Holmefjord

What Holmefjord does

Holmefjord AS is a Norwegian specialist distributor and project supplier of signalkabel (signal cables) and professional cabling systems, founded in 1984 and headquartered in Norway. The company serves six Norwegian market verticals — Bygg & anlegg (building and construction), Samferdsel (transport and infrastructure), Datasenter (data center), Marine & offshore, Industri (industrial automation), and Kringkasting & AV (broadcasting and AV) — through a combined e-commerce, inside sales, and enterprise project advisory model. Core offerings span category cables (Cat5e through Cat7A), coaxial cables, fiber optic cabling including MPO/MTP, fire alarm and voice evacuation cables, DNV-certified marine cables, structured cabling components (racks, panels, distributors, connectors, outlets), and Fluke Networks test instruments, sourced both as an authorized distributor for more than ten premium brands (Belden, Panduit, Fluke Networks, RFS, PureLink, Schill, Digitus, Amphenol, Huber+Suhner, TE Connectivity) and under the proprietary 'Jotec by Holmefjord' sub-brand for Keystone kat6a connectors.

Underlying technology and standards depth center on Norwegian and international electrotechnical compliance: NEK 700, NEK 606, NS 3960, NS 3961, IEC 60331, IEC 60332, CPR Euroclasses (B2ca through Eca), ANSI/TIA-568.2-D, and ISO/IEC 11801-1, supported by a committee seat in Norsk Elektroteknisk Komite (NEK) and NorAlarm membership. The e-commerce nettbutikk is operated on a Multicase Norge AS business platform with quote-based ('Foresp\u00f8rsel') B2B pricing, 'Bli kunde' account registration, and an 'Eller leasing for' financing option for higher-value equipment.

The business model is project-driven and channel-hybrid: direct e-commerce self-serve for SMB installers and individuals, inside sales via segment-specialized technical sales engineers for mid-market, and enterprise field sales acting as totalleverand\u00f8r (total supplier) and r\u00e5dgivningspartner (advisory partner) for major Norwegian infrastructure works. Revenue is generated primarily through hardware sales of cables, connectivity, racks and test instruments, supplemented by professional services tied to project design, third-party certification coordination (DNV), and tailored logistics; there is no subscription model. Named reference customers include NRK (main A/V cable supplier since 1999), Equinor's Hammerfest LNG, Oslobygg KF's Majorstuhjemmet, Stabæk Fotball's Nadderud Stadion, Bane NOR, Porsche Center Asker og Bærum, ASKO and BAMA Tranby.

Name

Holmefjord

Legal name

Holmefjord AS

Website

https://holmefjord.no

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Holmefjord AS is a Norwegian specialist distributor, founded in 1984, of signal cables and professional cabling systems serving six verticals (building, transport, data center, marine/offshore, industrial, broadcasting/AV) across Norway via e-commerce, inside sales and project advisory.

Ownership category

akta.pro rank

Product category

Network Cabling Infrastructure Distribution

NAICS

Fiber Optic Cable Manufacturing (335921), Other Communications Equipment Manufacturing (33429), Office Machinery and Equipment Rental and Leasing (53242)

SIC

Computer Communications Equipment (3576), Wholesale-Lumber & Other Construction Materials (5030), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro industry

PRIMARYHDAIALAI

Wholesale Wavelength, Spectrum & Dark Fiber Providers (IRU/Leases)

Hardware, Technology & Telecom/Telecommunications & Network Services/Subsea & Long-Haul Fiber Networks (International Backbone)

SECONDARYHDAIAEAI

Subsea Capacity Wholesale (IRUs, leased capacity, backhaul to landing stations)

Hardware, Technology & Telecom/Telecommunications & Network Services/Wholesale & Carrier Services (Backhaul, Transit, Roaming)

Keywords

• Signal cable distribution
• Structured cabling systems
• Marine offshore cabling
• Broadcast AV cabling
• Data center fiber infrastructure

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct e-commerce sales of signalkabel and cabling systems: Sales of physical cable products, connectors, racks, panels and accessories via the nettbutikk to B2B customers in Norway. Most product prices are not displayed publicly and require 'Forespørsel' (quote request) — pricing is project/contract-based. One-time hardware sale model with cross-sell of accessories and installation materials.
2. Project advisory and totalleverandør delivery for large infrastructure projects: Consultative sales of structured cabling, data center fiber, marine & offshore cable systems, AV/broadcast and building infrastructure to large public and private projects (stadiums, hospitals, tunnels, LNG facilities). Includes project planning, custom cabling, DNV testing coordination and tailored logistics.
3. Test instruments / tooling resale (Fluke Networks and accessories): Sale of Fluke Networks cable certifiers, OLTS, OTDR, toner/probe kits and related service contracts (Gold Support) for professional network installers.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Core offering

Holmefjord AS is a specialist Norwegian distributor of signalkabel (signal cables) and professional cabling systems, supplying coaxial, twisted-pair and fiber-optic cables, racks/panels, connectors, and cabling accessories from brands such as Belden, Panduit, Fluke Networks, Schill and Digitus across six verticals: building & construction, transport infrastructure, data centers, marine & offshore, industrial automation, and broadcasting/AV. The company combines a self-serve online store with named technical sales engineers and acts as a rådgivningspartner (advisory partner) and totalleverandør (total supplier) for large Norwegian infrastructure projects, including stadium, tunnel, hospital, LNG and broadcast deployments.

Differentiator

Problem solved

Functional benefit

Brands

• Jotec: Jotec by Holmefjord is a sub-brand for compact, high-performance shielded and unshielded RJ45 keystone connectors designed for professional network installations, supporting PoE++ up to 90W and ETL-verified performance for networks up to 10 Gbit/s.

Products and services

• Signalkabel (Signal cable) Holmefjord's core product category: shielded, impedance-controlled signal cables (coaxial, twisted-pair, fiber-optic) used to transmit data, voice, video and control signals between devices across structured cabling, broadcast, industrial, fire alarm and marine/offshore environments.
• Dataskap / Rack (data cabinets) Racks and data cabinets for collecting and routing signals in data center, telecom, broadcast and structured cabling installations. Featured SKUs include Panduit FlexFusion Cabinet 48RU 800x1200mm and Digitus 42U/16U cabinets.
• MPO / MTP fiberkabel High-density MPO/MTP fiber cables for data center and backbone applications, including OS2 single-mode and OM4 multi-mode variants such as Jotec MPO OS2 Female-female 5m Type A LSZH and Panduit HD Flex PanMPO female assemblies.
• Kategorikabler (Category cables Kat5e/6/6A/7/7A) Copper twisted-pair category cables (Kat5e / Kat6 / Kat6A / Kat7 / Kat7A) for structured cabling and data network transmission between computers, routers, switches and other network devices in building and data center installations.
• Project advisory and totalleverandør delivery (rådgivningspartner / totalleverandør) Consultative project advisory and total system delivery (rådgivningspartner / totalleverandør) for large Norwegian infrastructure works, covering structured cabling design, custom cable specification, DNV testing coordination and tailored logistics. Examples include Nye Nadderud Stadion, Hammerfest LNG, Majorstuhjemmet, Ryfast tunnelene, Munch Museum, E16 Bjørum-Skaret and Bane NOR.
• Fluke Networks test instruments and tooling (DSX-602, DSX2-5000, DSX2-8000, CertiFiber Pro, LinkIQ) Sale of Fluke Networks cable certifiers (DSX-602, DSX2-5000, DSX2-8000 CableAnalyzers), CertiFiber Pro OLTS, OptiFiber Pro OTDR, LinkIQ and LinkIQ Duo testers, IntelliTone Pro 200 toner/probe, FiberLert live fiber detector, and Gold Support service contracts for professional network installers in Norway.

Quantifiable outcome

• ~6,000 meters of signal cable delivered to Hammerfest LNG (offshore LNG facility) including twinaxial, RS-485 and Profibus cabling, with additional DNV testing to withstand saltwater, UV and hydraulic oils.
• +4 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

15 partnerships are on record, tiered flagship brand partner — featured across the website and product lines (mini-com rj45 modules, keystone, fiber cassettes, racks, pdus)., core brand partner for radio frequency / cellflex cable portfolio., flagship partner for network testing instruments and gold support services., core brand partner — holmefjord states it is the largest belden signal cable distributor in norway., specialized partner for av/usb fiber cable products., flagship partner for cable reels and cable handling., mid-tier partner for keystone connectors, patch panels, wall/floor cabinets and structured cabling accessories., strategic standards-body membership giving expertise positioning., industry association membership — supports fire alarm / alarm & security advisory positioning., operational platform partner powering the nettbutikk and business system., major project implementation partner — contracting party for nadderud stadion delivery., project implementation partner — co-contractor on nadderud stadion delivery., project implementation collaborator on nadderud stadion. and reference testing partner for fire alarm cabling compliance..

• Panduitflagship brand partner — featured across the website and product lines (mini-com rj45 modules, keystone, fiber cassettes, racks, pdus).Technology or IntegrationHolmefjord is a Norwegian distributor of Panduit signal cable and cabling infrastructure products. Panduit products are featured prominently across data center, structured cabling and AV projects (e.g., FlexFusion Cabinet, HD flex fiber cassettes, PDU Monitored & Switched, Mini-Com RJ45 modules).
• RFS (Radio Frequency Systems)core brand partner for radio frequency / cellflex cable portfolio.Technology or IntegrationHolmefjord distributes RFS 'signalkabel med kvalitet' — Cellflex corrugated coaxial cables (1/2", 7/8", 1 5/8"), superflex Cellflex SCF12-50JFN, jumpers and 7/16 / N connectors. RFS is described as the leading supplier of strålekabel for tunnels and buildings with the highest specification requirements.
• Fluke Networksflagship partner for network testing instruments and gold support services.Technology or IntegrationHolmefjord offers Fluke Networks network testers (DSX-602, DSX2-5000, DSX2-8000 CableAnalyzers, CertiFiber Pro, OptiFiber Pro OTDR, LinkIQ, LinkIQ Duo, IntelliTone Pro 200, FiberLert live fiber detector) plus Gold Support service contracts and LinkWare Live cloud certification service.
• Beldencore brand partner — holmefjord states it is the largest belden signal cable distributor in norway.Technology or IntegrationBelden is Holmefjord's central cabling partner for category cables, fire alarm cable, function-safe cable (IEC 60331), OSDP RS-485 access-control hybrid cables, BNC coax for SDI, microphone and speaker cable. Products are used across the company's major projects (Majorstuhjemmet, Nadderud Stadion, etc.).
• PureLinkspecialized partner for av/usb fiber cable products.Technology or IntegrationPureLink FiberX-series USB 3.2 Gen1 AOC cables are sold through Holmefjord, with the tagline 'Overlegen ytelse på signalkabel fra PureLink til lyd og bilde'.
• Schillflagship partner for cable reels and cable handling.Technology or IntegrationSchill is Holmefjord's key partner for cable reels (FT, GT, IT, SK series) including spring-loaded and lockable reels with spring-return mechanism. Products supplied to Porsche Center Asker og Bærum workshop and other industrial customers.
• Digitusmid-tier partner for keystone connectors, patch panels, wall/floor cabinets and structured cabling accessories.Technology or IntegrationHolmefjord distributes Digitus Kat7 S/FTP cables, Keystone kat6a connectors (DN-93615), 16U wall cabinets (DN-19 16-U-EC), 42U floor cabinets and Skjøtestykke IP68 outdoor RJ45 adapters.
• Norsk Elektroteknisk Komite (NEK)strategic standards-body membership giving expertise positioning.OthersHolmefjord is a member company with a committee seat in NEK, which means it is intimately familiar with the standards and certifications applicable to maritime environments, electrical installations and ekom in Norway.
• NorAlarmindustry association membership — supports fire alarm / alarm & security advisory positioning.OthersHolmefjord is a proud member of the Norwegian fire safety industry association NorAlarm. Membership signals up-to-date industry knowledge on fire alarm and fire-resistant cabling.
• Multicase Norge ASoperational platform partner powering the nettbutikk and business system.Technology or IntegrationHolmefjord's forretningssystem (business system) and nettbutikkløsning (online store solution) are delivered by Multicase Norge AS. Cited at the footer of holmefjord.no.
• Granitor Elektro AS (avdeling Elektrisk Produktion)major project implementation partner — contracting party for nadderud stadion delivery.Implementation/ SI/ Consulting PartnerContract counterparty with Holmefjord AS in October 2024 for delivery of cables and technical infrastructure for 'Precabling for TV production' and the PA sound system at Nye Nadderud Stadion, delivered 27 April 2026. Delivered together with Strömberg & Sandell.
• Strömberg & Sandell ASproject implementation partner — co-contractor on nadderud stadion delivery.Implementation/ SI/ Consulting PartnerCo-contractor with Holmefjord AS for the delivery of cables and technical infrastructure at Nye Nadderud Stadion, including AVLabs AS and TDS AS as additional collaborators.
• AVLabs ASproject implementation collaborator on nadderud stadion.Implementation/ SI/ Consulting PartnerCollaborator on the delivery of cables and technical infrastructure for 'Precabling for TV production' at Nye Nadderud Stadion.
• TDS ASproject implementation collaborator on nadderud stadion.Implementation/ SI/ Consulting PartnerCollaborator on the delivery of cables and technical infrastructure for 'Precabling for TV production' at Nye Nadderud Stadion.
• Siemens (BTD Fire Safety / Cerberus)reference testing partner for fire alarm cabling compliance.Technology or IntegrationHolmefjord's fire alarm cables are designed to be compatible with Siemens BTD Fire Safety / Cerberus fire alarm systems, which require a minimum of 10 twists per meter in EMC-noisy areas for reliable operation. Belden YE04995 provides up to 3,272 meters of loop length on Siemens systems tolerating up to 70 ohm DC resistance per conductor.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sonepar S.A. World's largest B2B electrical products distributor with a Norwegian operation (Sonepar Norge, previously Solar Norge). Directly competes with Holmefjord on structured cabling, fiber and industrial cables through broader catalog and cross-border logistics.
• Prysmian Group: World's largest cable manufacturer (including Draka brand) producing power, telecom, fiber-optic and specialty marine cables. Competes with Holmefjord at the principal level in marine/offshore (DNV-certified cables) and in the structured-cabling channel via its Draka UC Connect range.
• Rexel S.A. Global electrical, lighting and cabling distributor with Nordic operations (Rexel Norway/Sanistål). Sells the same principal cable brands (Belden, Panduit, Nexans) to Norwegian installers and competes head-to-head with Holmefjord on data center, building and industrial cable SKUs.

Direct peers

• Lapp Group: German family-owned manufacturer and distributor of industrial cables (Profibus, Profinet, Ethernet, fiber, servo) serving factory automation, marine and renewable energy. Comparable to Holmefjord's industrial and marine/offshore cable portfolio and project-advisory approach, though Lapp is a direct principal rather than a pure distributor.
• Solar A/S: Danish-headquartered electrical and installation products distributor serving Nordic contractors with cables, lighting and technical equipment. Comparable in role as a project-based Nordic cable/accessories distributor, though broader in scope than Holmefjord.
• Ahlsell AB: Listed Nordic broadline distributor of installation products (cables, electrical, plumbing, tools) with strong presence in Norway. Comparable to Holmefjord as a multi-segment, project-driven specialist distributor selling cables and accessories to Norwegian installers, contractors and infrastructure customers.
• Hexatronic AB: Swedish specialty cable and fiber-optic solutions provider for telecom, data center and industrial customers. Closest geographic and product analogue: Nordic specialist with a project-advisory model, multi-vertical cable portfolio and a similar reliance on large infrastructure contracts, but listed and far larger.
• Datwyler Cabling Solutions: Swiss specialist in structured cabling, data center fiber (MPO/MTP) and fire-safety cables with BREEAM-relevant sustainability certification. Closely comparable in product scope (Kat6A/7, MPO/MTP fiber, fire-safety) and in the use of compliance certifications as a sales argument.

Emerging players

• HellermannTyton (Aptiv): Manufacturer of cable management, connectivity and identification products, overlapping with Holmefjord's connector, rack and structured-cabling portfolio. Comparable in serving data center and industrial customers with similar channel-distributor model, though as a principal rather than a local specialist.

Regional players

• Celerity (now part of NCS Nordic): Norwegian AV/IT and broadcast infrastructure distributor, supplying cabling, racks and signal infrastructure to similar broadcast and enterprise customers in Norway. Comparable customer base (broadcasters, integrators) and product lines, though broader AV/IT focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance18 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holmefjord