Alpine Wines
UK-based e-commerce wine merchant specializing exclusively in Alpine region wines from Austria, Switzerland, France, and neighboring countries, serving UK consumers and trade customers with 300+ wines and curated case bundles.
- Company typePrivate
- Founded2002
- HeadquartersIdle, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Alpine Wines does
Alpine Wines is a UK-based, direct-to-consumer e-commerce wine merchant that specializes exclusively in wines from Alpine regions across Austria, Switzerland, France, Italy, Germany, Hungary, Slovenia, and Liechtenstein. The company positions itself as the UK's only specialist in this niche, stocking 300+ wines sourced from 50+ winemakers, with pricing spanning approximately £17 to £115+ per bottle and most wines in the £20–40 range. The product surface includes individual bottles, tiered curated wine cases (Starter, Explorer, Indulgence) at 5–10% discounts, and themed discovery collections such as Women Winemakers, Rarities, Rosé, Surprise Cases, and Mature Vintages.
The underlying platform is a conventional e-commerce storefront (Magento-based) with account management, wishlists, advanced search/filtering by country, region, grape variety, winemaker, style, vintage, and certifications (Organic, Biodynamic, Natural), supported by Stripe, PayPal, bank transfer, and major card payment integrations. Fulfillment operates from two UK warehouses — the Yorkshire headquarters and a London City Bond site — enabling both courier delivery (DHL, Royal Mail next-day) and a green warehouse-van option for London postcodes. No minimum order applies.
The business model is transactional wine retail with three streams: (1) one-time DTC bottle and case sales to UK consumers, (2) pre-curated wine case bundles that drive sampling and average order value, and (3) B2B trade sales to restaurants, wine bars, and independent retailers through a dedicated trade sales channel with separate pricing. Marketing is content-led via SEO, a winemaker-interview blog, and an email newsletter, with social proof drawn from trade stockists and customer testimonials. Pricing is pay-as-you-go unit pricing with no subscription element, and there is no evidence of funding rounds, M&A activity, or disclosed revenue.
Alpine Wines firmographics
Firmographics- Name
- Alpine Wines
- Legal name
- Alpine Wines
- Website
- https://alpinewines.co.uk
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- UK-based e-commerce wine merchant specializing exclusively in Alpine region wines from Austria, Switzerland, France, and neighboring countries, serving UK consumers and trade customers with 300+ wines and curated case bundles.
- Ownership category
- akta.pro rank
Alpine Wines industry classification
Industry- Product category
- Specialty Wine Retail
- NAICS
- Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
- akta.pro secondary industry
- Wine Shops (Off-Premise) (CRANAAAB)
Keywords
Where Alpine Wines is headquartered
LocationHeadquarters
- HQ city
- Idle
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Alpine Wines business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct Wine Sales: One-time transaction sales of individual wines and wine cases to consumers and trade customers. Revenue is generated through product markup on wines sourced from Alpine region producers.
- Wine Cases: Pre-curated wine case bundles sold at 5-10% discount over individual bottle prices, providing both revenue and customer discovery/sampling opportunities.
- Trade Sales: B2B sales to restaurants, wine bars, and retailers with dedicated trade enquiry line and pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual bottle pricing |
| Unit Pricing | Pay-as-you-go | Wine case bundles (Starter, Explorer, Indulgence) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Alpine Wines product offering
Product offeringCore offering
Alpine Wines is a UK-based direct-to-consumer and trade wine merchant that sells over 300 wines sourced exclusively from Alpine regions (Austria, Switzerland, France, Italy, Germany, Hungary, Slovenia, Liechtenstein) via its own e-commerce storefront. The company offers individual bottles, pre-curated mixed wine cases at three tiers (Starter, Explorer, Indulgence), themed and regional selections, and dedicated services including trade/wholesale supply, gift packaging, and expert selection advice, with delivery across all UK postcodes.
Product overview
Alpine Wines is a UK-based e-commerce specialist offering wines exclusively from Alpine regions including Austria, Switzerland, France, Italy, Germany, Hungary, Slovenia, and Liechtenstein. The product portfolio centers on an online store featuring over 300 wines in stock, complemented by curated wine case bundles in three tiers (Starter, Explorer, Indulgence), special selections (New Arrivals, Special Offers, Surprise Cases, Mature Vintages), themed collections (Women Winemakers, Rosé, Rarities, Last Chance), and regional tasting packs (Austrian Tasting, Swiss Tasting). Supporting services include Trade Sales, Selection Advice, Gift Service, and flexible Delivery options. The platform integrates Stripe, PayPal, and major credit cards for payment processing, with delivery via DHL, Royal Mail, and dedicated warehouse vans.
Differentiator
Problem solved
Functional benefit
Products and services
- Alpine Wines Online Store UK e-commerce storefront selling over 300 wines from Alpine regions (Austria, Switzerland, France, Italy, Germany, Hungary, Slovenia, Liechtenstein), with individual bottle pricing from approx. £17 to £115+, advanced catalog filtering, customer accounts, wishlists and order tracking, serving UK consumers nationwide.
- Wine Cases (Starter, Explorer, Indulgence) Pre-curated multi-bottle wine case bundles available in three tiers — Starter (from £84), Explorer (£102–£178) and Indulgence (£132–£215) — priced at 5–10% saving versus individual bottle purchases and aimed at consumers wanting guided discovery of Alpine wines.
- Surprise Case Standalone curated mixed-case product, hand-picked by Alpine Wines from bestsellers, new arrivals, mature wines and tasting-event stock, intended as a gifting or self-discovery option.
- Trade Sales service Dedicated B2B supply service for restaurants, wine bars, hotels and independent wine retailers, reachable via the trade line (020 3151 3455), providing specialist Alpine wine allocations and trade-specific pricing and accounts.
- Selection Advice Expert recommendation service helping consumers and trade customers choose wines suited to their preferences, occasions, and food pairings, supported by tasting notes and winemaker profiles published on the site.
- Gift Service Gift packaging and personalisation options for wine purchases, supporting gift buyers and corporate gifting occasions across the wine catalog and curated cases.
- Delivery Service Multi-option fulfilment service covering UK-wide courier delivery from the Yorkshire HQ (DHL, Royal Mail with next-day capability) and a green warehouse-van option from the London City Bond warehouse for London-area full-case orders, with no minimum order requirement.
Quantifiable outcome
- Over 300 wines stocked in UK
- +1 more outcomes
Companies that use Alpine Wines
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Alpine Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Alpine Wines partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Weinhof WaldschützcoreKey Austrian winemaker partner featuring prominently in product listings. Produces Grüner Veltliner, Riesling, Zweigelt, and other Austrian varietals. Multiple single vineyard wines and special selections featured.
- Marie-Thérèse ChappazcoreIconic Swiss winemaker from Valais, known for natural wines and rare grape varieties. Produces Grain series wines including Grain Arvine, Grain Syrah, and Grain Pinot Noir at premium price points.
- Günter & Regina TriebaumercoreAustrian winemaking family since 1691 (300+ years). Specializes in Blaufränkisch, Zweigelt, and white wines from Burgenland/Rust region. Featured in winemaker interviews and premium wine selections.
- Domaine de Maison BlanchecoreKey Swiss producer from La Côte region near Geneva. Known for Chasselas wines including Mont-Sur-Rolle Grand Cru. Family winemaker Yves de Mestral.
- Leo AlzingercorePremium Wachau producer of Riesling and Grüner Veltliner Smaragd wines. Steinertal Riesling described as 'cult Riesling' and 'Riesling lover's cult Riesling'. High-value wines up to £70.
- Heidi SchroeckminorAustrian winemaker known for sweet wines including Ruster Ausbruch. Cult sweet wine producer from Rust, Burgenland. Specializes in Furmint and Welschriesling.
- Jérôme LacondeminecoreBeaujolais producer specializing in Gamay wines including Beaujolais Villages, Chiroubles, Morgon, and Brouilly. Known for low-sulphite winemaking and natural wine approach.
- Maison Philippe GrisardcoreSavoie specialist producing Mondeuse Noire, Jacquère, and Altesse wines. Family-run estate now led by daughter Nadège Grisard. Known for Mondeuse de Savoie.
- Kellerei KurtatschminorAlto Adige cooperative producing Italian Alpine wines including Müller-Thurgau, Kerner, Pinot Grigio, and Pinot Nero.
- Mamete PrevostiniminorValtellina specialist producing Nebbiolo wines from Italian Alps including Inferno and Valtellina Superiore DOCG. Known for Botonero IGT Alpine Nebbiolo.
- Stift Klosterneuburgminor900-year-old monastery winery near Vienna, producing Austrian wines including Zweigelt and white wines. Notable for historical winemaking heritage.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
Alpine Wines competitors and assessment
Company assessmentEmerging players
- HonestBrew: UK online wine club with a subscription/curation-led DTC model. Closely comparable to Alpine Wines' tiered case bundles and Surprise Case discovery format, though broader in geographic scope.
- Carte du Vin: Online French specialist wine merchant with a curated, region-focused DTC model. Comparable specialist niche-merchant structure serving UK enthusiasts seeking lesser-known regional wines, mirroring Alpine Wines' positioning for non-mainstream regions.
Direct peers
- Yapp Brothers: Independent UK specialist wine merchant with a similarly curated, region-focused model — Yapp Brothers concentrates on the Rhône, Loire, and southwest France. Operates from a UK base with mail-order DTC and trade supply, closely mirroring Alpine Wines' specialist e-commerce structure.
- Jeroboams: London-based independent wine merchant combining physical shops, e-commerce, and a trade/wholesale arm. Highly comparable model to Alpine Wines: specialist-leaning assortment, DTC plus trade customers, and curated producer-led selection rather than mass-market breadth.
- Corney & Barrow: Long-established UK fine wine merchant with strong on-trade (restaurant) relationships and DTC e-commerce. Comparable because it pairs a curated, producer-led assortment with dedicated B2B trade supply and a UK warehousing setup like Alpine Wines.
- Lay & Wheeler: UK fine wine specialist offering curated wines, mixed cases, and gift services online. Same specialist e-commerce playbook as Alpine Wines, with a similar emphasis on provenance, producer profiles, and curated mixed-case discovery.
- The Sampler Wine: UK specialist wine merchant with an e-commerce and subscription-club model focused on discovery and curated cases. Comparable business model to Alpine Wines' Surprise Case and tiered Discovery/Indulgence cases, with overlap in wine-enthusiast customer segment.
Broad incumbents
- The Wine Society: UK member-owned wine merchant with broad assortment and DTC delivery. Operates in the same specialist-leaning online channel as Alpine Wines but with substantially broader category coverage and a subscription-style membership model.
- Berry Bros & Rudd: Iconic UK wine and spirits merchant with a much broader portfolio (Bordeaux, Burgundy, spirits) but overlapping customer base and trade-supply capability. Larger incumbent against whom a specialist like Alpine Wines must differentiate on niche depth and curation.
- Majestic Wine: Largest UK specialist wine multiple-retailer with national store footprint, trade-supply business, and DTC. Represents the scale incumbent whose entry or expansion in Alpine wines would directly challenge Alpine Wines' specialist positioning.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Alpine Wines social profiles
Digital presenceAlpine Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alpine Wines leadership team
Management profileNumber of profiles
Alpine Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alpine Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alpine Wines
What does Alpine Wines do?
Alpine Wines is a UK-based direct-to-consumer and trade wine merchant that sells over 300 wines sourced exclusively from Alpine regions (Austria, Switzerland, France, Italy, Germany, Hungary, Slovenia, Liechtenstein) via its own e-commerce storefront. The company offers individual bottles, pre-curated mixed wine cases at three tiers (Starter, Explorer, Indulgence), themed and regional selections, and dedicated services including trade/wholesale supply, gift packaging, and expert selection advice, with delivery across all UK postcodes.
Is Alpine Wines a public or private company?
Alpine Wines is a private company. It is classified as unknown and is currently operating.
When was Alpine Wines founded?
Alpine Wines was founded in 2002. It employs 1 to 10 people.
Where is Alpine Wines based?
Alpine Wines is headquartered in Idle, United Kingdom, in the Europe region.
How does Alpine Wines make money?
Three revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Cases and trade Sales.
Who are Alpine Wines's main competitors?
Emerging players on record are HonestBrew and Carte du Vin. Direct peers are Yapp Brothers, Jeroboams, Corney & Barrow, Lay & Wheeler and The Sampler Wine. Broad incumbents are The Wine Society, Berry Bros & Rudd and Majestic Wine.
Does Alpine Wines have an API?
No public API is recorded for Alpine Wines.
What industry is Alpine Wines in?
Alpine Wines's product category is Specialty Wine Retail. Its primary akta.pro industry code is CRANABAB, Wine Retail (Bottle Shops & Wine Merchants), with a secondary code of CRANAAAB, Wine Shops (Off-Premise). Its NAICS code is 445320 and its SIC code is 5180.