Aspect Marketing and Communications

HR Marketing and Communications Servicesaspect-marketing.com

Aspect Marketing and Communications is a Cleveland-based S Corporation providing marketing, communication, event management, and member management services to HR industry organizations and retirement plan sponsors via its proprietary MightEvent platform and HR Conference Cruises sub-brand.

Company typePrivate
Founded2000
HeadquartersCleveland, United States
Headcount1–10
GTM typeB2B
OfferingServices

What Aspect Marketing and Communications does

Aspect Marketing and Communications, Inc. is a privately held S Corporation headquartered in Cleveland, Ohio, operating as a micro-consulting firm (1-10 employees) focused on the human resources industry. The firm was founded by owner Michael G. Medoro, who brings an MBA in marketing from Case Western Reserve University, a Series 63 license, and prior experience in employee benefits at major banking institutions and a mid-sized mutual fund firm. Aspect provides marketing, communication, event management, and member management services through its Total Consulting Concept methodology, which allows clients to purchase bundled service packages or individual offerings.

The firm's core technology asset is MightEvent, a proprietary eCommerce, event registration, and member management platform featuring product/sponsor/exhibitor management, Excel-based reporting, online check-in, built-in email systems, custom notifications, and promo code functionality. Aspect also operates the HR Conference Cruises sub-brand, a differentiated event product that combines HR continuing education (offering SHRM PDCs and HRCI recertification credits) with cruise travel. The 2020 SURF and TURF expansion added pre-conference webinars to the cruise product.

Aspect generates revenue through three primary streams: professional services fees for marketing and communication engagements, transaction fees from HR Conference Cruise registrations (with group discounts for 3+ attendees from the same organization), and recurring or project-based fees from the MightEvent platform. The go-to-market motion is owner-led direct sales complemented by event-driven demand generation through conferences and webinars. Customer concentration is heavily skewed toward Ohio-based HR professional organizations including Ohio SHRM, NOHRC, Ohio HR Conference, Cleveland SHRM, and MVHRA. The firm's primary customer segments are HR industry organizations and retirement plan sponsors seeking an economical alternative to in-house marketing resources.

Aspect Marketing and Communications firmographics

Firmographics

Name: Aspect Marketing and Communications
Legal name: Aspect Marketing and Communications, Inc.
Website: https://aspect-marketing.com
Company type: Private
Founded year: 2000
Operating status: Operating
Headcount range: 1–10 employees
Short description: Aspect Marketing and Communications is a Cleveland-based S Corporation providing marketing, communication, event management, and member management services to HR industry organizations and retirement plan sponsors via its proprietary MightEvent platform and HR Conference Cruises sub-brand.
Ownership category
akta.pro rank

Aspect Marketing and Communications industry classification

Industry

Product category: HR Marketing and Communications Services
NAICS: Marketing Consulting Services (541613), Advertising, Public Relations, and Related Services (5418)
SIC: Services-Advertising (7310), Services-Advertising Agencies (7311)
akta.pro primary industry: Full-Service Event Planning & Production (HSACAAAA)
akta.pro secondary industries: Exhibitor/Sponsor Management (Corporate Conferences) (THACAFAN), Corporate Travel & Accommodation Coordination (HSACADAL)

Keywords

HR marketing services
Employee benefits communication
Event management platform
Conference marketing services
Member management software

Where Aspect Marketing and Communications is headquartered

Location

Headquarters

HQ city: Cleveland
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Aspect Marketing and Communications business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

Marketing and Communication Services: Marketing services including employee education materials, newsletter management, brochure development, marketing planning, advertising, direct marketing, and brand development. Communication services include email and direct mail.
HR Conference Cruises: Conference registration fees for HR Conference Cruises combining professional HR education with cruise travel. Includes pre-conference webinars (Surf and Turf option) and on-board sessions. Earns SHRM PDCs and HRCI recertification credits.
MightEvent Platform Services: Event, product, and member management services through the MightEvent platform, offering online check-in, reporting, email communications, and promotional tools.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Custom bundled or à la carte service offerings

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Aspect Marketing and Communications product offering

Product offering

Core offering

Aspect Marketing and Communications provides marketing, communication, and event/member management services targeted at the human resources industry. Its core product is MightEvent, a proprietary full-featured eCommerce event and member management platform, complemented by professional services covering employee education materials, newsletters, brochures, beneficiary form monitoring, brand development, and direct marketing. The firm also operates HR Conference Cruises as a sub-brand and delivers all services through its Total Consulting Concept, allowing clients to choose bundled packages or individual offerings.

Product overview

Aspect Marketing and Communications is a consulting firm providing high-level marketing expertise and technology-enabled services in the human resources industry. The company operates a single unified service model centered on its Total Consulting Concept, offering niche services in an efficient and client-focused manner. The core product is MightEvent, a complete eCommerce Event and Member Management platform. The company also operates HR Conference Cruises as a sub-brand combining HR conferences with cruise travel. Services span marketing (Alternative Marketing Solution), communication (email and direct mail), group management, and event management, all delivered through the Total Consulting Concept methodology that provides bundled or à la carte service options.

Differentiator

Problem solved

Functional benefit

Brands

MightEvent: A complete eCommerce Event and Member Management Service providing event and meeting registration, product and sponsor management, complete reporting system, online check-in process, built-in email system, and monthly operational assistance for organizations and small businesses.
HR Conference Cruises

Products and services

MightEvent A complete eCommerce Event and Member Management Service that allows any organization to participate in eCommerce at an economical price. Features include event and meeting registration, product/sponsor/exhibitor management, reporting system with data extraction to Excel, online check-in process, built-in email system for pre and post event communication, custom email notifications, promo codes and coupons, and monthly operational assistance with financial reporting.
HR Conference Cruises A sub-brand combining a robust HR conference with cruise travel to tropical islands and getaways. Offers SHRM Professional Development Credits (PDCs) and HRCI recertification credits alongside networking opportunities with peers in the HR industry. Includes pre-conference webinars (SURF and TURF option, expanded in 2020) and on-board sessions. Group discounts are available for 3+ registrations from the same organization.
Alternative Marketing Solution Highly technical and personalized marketing service for firms within the human resources industry. Services include employee education materials, newsletter management and publishing, brochure and marketing material development, beneficiary form monitoring, employee incentive programs, market planning and strategy, advertising, direct marketing, and brand development and strategy.
Communication Services Email and direct mail communication services providing direct marketing, public relations, media, and sales support for organizations.
Group Management / Organization Support Member and administrative support services providing economical, administrative, marketing, and communication services for organizations and businesses.

Quantifiable outcome

Group discounts available for teams of 3 or more from same organization
+1 more outcomes

Companies that use Aspect Marketing and Communications

Customer profile

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Aspect Marketing and Communications technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Aspect Marketing and Communications partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Aspect Marketing and Communications competitors and assessment

Company assessment

Direct peers

Bizzabo: Event experience platform with registration, sponsor/exhibitor management, and analytics — overlapping heavily with MightEvent's event and sponsor management functionality serving HR associations.
Wild Apricot: Membership management and event software purpose-built for associations and member-based organizations — directly comparable to Aspect's combination of MightEvent's member management and SHRM-chapter client base.
Splash: Event marketing platform with branded event sites, registration, and email — competing with Aspect's marketing services plus MightEvent's email and registration capabilities for niche-vertical events.
Cvent: Enterprise event management platform offering registration, attendee management, exhibitor/sponsor tools, and reporting — directly overlapping with the MightEvent platform's functionality for HR conferences and association events.
Eventbrite: Consumer and prosumer event registration and ticketing platform; competes with MightEvent's registration and eCommerce features for HR conferences and association events.
MemberClicks: All-in-one association management software (AMS) for small-to-mid associations and chambers — directly analogous to Aspect's combined member management and event offerings for SHRM chapters.
Active Network: Event registration and activity management platform serving conferences, associations, and organizers — overlapping with MightEvent's registration, online check-in, and eCommerce features for HR conferences.

Broad incumbents

HubSpot: Broad marketing, email, and CRM platform whose marketing services and built-in email tools compete with Aspect's communication services and MightEvent's built-in email capabilities at the SMB/association segment.
Higher Logic: Engagement platform for associations and member-based organizations offering community, email, and events at enterprise scale — a broader incumbent in the same member-management + email niche Aspect serves.
Constant Contact: Email marketing and event marketing platform targeting SMBs and associations — adjacent to Aspect's communication services, eBlasts, and event email operations within MightEvent.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Aspect Marketing and Communications financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Aspect Marketing and Communications leadership team

Management profile

Number of profiles

Profiles1 record

Aspect Marketing and Communications funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Aspect Marketing and Communications M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aspect Marketing and Communications

What does Aspect Marketing and Communications do?

Is Aspect Marketing and Communications a public or private company?

Aspect Marketing and Communications is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Aspect Marketing and Communications founded?

Aspect Marketing and Communications was founded in 2000. It employs 1 to 10 people.

Where is Aspect Marketing and Communications based?

Aspect Marketing and Communications is headquartered in Cleveland, United States, in the North America region.

How does Aspect Marketing and Communications make money?

Three revenue lines are on record. Marketing and Communication Services are the primary driver. The others are HR Conference Cruises and mightEvent Platform Services.

Who are Aspect Marketing and Communications's main competitors?

Direct peers on record are Bizzabo, Wild Apricot, Splash, Cvent, Eventbrite, MemberClicks and Active Network. Broad incumbents are HubSpot, Higher Logic and Constant Contact.

Does Aspect Marketing and Communications have an API?

No public API is recorded for Aspect Marketing and Communications.

What industry is Aspect Marketing and Communications in?

Aspect Marketing and Communications's product category is HR Marketing and Communications Services. Its primary akta.pro industry code is HSACAAAA, Full-Service Event Planning & Production, with a secondary code of THACAFAN, Exhibitor/Sponsor Management (Corporate Conferences). Its NAICS code is 541613 and its SIC code is 7310.