LionSorbet

What LionSorbet does

LionSorbet is a UK-based (Northampton) digital agency that designs, develops, and supports eCommerce websites exclusively on the Shopify platform for luxury jewellery, watch, and lifestyle brands. Founded in 2007 and operating with 1-10 employees, the firm offers bespoke Shopify website design and development (built on Shopify OS2.0 architecture), SEO and digital growth services, ongoing priority support retainers, and specialty trade/wholesale functionality (password-protected collections, tiered pricing, ex-VAT trade portals). The product surface extends to Shopify POS integration for omnichannel jewellery retail, an email-marketing service, and a Diamond Set Ring Builder app for live diamond configuration. Revenue is generated on a project-based professional-services model for builds and a recurring-retainer model for ongoing SEO and priority-support engagements; pricing is quote-based and not publicly disclosed.

The firm pursues a vertical-specialization GTM anchored on a portfolio of named luxury clients including Deacons (official Rolex retailer since 1848), Tusting, Yorkshire Jewellery Company, S&R Jewellers, Zedd Jewellers, The Definitive (Elizabeth Locke), Werk by TCJ, Iona My Heart, The Jewel Concierge, Serefina Studio, and Clarity Diamonds. Distribution channels include direct consultative sales, the Shopify Expert Partner ecosystem, referral/portfolio-driven inbound, and CMJ trade-event presence following its August 2022 approved-supplier relationship with the Company of Master Jewellers.

Ownership sits with Lionsorbet Ltd (Company No. 07523656), a private UK limited company under CEO Steve Irvine, with no disclosed external funding, no parent company, no subsidiaries, and no M&A activity on record. The company also holds National Association of Jewellers (NAJ) membership and maintains a 5-star Google Reviews rating, both of which function as credibility signals within its target vertical.

Name

LionSorbet

Legal name

Lionsorbet Ltd

Website

https://lionsorbet.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

LionSorbet is a UK-based, Shopify-exclusive digital agency (founded 2007) that designs and develops eCommerce websites for luxury jewellery, watch, and lifestyle brands, offering design, SEO, priority support, and trade/wholesale functionality.

Ownership category

akta.pro rank

Headquarters

HQ city

Northampton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Website Design Services: Custom Shopify website design and development services for luxury brands, including bespoke design, mobile-first approach, and conversion optimization.
2. SEO & Digital Marketing Services: Search engine optimization and growth marketing services to increase traffic and sales for retail websites.
3. Ongoing Website Support: Priority website support and maintenance services for Shopify-powered eCommerce websites.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

LionSorbet is a UK-based Shopify agency that designs, builds, and supports bespoke eCommerce websites exclusively for luxury jewellery, watch, and lifestyle brands. Its core offering spans custom Shopify website design and development on OS2.0 architecture, intelligent SEO and growth marketing, and ongoing priority website support and maintenance, including trade/wholesale and POS integrations.

Product overview

LionSorbet is a Shopify-focused agency specializing in eCommerce website design, development, and digital marketing for luxury jewellery, watches, and lifestyle brands. Founded in 2007, the company operates as a single integrated offering anchored by Shopify Website Design as its primary service, supplemented by SEO & Growth marketing services and Priority Support for ongoing maintenance. The core portfolio includes Shopify Website Design for bespoke retail experiences, Trade & Wholesale Websites for B2B operations, Shopify POS integration for physical retail, and Email Marketing services. The agency also offers specialized features like Shopify Online Store 2.0 migration and a Diamond Set Ring Builder App for live diamond display. All solutions are built exclusively on the Shopify platform, positioning LionSorbet as a Shopify-exclusive agency rather than a multi-platform provider.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 250% rise in search visibility and site traffic in under 4 months for a client

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Company of Master Jewellers (CMJ)coreStrategic or Co-development Partner · 17 August 2022LionSorbet became an approved supplier to the CMJ in August 2022. The partnership strengthens LionSorbet's relationships within the Jewellery & Watch industry by offering eCommerce, SEO, and digital marketing services to CMJ's portfolio of UK retailers. LionSorbet participates in CMJ trade events including the Autumn Trade Event at ICC Wales.
• National Association of Jewellers (NAJ)minorOthersLionSorbet maintains membership in the National Association of Jewellers, demonstrating industry association and commitment to the jewellery retail trade.
• ShopifycoreTechnology or IntegrationLionSorbet operates as a Shopify Expert Partner, specializing exclusively in Shopify platform development for luxury brands. The agency builds all websites using Shopify OS2.0 architecture and offers Shopify-certified expertise in design, SEO, and support services.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Absolute Web: Established eCommerce agency building Shopify and multi-platform stores for a wide range of brands, overlapping on capabilities but not niche-focused on luxury jewellery.
• Coalition Technologies: Large US-based Shopify and SEO agency offering design and marketing at scale; overlaps on services but serves a much broader, non-luxury client base.

Regional players

• We Are Reflect: Luxury and fashion-focused digital agency building high-end eCommerce sites, comparable in targeting premium brands though with a broader platform remit.

Direct peers

• Charle Agency: UK-based Shopify Plus agency delivering custom eCommerce design and development, competing for the same premium retail clients as LionSorbet.
• Eastside Co: Global Shopify Plus agency offering design, build and marketing services to retail and lifestyle brands, overlapping strongly with LionSorbet's positioning.
• Underwaterpistol: UK Shopify agency building and marketing eCommerce stores for retail brands, a direct competitor in the same platform and service niche.
• Swanky (We Make Websites): A Shopify Plus agency specializing in premium and lifestyle DTC brands, directly comparable in offering bespoke Shopify design, development and growth services.
• Statement Agency: UK Shopify Plus agency serving fashion and lifestyle brands with design and growth services, competing for similar premium retail clients.
• Blend Commerce: Shopify-focused agency providing design, CRO and growth services to eCommerce brands, closely aligned with LionSorbet's service mix and platform specialization.
• By Association Only: Shopify Plus agency focused on premium and considered-purchase brands, comparable in emphasizing design-led luxury eCommerce experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lionsorbet
• LinkedInlinkedin.com/company/lionsorbet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LionSorbet