National Diversity Coalition

What National Diversity Coalition does

National Diversity Coalition Inc (NDC) is a 501(c)(3) nonprofit organization founded around 2003 and headquartered in Marina Del Rey, California, with additional offices in South San Francisco and Sacramento. Its mission is to advance opportunity, financial equality, and economic empowerment for minority and low-to-moderate income (LMI) communities through a hybrid model of regulatory advocacy and direct program delivery. NDC advocates before federal, state, and local governmental bodies including CPUC, FCC, FTC, HUD, FHFA, Treasury, the Federal Reserve, FDIC, CFPB, CDFI, and SEC, and intervenes in bank merger proceedings (US Bank, Bank of the West, Silicon Valley Bank, Capital One, Discover, and others) to negotiate community benefit commitments. Operationally, NDC runs the Lending Hand small business and consumer lending program under a California Financing Law license (NMLS ID 2449605) with loans capped at $25,000, a TK–12 financial literacy initiative that has reached over 16,000 students via Title I school district partnerships across California, homebuyer workshops co-hosted with Mechanics Bank, Community West Bank, Columbia Bank, and BMO, and the television program 'Owning a Piece of America' reaching approximately 5 million weekly viewers in California.

NDC's product portfolio also includes the newly launched FairBank Report (August 2025), an annual data-driven fair lending benchmark compiled with InGenius, plus a Consumer Resources hub integrating eCredable credit building tools and utility assistance programs from PG&E and Southern California Edison. The organization has hosted 23 consecutive Annual Economic Development Conferences, with the 23rd edition themed 'Advancing Economic Opportunity & Ownership' in 2026. Revenue is generated through individual and small business memberships ($500/year, treated as charitable contributions), corporate sponsorships tiered from $5,000 (Basic) to $100,000 (Premium Executive) with progressive benefits such as Town Hall sponsorship, newsletter exposure, DC advocacy meetings, and Board of Advisors nominations, charitable donations starting at $100, and transaction-based lending income.

NDC is led by President and CEO Faith Bautista Tamashiro, founder of ChimeTV and former CEO of the National Asian American Coalition, supported by a Chief Operating Officer, Chief of Staff, Chief Legal Officer, and General Counsel, with a Board of Directors chaired by Pastor Jack Miranda and an Advisory Board that includes senior executives from Banc of California, Pacific Premier Bank, Charter Communications, and EverBank. The organization has no disclosed subsidiaries, no parent company, and no private equity or venture capital ownership, operating as an independent membership-based nonprofit. There is no proprietary technology platform; core technical assets are the website, payment processing via FastPayDirect, the television program distribution footprint, and third-party data analytics supplied by InGenius.

Name

National Diversity Coalition

Legal name

National Diversity Coalition Inc

Website

https://nationaldiversitycoalition.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

National Diversity Coalition is a California-based 501(c)(3) nonprofit that advocates for financial equality and economic empowerment for minority and low-to-moderate income communities through regulatory intervention, small business and consumer lending, financial literacy education, and corporate partnerships across California.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Membership Fees: NDC collects membership fees treated as charitable contributions to the 501(c)(3) organization. Individual membership is $500/year, Small Business membership is $500/year.
2. Corporate Sponsorships: NDC offers multiple sponsorship tiers from Basic Sponsorship ($5,000) to Premium Executive Sponsorship ($100,000), providing Town Hall and Conference sponsorship, newsletter exposure, and DC advocacy meeting invitations at higher levels.
3. Donations: NDC accepts charitable donations starting at $100, with membership fees treated as charitable contributions to the 501(c)(3) organization.
4. Small Business Lending: NDC provides small business loans up to $25,000 (larger amounts considered case-by-case) through its Lending Hand program. NDC is a CFL licensed by the Department of Financial Protection and Innovation, NMLS ID: 2449605.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

NDC is a 501(c)(3) nonprofit that delivers financial literacy education, small business and consumer lending (up to $25,000), homeownership workshops, fair-lending research (FairBank Report), and policy advocacy to minority and low-to-moderate income communities across California. It operates as a CFL-licensed lender (NMLS ID: 2449605) and reaches an estimated 5 million weekly California viewers through its Owning a Piece of America television program while serving 16,000+ students in Title I school districts.

Product overview

National Diversity Coalition (NDC) operates as a nonprofit offering a portfolio of financial empowerment and advocacy programs. The core offerings include the Lending Hand loan program (small business and consumer loans), Financial Literacy Program (storytelling-based K-12 education reaching 16,000+ students), FairBank Report (mortgage lending assessment initiative), Consumer Resources hub (credit building and utility assistance), Marketing and Outreach services, the television program 'Owning a Piece of America' (5M weekly viewers), and Annual Conferences. These programs work together to promote economic opportunity, financial equality, and homeownership for minority and LMI communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Lending Hand Program Small business and consumer lending program providing equitable access to loan capital for LMI individuals, minorities, women, and entrepreneurs in California. Offers loans up to $25,000 for small businesses and personal loans for financial empowerment. NDC is a CFL licensed lender.
• Financial Literacy Program Storytelling-based financial literacy initiative for TK-12 students and families in LMI communities. Reached over 16,000 students with education on saving, budgeting, borrowing, and recognizing financial scams. Collaborates with Former FDIC Chair Sheila Bair and uses FDIC's 'How Money Smart Are You?' resources.
• FairBank Report Data-driven initiative evaluating, benchmarking, and promoting fair lending performance across the mortgage industry. Publishes annual reports assessing bank performance across five key metrics for fair and responsible home lending practices.
• Owning a Piece of America (OAPA) Television Program & Journal Television program providing financial and consumer education, lifestyle and health education, and community and government relations content. Reaches approximately 5 million viewers in California weekly. Accompanied by the OAPA Journal publication.
• Homebuyer Workshops Educational workshops helping individuals understand homeownership essentials including mortgage basics, affordability, lender selection, and loan products. Partnered with Community West Bank, BMO, Columbia Bank, and Mechanics Bank.
• Consumer Resources Hub Resource hub providing utility payment assistance, personal credit building tools, and small business funding resources. Integrates with eCredable for credit building and connects users to utility assistance programs from SCE and PG&E.
• Annual Economic Development Conference Annual Economic Development Conference bringing together stakeholders for education and networking. The 23rd Annual Conference held in May 2026 focused on 'Advancing Economic Opportunity & Ownership'.
• Policy Advocacy & Legal Intervention Legal and regulatory advocacy before federal, state, and local governmental bodies (FCC, FTC, HUD, FHFA, Treasury, Federal Reserve, OCC, FDIC, CFPB, CDFI, SEC, CPUC), including intervention in bank mergers and acquisitions (US Bank, Bank of the West, Umpqua, Silicon Valley Bank, Washington Federal, Banc of California, Central Valley Community Bank, Capital One, Discover Financial Services) to optimize community benefit plans.

Quantifiable outcome

• Reached over 16,000 students through financial literacy storytelling initiative
• +2 more outcomes

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• InGeniuscoreTechnology or Integration · 25 August 2025InGenius is a leading mortgage and real estate data intelligence company that compiled and analyzed data for NDC's inaugural FairBank Report. The partnership provides data-driven evaluation of fair lending performance across the mortgage industry, assessing results from 2024 across five key indicators.
• Sheila Bair (Former FDIC Chair)coreStrategic or Co-development Partner · 1 January 2025Sheila Bair, Former FDIC Chair and author of the Money Tales book series, collaborates with NDC's financial literacy program by reading from her books in interactive sessions with students and families in LMI communities.
• FDICcoreStrategic or Co-development PartnerNDC leverages FDIC's 'How Money Smart Are You?' program resources for kids, young adults, and adults as part of their financial literacy curriculum, ensuring age-appropriate and impactful content.
• GreenPath Financial WellnessminorStrategic or Co-development PartnerNDC leverages resources from GreenPath Financial Wellness to ensure content is age-appropriate, engaging, and impactful for financial literacy education programs.
• Title I School DistrictscoreStrategic or Co-development PartnerNDC established partnerships with Title I school districts in underserved areas including Compton, Crenshaw, Montebello, La Habra, La Mirada, Los Angeles County, National City, San Diego, Parlier, Fresno, Morongo Indian Country, Sanger, and throughout the Central Valley for financial literacy delivery.
• Mechanics BankcoreGTM or Marketing PartnerMechanics Bank is a key partner in NDC's homebuyer workshops and community events. They are recognized as the highest performing bank in NDC's FairBank Project with an aggregate score of 1135.92%.
• Community West BankcoreGTM or Marketing PartnerCommunity West Bank partners with NDC for homebuyer workshops and financial literacy events, supporting NDC's mission to serve LMI communities and minority entrepreneurs.
• Columbia BankcoreGTM or Marketing PartnerColumbia Bank partners with NDC for homebuyer workshops and financial literacy events, contributing to community outreach efforts in California.
• BMOminorGTM or Marketing PartnerBMO partners with NDC for homebuyer workshops, supporting financial literacy and homeownership access for underserved communities.
• BilyonaryominorGTM or Marketing PartnerBilyonaryo collaborates with NDC on PG&E Outreach Workshop Electrification Program, supporting community education on utility assistance programs.
• Project 29:11minorGTM or Marketing PartnerNDC partners with Project 29:11 for business mixer events, supporting entrepreneurship and economic empowerment activities.
• Mechanics BankcoreGTM or Marketing PartnerMechanics Bank co-hosts the 3rd Annual Holiday Mixer with NDC, demonstrating ongoing partnership in community engagement and networking events.
• Television NetworkscoreChannel Partner/ Reseller/ DistributorNDC's television program 'Owning a Piece of America' is aired through networks reaching approximately 5 million viewers in California weekly, covering financial education, lifestyle, and community content.
• Multiple Financial InstitutionscoreStrategic or Co-development PartnerNDC intervenes in bank mergers and acquisitions including US Bank, Bank of the West, Umpqua, Silicon Valley Bank, Washington Federal, Banc of California, Central Valley Community Bank, Capital One, Discover Financial Services, and others to optimize community benefit plans.
• California Public Utilities Commission (CPUC)coreStrategic or Co-development PartnerNDC engages in legal intervention with CPUC to advocate for policies ensuring equitable access to utility services for underserved and marginalized communities, addressing rate structures, service availability, and utility company practices.
• Government AgenciescoreStrategic or Co-development PartnerNDC advocates before federal, state, and local governmental bodies including FCC, FTC, HUD, FHFA, Treasury, Federal Reserve, OCC, FDIC, CFPB, CDFI, and SEC to promote policies benefiting minority and LMI communities.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• UnidosUS (formerly National Council of La Raza): UnidosUS is a large Hispanic civil rights and economic opportunity organization running financial education, housing counseling, and small-business support. Comparable to NDC in serving LMI minority communities with advocacy and direct service programs.
• NAACP: NAACP is the largest U.S. civil rights organization with deep involvement in financial equity, fair lending, and economic justice advocacy. Comparable to NDC in advocacy mission and federal-level engagement, but at vastly greater national scale.
• National Urban League: National Urban League is a large, established civil rights and economic empowerment organization serving African American and other underserved communities with workforce, housing, and small-business programs. It overlaps with NDC's economic empowerment and advocacy mission at greater national scale.
• LULAC (League of United Latin American Citizens): LULAC is a longstanding Latino civil rights organization with programs in financial literacy, homeownership, and small-business support. Comparable to NDC's minority-focused economic empowerment mission and community-driven GTM.

Direct peers

• National Black Chamber of Commerce: National Black Chamber of Commerce advocates for minority-owned business growth, supplier inclusion, and access to capital. Comparable to NDC's Lending Hand small-business lending and corporate advocacy on supplier inclusion.
• Operation HOPE: Operation HOPE is a national nonprofit delivering financial literacy, credit counseling, and small-business coaching to underserved communities. It is a direct peer to NDC's Financial Literacy and Lending Hand programs in mission, audience, and delivery model.
• Greenlining Institute: Greenlining Institute is a California-based policy and advocacy nonprofit focused on racial economic equity, fair lending, and bank M&A intervention. Highly comparable to NDC's California-centric advocacy, bank policy advocacy, and fair-lending focus.
• National Asian American Coalition: NAAC is the prior organization founded by NDC's CEO, providing housing counseling, small-business lending, and technical assistance to Asian American and minority communities. It is a closely analogous peer in both mission and service mix.
• National CAPACD (Coalition for Asian Pacific American Community Development): National CAPACD is a national coalition advancing AANHPI economic and housing equity through community development, lending, and policy advocacy. Comparable to NDC in serving Asian American and minority communities with multi-state advocacy and lending.

Others

• CDFI Friendly America (CDFI Fund ecosystem): CDFI Friendly America is a national nonprofit supporting CDFIs in delivering responsible lending to underserved communities. Relevant adjacent player to NDC's licensed Lending Hand program given overlapping regulatory and funding pathways.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ThisIsNDC
• YouTubeyoutube.com/channel/UCIVPOzfkJUsG3_lms8M4gdA/about
• Facebookfacebook.com/NatlDiversityCoalition
• LinkedInlinkedin.com/company/diversitycoalition
• Instagraminstagram.com/thenationaldiversitycoalition

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Diversity Coalition