Cotton Cuts

What Cotton Cuts does

Cotton Cuts is a privately held, consumer-facing e-commerce company that sells designer fabrics, pre-cut quilting kits, and sewing supplies to a global community of quilters and sewing enthusiasts. Founded in 2016 and headquartered in Chesterfield, Missouri, the company runs its storefront on the BigCommerce platform and supports domestic (USPS First Class and Priority Mail) and international shipping. Its core product is the Puzzle Mystery Quilt (PMQ), a subscription program in which members receive monthly fabric packets and clues to assemble a themed quilt over several months; pricing ranges from $22.50 to $33.50 per month, with prepaid annual options from $210 to $325 and premium upcharges for Liberty of London colorways. Each season introduces a new quilt theme (e.g., the Summit PMQ for Fall 2026) with multiple designer colorways built on partnerships with major fabric houses.

The business model blends recurring subscription revenue (PMQ memberships) with one-time purchases across fabric by the yard, bundles, wide-back fabrics, batting, thread, notions, patterns, books, and curated mystery bundles priced at $30 for 3 yards. A second monetization layer comes from in-person experiences via Cotton Cuts Retreats (New Orleans 2026 and House Party Retreats) and a broader portfolio of sub-brand projects (London Calling, 5x5, Stitch-It, Color Challenge, Floral States, Snippet). Optional add-ons such as Border Kits, Oops Kits, Thread Boost, and the Shop Your Stash program expand average order value and reinforce the subscription flywheel. Marketing is primarily product-led, driven by email newsletters, organic social, content marketing, and SEO; community progress-sharing among PMQ participants functions as an organic acquisition channel.

Cotton Cuts is founder-operated (Kimberly Moos as Founder, CEO, and Chief Innovator) with 11-50 employees, no parent company, and only one disclosed institutional capital event (a 2018 round with 500 Global). The competitive position rests on curated designer-fabric access, proprietary seasonal PMQ content, and a multi-program community ecosystem, with no documented AI/ML capabilities and no proprietary technology beyond the BigCommerce storefront.

Name

Cotton Cuts

Legal name

Cotton Cuts

Website

https://cottoncuts.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Cotton Cuts is a privately held e-commerce company selling designer fabrics, pre-cut quilting kits, and sewing supplies to a global community of quilters, anchored by its monthly Puzzle Mystery Quilt (PMQ) subscription program and supplemented by retreats and seasonal projects.

Ownership category

akta.pro rank

Product category

Quilting Fabric Retail

NAICS

Fabric Mills (3132)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Quilting & Patchwork Shops (CRALADAB)

akta.pro secondary industry

Threads, Yarns & Sewing Notions (Sewing Thread/Embroidery Thread/Bobbins/Needles) (IMAOALAE)

Keywords

• Quilting fabric retail
• Designer fabric ecommerce
• Mystery quilt subscription
• Pre-cut fabric kits
• Sewing supplies

Headquarters

HQ city

Chesterfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PMQ Membership Subscriptions: Monthly or prepaid subscription memberships for the Puzzle Mystery Quilt program where customers receive fabric kits and monthly clues. Pricing varies by quilt size and colorway, with monthly payments ranging from $22.50-$33.50 or prepaid options from $200-$325.
2. Fabric and Supply Sales: One-time purchases of designer fabrics, batting, thread, notions, books, patterns, and related sewing supplies. Products are sold individually or in bundles with pricing ranging from a few dollars to over $100 for specialty items.
3. Mystery Bundles: Limited, uniquely curated fabric bundles with a mix of fat quarters and half yards totaling 3 yards, priced at $30 each.
4. Retreats and Events: In-person quilting retreats including New Orleans 2026 and House Party Retreats, providing additional revenue through event registration.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Cotton Cuts is a direct-to-consumer online fabric retailer that curates and sells hand-picked, pre-cut designer quilting fabrics, batting, thread, notions, and patterns via its BigCommerce storefront. Its flagship is the Puzzle Mystery Quilt (PMQ) subscription program, which delivers monthly fabric kits and clues to members worldwide to complete a guided mystery quilt over a season. The company also sells Mystery Bundles, Die Cut Kits, Color Challenge Cards, and hosts paid Cotton Cuts Retreats events.

Product overview

Cotton Cuts is a globally accessible fabric e-commerce shop offering high-quality designer fabrics, threads, patterns, and quilting notions. The core product is the Puzzle Mystery Quilt (PMQ) subscription program, where members receive monthly fabric packets and clues to complete mystery quilts over time. The company also offers a range of fabric products by the yard, precut fabrics, wide back fabrics, and sewing supplies from multiple designer brands. Optional add-ons include Border Kits, Oops Kits, and Die Cut Kits. Additional offerings include Retreats, Mystery Bundles, Color Challenge Cards, and projects like London Calling and 5x5.

Differentiator

Problem solved

Functional benefit

Brands

• Puzzle Mystery Quilt (PMQ): A subscription-based mystery quilt program where participants receive monthly fabric kits and clues to complete a quilt project.
• 5x5
• London Calling
• Cotton Cuts Retreats
• Stitch-It
• Color Challenge

Products and services

• Puzzle Mystery Quilt (PMQ) Subscription Program Recurring subscription-based mystery quilt program in which members receive monthly fabric kits and clues over a season to complete a guided quilt project; members choose colorway and size (Small or Large), with optional add-ons such as Border Kits, Oops Kits, and Thread Boost. Designed for individual quilting hobbyists who want a structured, community-driven project.
• Mystery Bundles Limited, curated fabric bundles mixing fat quarters and half yards totaling 3 yards per bundle, sold as a one-time purchase at $30 each. Targeted at quilters seeking surprise-themed coordinated fabric assortments outside the PMQ subscription.
• Cotton Cuts Retreats Paid in-person quilting retreat experiences for the Cotton Cuts community, including the New Orleans 2026 retreat and House Party Retreats. Provides event-based revenue and deepening of the PMQ customer community.
• Die Cut Kits Pre-cut fabric kits offered in multiple color palettes (Scrappy Purples, Scrappy Blue, Scrappy Green, Scrappy Oranges and Yellow, Scrappy Reds and Pinks) for use with Cotton Cuts projects such as Hang 10; small kits include over 950 pieces and large kits over 1,400 pieces.
• Color Challenge Cards Annual color challenge card sets (issued for years such as 2022, 2023, 2024) containing blocks and coloring grids that participants use to make 12 finished 12x12-inch blocks; sold at $12 per complete annual set.
• Designer Fabrics (by the yard) Retail fabric assortment sold by the yard, including designer collections from Riley Blake, Andover, FreeSpirit, Moda, and others; covers fabric bundles, strip packs, panels, bolt ends, and remnants for individual quilters.
• Sewing Supplies Sewing supplies including thread (Aurifil 50wt), Warm & Natural cotton batting in Twin/Full/Queen sizes, sewing essentials, notions, buttons, ribbons, books, and patterns, sold individually by unit or yard.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Riley Blake DesignscoreStrategic or Co-development PartnerMajor fabric supplier providing designer fabrics for PMQ colorways including Blossom Peak (Liberty of London), Magnolia Peak (Southern Charm), Mulberry Peak (Dark Purple Batiks), Prairie Peak (Modern Prairie), and various batik collections.
• Andover FabricscoreStrategic or Co-development PartnerKey fabric manufacturer supplying fabrics for PMQ colorways including Liberty Peak (Americana), Moonrise Peak (Charmed by Makower UK), and Fiesta Peak (Dreamweaver).
• FreeSpirit FabricscoreStrategic or Co-development PartnerPremium fabric supplier providing designer collections for PMQ including Violet Crown (Floral Reef by Tula Pink) and Cobalt Mountain (Cool Blue by Kaffe Fasset).
• Henry Glass FabricsminorStrategic or Co-development PartnerFabric supplier for Garnet Peak colorway featuring Color Principle's Scarlet's Treasure collection.
• Northcott FabricsminorStrategic or Co-development PartnerSupplier of Juniper Peak fabrics featuring the Whisper collection by Deborah Edwards.
• FIGO FabricsminorStrategic or Co-development PartnerFabric partner providing Wildflower Peak collection featuring Daisy Crush by Heather Bailey.
• Tim HoltzminorStrategic or Co-development PartnerLicensed Tim Holtz Palette Shop featuring Tim Holtz paint collections at Cotton Cuts, demonstrating brand partnership with the prominent mixed media artist.
• Alison Glass / Giucy GiuceminorStrategic or Co-development PartnerDesigner whose Mini Series patterns are sold through Cotton Cuts, including foundation paper piecing pattern collections.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Missouri Star Quilt Company: Largest U.S. quilting fabric e-commerce retailer; sells yardage, precuts, kits, and runs subscription-style projects. Directly comparable business model and customer base to Cotton Cuts.
• Fat Quarter Shop: Long-running online quilting fabric retailer with curated designer collections, bundles, kits, and subscription offerings (e.g., Monthly Mini, Block of the Month). Closely comparable e-commerce + project-kit model.
• Connecting Threads: Direct-to-consumer quilting fabric and supplies retailer with its own in-house fabric designs and kit programs. Overlaps with Cotton Cuts on yardage, precuts, and curated kits sold online.
• Shabby Fabrics: Online quilt shop selling designer fabrics, precuts, kits, BOMs, and patterns. Comparable size and D2C e-commerce motion targeting the same quilting hobbyist.
• Hancock's of Paducah: Well-known quilting fabric mail-order and online retailer offering designer fabrics, kits, and BOM programs. Comparable product breadth and customer to Cotton Cuts.
• Bear Creek Quilting Company: Online quilt shop with kits, BOMs, designer fabrics, and subscription-style programs. Directly comparable e-commerce + project-kit offering.

Broad incumbents

• LoveCrafts: Larger global D2C/marketplace for crafts, fabrics, yarn, and patterns (acquired Bluprint). Competes for the same quilting and sewing customer with a much broader assortment.
• JOANN: Large national specialty retailer of fabrics, notions, and quilting supplies. Significant offline-plus-online overlap with Cotton Cuts' customer base; broader assortment and stores.
• Etsy (fabric and quilting sellers): Major online marketplace where independent sellers offer precut fabric bundles and quilting kits. Overlaps with Cotton Cuts for quilting enthusiasts shopping online.

Others

• Tula Pink (designer brand): Designer-driven fabric brand (and a Cotton Cuts PMQ partner). Adjacent ecosystem player supplying proprietary designs that Cotton Cuts retails through kits and bundles.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights5 records

Customer concentration

• Xx.com/cotton_cuts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cotton Cuts