eastside communications
Eastside communications (Braintown GmbH) is a Munich-based PR and communications agency founded in 1997, serving enterprise brands in outdoor/sport, food/beverage, and sustainability verticals across the DACH region through media relations, influencer marketing, and content strategy.
- Company typePrivate
- Founded1997
- HeadquartersMunich, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What eastside communications does
Eastside communications, legally organized as Braintown GmbH, is a Munich-based PR and communications agency founded in 1997 that operates with a small team of approximately 10 people. The firm specializes in media relations, influencer relations, content marketing, social media management, advertorial placement, and affiliate marketing, with particular depth in the outdoor/sport, food/beverage, sustainability, and B2B verticals across the DACH region and broader European market. Its client roster includes recognized brands such as Patagonia, CMP, Shimano, Berchtesgadener Land, Tatonka, innocent, REIMA, AKU, and Bergsportfachverband Bayern, and it operates a dedicated sustainability communications sub-brand called Greenside PR (launched 2009) that is positioned for ESG-focused brand messaging.
The agency's core technical assets are two proprietary distribution products rather than a software platform: the Digitaler Showroom, offering 60 digital meetings per season with media contacts on a project basis, and the Media Newsletter, reaching 2,500 curated media contacts and bookable per edition. Generative Engine Optimization (GEO) for AI-powered search has been added to the service mix alongside traditional SEO. The firm operates under DPRG (Deutsche Public Relations Gesellschaft) quality standards with hourly billing, a recurring €35-50/month communication fee, and a 15% processing fee on third-party orders routed through the agency for production and media buying.
The business model is professional services with project-based and hourly engagement structures typical of mid-market German PR agencies. Distribution is direct sales-led via named principals (Kai Schmid, Sabine Messner), supplemented by the monthly eastside Talk networking event, the digital showroom funnel, and inbound content marketing through the agency's blog and social media channels. The agency has no external institutional investment, no parent company, no subsidiaries, and no disclosed M&A activity, consistent with a founder-led independent boutique positioning rather than a scaled platform play.
eastside communications firmographics
Firmographics- Name
- eastside communications
- Legal name
- Braintown GmbH
- Website
- https://eastside-story.de
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eastside communications (Braintown GmbH) is a Munich-based PR and communications agency founded in 1997, serving enterprise brands in outdoor/sport, food/beverage, and sustainability verticals across the DACH region through media relations, influencer marketing, and content strategy.
- Ownership category
- akta.pro rank
eastside communications industry classification
Industry- Product category
- Public Relations and Communications Services
- NAICS
- Public Relations Agencies (54182), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- PR, Corporate Communications & Crisis Management (BPAFAAAL)
- akta.pro secondary industries
- Social Media & Community Management (PR-led) (BPAFADAM), Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
Keywords
Where eastside communications is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
eastside communications business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- PR and Communications Consulting: Core agency services including media relations, influencer relations, content marketing, social media management. Billed on project basis or hourly rates based on DPRG (Deutsche Public Relations Gesellschaft) standards. Communication fee of €35-50 per month charged.
- Affiliate Marketing: Conversion-focused affiliate marketing services with creative content approach. Part of the integrated communications offering.
- Third-party Order Processing: 15% processing fee charged on third-party orders processed through the agency for production and media buying.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Digitaler Showroom - 60 digital meetings per season |
| Other | Pay-as-you-go | Media Newsletter - 2,500 media contacts |
| Subscription | Monthly | Hourly rates based on DPRG standards |
| Transaction based/ take rate | Pay-as-you-go | Third-party services |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels10 records
eastside communications product offering
Product offeringCore offering
eastside communications is a Munich-based PR and communications agency that provides integrated communications services including creative PR strategy, intensive media relations, personal influencer relations, advertorial placement, content marketing, social media management, and affiliate marketing. The agency delivers project-based services through proprietary tools such as the Digitaler Showroom (60 digital media meetings per season) and a Media Newsletter reaching 2,500 media contacts, with a dedicated sustainability specialization via the Greenside PR platform.
Product overview
eastside communications is a full-service PR and communications agency founded in 1997, operated as Braintown GmbH and based in Munich, Germany. The company offers a unified portfolio of communication services centered on PR strategy, media relations, influencer relations, content marketing, social media management, and affiliate marketing. Key offerings include the Digitaler Showroom (digital meeting platform with 60 sessions per season), Media Newsletter (reaching 2,500 media contacts), and the monthly eastside Talk networking event. The agency maintains a sustainability specialization through its Greenside PR sub-brand. The company serves diverse sectors including Outdoor/Sport, Food/Beverage, B2B, Film/Home Entertainment, and Apps/Online.
Differentiator
Problem solved
Functional benefit
Brands
- Greenside: Sustainability communication platform launched in 2009 to provide agency framework for sustainability-focused clients and initiatives.
Products and services
- PR and Communications Services Full-service public relations and communications agency offering strategic communication, media relations, influencer relations, content marketing, social media management, affiliate marketing, and advertorial placement services for enterprise clients.
- Greenside PR Dedicated sustainability-focused PR specialization under the eastside communications umbrella, providing communications for clients' environmental and ethical initiatives with a framework established in 2009.
- Digitaler Showroom
Quantifiable outcome
- Media Newsletter reaches 2,500 media contacts
- +2 more outcomes
Companies that use eastside communications
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles4 records
eastside communications technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
eastside communications partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Greenside PR (Platform)coreGreenside is the agency's own sustainability communications platform established in 2009, representing their commitment to sustainable brand communications. The platform addresses the growing relevance of sustainability in society and provides a framework for communicating ethical and ecological business practices.
- OUTSIDEstoriesminorRating platform for sports and outdoor equipment. Eastside communications worked with OUTSIDEstories on customer review strategy, including an 8-criteria framework for evaluating review credibility. The platform serves as a neutral space for authentic product reviews in the outdoor/sports segment.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
eastside communications competitors and assessment
Company assessmentBroad incumbents
- Scholz & Friends: Hamburg-headquartered creative communications group with brand, advertising and PR capabilities — overlaps with eastside on content marketing and brand-storytelling engagements for German consumer clients.
- Serviceplan Group: Munich-headquartered, Europe's largest independent agency group, covering PR, content, digital and advertising under one roof — competes with eastside for larger integrated mandates but operates at significantly greater scale and broader service breadth.
- Ketchum Germany: Global communications firm with German operations covering corporate, consumer and technology PR — broad incumbent comparable in service mix to eastside but at materially larger scale.
- FleishmanHillard Germany: Global PR network's German operations with strong corporate, consumer and public-affairs practices; competes with eastside on integrated communications retainers for larger multinational clients.
- Edelman Germany: German arm of the global Edelman network — broad incumbent offering corporate communications, sustainability/ESG advisory and media relations at multinational scale; competes with eastside on ESG and corporate-reputation engagements.
Direct peers
- Hering Schuppener: German corporate and financial communications consultancy with comparable corporate-comms, media-relations and stakeholder-engagement offerings; competes with eastside for B2B and brand-reputation mandates in DACH.
- Wilde & Partner Public Relations: Munich-based boutique PR and communications consultancy comparable to eastside in size, regional focus, and full-service media-relations model — directly competes for mid-market consumer and B2B clients in southern Germany.
- PIABO Communications: Berlin-based PR and influencer-marketing agency with strong digital and community-management orientation — comparable to eastside's influencer-relations and content-marketing practice, especially for tech and consumer brands.
- Faktor 3 AG: Hamburg-based PR agency with similar vertical mix across consumer, sustainability and B2B accounts — directly comparable service portfolio and target-customer profile to eastside communications.
Regional players
- communications+: Munich-based communications consultancy focused on B2B technology and industrial clients — partially overlapping service offering with eastside's B2B segment but more concentrated in tech/industrial verticals rather than consumer outdoor and food.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
eastside communications social profiles
Digital presenceeastside communications financial estimates
Financial estimateRevenue estimate
Valuation estimate
eastside communications leadership team
Management profileNumber of profiles
Profiles3 records
eastside communications funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eastside communications M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eastside communications
What does eastside communications do?
eastside communications is a Munich-based PR and communications agency that provides integrated communications services including creative PR strategy, intensive media relations, personal influencer relations, advertorial placement, content marketing, social media management, and affiliate marketing. The agency delivers project-based services through proprietary tools such as the Digitaler Showroom (60 digital media meetings per season) and a Media Newsletter reaching 2,500 media contacts, with a dedicated sustainability specialization via the Greenside PR platform.
Is eastside communications a public or private company?
eastside communications is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was eastside communications founded?
eastside communications was founded in 1997. It employs 11 to 50 people.
Where is eastside communications based?
eastside communications is headquartered in Munich, Germany, in the Europe region.
How does eastside communications make money?
Three revenue lines are on record. PR and Communications Consulting is the primary driver. The others are affiliate Marketing and third-party Order Processing.
Who are eastside communications's main competitors?
Broad incumbents on record are Scholz & Friends, Serviceplan Group, Ketchum Germany, FleishmanHillard Germany and Edelman Germany. Direct peers are Hering Schuppener, Wilde & Partner Public Relations, PIABO Communications and Faktor 3 AG. communications+ is listed as a regional player.
Does eastside communications have an API?
No public API is recorded for eastside communications.
What industry is eastside communications in?
eastside communications's product category is Public Relations and Communications Services. Its primary akta.pro industry code is BPAFAAAL, PR, Corporate Communications & Crisis Management, with a secondary code of BPAFADAM, Social Media & Community Management (PR-led). Its NAICS code is 54182 and its SIC code is 7310.