The Quilted Heart

Name

The Quilted Heart

Legal name

The Quilted Heart, LLC

Website

https://thequiltedheart.net

Company type

Private

Founded year

2007

Operating status

Operating

Ownership category

akta.pro rank

Product category

Quilting and Craft Supplies Retail

NAICS

Sewing, Needlework, and Piece Goods Retailers (459130), Sewing, Needlework, and Piece Goods Retailers (45913)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Quilting & Patchwork Shops (CRALADAB)

akta.pro secondary industry

Pattern & Sewing Instruction Retail (Patterns, Books, Classes) (CRALADAH)

Keywords

• Quilting fabrics
• Quilting supplies
• Longarm quilting
• Quilting classes
• Fabric retail

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Fabric and Craft Supplies Retail: One-time sales of quilting fabrics, notions, patterns, kits, and gifts through both physical storefront and e-commerce platform.
2. Longarm Quilting Services: Professional longarm quilting services offered to customers who bring their quilt tops for finishing.
3. Classes and Events: Quilting classes and retreats offered to the local community.
4. Gift Cards: Prepaid gift cards for future purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Quilted Heart retails quilting fabrics, notions, kits, patterns, books, and gift items through a bricks-and-mortar store in Limon, Colorado and an e-commerce online shop. It complements product sales with professional longarm quilting finishing services, in-store quilting classes, retreats, and gift cards for the local and online quilting community.

Product overview

The Quilted Heart is a retail quilting and fabric store operating both a physical location in Limon, Colorado and an online e-commerce platform. The business offers a comprehensive portfolio of quilting products organized across multiple categories: an extensive online fabric shop with browsing by color, type, collection, and manufacturer (including Riley Blake, Robert Kaufman, and others); pre-assembled quilting kits; notions and needles; patterns and books; and seasonal gift items. Beyond retail, the company provides longarm quilting services using professional longarm machines, and offers classes and retreats for customer education. The product portfolio centers on cotton fabrics with various collections (batiks, florals, geometric prints, children's themes like dinosaurs and unicorns) and quilting supplies. The integrated e-commerce platform enables online shopping while the physical store provides in-person services.

Differentiator

Problem solved

Functional benefit

Products and services

• Quilting Fabrics Online and in-store quilting fabric assortment organized by color, type (Batik, Cotton, Knit, Wide Backings), curated collection (Color Wall, Dinosaur, Dragons, Dream Weaver, Party Animals, Sparkle Shine Glitter, Uni the Unicorn, etc.), and manufacturer (Riley Blake, Robert Kaufman, Art Gallery Fabrics) for hobbyist and serious quilters.
• Quilting Kits Pre-assembled quilting kits for various skill levels offered to quilters seeking bundled project materials.
• Quilting Notions Quilting notions including needles and Lori Holt Bee In My Bonnett branded supplies for quilters and crafters.
• Quilting Patterns and Books Quilting patterns and instructional books sold to customers building quilting projects.
• Gift Items Gift items for quilters and crafters available through the online and in-store shop.
• Gift Cards Prepaid gift cards redeemable at The Quilted Heart store and online shop for future purchases.
• Longarm Quilting Services Professional longarm quilting finishing services performed on customer-supplied quilt tops using specialized longarm quilting machines.
• Quilting Classes and Events In-person quilting classes, retreats, and community events held at the Limon, Colorado store for customers learning quilting techniques.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Hobby Lobby: National arts, crafts, and home decor retailer with fabric and quilting departments. Adjacent in category, overlapping customer, but operating at vastly broader scale and assortment.
• JOANN (Fabric and Crafts): Large national craft and fabric retailer carrying quilting fabrics, notions, patterns, and classes. Overlapping product categories and customer base, but at much broader scale and assortment than The Quilted Heart's specialty focus.

Regional players

• Local Independent Quilt Shops: Network of independent bricks-and-mortar quilting fabric retailers across the U.S. Comparable product offering, target customer, and community-class model, but serving different local geographies.

Direct peers

• Shabby Fabrics: Online quilting fabric and pattern retailer offering a wide selection of fabrics, kits, and BOM programs. Similar direct-to-consumer e-commerce model targeting quilting hobbyists with comparable brand mix.
• BackSide Fabrics: Online quilting fabric retailer offering wide backings, regular fabrics, kits, and patterns from major manufacturers. Highly comparable product mix, brand assortment, and target customer to The Quilted Heart.
• Missouri Star Quilt Company: The largest online quilting fabric and supplies retailer in the U.S., offering fabrics, notions, patterns, and classes. Directly comparable product mix, target customer (quilting enthusiasts), and multi-channel (retail + e-commerce + education) model.
• Cotton Cuts: Subscription-based and online quilting fabric retailer delivering curated fabric bundles. Comparable product category and quilting hobbyist customer base, with overlapping e-commerce model.
• Fat Quarter Shop: Online quilting fabric retailer specializing in curated collections, kits, and patterns from manufacturers like Riley Blake and Moda. Closely matched product category, brand assortment, and hobbyist target customer.
• Connecting Threads: Direct-to-consumer quilting and sewing fabric retailer offering fabrics, patterns, kits, and notions. Comparable product assortment, customer base, and online-only business model.
• Keepsake Quilting: Catalog and online retailer of quilting fabrics, kits, patterns, and supplies. Similar product mix targeting dedicated quilters with comparable manufacturer brand assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Quilted Heart