What Forma does

Forma S.r.l. is a privately held Italian software house and web agency headquartered in Vicenza, Italy, founded in 1996 by programmers led by CEO Gaetano Bertolo. The company specializes in custom-built web software, corporate websites, web applications, e-commerce platforms, and digital historical archives, explicitly avoiding pre-packaged platforms or frameworks unless requested by clients. Its technology stack is built on open standards: PostgreSQL databases, XHTML/HTML5, proprietary CMS, and a curated set of third-party integrations including Zimbra for email, self-hosted Matomo for GDPR-compliant analytics, MyID for SPID/CIE authentication, and OpenStreetMap for mapping. Specialized offerings include Sanipa (public healthcare digitalization) and Comunepa (municipal digitalization) for the Italian Public Administration segment, CommHUB for multi-channel customer communication, and IoT/assistive domotics products (Smart Building, SMARTMAX) developed through regional research grants.

Forma serves three primary customer segments: private companies (manufacturing, retail, professional services), Public Administration entities (municipalities, local government, public healthcare), and cultural institutions. The company generates revenue predominantly through project-based custom software development, supplemented by recurring subscription revenue from tiered email hosting (Standard, Professional, Gold, Forma+, Custom), Matomo/PostgreSQL hosting services, domain registration, and IT/cybersecurity awareness training delivered with Euroinformatica within the Extenda consortium. Long-term client relationships are a defining feature, with anchor clients including Xylem (since late 1990s as Lowara), Comune di Vicenza (since 1997), Agis Triveneta (15+ years), and L&L Luce&Light (10 years, three site iterations).

Forma operates as part of the ICT4SSL business network for complementary capabilities and is an associate member of Confimi Industria Digitale. The company emphasizes Italian regulatory expertise as a differentiator, particularly in accessibility (Legge Stanca/AGID compliance, WCAG 2.1) and GDPR, positioning itself for the 2025 expansion of accessibility mandates to private companies. With 1-10 employees, 400+ cumulative clients, 600+ delivered websites, and no reported security breaches across 28+ years, Forma operates as a stable, specialized boutique software house rather than a venture-backed growth business.

Name

Forma

Legal name

Forma S.r.l.

Website

https://webforma.it

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Forma S.r.l. is a Vicenza, Italy-based custom web software house founded in 1996, building bespoke websites, web applications, e-commerce platforms, and accessibility-compliant portals for private companies, Italian Public Administration, and cultural institutions using open-source technologies.

Ownership category

akta.pro rank

Product category

Custom Web Software Development

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ)

akta.pro secondary industry

Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Custom web development
• Corporate web portals
• Public sector software
• Web accessibility services
• GDPR compliance software

Headquarters

HQ city

Vicenza

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Software Development: Bespoke software development services including corporate web portals, personalized e-commerce, public administration portals, web applications, and digital archives. Revenue generated through project-based engagements with no use of pre-packaged platforms.
2. Email Hosting Services: Tiered email hosting plans (STANDARD, PROFESSIONAL, GOLD, FORMA+, CUSTOM) with varying storage capacities (1GB to 25GB), anti-virus, anti-spam, and webmail features. Recurring subscription revenue from monthly/annual plans.
3. IT Training Courses: Cybersecurity awareness training courses offered in collaboration with Euro Informatica S.p.A., available in 2 or 4-hour online formats with e-learning platform access and certification.
4. E-commerce Development: Custom e-commerce platform development with integrated payment systems, management interfaces, ERP integration, and SEO optimization.
5. Web Marketing and SEO Services: Digital marketing services including SEO optimization, pay-per-click advertising (SEA), social media campaigns, and Google MyBusiness profile management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Forma S.r.l. is a small Italian software house founded in 1996 that delivers custom web software development services for private companies and public administration bodies. Its core work is the bespoke design and implementation of corporate portals, public administration portals, custom e-commerce platforms, web applications, and digital archive solutions, with strong emphasis on accessibility standards, GDPR compliance, and OWASP-aligned security. Every project is custom-built from scratch rather than assembled from pre-packaged platforms.

Product overview

Forma Srl is a software house and web agency based in Vicenza, Italy, established in 1996, specializing in custom web software development. The company operates a single-product-focused model centered on software su misura (custom software), offering a comprehensive portfolio that spans corporate websites and portals, personalized e-commerce platforms, web applications, and digital historical archives. Specialized solutions for public administration include Sanipa (healthcare digitalization portal) and Comunepa (municipal digitalization portal), along with CommHUB for multi-channel customer communication. The company has also developed IoT products including a Smart Building home automation system and SMARTMAX assistive domotics for fragile populations. Complementary services include web accessibility, SEO/web marketing, PostgreSQL database services, Matomo analytics (offered as a GDPR-compliant alternative to Google Analytics), email hosting via Zimbra, domain registration, and IT security awareness training. The company does not use pre-packaged platforms or frameworks, building all solutions custom unless specifically requested by the client.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Web Software Development End-to-end custom design, development, and deployment of bespoke web software for private companies and public administration entities. Every project is built from scratch rather than assembled from pre-packaged platforms.
• Corporate Web Portal Development Design and implementation of bespoke corporate portals (intranets, extranets, partner portals) tailored to specific business processes for private companies.
• Public Administration Portal Development Custom-built web portals for Italian public administration entities, including citizen-facing services and internal administration systems, with GDPR, accessibility, and security compliance built in.
• Custom E-commerce Platform Development Bespoke e-commerce platforms designed and built from scratch for private companies, tailored to specific product catalogs, business rules, and integration needs.
• Web Application Development

Quantifiable outcome

• 600+ websites developed over 28+ years with zero security breaches
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• ICT4SSLcoreStrategic or Co-development PartnerForma is part of ICT4SSL, an important business enterprise network. This partnership provides access to complementary professionals for graphics, communication, marketing, video, and audio services, enabling Forma to offer comprehensive 360-degree digital services to clients.
• Euroinformatica SpacoreStrategic or Co-development PartnerBusiness partner collaborating on multiple projects within the Extenda consortium. Jointly delivers IT training courses including cybersecurity awareness programs certified for ISO 9000, 27001, and GDPR compliance.
• Luce in VenetominorStrategic or Co-development PartnerLead partner (soggetto capofila) in the IoT Smart Building research project (POR FESR 2014-2020 Action 1.1.4). Project involved 22 partners with total contribution of €2,359,413.83 against €4,451,854.60 budget.
• DomhominorStrategic or Co-development PartnerSmart building technology company partnered in the IoT research project, working on domotic and IoT integration for building control systems and lighting.
• Edalab SrlminorStrategic or Co-development PartnerLead partner in the SMARTMAX assistive domotics project (PSC 2014-2020) focused on IoT multiprotocol ecosystem for monitoring safety and health of people with psychological disabilities.
• Gruppo l'Incontro società cooperativa sociale consortileminorStrategic or Co-development PartnerSocial cooperative partner in SMARTMAX project bringing expertise in care and support for fragile individuals requiring assistive technology solutions.
• Rawfish s.r.l.minorStrategic or Co-development PartnerTechnology partner in SMARTMAX assistive domotics research project contributing to the IoT multiprotocol ecosystem for wireless sensor data collection.
• Confimi Industria DigitaleminorChannel Partner/ Reseller/ DistributorForma is an associate member of Confimi Industria Digitale, an Italian digital industry association providing networking and business development opportunities.
• Extenda ConsortiumminorStrategic or Co-development PartnerItalian business consortium through which Forma and Euroinformatica collaborate on multiple projects including professional training and cybersecurity awareness programs.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Reply S.p.A. Major Italian IT consulting and digital services group listed on Borsa Italiana, with thousands of employees and a portfolio spanning design, custom development, and cloud. Comparable as a larger incumbent in the same Italian custom software and digital transformation market.
• TXT e-solutions S.p.A. Italian listed IT solutions provider with aerospace, industrial, and public-sector practices. Comparable as a more specialized Italian IT services incumbent with custom-development roots similar to Forma's.
• Accenture Italy: Global IT services giant with a strong Italian practice covering public-sector digital transformation, custom development, and accessibility. Comparable as a much larger incumbent targeting the same Italian enterprise and PA custom-development space.
• Capgemini Italia: Global IT services and consulting leader with significant Italian operations spanning custom software, public-sector, and accessibility. Comparable as a large incumbent competing for similar Italian PA digitalization and enterprise custom projects.
• BIP (Business Integration Partners): Italian management and technology consulting firm with a sizable digital transformation practice. Comparable as a larger consulting-tier incumbent serving overlapping public-administration and large-enterprise clients.
• Publicis Sapient (Italy): Global digital transformation arm of Publicis Groupe with Italian operations serving enterprise and PA clients. Comparable as a larger international incumbent in the same custom digital and public-sector transformation market.
• Engineering Group: Large Italian IT services group with deep public-sector and digital transformation practices. Comparable as a much larger incumbent competing for Italian PA and enterprise digital transformation work that Forma also targets.
• Lutech Group: Mid-to-large Italian IT services provider with significant public-administration and digital transformation practices. Comparable as a larger Italian incumbent serving similar PA and regulated-industry customers with custom solutions.

Direct peers

• Alkemy S.p.A. Italian digital transformation company listed on Borsa Italiana, offering digital marketing, technology, and design services to mid-market and enterprise clients. Directly comparable as a comparable-scale Italian digital agency serving similar private and public-sector clients with custom digital solutions.
• Wepromo S.r.l. Italian custom software and digital agency focused on web applications, e-commerce, and bespoke digital platforms. Comparable as a similar-sized Italian agency competing for the same custom-development and web-portal opportunities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/formasrlvicenza
• LinkedInlinkedin.com/company/forma_vicenza

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forma