Studio Bozzetto

What Studio Bozzetto does

Studio Bozzetto is an Italian animation production company founded in 1960 in Milan by Bruno Bozzetto, with a second studio opened in Bergamo in September 2024. The studio produces animated TV series, feature films, commercials, institutional content, video mapping, motion graphics, and music-led edutainment across 2D, Digital 2D, and 3D CGI techniques. Its catalog spans six decades of original IPs — Signor Rossi, West and Soda (1965), Allegro non Troppo (1976), Tip the Mouse, The Game Catchers, Bruno the Great, and the more recent cross-cultural series Pino & Shinoby — alongside the Maestro Lorenzo music/edutainment project distributed by Sony Music.

The company's revenue model is project-based and diversified across four streams: TV series production fees and broadcaster licensing (Rai Kids, YTV, BBC CBeebies), international distribution rights (Banijay Kids & Family), feature film rights held via Bruno Bozzetto Distribution, and commercial/corporate animation for brands such as Nutella, Ferrari, Disney, and WHO. Co-production partnerships — notably the Italy-Japan agreement with Yomiuri Telecasting Corporation and ongoing work with Rai Kids and Sphere Animation — are central to financing and distribution. The company is privately held and family-led, with Bruno Bozzetto as founder, Andrea Bozzetto as Creative Director, and Pietro Pinetti as CEO.

Go-to-market is B2B enterprise, executed through direct relationships with broadcasters and brands, supported by an event-driven presence at major industry festivals (MIPCOM, MIFA Annecy, Cartoon Forum, Cartoons on the Bay, TIFFCOM, Bergamo Animation Days). Distribution is multi-channel: broadcaster licensing, third-party distributors (Banijay, Sony Music), self-serve YouTube channels (Carolina e Topo Tip), and cinema release for feature films. Customer reach extends to 160+ countries for flagship IP such as Topo Tip, with no public revenue disclosure.

Name

Studio Bozzetto

Legal name

Studio Bozzetto

Website

https://studiobozzetto.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Studio Bozzetto is an Italian animation studio founded in 1960 that produces animated TV series, feature films, and commercials for broadcasters, brands, and streaming platforms worldwide across 2D and 3D CGI formats.

Ownership category

akta.pro rank

Product category

Animation Production Services

NAICS

Motion Picture and Video Production (512110), Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Animation production services
• Animated TV series
• Feature film animation
• Preschool content creation
• Commercial animation production

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. TV Series Production & Licensing: Full-service animation production for TV series, creating original content for broadcasters. Revenue generated through production fees, licensing deals with broadcasters (Rai, YTV, BBC), and international distribution rights sales.
2. Music & Edutainment Content: Maestro Lorenzo project generates revenue through music content, streaming platforms, YouTube, and live performances. Distributed by Sony Music.
3. Commercial & Corporate Animation: Production of commercials, corporate identity content, institutional videos, and branded entertainment for clients including major brands (Nutella, Ferrari, Disney, WHO, etc.).
4. Feature Film Production: Feature-length animated films like West and Soda, Allegro non Troppo, and Mr. Rossi films. Rights held by Bruno Bozzetto Distribution.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels5 records

Core offering

Studio Bozzetto is a full-service animation production company creating original animated TV series, feature films, music/edutainment projects, and commercial/corporate content for broadcasters, streaming platforms, and brands. The studio delivers projects from concept to final delivery using 2D, Digital 2D, and 3D CGI techniques, including cross-cultural co-productions such as the Italian-Japanese series Pino & Shinoby. It also produces commercials, corporate identity content, video mapping, motion graphics, apps, and augmented reality experiences for clients including Nutella, Ferrari, Disney, and the WHO.

Product overview

Studio Bozzetto is a multi-award winning full-service animation production company founded in 1960 by Bruno Bozzetto. The company operates as a unified studio offering comprehensive animation services across multiple formats and styles. Their product portfolio includes: TV Series (Pino & Shinoby, Tip the Mouse, The Game Catchers, Bruno the Great, Expo Show, Beasties), Feature Films (West and Soda, Allegro non Troppo, Vip – Mio Fratello Superuomo), and Digital/Music Projects (Maestro Lorenzo, Carolina e Topo Tip). The studio also produces commercial content, institutionals, corporate identity, video mapping, motion graphics, apps and games, and augmented reality experiences. Core animation capabilities span 2D, Digital 2D, and 3D animation. Key distribution partners include Rai Kids, BBC CBeebies, Yomiuri Telecasting Corporation (YTV), Disney, Sony Music, and Banijay for international distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Lilium: Creative studio operated by Studio Bozzetto for producing promotional videos and animation content, including the official promotional video for Sharjah Animation Conference.

Products and services

• Pino & Shinoby Preschool animated series exploring cultural bridge between Italy and Japan through two young protagonists, Pino (Italian boy) and Shinoby (Japanese ninja), navigating daily life and discovering universal themes. Produced for broadcasters and streaming platforms serving young audiences.
• Tip the Mouse Animated TV series featuring Tip, a tiny whimsical mouse living in a meadow with his family, based on best-selling children's book series. Co-produced for international broadcasters and family audiences.
• The Game Catchers Preschool animated series set on planet Flossy where alien children discover traditional playground games, featuring the Game Catchers team and Mr. Moustache traveling through space to preserve games. Produced for broadcasters and streaming platforms.
• Maestro Lorenzo Original music and edutainment project introducing children to musical theatre through original songs, choreography, and storytelling, combining education and entertainment via video content and live performances. Distributed by Sony Music across streaming platforms.
• Bruno the Great Non-verbal slapstick comedy animated series starring Bruno, an overconfident man who believes he can master any task with disastrous results. Created for Disney Channel as 26x5 minute episodes.
• West and Soda Animated feature film satirizing and paying homage to the American Western genre. Bruno Bozzetto's first feature film, distributed through Bruno Bozzetto Distribution.
• Allegro non Troppo Animated feature film combining classical music with animated stories, described as a cross between Fantasia and Yellow Submarine with a touch of Fellini. Distributed through Bruno Bozzetto Distribution.
• Signor Rossi Iconic animated cartoon character created by Bruno Bozzetto, featured in many animated shorts and three feature films: Mr. Rossi Looks for Happiness (1976), Mr. Rossi's Dreams (1977), and Mr. Rossi's Vacation (1977). Licensed for merchandising and distribution.
• Vip – Mio Fratello Superuomo Animated feature film taking humorous aim at classic superhero stories, featuring Supervip and Minivip brothers confronting a world domination plot. Distributed through Bruno Bozzetto Distribution.
• Expo Show Animated series of 24 episodes created for Milan Expo 2015 in collaboration with Disney Italy. Aired on Disney Channel, Disney XD, and YouTube to introduce Foody and Expo characters.
• Beasties Animated series in development featuring Gilda and her team defending incredible beasts during transdimensional migratory journeys, structured as 26x22 minute episodes for broadcaster and streaming customers.
• Carolina e Topo Tip YouTube channel collaboration between Carolina Benvenga and Sony Music featuring baby dance videos for children using green screen productions with various backgrounds and special effects. Distributed by Sony Music.
• Commercial and Corporate Animation Services Production of commercials, corporate identity content, institutional videos, video mapping, motion graphics, apps, games, and augmented reality experiences for brands and institutions. Provided to clients including major brands such as Nutella, Ferrari, Disney, and the WHO.
• SAPIENS? Short Film 23-minute 2D/3D CGI animated short film exploring themes of violence, non-acceptance of diversity, and harm to nature and animals. Produced in collaboration with Rai Kids and premiered at Cinema City Life Anteo in Milan; won Pulcinella Award for Best Short Film 2024 and Mole Green Star Award from CinemAmbiente Festival.
• Rossi Boomer Short Film Animated short film directed by Bruno Bozzetto, featuring the iconic Mr. Rossi character. Premiered at the Cartoons on the Bay festival in Pescara in May 2025.

Quantifiable outcome

• Topo Tip distributed in over 160 countries
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core, major, minor and key talent.

• Yomiuri Telecasting Corporation (YTV)coreStrategic or Co-development Partner · 1 April 2025Prestigious Japanese co-production partnership for Pino & Shinoby, one of the first projects under the official Italy-Japan international co-production agreement. YTV is one of Japan's leading broadcasters behind Detective Conan, Inuyasha, and created Shinoby mascot for their 60th anniversary.
• Rai KidscoreStrategic or Co-development PartnerItalian public broadcaster co-production partner for The Game Catchers, Pino & Shinoby, Sapiens?, and other projects. Major partner for Italian children's animation content.
• Banijay Kids & FamilycoreChannel Partner/ Reseller/ DistributorInternational distribution partnership covering The Game Catchers Seasons 1 and 2. Banijay confirmed distribution at MIPCOM 2023.
• Sony MusiccoreChannel Partner/ Reseller/ DistributorDistribution partner for Maestro Lorenzo music and edutainment project, and Carolina e Topo Tip YouTube content. Handles national and international distribution.
• Sphere AnimationmajorStrategic or Co-development PartnerCanadian animation studio co-producer of The Game Catchers, contributing to the international production value of the series.
• Disney ItalymajorStrategic or Co-development PartnerCollaboration partner for Expo Show animated series (24 episodes) created for Milan Expo 2015, aired on Disney Channel and Disney XD.
• m4e AGmajorStrategic or Co-development PartnerCo-production partner for Tip the Mouse animated series.
• Giunti EditoremajorStrategic or Co-development PartnerPublisher partner for Tip the Mouse, based on the best-selling children's book series.
• ICE-Agenzia (Italian Trade Agency)minorGTM or Marketing PartnerItalian Trade Agency supporting Studio Bozzetto's international presence at events like MIFA Annecy, promoting Italian animation excellence abroad.
• Cineteca Milano MICminorGTM or Marketing PartnerCollaborated on Bruno Bozzetto pop art exhibition 'The Animated Pop Art of Bruno Bozzetto' at Cineteca Milano MIC.
• Corrado Colleonikey talentOthersArt director for The Game Catchers and other productions, created BAD 2025 custom dragon mascot.
• Sharjah Book AuthorityminorStrategic or Co-development PartnerCreated official promotional videos for Sharjah Children Reading Festival and Sharjah Animation Conference.
• Rai FictionmajorStrategic or Co-development PartnerCo-production partner for various projects including Tip the Mouse, Expo Show, and Sapiens?
• Studio CampedellimajorStrategic or Co-development PartnerCo-production partner for Tip the Mouse animated series.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cyber Group Studios: French animation studio producing preschool and children's series with global broadcast distribution. Comparable as a European animation studio focused on preschool co-productions with major international broadcasters.
• BRB Internacional: Spanish animation studio producing preschool and children's properties (e.g., David the Gnome, Bernard) with global distribution. Comparable to Studio Bozzetto's European preschool animation model with international rights-led distribution.
• WildBrain: Canadian animation studio and kids' content distributor with a large IP portfolio (Peppa Pig, Teletubbies). Comparable as a vertically integrated animation production and licensing business that serves broadcasters globally.
• Marathon Media: French animation studio producing children's series (Totally Spies, Martin Mystery) with international broadcast distribution. Comparable to Studio Bozzetto as a European animation studio producing globally distributed cartoon IP.
• Zodiak Kids: European children's entertainment producer and distributor (part of Banijay Group). Comparable to Studio Bozzetto as a kids' content producer-distributor focused on preschool and family animation.
• Rainbow S.r.l. Italian animation studio behind Winx Club and 44 Cats, producing children's TV series and feature films. Comparable in geography, target audience (kids), and B2B broadcaster/distributor model, though at a larger scale.
• Mondo TV: Italian animation production company producing and distributing children's programming worldwide. Directly comparable to Studio Bozzetto as a fellow Italian-headquartered animation studio with international co-productions and IP licensing.

Broad incumbents

• Entertainment One (eOne): Global entertainment studio with a large animation/kids portfolio (Peppa Pig prior to sale, PJ Masks). Comparable as a broader kids entertainment incumbent producing and distributing animated content globally.
• Gaumont Animation: Animation arm of major French studio Gaumont, producing and distributing children's animation. Comparable to Studio Bozzetto as a European animation producer with international broadcast partnerships, though at a larger scale.

Regional players

• Animaking: Italian animation and CGI production studio serving broadcasters and brands. Comparable to Studio Bozzetto as a domestic Italian animation competitor offering commercial and broadcast content production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/StudioBozzettoCoSrl
• Facebookfacebook.com/StudioBozzetto
• LinkedInit.linkedin.com/company/studio-bozzetto
• Instagraminstagram.com/studiobozzetto
• Xx.com/studiobozzetto

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Bozzetto