What Wepromo Srl does

Wepromo Srl is an Italian promotional and co-marketing agency headquartered in Bologna that designs and executes cross-media promotional campaigns, prize contests, co-marketing partnerships, and experiential events primarily tied to entertainment IP. The company operationalizes these services through three branded modules: WeCreate (cross-media design, packaging, branding, video editing), WeKnow (contest design, media promotions, social, advertising, and business metrics), and WePlan (co-marketing, experience design, contest design, project management, and event planning), supplemented by custom web platforms, mobile applications, and KPI-tracking software tools. Its technology layer is execution-oriented rather than AI-driven, focused on configuring promotional mechanics, managing contest workflows, and tracking campaign outcomes across digital and physical touchpoints.

The company monetizes exclusively through B2B professional services, operating on a project-based pricing model with no publicly disclosed rates. Its GTM motion is sales-led and relationship-driven, anchored by long-standing partnerships with all six major Hollywood studios—Universal Pictures, Warner Bros., Sony Pictures, Disney, Paramount, and Eagle Pictures (Italian distribution)—and prioritized co-marketing brand clients spanning F&B (BUN Burgers, Pizzium, Sperlari, Ice Cube, Haliborange, Jingold), retail (UCI Cinemas, Feltrinelli, CoverStore, VisionOttica, IGD), technology (HONOR, Helbiz), and tourism (Visit Jordan). Campaigns execute across a hybrid distribution model combining retail-network activations, cinema chain partnerships, influencer/creator networks (notably 115 creators for the #UCITikTokers campaign), and digital/social channels.

Wepromo operates an estimated 11–50 employees and serves primarily the Italian market, with documented activity in Germany, Spain, France, and Switzerland via cross-border brand campaigns. The firm is independently owned (Srl private limited company), with no disclosed institutional investors, external funding rounds, or acquisition history, and reports no revenue figures publicly. It has additionally launched Wepromo Academy, an educational offering in cinema promotion and entertainment marketing, representing a modest diversification beyond services.

Name

Wepromo Srl

Legal name

WEPROMO Srl

Website

https://wepromo.it

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Wepromo Srl is an Italian promotional and co-marketing agency that designs cross-media campaigns, contests, and entertainment events for major film studios and consumer brands across retail, F&B, and technology sectors.

Ownership category

akta.pro rank

Product category

Promotional Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

UGC (User-Generated Content) Production & Creator Networks (MPAAAHAF)

akta.pro secondary industry

Technology & B2B PR (BPAFADAI)

Keywords

• Promotional marketing
• Cross-media campaigns
• Consumer engagement
• Entertainment marketing
• Brand activations

Headquarters

HQ city

Bologna

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Promotional Campaign Services: Wepromo generates revenue by providing promotional campaign services to brands, including contest design, co-marketing campaigns, digital marketing, and experiential events tied to entertainment properties.
2. Event Management Services: Organization of physical, digital, or virtual events including exclusive experiences, influencer events, and movie premieres.
3. Influencer Marketing Services: Campaign conceptualization and execution involving influencers and content creators for entertainment and brand promotions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Wepromo Srl is an Italian marketing agency that designs and executes integrated cross-media promotional campaigns for entertainment studios and consumer brands. Its core services include prize contests (Concorsi), co-marketing partnerships (Partnership), live entertainment experiences (Esperienze), digital and social media activations, visual/creative design, fully integrated campaigns, and the development of custom web and mobile campaign platforms (Tools).

Product overview

Wepromo Srl is an Italian promotional and co-marketing agency that operates as a unified service platform rather than a software product. The company offers three core service modules—WeCreate (cross-media design, packaging, branding, video editing), WeKnow (contests, media promotions, advertising, social media marketing, business metrics), and WePlan (co-marketing, experience design, contest design, project management, travel and event planning)—complemented by specialized service offerings including contests, partnerships, events/experiences, digital & social, visual, integrated campaigns, and custom tools development. The agency specializes in entertainment marketing campaigns, working primarily with film studios, brands, and retail partners to execute promotional activations including guerrilla marketing, influencer campaigns, product placements, and promotional contests.

Differentiator

Problem solved

Functional benefit

Products and services

• Concorsi (Prize Contests) End-to-end design, management and execution of promotional prize contests (concorsi a premio) for brands, studios and retailers, including regulatory compliance, mechanics, prize fulfilment and reporting.
• Partnership (Co-Marketing) Design and execution of co-marketing partnerships that connect brands with complementary partners (studios, retailers, cinemas, food chains, destinations) for joint promotional campaigns.
• Esperienze (Experiences / Events) Design and production of live entertainment experiences and events (premieres, fan events, cinema and retail activations) that bring campaigns to life physically for consumers.
• Digital & Social Planning and execution of digital and social media activations, including influencer and TikTok creator campaigns, to amplify cross-media campaigns online.
• Visual (Creative / Design) Creative direction and visual design services for cross-media promotional campaigns, including graphics, key art adaptation, video, and campaign visual identity.
• Campagne Integrate (Integrated Campaigns) End-to-end integrated promotional campaign management that orchestrates contests, partnerships, live events, digital/social activations and creative design into a single cross-media campaign for a client.
• Tools (Custom Web & Mobile Platforms) Custom development of web platforms, mobile applications, and API integrations that power Wepromo's promotional campaigns for clients.
• Wepromo Academy Training program on promotional marketing, contests, and integrated campaign execution, targeted at internal teams, partners and clients to build expertise in Wepromo's methodologies.

Quantifiable outcome

• UCI TikTokers campaign: 15 million views, 1,340,585 likes, 12,820 comments, 16,625 shares across 115 creators
• +2 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

23 partnerships are on record, tiered core, flagship and minor.

• UCI CinemascoreGTM or Marketing PartnerLong-standing partnership with UCI Cinemas, Italy's leading multiplex cinema chain. WePromo executes promotional campaigns, influencer events, premieres, and social screening experiences across UCI locations nationwide. Notable campaigns include Star Wars franchise promotions, Universal Pictures releases, and the #UCITikTokers initiative.
• FeltrinellicoreGTM or Marketing PartnerOngoing partnership with Feltrinelli bookstore chain for loyalty program (CartaEffe) enhancements and experiential campaigns. WePromo designs exclusive experiences for Feltrinelli's Gold and Platinum members, including movie premieres, art exhibitions, and cultural events.
• HONORflagshipGTM or Marketing PartnerPartnership with HONOR smartphone brand for The Wild Robot campaign (2024). WePromo coordinated contest promotions across 2,000+ stores with POP materials, digital campaigns, and influencer marketing for HONOR 200 series product launch.
• PizziumcoreGTM or Marketing PartnerPartnership with Pizzium pizza chain (50 locations) for Garfield movie co-marketing campaign. WePromo developed limited edition pizza, in-store materials, influencer campaign, and DOOH advertising in Rome and Milan.
• BUN BurgerscoreGTM or Marketing PartnerPartnership with BUN Burgers fast food chain for IF - Gli Amici Immaginari and Jurassic World - La Rinascita co-marketing campaigns. WePromo developed limited edition menu items, store takeovers, and delivery platform activations.
• Universal PicturesflagshipGTM or Marketing PartnerPrimary entertainment studio partner for numerous promotional campaigns including Jurassic World, Sonic 3, Downton Abbey, Minions, and other theatrical releases. WePromo executes co-marketing partnerships across consumer brands for Universal releases.
• Warner Bros.coreGTM or Marketing PartnerEntertainment studio partner for film promotions including Creed II, IT Chapter Two, Birds of Prey, and other theatrical releases.
• Sony PicturescoreGTM or Marketing PartnerEntertainment studio partner for movie marketing including Jumanji, Bullet Train, Spider-Man, Morbius, Masters of the Universe, and other theatrical releases.
• Disney/Walt Disney PicturescoreGTM or Marketing PartnerEntertainment studio partner for Star Wars franchise promotions, particularly with UCI Cinemas partnerships.
• Paramount PicturescoreGTM or Marketing PartnerEntertainment studio partner for Paramount releases including IF - Gli Amici Immaginari and Sonic 3.
• GlovominorGTM or Marketing PartnerDelivery platform partnership for promotional visibility. Glovo provided in-app and social channel exposure for BUN Burgers IF campaign and other promotional activations.
• Eagle PicturescoreGTM or Marketing PartnerItalian distribution partner for horror film promotions including Smile and Gli Occhi del Diavolo. WePromo executed Scary Box influencer campaigns for Eagle Pictures releases.
• JingoldcoreGTM or Marketing PartnerFresh produce company partnership for SpongeBob movie co-marketing campaign. WePromo developed on-pack branding, POP materials, and digital campaign reaching retail stores in Italy, Germany, and Fruit Attraction Madrid.
• EurovominorGTM or Marketing PartnerEgg production company partnership for Minions home video release promotion with Le Naturelle brand. WePromo coordinated on-pack promotions and contest mechanics.
• SperlaricoreGTM or Marketing PartnerConfectionery brand partnership for La Famiglia Addams 2 Halloween promotion. WePromo developed contest mechanics, influencer campaign, and GDO activation across 500+ retail points.
• Ice CubeminorGTM or Marketing PartnerFood-grade ice producer partnership for Angry Birds 2 summer campaign. WePromo coordinated on-pack branding of 1.5 million+ products across 700+ GDO retail points.
• HelbizminorGTM or Marketing PartnerMicromobility company partnership for Minions 2 movie promotion. WePromo coordinated QR code contests on scooters with promotional visibility across Italian cities.
• FlixBusminorGTM or Marketing PartnerBus transport company partnership for The Grinch Christmas campaign. WePromo coordinated bus advertising with film graphics on 80+ buses.
• OPIminorGTM or Marketing PartnerProfessional cosmetics brand partnership for Alita movie San Valentino promotion. WePromo coordinated beauty collection launch across 300+ stores in Italy.
• Universal Pictures - Universal For FansflagshipGTM or Marketing PartnerCommunity-based engagement program bringing spectators closer to Universal Pictures films. WePromo manages exclusive preview screenings, special screenings, and promotional giveaways through gamification mechanics.
• IlluminationcoreGTM or Marketing PartnerAnimation studio partner for Minions, The Wild Robot, and other Illumination releases. WePromo executes promotional campaigns across consumer brands.
• DreamWorks AnimationcoreGTM or Marketing PartnerAnimation studio partner for Shrek franchise, Trolls, Gabby's Dollhouse, and other DreamWorks properties. WePromo coordinates promotional activations.
• Taffo Funeral ServicesminorGTM or Marketing PartnerDark humor social media-focused funeral services brand for IT Chapter Two promotional campaign. WePromo developed digital gamification campaign leveraging Taffo's unique social media presence.

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Armando Testa: Largest Italian-owned advertising agency group, with deep relationships with Italian consumer brands (F&B, retail). A natural competitor for Wepromo's brand-side co-marketing work with Italian consumer companies.
• Havas Italy: Italian arm of Havas, the global advertising and communications group. Competes for integrated brand communications, entertainment marketing and experiential mandates across Italian and pan-European clients.
• Jack Morton Worldwide: Global experiential marketing brand within IPG, with deep entertainment studio experience (movie premieres, fan events, IP activations). Closest global peer to Wepromo's experiential/event business attached to film launches.
• Dentsu Italy: Italian presence of Dentsu, the global advertising network with strong entertainment, sports and gaming practice. Directly comparable for entertainment-IP-driven campaigns and brand co-marketing work.
• Ogilvy Italy: Italian operations of WPP-owned Ogilvy network. Provides integrated advertising, PR, experience and influencer capabilities at global scale, competing for the same Italian brand and entertainment marketing mandates as Wepromo.
• Publicis Italy: Italian arm of Publicis Groupe, one of the world's largest advertising/communications holding companies. Comparable as a much larger incumbent that competes for the same Italian brand and entertainment marketing budgets Wepromo serves, with broader media, creative and PR capabilities.

Direct peers

• Alkemy: Italy-headquartered marketing and digital transformation company (BIT: ALK), offering data-driven creative, content and customer experience services. Comparable as a mid-sized Italian marketing services peer with similar B2B brand and consumer client roster.
• Different Communication: Italian integrated communications agency with strong entertainment and consumer-brand clients. Directly comparable as a Rome/Italy-based full-service creative + PR + social agency competing for similar brand and entertainment budgets.

Peers

• The Marketing Arm (Omnicom):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/WEpromo_it
• YouTubeyoutube.com/user/WEPROMOvideo
• Facebookfacebook.com/Wepromo
• LinkedInlinkedin.com/company/wepromo
• Instagraminstagram.com/wepromo_ig

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wepromo Srl