Washroom Washroom

What Washroom Washroom does

Washroom Washroom is a UK-based designer, manufacturer, and installer of commercial washroom systems, founded in 2001 and operating as Washroom Washroom Ltd/Washroom Joinery LLP, also trading as Cre8 Joinery Solutions. The company produces toilet and shower cubicles, vanity units, duct panels, lockers, benching, mirror units, and End of Trip facilities, working from a manufacturing facility exceeding 70,000 square feet in Abridge, Essex, equipped with advanced CNC machinery. Its core product platform is the Alto Range — a family of full-height flush-fronted cubicles including Alto Cito (with an integrated emergency release system compliant with DOC M & T regulations, enabling external door opening within five seconds) and Alto Bamboo (built from FSC-certified laminated bamboo blocks with higher tensile strength than steel and a 5–6 year renewability cycle versus 80 years for European Oak).

The company serves architects, designers, and commercial property clients through a sales-led B2B model that bundles specification support, value engineering, in-house manufacturing, professional installation, and ongoing aftercare into project-based contracts. Primary end markets are commercial office buildings in England — covering washroom refurbishments, fit-outs, and new builds, including bespoke End of Trip facilities for cycling commuters and active workers. Revenue is generated primarily through bespoke project quotations (not publicly disclosed), supplemented by an e-commerce shop (shop.washroom.co.uk) for smaller orders and standard products. The company self-describes as the UK's leading provider of commercial washroom solutions, a positioning supported by a portfolio of registered brand identities spanning cubicles (Alto, Alto Cito, Alto Bamboo), vanity units (Arpeggio), mirrors (Tego), benching (Legato), lockers (Octave with digital locks), and Superloos.

Name

Washroom Washroom

Legal name

Washroom Washroom Ltd/Washroom Joinery LLP

Website

https://washroom.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Washroom Washroom is a UK designer, manufacturer, and installer of commercial washroom cubicles, vanities, lockers, and End of Trip facilities, serving architects, designers, and commercial property clients through project-based sales from a 70,000+ sq ft manufacturing facility in Essex.

Ownership category

akta.pro rank

Product category

Commercial Washroom Products

NAICS

Office Furniture (including Fixtures) Manufacturing (33721)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH)

akta.pro secondary industry

Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)

Keywords

• Commercial washroom cubicles
• Toilet cubicle systems
• Vanity units
• End of trip facilities
• Washroom duct panels

Headquarters

HQ city

Loughton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Commercial washroom products and installation: Project-based revenue from designing, manufacturing, and installing commercial washroom solutions including cubicles, vanity units, duct panels, lockers, and end of trip facilities. Full service from specification through manufacturing to installation and aftercare.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Washroom Washroom designs, manufactures, and supplies commercial washroom products including toilet and shower cubicles, vanity units, duct panels, lockers, benching, and end of trip facilities. The company provides a complete service from specification support and design through in-house manufacturing at its 70,000 sq ft Abridge facility to professional on-site installation and aftercare. It also trades as Cre8 Joinery Solutions, producing bespoke joinery for reception areas, lift lobbies, and common spaces.

Product overview

Washroom Washroom is a UK-based commercial washroom solutions provider offering a comprehensive portfolio of washroom products and installation services. The company operates as a single unified offering combining design, manufacturing, and installation services for commercial washroom refurbishments and fit-outs. The product portfolio centers on the Alto Range cubicle system (including Alto, Alto Cito with emergency release, and Alto Bamboo sustainable variants), complemented by Duct Panels, Vanity Units (Arpeggio), End of Trip facilities, Lockers, Benching (Legato), Tego Mirror Units, and Superloos. The company leverages over 70,000 square feet of UK-based manufacturing space with advanced CNC machinery and works with materials including laminates, glass, acrylics, solid surfaces, veneers, bamboo, and natural stone to produce bespoke washroom products alongside joinery for reception areas and lift lobbies.

Differentiator

Problem solved

Functional benefit

Products and services

• Alto Range WC Cubicles
• Alto Cito Cubicles
• Alto Bamboo Cubicles
• Cubicles
• Duct Panels
• Arpeggio Vanity Units
• End of Trip Facilities
• Lockers
• Legato Benching
• Tego Mirror Unit
• Superloos

Quantifiable outcome

• Door can be safely opened from outside in under five seconds (Alto Cito emergency release)

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Cre8 Joinery SolutionscoreStrategic or Co-development PartnerOperating under 'Washroom Washroom Ltd/Washroom Joinery LLP t/a Cre8 Joinery Solutions'. The company produces high-specification washroom products as well as bespoke joinery for reception areas, lift lobbies, and common spaces. The Cre8 Joinery brand handles joinery manufacturing while Washroom Washroom focuses on washroom solutions.
• WeIntegr8minorOthersLogo visible on homepage indicating partnership or collaboration. Specific partnership details not provided in source material.
• Cre8minorOthersLogo visible on homepage. Cre8 Joinery Solutions appears to be the same entity operating under alternative branding for joinery products.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ideal Standard: Major global bathroom manufacturer with a strong UK commercial specification presence across sanitaryware, fittings, and washroom systems. Competes with Washroom Washroom in commercial washroom fit-outs but at far greater scale and with a broader product portfolio.
• Geberit: European leader in sanitary technology and bathroom systems, including concealed cisterns, plumbing systems, and commercial washroom solutions. Competes as a broad incumbent across commercial washroom fit-out projects where premium plumbing and fixture packages are specified.
• Roper Rhodes: UK bathroom furniture, vanity, and washroom products brand serving residential and commercial channels. Overlaps in vanity units and bathroom cabinetry but operates at broader scale and with stronger residential weighting.
• Vado: UK-based manufacturer and supplier of bathroom brassware, showers, and accessories serving commercial and residential markets. An overlapping incumbent for commercial washroom specification projects, particularly around vanity and tapware components.

Direct peers

• Cubicle Centre: UK designer and manufacturer of commercial toilet cubicles, vanity units, and washroom systems. Direct competitor serving the same B2B specification-led commercial washroom market with manufacturing and installation capability.
• Total Cubicles: UK commercial washroom cubicle and changing room provider offering design, manufacture, and installation of cubicles, lockers, and vanity units. Closely overlaps Washroom Washroom's product portfolio and target customer base of commercial fit-out contractors.
• Venesta: UK commercial washroom cubicle, washroom, and toilet systems manufacturer. Direct peer in design, manufacture, and installation of commercial toilet cubicles, duct panels, and vanity units for office and education sectors.
• Bushboard: UK manufacturer of bathroom and washroom systems including cubicles, vanity units, and duct panels for commercial and residential projects. Directly comparable as a UK-based competitor serving the same commercial washroom specification channel via architects and contractors.
• Dunhams Washroom Systems: UK commercial washroom design and installation contractor providing cubicles, IPS systems, vanity units, and washroom accessories. Comparable B2B specification-to-install service model targeting commercial property clients.

Emerging players

• Dolphin Solutions: UK specialist in commercial washroom accessories, hand dryers, and water-saving solutions. Partial overlap with Washroom Washroom's end-of-trip and commercial washroom finishing-product lines, particularly around sustainability and hygiene.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/washroom_tweets
• Facebookfacebook.com/profile.php?id=61574904583267
• LinkedInlinkedin.com/company/washroom/posts/?feedView=al
• Instagraminstagram.com/washroom_washroom/?hl=en
• Pinterestuk.pinterest.com/washroom_washroom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Washroom Washroom