CityMaid

What CityMaid does

CityMaid HjemmeService AS is a privately held Norwegian cleaning services company founded in 1987 and headquartered in Oslo, with the legal entity registered in Jessheim and operations spanning eight branches across Norway. The company provides professional residential and commercial cleaning services — including regular home cleaning subscriptions, move-in/move-out, deep, seasonal, window, cabin, estate, and senior cleaning for households, plus office, stairwell/housing-cooperative, and corporate-apartment cleaning for businesses. CityMaid claims to be the largest provider of home cleaning in Norway, executing over 70,000 cleaning jobs per year and employing approximately 200 people.

The underlying service platform is operational rather than software-native: a self-serve web-based pricing and ordering system (bestillingsløsning) handles customer acquisition, scheduling, and payment (via avtalegiro, invoice, and DIBS-processed cards), while field execution is tracked through an RFID-based job registration system where service teams scan in and out at the customer's door. An internal digital training platform, CityMaid-skolen, provides standardized video-based training, and all staff are permanently employed with union wages, insurance, uniforms, and ID cards. Cleaning is performed using microfiber technology and EU Ecolabel-certified products, supporting the company's Miljøfyrtårn (Eco-Lighthouse) certification held since 2017–2018.

CityMaid's revenue model combines recurring subscriptions (regular home and business cleaning, with pricing tied to square meters and frequency) with one-time/transactional services (move-out, deep, window, estate, cabin cleaning). Distribution is direct-to-consumer via the website and an inquiry form for corporate clients, with no intermediary channel partners. The company's positioning is structurally anchored in compliance — it is registered as an approved cleaning business with the Norwegian Labour Inspection Authority (Arbeidstilsynet), which has been legally required for households hiring private cleaning help since July 2018 — differentiating it from the dominant grey-market providers. A recent partnership with Boligmappa, Norway's largest digital housing file, embeds CityMaid in the home-renovation, moving, and sale workflow.

Name

CityMaid

Legal name

CityMaid HjemmeService AS

Website

https://citymaid.no

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

251–500 employees

Short description

CityMaid is Norway's largest home cleaning services provider, founded in 1987, operating eight branches and a self-serve online booking platform to deliver subscription and one-time cleaning to private households and businesses nationwide.

Ownership category

akta.pro rank

Product category

Residential Cleaning Services

NAICS

Janitorial Services (56172)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

General Recurring House Cleaning (Whole-Home) (HSAEAAAA)

akta.pro secondary industries

Apartment & Condo Turnover Cleaning (HSAEACAC), Single-Family Home Turnover Cleaning (HSAEACAD), Turnover Cleaning for Unique Stays (Cabins/Tiny Homes/Glamping/Boats) (HSAEAEAL), Whole-Home One-Time Cleaning (HSAEAFAA), Move-In/Move-Out & Turnover Cleaning (Commercial) (BPABABAO)

Keywords

• Residential cleaning services
• Commercial cleaning services
• Move-out cleaning
• Office cleaning
• Home cleaning subscription

Headquarters

HQ city

Jessheim

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Residential Cleaning Services: CityMaid offers recurring cleaning subscriptions for private homes, including regular home cleaning, seasonal services (summer, spring, autumn, Christmas), and move-in/move-out cleaning. Pricing is calculated based on square meters of the home and frequency, with no binding period but one month notice required.
2. Business/Corporate Cleaning: Office cleaning, stairwell cleaning for housing cooperatives, and cleaning of company/rental apartments for corporate clients. These are typically contracted recurring services.
3. One-time / Ad-hoc Cleaning: One-time services including move-out cleaning, move-in cleaning, viewing cleaning, main cleaning, window cleaning, cabin cleaning, estate cleaning, and rental apartment cleaning. Invoiced within one week after service completion.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

CityMaid is Norway's largest home cleaning service provider, offering recurring and one-time professional cleaning services for private households and businesses. The portfolio spans regular scheduled home cleaning, seasonal cleaning, move-in/move-out cleaning, window cleaning, office cleaning, stairwell cleaning, and senior assistance, delivered by employed service teams across eight branches throughout Norway. The company operates its own web-based booking and pricing system, an internal digital training platform (CityMaid-skolen), and RFID-based job registration for field service teams.

Product overview

CityMaid is Norway's largest home cleaning service company, operating as a straightforward service business rather than a technology platform. The company offers a portfolio of named residential and commercial cleaning services. For private customers, the core offerings include: Fast vaskehjelp (regular scheduled cleaning), Sommervask (seasonal summer cleaning), Seniorservice (senior assistance), Flyttevask (moving-out cleaning with guarantee), Vindusvask (window cleaning), Visningsvask (property showing cleaning), Vask av utleiebolig (rental property cleaning), Hovedrengjøring (deep/main cleaning), Vask av dødsbo (estate cleaning), Hyttevask (cabin/holiday home cleaning), and Julevask (pre-Christmas cleaning). For business customers, offerings include Kontorvask (office cleaning), Vask som personalgode (corporate employee benefit cleaning), Vask av firma- og utleiebolig (corporate/rental property cleaning), and Trappevask og borettslag (stairwell and housing cooperative cleaning). Additionally, the portfolio includes supplementary products such as Gavekort (gift cards) and Verv en Venn (referral program with 30 minutes free cleaning). The company also mentions a separate Products section (flytbycitymaid.no) but no specific product names were provided in the available source material. CityMaid operates across eight branches throughout Norway, emphasizing certified quality, environmentally friendly methods, and white/legal employment practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Fast vaskehjelp (Regular Home Cleaning) Recurring scheduled home cleaning subscription service for private households, available on weekly, bi-weekly, three-week, or monthly frequencies. Pricing is based on square meters and frequency, with no binding period and one-month notice.
• Sommervask (Summer Cleaning)
• Seniorservice (Senior Service) Cleaning assistance and practical household tasks adapted to the daily routines and needs of seniors.
• Flyttevask (Move-out Cleaning) Thorough end-of-tenancy cleaning covering all surfaces including walls, ceilings, cabinets, windows, and appliances, with a guarantee.
• Vindusvask (Window Cleaning) Professional window cleaning covering both interior and exterior window surfaces.
• Visningsvask (Viewing/Showing Cleaning) Cleaning service for homes prepared for property viewings and sales, ensuring presentable space for potential buyers.
• Vask av utleiebolig (Rental Property Cleaning) Cleaning service for rental properties between tenants, preparing units for new occupants.
• Hovedrengjøring (Deep/General Cleaning) Comprehensive deep cleaning of the entire home, covering all rooms and surfaces in greater detail than standard cleaning.
• Vask av dødsbo (Estate Cleaning) Sensitive cleaning and clearing service for properties being cleared after a death in the family.
• Hyttevask (Cabin/Holiday Home Cleaning) Cleaning service for holiday cabins and secondary residences, preparing them for owners or renters.
• Julevask (Christmas Cleaning) Seasonal pre-Christmas deep cleaning service to prepare homes for the holiday season.
• Kontorvask (Office Cleaning) Professional office and commercial workspace cleaning services for businesses, with guaranteed quality and reliability.
• Vask som personalgode (Cleaning as Employee Benefit) Corporate cleaning service offered as an employee perk or benefit program, allowing businesses to provide home cleaning services to their staff.
• Vask av firma- og utleiebolig (Corporate and Rental Property Cleaning) Cleaning services for company-owned and corporate rental properties, separate from private residential cleaning.
• Trappevask og borettslag (Stairwell and Housing Cooperative Cleaning)
• Gavekort (Gift Cards) Gift vouchers available for purchase by both private individuals and businesses, redeemable towards any CityMaid cleaning service.

Quantifiable outcome

• Over 70,000 cleaning jobs performed per year
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• BoligmappacoreStrategic or Co-development Partner · 24 April 2026CityMaid has entered a partnership with Boligmappa – Norway's largest digital housing file (boligmappe). The collaboration makes it easier for homeowners to find professional cleaning services at important life stages such as renovation, moving, and home sales. Through the partnership, Boligmappa users gain easy access to relevant cleaning information from CityMaid, as well as the ability to check prices and availability. The partnership connects professional cleaning more closely to the housing lifecycle.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Heimvakt: Norwegian home cleaning service offering recurring and one-time residential cleaning. Directly comparable to CityMaid's residential subscription and one-time cleaning portfolio in the same Norwegian market.
• Merry Maids: Residential cleaning franchise owned by ServiceMaster Brands, offering recurring and one-time home cleaning in the US. Closely comparable service mix and customer segment to CityMaid's Fast vaskehjelp subscription product.
• Molly Maid: North American and UK home cleaning franchise network offering recurring residential house cleaning. Comparable service model (recurring in-home cleaning for households) and customer base to CityMaid's core private residential offering.
• The Cleaning Authority: US residential cleaning franchise with eco-friendly positioning and recurring-service focus, similar to CityMaid's Miljøfyrtårn-certified subscription residential cleaning model.
• Maids & More: US home cleaning franchise focused on recurring residential cleaning with similar subscription-based service model and target customer (busy households) as CityMaid.

Broad incumbents

• Compass Group: UK-listed global food and support services group, including cleaning services. Touches CityMaid's commercial cleaning segment but is several orders of magnitude larger and much more diversified.
• ISS A/S: Denmark-based global facility services provider with substantial cleaning operations in Norway. Overlaps with CityMaid's Kontorvask and Trappevask og borettslag offerings, but operates broadly across facility services rather than specializing in private residential cleaning.
• Sodexo: Global facility management and food services company with cleaning services in Norway. Comparable on commercial office cleaning but a much broader portfolio than CityMaid's residential-led model.
• Rentokil Initial: UK-listed global hygiene and pest control services provider with hygiene-related cleaning operations. Adjacent to CityMaid in commercial hygiene but focused on pest control and washroom services rather than residential cleaning.
• ServiceMaster: US-based franchise parent of Merry Maids and other cleaning brands. Relevant as both a residential cleaning peer (through its brands) and a broader cleaning/restoration incumbent with overlapping service categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CityMaidHjemmeService
• LinkedInlinkedin.com/company/citymaid-hjemmeservice
• Instagraminstagram.com/citymaidhjemmeservice
• Xx.com/citymaid

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CityMaid