Perfect 9

What Perfect 9 does

Perfect 9 GmbH is a Switzerland-incorporated, founder-owned private limited company (GmbH) operating as a direct-to-consumer maternity fashion retailer under the Perfect 9 brand. The company serves pregnant women in Switzerland and Liechtenstein through its own e-commerce storefront at perfect9.ch and a single physical showroom in Egg b. Zürich (Weiherstrasse 34). The product portfolio comprises six core categories: maternity shirts/tops, blouses, pants/jeans, dresses/skirts, jackets/pullovers, and a Sonderangebote (special offers) section of discounted single pieces. All garments are designed with elastic materials, adjustable waistbands, and discreet styling that does not visually signal pregnancy, and are marketed to remain wearable postpartum.

The company generates revenue entirely through one-time unit-priced retail sales in Swiss Francs, with prices ranging from approximately 11.95 CHF for basic items to 169.95 CHF for premium pieces, and a promotional discount channel alongside the standard catalog. Distribution is exclusively direct: no third-party resellers, marketplaces, or wholesale partners. Free shipping is offered within Switzerland and Liechtenstein for orders above 250 CHF (Economy-Pac) or 400 CHF (Priority-Pac), with a 6.00 CHF flat shipping fee for smaller orders, and free in-person pickup at the showroom by appointment. The technology stack is a standard e-commerce storefront with credit/debit card and PayPal checkout, a wishlist ("Merkzettel"), and an email-based "recommend to a friend" referral feature, plus an editorial "Wissenswertes" knowledge section developed with a gynecologist. There is no app, no API, no AI capability, and no logged external funding, headcount, or revenue.

Name

Perfect 9

Legal name

Perfect 9 GmbH

Website

https://perfect9.ch

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Perfect 9 GmbH is a Swiss direct-to-consumer maternity fashion retailer serving pregnant women in Switzerland and Liechtenstein through its own e-commerce storefront (perfect9.ch) and a single physical showroom in Egg b. Zürich.

Ownership category

akta.pro rank

Product category

Maternity Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Maternity & Nursing Wear (Moms-to-be) (CRAAAHAL)

akta.pro secondary industries

Children’s, Baby & Maternity Apparel Brands (CRAAAAAG), Personal Styling for Maternity & Postpartum (HSACAJAH)

Keywords

• Maternity clothing
• Pregnancy apparel
• Maternity fashion
• Womens clothing
• Pregnancy wear

Headquarters

HQ city

Egg

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Maternity Clothing Retail: Perfect 9 generates revenue through one-time retail sales of maternity clothing and accessories via its online shop and physical showroom. The company sells a range of products including tops, blouses, pants, jeans, dresses, skirts, jackets, and pullovers designed for pregnant women. Products are priced individually (one-time purchase) and are sold in Swiss Francs (CHF) inclusive of VAT.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Perfect 9 GmbH is a Swiss maternity fashion retailer that designs, curates, and sells stylish maternity clothing and accessories directly to pregnant women. The product range spans shirts, blouses, pants, jeans, dresses, skirts, jackets, blazers, pullovers, and cardigans manufactured with elastic, high-stretch materials to accommodate a growing belly from early to late pregnancy. The company sells exclusively through its own branded e-commerce shop at perfect9.ch and a physical showroom in Egg b. Zürich, with delivery throughout Switzerland and Liechtenstein.

Product overview

Perfect 9 is an online e-commerce platform for maternity clothing (Umstandsmode) based in Switzerland, offering a unified product portfolio of specialized pregnancy apparel. The core offering comprises six main product categories: maternity shirts/tops (Umstandsshirts), blouses (Umstandsblusen), pants/jeans (Umstandsjeans), dresses/skirts (Schwangerschaftskleider), jackets/pullovers (Umstandsjacken), and special discounted offers (Sonderangebote). All products are designed with high-quality elastic materials, adjustable waistbands, and discreet styling that doesn't immediately reveal pregnancy status. The clothing accommodates the entire pregnancy journey and remains wearable postpartum. The company operates both an online shop and a physical showroom in Egg b. Zürich for customer try-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• Umstandsshirts (Maternity Shirts and Tops) Maternity shirts and tops including long-sleeve and short-sleeve maternity shirts and airy maternity tops, designed with high stretch content to fit a growing belly throughout pregnancy and postpartum. Targeted at expectant mothers in Switzerland and Liechtenstein.
• Umstandsblusen (Maternity Blouses) Maternity blouses ranging from high-collared and elegant to seductive styles, suitable for various occasions during pregnancy including professional office wear. Targeted at professionally active pregnant women.
• Umstandsjeans (Maternity Pants and Jeans) Maternity pants and jeans for office or leisure wear, featuring comfortable elastic waistbands with belly support panels that accommodate a growing belly. Targeted at pregnant women seeking versatile bottoms.
• Schwangerschaftskleider (Maternity Dresses and Skirts) Maternity dresses and skirts designed to beautifully frame the belly, featuring feminine styling with distinctive details to make pregnant women feel attractive. Targeted at expectant mothers seeking elegant and feminine maternity wear.
• Umstandsjacken (Maternity Jackets, Pullovers, Blazers and Coats) Maternity jackets, cardigans, blazers, and coats for all occasions and weather conditions during pregnancy. Targeted at pregnant women needing outerwear throughout the year.
• Sonderangebote (Special Offers and Discounted Maternity Items) Reduced-price maternity clothing and special single pieces offered at discounted prices while supplies last. Includes discounted tops, blouses, pants, jeans, dresses, jackets, and cardigans from the existing collection.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Renowned GynecologistminorOthersPerfect 9 collaborates with a reputable gynecologist who contributes health-related information to the company's 'Wissenswertes' (Interesting Facts) section on pregnancy, birth, and postpartum care. This content includes guidance on nutrition, exercise, travel, and self-care during pregnancy. This is an informational content partnership rather than a commercial or product partnership.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Noppies: Noppies is a Dutch maternity and nursing apparel brand with its own DTC storefronts across Europe. Overlaps with Perfect 9 in maternity-specific assortment, online-first distribution, and emphasis on wear-through-pregnancy-and-beyond garment design.
• Isabella Oliver: Isabella Oliver is a UK maternity fashion brand known for elevated, workwear-appropriate maternity clothing, sold DTC. Direct overlap with Perfect 9's positioning around stylish, professional maternity wear for working expectant mothers.
• Boob Design: Boob is a Swedish maternity and nursing wear brand selling through its own DTC storefront across Northern Europe. Comparable in maternity specialization, premium Scandinavian positioning, and emphasis on durable, multi-stage garments — a parallel small-scale European maternity DTC.
• Seraphine: Seraphine is a UK-based maternity fashion brand selling stylish, premium-quality maternity and nursing wear through its own DTC e-commerce site and select retail partners. Directly comparable to Perfect 9 in product category (dressy/professional maternity wear), target customer (professionally active expectant mothers), and premium DTC brand positioning.
• Mamalicious: Mamalicious is a European maternity fashion label (part of the Best Connection / Happy Nation group) sold primarily through its own e-commerce site and selected wholesale partners. Directly comparable to Perfect 9 in maternity-only positioning, apparel-led DTC model, and targeting style-conscious pregnant women.

Broad incumbents

• Mothercare: Mothercare is a UK-headquartered specialist retailer of products for parents and young children, including dedicated maternity apparel lines. Comparable to Perfect 9 in serving the expectant-mother customer with multi-category maternity offerings, though at significantly larger scale and broader assortment.
• H&M Mama: H&M Mama is the maternity line of H&M, the global fast-fashion retailer. Competes with Perfect 9 on price and selection breadth, ships easily into Switzerland via H&M's existing logistics, and represents the broader-incumbent competitive threat to a small specialist.
• Gap Maternity: Gap Maternity is the pregnancy collection of Gap, the global casual apparel retailer. Comparable in target segment (everyday, casual maternity wear) at much larger scale, with established brand awareness and global distribution that competes with Perfect 9 for the same basic-wear occasions.
• ASOS Maternity: ASOS Maternity is the dedicated maternity category of ASOS, the large UK-based online fashion retailer. Overlaps with Perfect 9 in serving style-conscious pregnant shoppers through an online-led model, with vastly larger assortment and international shipping.

Emerging players

• Cake Maternity: Cake Maternity is an Australian-based nursing and maternity lingerie and apparel brand operating primarily through its own e-commerce site. Partially comparable as a maternity-specialist DTC, with stronger emphasis on intimates/nursing than Perfect 9's broader apparel assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/umstandsmode_ch
• Facebookfacebook.com/Perfect-9-GmbH-100103326745271
• LinkedInlinkedin.com/company/perfect-9-maternity-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perfect 9