing authentic Asian specialty food and beverage products from manufacturers across 21 countries — covering Thai, Chinese, Japanese, Indian, Vietnamese, Korean, Oriental, and Indonesian cuisines — and distributing them to European retailers, foodservice operators, and food processors. K&K represents a portfolio of 42 leading Asian food brands, including Lee Kum Kee, Indomie, Nong Shim, Singha, Flying Goose, Foco, Aroy-D, Choya, and Rajah, totaling approximately 4,000 SKUs, and additionally operates a Non-Food product segment.

The business model is wholesale distribution plus value-added services: K&K manages the full import chain — international procurement, customs, quality assurance, warehousing, and logistics — through its wholly owned K&K International subsidiary, which operates sourcing hubs in Asia and regional offices in Europe. The company runs both B2B (specialty food retail, supermarket chains, discounters, cash & carry, food processing industry as raw-material supplier, and export partners) and B2C channels, supported by separate B2C and B2B websites available in German, English, and Spanish, plus content-marketing assets such as recipe collections, a product encyclopedia (K&K Lexikon), and per-country cuisine microsites.

Technically, K&K operates a standard TYPO3 CMS website without disclosed proprietary technology, APIs, or AI capabilities. The company employs more than 300 people and is structured as a German GmbH & Co. KG limited partnership; it is privately held with no disclosed external investors, no public financial reporting, and no disclosed revenue figures.

Name

Kreyenhop & Kluge

Legal name

Kreyenhop & Kluge GmbH & Co. KG

Website

https://kreyenhop.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Kreyenhop & Kluge is a German B2B importer and distributor of authentic Asian specialty food and beverage products, representing 42 leading Asian brands across roughly 4,000 SKUs sourced from 21 countries and distributing them to European specialty retailers, supermarkets, discounters, cash & carry operators, and food processors.

Ownership category

akta.pro rank

Product category

Specialty Food Distribution

NAICS

Grocery and Related Product Merchant Wholesalers (4244), Other Grocery and Related Products Merchant Wholesalers (42449)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Ethnic & International Foods Wholesale Distribution (CRAOAAAJ)

akta.pro secondary industries

Ethnic Groceries & Shelf-Stable Foods Wholesale (AFAIAIAA), Specialty & Gourmet Foods Distribution (CRAOABAF)

Keywords

• Asian food distribution
• Specialty food import
• Wholesale food distribution
• Ethnic grocery brands
• Food import logistics

Headquarters

HQ city

Oyten

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Distribution and Import: Revenue generated through importing and distributing Asian specialty food products to European retailers and wholesalers. The company acts as an intermediary between Asian manufacturers and European retail chains.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Kreyenhop & Kluge imports and wholesale-distributes Asian specialty food and beverage products to European retailers, supermarkets, discounters, cash-and-carry operators, and food processors. The portfolio covers approximately 4,000 products across 42 brands sourced from 21 countries spanning Thai, Chinese, Japanese, Indian, Vietnamese, Korean, Middle Eastern, and Indonesian cuisines. The company delivers three contracted services — international import handling, quality assurance, and warehousing and logistics — alongside its branded product portfolio through B2B wholesale and B2C channels.

Product overview

Kreyenhop & Kluge is a B2B and B2C food import and distribution company specializing in Asian specialty foods and beverages. The company operates a portfolio of 42 branded products including sub-brands such as A-One, Aroy-D, BIOASIA, Cholimex, Choya, Cock, Diamond, Exotic Food, Flying Goose, Foco, Indomie, Lee Kum Kee, Mama, Nong Shim, Rajah, Singha, Thai Pride, and Truly Indian. The product range spans approximately 4,000 products sourced from 21 countries, covering national cuisines of Thailand, China, Japan, India, Vietnam, Korea, the Orient, and Indonesia. The company provides import, quality assurance, and warehouse logistics services alongside its branded product portfolio. Products are distributed to fine food retailers, grocery chains, supermarkets, cash & carry outlets, discounters, and food service operators.

Differentiator

Problem solved

Functional benefit

Brands

• A-One: Food brand
• Aroy-D
• BIOASIA
• Cholimex
• Choya
• Cock
• Diamond
• Exotic Food
• Flying Goose
• Foco
• Indomie
• Lee Kum Kee
• Mama
• Nong Shim
• Rajah
• Singha
• Thai Pride
• Truly Indian

Products and services

• Import Services End-to-end import handling for Asian specialty food products, covering international procurement from Asian manufacturers and customs/regulatory clearance into European markets. Provided as a contracted service to enable European retailers and food businesses to source authentic Asian products without managing their own cross-border procurement.
• Quality Assurance Quality control and assurance services ensuring that imported Asian food products meet product standards, safety, and regulatory compliance requirements before distribution to European retail and food-industry customers.
• Warehouse and Logistics Storage, warehousing, and distribution logistics services supporting the European distribution network for the company's Asian specialty food portfolio, including handling of inbound containers from Asia and outbound fulfillment to retail and wholesale customers.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core.

• A-OnecoreOthersAsian food brand in Kreyenhop & Kluge's portfolio. The company serves as distributor/partner for this brand in European markets.
• Aroy-DcoreOthersAsian food brand represented by Kreyenhop & Kluge. Brand specializing in coconut-related products.
• BIOASIAcoreOthersOrganic/bio Asian food brand in the company's portfolio.
• CholimexcoreOthersVietnamese food brand distributed by the company.
• ChoyacoreOthersJapanese food brand (plum wine/umeboshi products) in distribution portfolio.
• CockcoreOthersThai beverage/food brand represented by Kreyenhop & Kluge.
• DiamondcoreOthersAsian food brand in the company's distribution network.
• Exotic FoodcoreOthersBrand name in Kreyenhop & Kluge's Asian food portfolio.
• Flying GoosecoreOthersThai food brand (sauces, condiments) distributed by the company.
• FococoreOthersCoconut water/beverage brand in distribution portfolio.
• IndomiecoreOthersIndonesian instant noodle brand - one of the major brands in the portfolio.
• Lee Kum KeecoreOthersPremium Chinese sauce and condiment brand - flagship brand in the portfolio.
• MamacoreOthersThai instant noodle and food brand.
• Nong ShimcoreOthersKorean premium instant noodle and snack brand.
• RajahcoreOthersIndian spice and curry brand in the portfolio.
• SinghacoreOthersThai beverage (beer) and food brand - well-known Thai brand.
• Thai PridecoreOthersThai food products brand.
• Truly IndiancoreOthersIndian food brand specializing in authentic Indian products.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wing Yip: UK-based Chinese/Asian food distributor with both wholesale and retail operations; comparable multi-channel GTM serving European consumers and trade customers with imported Asian specialty products.
• Sun Wah Foods: UK-based Asian food importer and distributor supplying retailers and wholesalers across Europe; comparable product range, customer base, and import-led wholesale model to K&K.
• Lee Kum Kee: Hong Kong-based global sauces and condiments company that also operates its own European distribution; directly comparable as an Asian food brand reaching European retail, sometimes both a brand partner and a competitor to K&K's wholesale model.
• JFC International: US-headquartered (with European operations) Asian food importer and distributor serving retail and foodservice; directly comparable wholesale business model focused on Asian specialty SKUs reaching Western markets.

Broad incumbents

• Thai Union Group: Thai seafood and Asian food producer with global branded distribution; broader incumbent with overlapping Asian food sourcing for European retail and foodservice customers.
• Kikkoman: Japanese soy sauce and food manufacturer with established European production and distribution operations; broad incumbent in Asian food reaching European retail and foodservice, overlapping K&K's category and channel footprint.
• Mizkan: Japanese sauces, vinegars, and Asian food producer with European distribution; broad incumbent in Asian specialty reaching European retail, overlapping K&K's product categories and channels.
• Indofood: Indonesian conglomerate and parent of Indomie (one of K&K's flagship brand partners); broad incumbent in noodles and Asian food with its own European distribution, comparable category and reach.

Regional players

• Pagoda Group: China-based Asian food retailer and distributor; comparable Asian specialty assortment and distribution model, primarily operating in Asia with thematic overlap to K&K's product portfolio and sourcing strategy.
• H Mart: US-based Asian supermarket and wholesale distributor; comparable focus on Asian grocery assortment with both retail and wholesale operations, primarily serving North America rather than Europe.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kreyenhopkluge

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kreyenhop & Kluge