George E. Booth
Family-owned Midwest distributor of process instrumentation products—valves, fittings, and pressure gauges—serving industrial process customers across Illinois, Indiana, Kentucky, Ohio, and Tennessee with engineering-led sales support and training.
- Company typePrivate
- Founded1963
- HeadquartersIndianapolis, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What George E. Booth does
George E. Booth Co., LLC is a family-owned industrial distributor founded in 1963 by George E. Booth, Sr. and currently led by second-generation principal G.E. Booth II. Operating from Greenwood, Indiana, the company sells engineered process instrumentation products—principally valves (including Worcester Controls and Richter lines), industrial fittings, and pressure gauges—to industrial process customers across a five-state Midwest territory covering Illinois, Indiana, Kentucky, Ohio, and Tennessee.
The company's product platform is a multi-brand distribution model carrying over 20 manufacturers including Endress+Hauser, Samson Controls, Brooks Instrument, Flowserve/Worcester, ASCO, SSP, Max-Air, Reotemp, Richter, Horiba, Kahn, Jogler, Pentair, ITT, MaxSeal, GDS Corp, Global Filter, Rice Lake, Pyromation, Keckley, Sharpe Valves, Precision Digital, Stonel, and Flotite. Beyond product distribution, Booth delivers technical services spanning projects, setup and assembly, SCADA integration, site startup and calibration, and repair and calibration, supported by a year-round Process Training Unit in Romeoville, IL.
Commercially, the company runs a sales-led go-to-market anchored by Territory Sales Managers who are engineers rather than traditional sales professionals, enabling on-site technical consultation, sizing, and configuration support. Pricing is quote-based with Net 30 terms and EXW shipping point Incoterms. The company is ISO 9001:2015 certified by Intertek and has received the State of Indiana Quality Improvement Award. It is privately held with no institutional ownership and no disclosed external funding, and currently employs 51–100 people across four offices.
George E. Booth firmographics
Firmographics- Name
- George E. Booth
- Legal name
- George E. Booth Co. LLC
- Website
- https://gebooth.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Family-owned Midwest distributor of process instrumentation products—valves, fittings, and pressure gauges—serving industrial process customers across Illinois, Indiana, Kentucky, Ohio, and Tennessee with engineering-led sales support and training.
- Ownership category
- akta.pro rank
George E. Booth industry classification
Industry- Product category
- Process Instrumentation Distribution
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Oil and Gas Field Machinery and Equipment Manufacturing (333132)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Process Automation Instrumentation & Control (DCS, Valves, Actuators, Analyzers) (IMAHAHAM)
Keywords
Where George E. Booth is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
George E. Booth business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Process Instrumentation Product Distribution: Distribution of process instrumentation products including valves, fittings, and pressure gauges from multiple manufacturers. Revenue is generated through product sales with Net 30 payment terms.
- Technical Services: Services including Projects, Setup & Assembly, SCADA, Site Startup & Calibration, and Repair & Calibration. Technical personnel including Customer Service Specialists and product specialists provide engineering support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Product pricing based on order confirmation and quotation |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
George E. Booth product offering
Product offeringCore offering
George E. Booth Co. distributes process instrumentation products—including industrial valves, fittings, and pressure gauges from more than 20 leading manufacturers such as Endress+Hauser, Samson Controls, Flowserve (Worcester Controls), Brooks Instrument, and Richter—and complements this portfolio with engineering services such as Projects, Setup & Assembly, SCADA integration, Site Startup & Calibration, and Repair & Calibration for industrial customers across the Midwest United States.
Product overview
George E. Booth Co. is a major distributor of process instrumentation products and related services, serving customers in Illinois, Indiana, Kentucky, Ohio, and Tennessee for over 60 years. The company operates as a holistic provider offering engineered products for process measurement and control. Their product portfolio centers on three main categories: Valves (including Worcester Controls and Richter branded products), Fittings, and Pressure Gauges. The company also provides comprehensive services including Projects, Setup & Assembly, SCADA systems, Site Startup & Calibration, and Repair & Calibration. They represent numerous industry-leading manufacturers including Endress+Hauser, Samson Controls, SSP, Brooks Instrument, Worcester Controls, Asco, and Richter, among others. Their service offering includes professional training at their process training unit in Romeoville, IL.
Differentiator
Problem solved
Functional benefit
Products and services
- Industrial Valves Industrial valves distributed from multiple manufacturers, including 1-piece, 2-piece, and 3-piece ball valves in carbon steel and stainless steel, as well as PFA-lined chemical process valves from Richter and Worcester Controls. Sold to industrial process customers in the Midwest.
- Industrial Fittings Industrial fittings distributed through manufacturer partnerships for use in process measurement and control applications.
- Pressure Gauges Process pressure measurement instrumentation products distributed for industrial measurement and control applications.
- Projects Service Engineering project services for industrial process measurement and control customers, providing technical solutions across the five-state Midwest service territory.
- Setup & Assembly Service Setup and assembly services for process instrumentation products, delivered by product specialists and Customer Service Specialists with engineering backgrounds.
- SCADA Integration Service SCADA (Supervisory Control and Data Acquisition) integration services for industrial process measurement and control applications.
- Site Startup & Calibration Service On-site startup and calibration services for process instrumentation equipment at customer industrial sites across the Midwest.
- Repair & Calibration Service Repair and calibration services for process instrumentation, provided through in-house technical personnel and supported by the company's ISO 9001:2015 quality management system.
- Professional Training Program Year-round process training program delivered at the company's Process Training Unit in Romeoville, IL, available to both internal personnel and customer employees for technical upskilling on process instrumentation products.
Quantifiable outcome
- ISO 9001:2015 certified Quality Management System reflecting commitment to quality and order accuracy
- +1 more outcomes
Companies that use George E. Booth
Customer profileSegments1 record
Ideal customer profiles1 record
George E. Booth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
George E. Booth partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- Endress+HausercoreFeatured manufacturer partner displayed prominently on website homepage. Endress+Hauser is a leading process instrumentation manufacturer whose products are distributed by George E. Booth Co.
- Samson ControlscoreFeatured manufacturer partner whose control valves and regulators are distributed through George E. Booth Co. across the Midwest territory.
- Brooks InstrumentscoreManufacturer partner for flow measurement and control equipment distributed by George E. Booth Co.
- Flowserve (Worcester Controls)coreMajor manufacturer partner for ball valves and other flow control products, including Worcester Controls brand, distributed through the company.
- ASCO ValvecoreFeatured manufacturer partner for valves and flow control solutions distributed by George E. Booth Co.
- SSP (SSP Pumps)corePump manufacturer partner whose products are distributed by George E. Booth Co.
- Max-Air GroupcoreFeatured manufacturer partner for pneumatic valves and automation products.
- ReotempminorManufacturer partner for temperature and pressure instrumentation products.
- RichtercoreManufacturer partner for PFA-lined ball valves and chemical process valves distributed by George E. Booth Co.
- HoribaminorManufacturer partner for process and environmental analysis instrumentation.
- KahnminorManufacturer partner for level measurement and control products.
- JoglerminorManufacturer partner for liquid level measurement instrumentation.
- PentairminorManufacturer partner for process filtration and fluid handling solutions.
- ITTminorManufacturer partner for pumps and fluid handling equipment.
- MaxSealminorManufacturer partner for industrial valve products.
- GDS CorpminorManufacturer partner for gas detection and safety instrumentation.
- Global FilterminorManufacturer partner for industrial filtration products.
- Rice Lake Weighing SystemsminorManufacturer partner for weighing and measurement equipment.
- PyromationminorManufacturer partner for temperature sensors and instrumentation.
- KeckleyminorManufacturer partner for steam traps, strainers, and valve products.
- Sharpe ValvesminorManufacturer partner for industrial valve solutions.
- Precision DigitalminorManufacturer partner for digital panel meters and displays.
- StonelminorManufacturer partner for valve position indicators and automation products.
- FlotiteminorManufacturer partner for flow meter products.
- IntertekminorThird-party certification body that certified George E. Booth Co.'s Quality Management System to ISO 9001:2015 standard.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
George E. Booth competitors and assessment
Company assessmentBroad incumbents
- Applied Industrial Technologies: Public, multi-billion-dollar industrial MRO distributor with a deep process instrumentation portfolio and fluid-power offering across the U.S.; much broader scale and product breadth than GEB but directly comparable on customer type and go-to-market motion.
- W.W. Grainger: Largest U.S. industrial MRO distributor with a massive catalog and digital-first go-to-market; competes for the same industrial maintenance wallet but lacks the engineer-led, brand-aggregator distribution model GEB uses for premium process brands.
- MSC Industrial Direct: Large public industrial MRO distributor serving metalworking and process customers; overlaps with GEB on core MRO and maintenance products but operates a much broader catalog and customer base nationally.
Direct peers
- DXP Enterprises: Public U.S. industrial distributor specializing in rotating equipment, bearings, and process products including valves and instrumentation; serves similar industrial-process customers with a comparable sales-engineer model.
- Cross Company: U.S. regional distributor specializing in process automation, instrumentation, and engineered solutions; closely comparable on the engineer-led sales motion and industrial process customer base in the U.S. Midwest/South.
- MRC Global: Largest global distributor of pipe, valves, and fittings (PVF) to the energy and industrial markets; directly comparable on product categories (valves, fittings, instrumentation) but more oil-and-gas-skewed than GEB's broader process-industry mix.
- Kaman Industrial Technologies: Industrial distributor of bearings, power transmission, fluid power, and process products; very similar product mix and customer base, though now part of a larger parent group rather than family-owned.
- Blackhawk Industrial Distribution: U.S. industrial MRO distributor serving manufacturers and process plants with a similar field-sales and engineered-solutions motion; comparable in scale and customer profile to GEB.
- Vallen: Indirect material and process-product distributor focused on industrial MRO and process customers; comparable on the engineering-led, integrated-supplier model serving manufacturing and process plants.
Regional players
- Wajax Corporation: Canadian industrial distributor of bearings, process equipment, and fluid power products; comparable product portfolio but primarily serves Canadian industrial customers rather than competing head-to-head in the U.S. Midwest.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
George E. Booth social profiles
Digital presenceGeorge E. Booth compliance and trust
Trust signalCompliance1 record
George E. Booth financial estimates
Financial estimateRevenue estimate
Valuation estimate
George E. Booth leadership team
Management profileNumber of profiles
Profiles4 records
George E. Booth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
George E. Booth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about George E. Booth
What does George E. Booth do?
George E. Booth Co. distributes process instrumentation products—including industrial valves, fittings, and pressure gauges from more than 20 leading manufacturers such as Endress+Hauser, Samson Controls, Flowserve (Worcester Controls), Brooks Instrument, and Richter—and complements this portfolio with engineering services such as Projects, Setup & Assembly, SCADA integration, Site Startup & Calibration, and Repair & Calibration for industrial customers across the Midwest United States.
Is George E. Booth a public or private company?
George E. Booth is a private company. It is classified as family owned and is currently operating.
When was George E. Booth founded?
George E. Booth was founded in 1963. It employs 51 to 100 people.
Where is George E. Booth based?
George E. Booth is headquartered in Indianapolis, United States, in the North America region.
How does George E. Booth make money?
Two revenue lines are on record. Process Instrumentation Product Distribution is the primary driver. The others are technical Services.
Who are George E. Booth's main competitors?
Broad incumbents on record are Applied Industrial Technologies, W.W. Grainger and MSC Industrial Direct. Direct peers are DXP Enterprises, Cross Company, MRC Global, Kaman Industrial Technologies, Blackhawk Industrial Distribution and Vallen. Wajax Corporation is listed as a regional player.
Does George E. Booth have an API?
No public API is recorded for George E. Booth.
What industry is George E. Booth in?
George E. Booth's product category is Process Instrumentation Distribution. Its primary akta.pro industry code is IMAHAHAM, Process Automation Instrumentation & Control (DCS, Valves, Actuators, Analyzers). Its NAICS code is 334513 and its SIC code is 5084.