Statement Agency Ltd
Statement Agency Ltd (operating as IDHL) is a UK-headquartered integrated digital marketing and web services group delivering SEO, paid media, eCommerce, DXP, brand, and AI-enabled marketing services to enterprise clients across the UK and US through subsidiary brands MTM, Fostr, and Vervaunt.
- Company typePrivate
- Founded2011
- HeadquartersLeeds, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Statement Agency Ltd does
Statement Agency Ltd (operating commercially as IDHL) is a UK-headquartered integrated digital marketing and web services group that delivers end-to-end growth solutions to enterprise clients across the UK and US. The firm operates from five offices — London, Leeds, Manchester and Southampton in the UK, and New York in the United States — and is organised around four service pillars: digital marketing (SEO, digital PR, paid media, marketing automation, organic social, measurement and attribution), web and technology (eCommerce platform implementation across Shopify, BigCommerce, SCAYLE and Adobe Commerce, plus DXP implementation on Kentico and Umbraco), strategy and consultancy (audits, growth mapping, market intelligence, digital transformation, AI strategy, tech stack consultancy), and brand and creative services (brand strategy, identity, GTM campaigns, the studio, AI creative, film and animation).
The business is anchored by a connected group structure that includes wholly-owned specialist brands MTM (brand and creative), Fostr (digital marketing) and Vervaunt (digital marketing), allowing the firm to cross-sell integrated capabilities into a single enterprise account. A £1.5 million commitment to IDHL Labs, an AI incubator launched in 2025, underpins proprietary platforms Labs IP (opportunity identification and prioritization) and Labs CP (creative testing for paid media), and supports adjacent offerings in Generative Engine Optimization (GEO), Search Anywhere, agentic development, and AI creative. The company holds elite-tier certifications with major technology platforms — Shopify Platinum, BigCommerce Elite, Kentico Gold, Umbraco Gold and Adobe Silver — which underpin its eCommerce and DXP delivery credentials.
Revenue is generated through B2B professional services engagements sold direct to enterprise and mid-market clients via a sales-led go-to-market model, with quote-based, multi-year contract structures and no publicly disclosed pricing. The named client base spans enterprise brands across retail and fashion (Radley, Heidi, Bordelle, F.Hinds), music and entertainment (HMV), financial technology (Byte Federal), tools and manufacturing (Milwaukee, Ryobi), beverage (Camden Town Brewery), paint and decorating (Craig & Rose), publishing (Hachette), travel (Exodus), well-being (NEOM), and furniture (Hammonds). The company is privately held with no disclosed external institutional ownership; leadership comprises CEO Lewis Sellers and COO Dan Paget.
Statement Agency Ltd firmographics
Firmographics- Name
- Statement Agency Ltd
- Legal name
- IDHL
- Website
- https://statementagency.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Statement Agency Ltd (operating as IDHL) is a UK-headquartered integrated digital marketing and web services group delivering SEO, paid media, eCommerce, DXP, brand, and AI-enabled marketing services to enterprise clients across the UK and US through subsidiary brands MTM, Fostr, and Vervaunt.
- Ownership category
- akta.pro rank
Statement Agency Ltd industry classification
Industry- Product category
- Integrated Digital Marketing & Web Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Statement Agency Ltd is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Statement Agency Ltd business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Marketing Services: Full-service digital marketing including SEO, digital PR, paid media, marketing automation, organic social, and measurement and attribution services delivered to enterprise clients.
- Web and Technology Services: eCommerce platform development and optimization, DXC implementation, development, design, UX, systems integrations, analytics, CRO, and hosting services.
- Strategy and Consultancy: Strategic consulting including audits, growth mapping, market intelligence, digital transformation, AI strategy, and tech stack consultancy.
- Brand and Creative Services: Brand strategy, brand identity, monitoring and sentiment analysis, GTM campaigns, creative studio, AI creative, and film and animation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise professional services engagement |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Statement Agency Ltd product offering
Product offeringCore offering
Statement Agency Ltd is described as the team behind Philips Automotive's first global online store. The firm delivers integrated digital marketing, web and technology, strategy and consultancy, and brand and creative services for enterprise brands, including SEO, digital PR, paid media (paid social, paid search, programmatic, affiliates), marketing automation, organic social, measurement and attribution, GEO/Search Anywhere optimization, e-commerce platform implementation (Shopify, BigCommerce, SCAYLE, Adobe Commerce), digital experience platform implementation (Kentico, Umbraco), brand strategy, and AI-driven creative services.
Product overview
IDHL is an integrated digital marketing agency operating as a group of connected specialist brands. The core offering is a unified suite of marketing, technology, and creative services organized around four main pillars: Digital Marketing (SEO, paid media, automation), Web and Technology (eCommerce, DXP, development), Strategy and Consultancy, and Brand and Creative. The portfolio is anchored by IDHL Labs, an AI incubator housing Labs IP (opportunity prioritization) and Labs CP (creative testing for paid media), developed as part of a £1.5m AI investment. The group also includes subsidiary brands MTM, Fostr, and Vervaunt adding specialist capabilities. The company positions itself as a performance marketing, web and commerce specialist combining human expertise with AI innovation.
Differentiator
Problem solved
Functional benefit
Brands
- IDHL Labs: AI incubator for applied innovation, with two core platforms: Labs IP and Labs CP
- MTM
- Fostr
- Vervaunt
Products and services
- Digital Marketing Services Multi-channel digital marketing services including SEO (digital outreach, content, migrations, GEO, Search Anywhere, local and international SEO), digital PR, paid media (paid social, paid search, programmatic, affiliates), marketing automation, organic social, and measurement and attribution.
- Web and Technology Services Design, build and optimization of creative digital platforms that are scalable and secure, including e-commerce platform implementation (Shopify, SCAYLE, BigCommerce, Adobe Commerce), Digital Experience Platform implementation (Kentico, Umbraco), discovery and scoping, replatforming, design and UX, systems integrations, agentic development, AI solutions, analytics, CRO, maintenance, and hosting.
- Strategy and Consultancy Services Business strategy and consulting including audits, growth mapping, market and audience intelligence, digital transformation, AI strategy, and tech stack consultancy.
- Brand and Creative Services Brand strategy and identity development, creative systems, monitoring and sentiment analysis, GTM and campaigns, The Studio, AI creative, and film and animation services.
Quantifiable outcome
- +230k conversions for Milwaukee through EMEA strategy
- +3 more outcomes
Companies that use Statement Agency Ltd
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles1 record
Statement Agency Ltd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature2 records
Statement Agency Ltd partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- ShopifycoreShopify Platinum Partner - providing eCommerce platform development and implementation services to clients
- BigCommercecoreBigCommerce Elite Partner - providing eCommerce platform development and optimization services
- KenticocoreKentico Gold Partner - providing DXP implementation and iteration services
- UmbracocoreUmbraco Gold Partner - providing DXP implementation services
- AdobecoreAdobe Silver Solution Partner - providing commerce platform implementation services
- StackAdaptcoreProgrammatic advertising partner for paid media campaigns
- GooglecoreTechnology partner for digital marketing and advertising solutions
- MetacoreTechnology partner for social media and advertising solutions
- SCAYLEcoreEnterprise commerce platform partner for scalable commerce solutions
- MTMcoreSpecialist agency within the IDHL group adding brand and creative strengths
- FostrcoreSpecialist agency within the IDHL group contributing additional capabilities
- VervauntcoreSpecialist agency within the IDHL group adding additional specialist strengths
- TrustpilotminorCustomer review platform partner for reputation management
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
Statement Agency Ltd competitors and assessment
Company assessmentBroad incumbents
- Dept Agency: Large global digital agency offering marketing, technology, and creative services with strong commerce and web development practices. Comparable in integrated service lines (digital marketing + web/eCommerce + creative) and enterprise clients.
- WPP plc: Global advertising and marketing services holding company with agency networks spanning digital, creative, media, and commerce. Comparable in full-service digital/agency offerings; vastly larger scale and global footprint.
Direct peers
- Brainlabs: Performance-focused digital marketing agency specializing in paid media, SEO, and analytics for enterprise brands. Comparable in SEO heritage, data-driven approach, and mid-market to enterprise client base.
- Rise at Seven: UK-based digital PR and SEO-led agency known for search-anywhere and viral content strategies. Comparable in SEO/digital PR heritage, UK base, and enterprise brand wins.
- Croud: UK-headquartered digital marketing agency offering SEO, paid media, content, and data-driven performance marketing to enterprise clients. Directly comparable in service mix, target market (UK + US enterprise), and integrated full-service model.
- Jellyfish (part of Brandtech Group): Global digital marketing agency offering media, creative, and technology services with strong paid media and SEO capabilities. Comparable in breadth of digital marketing services and enterprise client focus; larger scale.
Emerging players
- Genie Goals (Builtvisible): SEO-led digital marketing agency with strong enterprise search and content capabilities. Comparable in SEO-rooted expertise and enterprise client focus, smaller scale.
- Stravito: Provider of AI-driven marketing insights and content management tools. Comparable in applying AI to marketing workflows, though more focused on insights/knowledge management than full-service campaign execution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Statement Agency Ltd social profiles
Digital presenceStatement Agency Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Statement Agency Ltd leadership team
Management profileNumber of profiles
Profiles3 records
Statement Agency Ltd subsidiaries and ownership
Company hierarchySubsidiaries3 records
Statement Agency Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Statement Agency Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Statement Agency Ltd
What does Statement Agency Ltd do?
Statement Agency Ltd is described as the team behind Philips Automotive's first global online store. The firm delivers integrated digital marketing, web and technology, strategy and consultancy, and brand and creative services for enterprise brands, including SEO, digital PR, paid media (paid social, paid search, programmatic, affiliates), marketing automation, organic social, measurement and attribution, GEO/Search Anywhere optimization, e-commerce platform implementation (Shopify, BigCommerce, SCAYLE, Adobe Commerce), digital experience platform implementation (Kentico, Umbraco), brand strategy, and AI-driven creative services.
Is Statement Agency Ltd a public or private company?
Statement Agency Ltd is a private company. It is classified as unknown and is currently operating.
When was Statement Agency Ltd founded?
Statement Agency Ltd was founded in 2011. It employs 11 to 50 people.
Where is Statement Agency Ltd based?
Statement Agency Ltd is headquartered in Leeds, United Kingdom, in the Europe region.
How does Statement Agency Ltd make money?
Four revenue lines are on record. Digital Marketing Services are the primary driver. The others are web and Technology Services, strategy and Consultancy and brand and Creative Services.
Who are Statement Agency Ltd's main competitors?
Broad incumbents on record are Dept Agency and WPP plc. Direct peers are Brainlabs, Rise at Seven, Croud and Jellyfish (part of Brandtech Group). Emerging players are Genie Goals (Builtvisible) and Stravito.
Does Statement Agency Ltd have an API?
No public API is recorded for Statement Agency Ltd.
What industry is Statement Agency Ltd in?
Statement Agency Ltd's product category is Integrated Digital Marketing & Web Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.