Animaking
Animaking is a privately held Brazilian animation studio founded in 2001, specializing in stop-motion, 2D, and 3D animation for feature films, series, and advertising. It serves corporate brands, public broadcasters, streaming platforms, and government cultural institutions, with content distributed via Amazon Prime, YouTube, and international partners.
- Company typePrivate
- Founded2001
- HeadquartersFlorianópolis, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Animaking does
Animaking (Animaking Studios Ltda.) is a privately held Brazilian animation studio founded in 2001 and headquartered at Sapiens Parque technology park in Florianópolis, Santa Catarina. The studio specializes in stop-motion animation and has expanded into 2D digital and 3D computer-generated production across feature films, animated series, short films, and advertising campaigns. It operates proprietary animation software called 'Animaction' and employs motion control and prototyping technologies to optimize production cost and speed.
The studio's content portfolio includes 'Minhocas' (Brazil's first stop-motion feature film, internationally released via 20th Century Fox co-production), the 'Passado da Hora' educational series franchise, 'Chapeuzinho de Todas as Cores' (adapted from works by Ziraldo and Chico Buarque), 'AnimaCriança – Lendas Brasileiras' (30M+ YouTube views), and 'Liga dos Mascotes' (130-episode 3D web series co-produced with Fullframe). The Animaflix YouTube channel functions as a primary owned distribution channel alongside Amazon Prime, TV Cultura, Play Kids, and international partners including Kedoo (Dubai).
Animaking's revenue model combines project-based professional services for corporate advertisers (Citroën, Koerich, Rede Globo, Döhler Textil, Havan, Tigre, Urbano Alimentos), production contracts with broadcasters and streaming platforms, government and cultural-incentive financing (ANCINE, Lei Paulo Gustavo, PIC, Fundação Catarinense de Cultura), and licensing/royalty income from its content library. The GTM motion is relationship-driven enterprise field sales targeting brands, public broadcasters, and educational/cultural institutions, supplemented by content marketing via YouTube, social media, and international film festival circuits.
Animaking firmographics
Firmographics- Name
- Animaking
- Legal name
- Animaking Studios Ltda.
- Website
- https://animaking.com.br
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Animaking is a privately held Brazilian animation studio founded in 2001, specializing in stop-motion, 2D, and 3D animation for feature films, series, and advertising. It serves corporate brands, public broadcasters, streaming platforms, and government cultural institutions, with content distributed via Amazon Prime, YouTube, and international partners.
- Ownership category
- akta.pro rank
Animaking industry classification
Industry- Product category
- Animation Production Services
- NAICS
- Motion Picture and Video Production (512110), Motion Picture and Video Industries (5121)
- SIC
- Services-Advertising (7310), Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Animation Production (2D/3D/Stop-Motion) (MPAAAMAD)
- akta.pro secondary industries
- 3D Product/Explainer Animation (MPAHACAD), Simulation & FX Animation (Cloth, Hair, Particles) (MPAHACAH), Short-Form Animation (Shorts, Web Series) (MPADACAI)
Keywords
Where Animaking is headquartered
LocationHeadquarters
- HQ city
- Florianópolis
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Animaking business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Feature Film Production: Animaking produces and co-produces feature-length animated films, including the Brazilian stop-motion landmark 'Minhocas' released internationally across Europe, Asia, and the United States. Revenue is generated through distribution agreements, licensing deals, and theatrical/streaming releases.
- Animated Series Production: Production of animated series for broadcasters (TV Cultura, Amazon Prime) and streaming platforms. Series include 'Passado da Hora', 'AnimaChild', 'Mascot League', and 'Chapeuzinho de Todas as Cores'. Revenue comes from production contracts, licensing, and distribution agreements.
- Advertising and Commercial Projects: Stop-motion and animated advertising campaigns for corporate clients including Citroën, Rede Globo, Hurbana, Koerich, Döhler Textil, Prefeitura de Joinville, and others. Project-based fee model.
- Short Film Production: Production of short animated films, including award-winning shorts like 'Minhocas – A Lenda', 'Iara', and 'Suspicious Reflection'. Revenue from festival screenings, licensing, and educational distribution.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Animaking product offering
Product offeringCore offering
Animaking is a full-service Brazilian animation studio that produces animated feature films, short films, and series using stop-motion, 2D digital, and 3D CG techniques, alongside branded advertising campaigns for corporate clients. The studio also produces and distributes its original intellectual property—including "Minhocas", "Passado da Hora", "Chapeuzinho de Todas as Cores", and "AnimaChild"—to broadcasters, streaming platforms, and theatrical markets in Brazil and internationally.
Product overview
Animaking is an animation studio that produces short films, feature films, animated series, and advertising content. The studio specializes in stop-motion animation and has expanded into 3D animation and 2D digital techniques. Key productions include the feature film 'Minhocas' (first Brazilian stop-motion feature), the 'Passado da Hora' series franchise covering world and Brazilian history, 'Chapeuzinho de Todas as Cores', and 'AnimaCriança - Brazilian Legends'. The studio operates proprietary animation software called 'Animaction' for production optimization and offers advertising services for various brands.
Differentiator
Problem solved
Functional benefit
Brands
- Animaction: Internally developed proprietary animation software that optimizes the production of animations quickly and cost-effectively for online platforms, short and feature-length films, series, and advertising projects.
Products and services
- Minhocas (Worms) Feature Film Feature-length stop-motion animated film released in 2013, telling the story of Junior the worm. First Brazilian stop-motion feature film, co-produced with Glaz Entertainment, Globo Filmes, and 20th Century Fox.
- Passado da Hora – História do Brasil (Past Of Time – History Of Brazil) 13-episode comedy animation series about Brazilian history, featuring characters in a fictional museum. Originally aired on TV Cultura in 2017, distributed by Kedoo, available on Amazon Prime and Animaflix YouTube channel.
- Passado da Hora – História de Santa Catarina 3D animated series with 6 main episodes and 30 one-minute short episodes, exploring the history of Santa Catarina state through Isadora's journey in a magical museum.
- Passado da Hora (Universal/Past Of Time) 3D animated series with 20 episodes of 13 minutes each, following Isadora's journey through world history in a magical museum, featuring characters like dinosaurs, pharaohs, and historical figures.
- Chapeuzinho de Todas as Cores (Little Hood Of All Colors) 2D Digital animation series of 13 episodes (7 minutes each), adaptation of Chico Buarque and Ziraldo's 'Little Yellow Hood' about overcoming childhood fears. Available on Amazon Prime, Play Kids, NET NOW, GVT NOW, Lookie, and Animaflix YouTube.
- AnimaCriança – Lendas Brasileiras (AnimaChild – Brazilian Legends) 2D Digital animation series of 13 episodes (5 minutes each), presenting Brazilian legends from children's perspectives. Originally aired on TV Cultura in 2017, distributed to six countries, available on Amazon Prime and Animaflix YouTube with over 30 million views.
- Tantam 6-episode children's animated series featuring a boy, saber-toothed tiger, prehistoric monsters, volcanoes, and dinosaurs.
- Liga dos Mascotes (Mascot League) 3D animated web series with 130 episodes of one minute each, featuring toy mascots of Brazil's top football teams. Co-produced with Fullframe studio, available on Amazon Prime and YouTube.
- Minhocas – A Lenda (Worms – The Legend) Award-winning short film that inspired the Minhocas feature film, following a curious little worm's adventure to discover why worms cannot dig upwards. Won over 10 awards at festivals worldwide.
- Reflexo Suspeito (Suspicious Reflection) Short film released in 2018, serving as production test for the feature film 'Minhocas 2' currently in production. Won awards at multiple festivals including VIII Festival Visualízame (Spain) and AnimArte! (Brazil).
- Iara (Juro que Vi Series) 2D animated short from the 'Juro que Vi' series produced by MultiRio, retelling Brazilian folklore legends. Episode about the mermaid Iara produced in 2005, won the UNESCO Diversine Prize, and participated in various international festivals.
- Animation Advertising Services Stop-motion and animation advertising services for various brands including Koerich, Citroën, Hipermercado BIG, Döhler Textil, Rede Globo, UNIFEI, and municipal governments. Featured works include campaign videos, TV show openings, and branded content.
Quantifiable outcome
- First Brazilian stop-motion feature film released internationally across Europe, Asia, and United States
- +3 more outcomes
Companies that use Animaking
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Animaking technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Animaking partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- KoerichminorSponsored the launch event of 'Passado da Hora – História de Santa Catarina' in September 2024.
- HurbanaminorSponsored the launch event of 'Passado da Hora – História de Santa Catarina' in September 2024.
- Glaz EntertainmentcoreCo-production partner for 'Minhocas' feature film. Glaz Entertainment collaborated with Animaking, Globo Filmes, and 20th Century Fox on this landmark Brazilian stop-motion production.
- Globo FilmescoreCo-production partner for 'Minhocas' feature film, Brazil's first stop-motion animated feature.
- 20th Century FoxcoreCo-production and international distribution partner for 'Minhocas'. The film was released in Europe, Asia, and the United States through Fox's distribution network.
- DelartminorListed as a support/partner for the 'Minhocas' feature film production, providing dubbing and additional production services.
- Kedoo (Dubai)minorInternational distribution agreement for 'Passado da Hora – História do Brasil' series with Kedoo based in Dubai.
- Sapiens ParquecoreAnimaking is headquartered in Sapiens Parque technology park in Florianópolis, SC. Sapiens Parque fosters technology, science, and innovation development in Santa Catarina. Listed as supporter on multiple productions.
- Agência Nacional do Cinema (ANCINE)coreGovernment film authority listed as a supporter of 'Passado da Hora – História do Brasil'. ANCINE provides regulatory oversight and funding support for Brazilian audiovisual productions.
- MultiRiominorProduction partner for 'Juro que Vi' series (including 'Iara' episode). MultiRio is the municipal company of Rio de Janeiro responsible for educational media.
- Prefeitura Municipal do Rio de JaneirominorListed as co-producer/realizador of the 'Juro que Vi' series through MultiRio.
- FullframecoreCo-production partner with Animaking for 'Mascot League' (Liga dos Mascotes) series. Fullframe and Animaking jointly produced 130 episodes of the 3D animated web series, distributed on Amazon Prime and YouTube.
- Júlio Mariz / De Ponta (formerly of Traffic and Globo)coreBrand creator and originator of 'Mascot League' brand. Partnered with Fullframe and Animaking for content creation and product licensing in the children's and youth market.
- ZiraldocoreRenowned Brazilian artist and illustrator whose literary work 'Chapeuzinho Amarelo' was adapted by Animaking into the animated series 'Chapeuzinho de Todas as Cores'. Animaking animated Ziraldo's characters and settings.
- Chico BuarquecoreAuthor of 'Chapeuzinho Amarelo' literary work which was adapted into 'Chapeuzinho de Todas as Cores' series. Chico Buarque's compositions were featured in the series.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Animaking competitors and assessment
Company assessmentDirect peers
- Glaz Entretenimento: Brazilian production company co-producing the original Minhocas with Animaking, Glaz Filmes, and 20th Century Fox. Comparable partner/peer in Brazilian animation production with feature film and series capabilities.
- Aardman Animations: UK-based stop-motion animation studio (Wallace & Gromit, Shaun the Sheep) with global brand recognition. Directly comparable to Animaking as a specialist stop-motion studio producing feature films, series, and advertising content for premium clients.
- Birdo Studio: Brazilian animation studio producing kids' animated series (Irmão do Jorel, Haunted Tales for Wicked Kids) for Cartoon Network, Netflix, and international platforms. Comparable in producing commissioned animated series and shorts.
- Laika: US-based stop-motion studio (Coraline, Kubo) owned by Phil Knight. Comparable to Animaking as a stop-motion feature-film studio with strong artistic reputation and family-oriented content slate.
- Cartoon Saloon: Irish animation studio (Wolfwalkers, Song of the Sea) producing hand-drawn and stylized animated features with international awards. Comparable as an indie animation studio producing culturally distinctive family films.
- Copa Studio: Brazilian animation studio producing 2D and 3D feature films (Trash, Boy and the World) and series. Direct regional peer operating in the same Brazilian animation industry with international festival recognition.
- Locksmith Animation: UK-based animation studio producing CG animated features (Ron's Gone Wrong, That Christmas) with international distribution. Comparable as a mid-sized, privately-held animation studio producing premium animated family content.
Regional players
- Hype Studio: Brazilian animation and VFX studio producing feature films (Rio 2096, The Boy and the World) and advertising work. Comparable in offering Brazilian animation production services across advertising and film.
Broad incumbents
- Illumination: Global animation studio (Despicable Me, Sing) producing low-cost, high-grossing CGI animated features. Comparable as a major animation studio but operates at significantly larger scale with CGI rather than stop-motion infrastructure.
Emerging players
- Zagtoon: French animation studio (Miraculous: Tales of Ladybug) producing global animated series. Comparable as an animation studio producing kids' and family content scaled for international streaming platforms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Animaking social profiles
Digital presenceAnimaking financial estimates
Financial estimateRevenue estimate
Valuation estimate
Animaking leadership team
Management profileNumber of profiles
Profiles2 records
Animaking funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Animaking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Animaking
What does Animaking do?
Animaking is a full-service Brazilian animation studio that produces animated feature films, short films, and series using stop-motion, 2D digital, and 3D CG techniques, alongside branded advertising campaigns for corporate clients. The studio also produces and distributes its original intellectual property—including "Minhocas", "Passado da Hora", "Chapeuzinho de Todas as Cores", and "AnimaChild"—to broadcasters, streaming platforms, and theatrical markets in Brazil and internationally.
Is Animaking a public or private company?
Animaking is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Animaking founded?
Animaking was founded in 2001. It employs 11 to 50 people.
Where is Animaking based?
Animaking is headquartered in Florianópolis, Brazil, in the Latin America region.
How does Animaking make money?
Four revenue lines are on record. Feature Film Production is the primary driver. The others are animated Series Production, advertising and Commercial Projects and short Film Production.
Who are Animaking's main competitors?
Direct peers on record are Glaz Entretenimento, Aardman Animations, Birdo Studio, Laika, Cartoon Saloon, Copa Studio and Locksmith Animation. Hype Studio is listed as a regional player. Illumination is listed as a broad incumbent. Zagtoon is listed as an emerging player.
Does Animaking have an API?
No public API is recorded for Animaking.
What industry is Animaking in?
Animaking's product category is Animation Production Services. Its primary akta.pro industry code is MPAAAMAD, Animation Production (2D/3D/Stop-Motion), with a secondary code of MPAHACAD, 3D Product/Explainer Animation. Its NAICS code is 512110 and its SIC code is 7310.