Drogasmil
Drogasmil is a Brazilian 24/7 online pharmacy (founded 1942, Rio de Janeiro) selling OTC medications, infant care, adult incontinence, dermocosmetics, and proprietary GOnutri supplements direct-to-consumer via a VTEX storefront with 1-hour delivery and marketplace partner stores.
- Company typePrivate
- Founded1942
- HeadquartersRio De Janeiro, Brazil
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Drogasmil does
Drogasmil is a Brazilian direct-to-consumer online pharmacy operating under the 'Farmácia Online 24h' positioning, headquartered in Rio de Janeiro and founded in 1942. The company runs a VTEX-based e-commerce storefront at drogasmil.com.br plus a companion mobile application, providing 24/7 access to a multi-category assortment that spans OTC and generic medications (Dorflex, Novalgina, Eno, generics from Cimed/Teuto/Eurofarma), infant care (Pampers, Huggies, Babysec, Johnson's Baby, Nestlé and Danone infant formulas), adult incontinence (Tena, Bigfral, Plenitud), and dermocosmetics/skincare (Neutrogena, La Roche-Posay, Vichy, CeraVe, Bioderma). It also sells a proprietary private-label supplement line under the GOnutri brand covering multivitamins, omega-3, CoQ10, magnesium, curcumin, calcium MDK, and tryptophan.
The platform monetizes through direct product sales (predominantly one-time transactions with installment plans up to 3x without interest) and a marketplace channel via 'Loja Parceira' partner stores that list third-party products alongside Drogasmil's inventory. Distribution leverages proprietary last-mile delivery promising 1-hour delivery, 30-minute click-and-collect from physical pickup points, free shipping above R$180, and Pix/installment payment options. Marketing is digital-first: SEO-optimized category pages, seasonal promotional campaigns (e.g., 'Skincare de Inverno', 'Arraiá da farmacinha'), 'Leve + Pague' volume discounts, and app-exclusive discounts.
The customer base is segmented horizontally into general consumers (primary), families with infants, adults seeking skincare/dermocosmetics, and elderly or special-needs adults; no named enterprise or B2B customers are disclosed. Operating scope is exclusively domestic (Brazil), with no documented geographic expansion, M&A, funding rounds, or leadership changes in the available data.
Drogasmil firmographics
Firmographics- Name
- Drogasmil
- Legal name
- Drogasmil
- Website
- https://drogasmil.com.br
- Company type
- Private
- Founded year
- 1942
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Drogasmil is a Brazilian 24/7 online pharmacy (founded 1942, Rio de Janeiro) selling OTC medications, infant care, adult incontinence, dermocosmetics, and proprietary GOnutri supplements direct-to-consumer via a VTEX storefront with 1-hour delivery and marketplace partner stores.
- Ownership category
- akta.pro rank
Drogasmil industry classification
Industry- Product category
- Online Pharmacy Retail
- NAICS
- Pharmacies and Drug Retailers (456110)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Health, Wellness & Pharmacy Online Retailers (CRAFADAG)
- akta.pro secondary industries
- Pharmacy & Health Essentials Delivery (CRAFAFAI), Health, Wellness & Pharmacy Marketplaces (CRAFABAF)
Keywords
Where Drogasmil is headquartered
LocationHeadquarters
- HQ city
- Rio De Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Drogasmil business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Primary revenue stream from direct sale of pharmaceutical products, OTC medications, supplements, personal care, baby care, and adult care products. Sales are predominantly one-time transactions with installment payment options (up to 3x without interest).
- Marketplace Partner Stores: Revenue from third-party 'Partner Stores' (Loja Parceira) that sell products through the Drogasmil platform. Products from partners include adult care items, supplements, and specialty products sold alongside Drogasmil's own inventory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard per-unit pricing with installment options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Drogasmil product offering
Product offeringCore offering
Drogasmil operates a 24/7 Brazilian online pharmacy (Farmácia Online 24h) selling pharmaceutical, personal care, baby care, and beauty products directly to consumers through its e-commerce website and mobile application. The platform combines Drogasmil's own GOnutri vitamin and supplement line with a broad catalog of third-party brands, supported by rapid same-day delivery within 1 hour, click-and-collect within 30 minutes, and a third-party Partner Stores marketplace.
Product overview
Drogasmil is a Brazilian online pharmacy (Farmácia Online 24h) operating as a multi-category e-commerce platform. The core offering is the Farmácia 24h Online platform, which distributes a wide range of health and personal care products including: (1) GOnutri, Drogasmil's proprietary brand of vitamins, supplements, and nutraceuticals; (2) third-party infant care products including Babysec, Pampers, and Huggies diapers, Johnson's Baby toiletries, and infant formulas from Nestlé (Ninho, NAN), Danone (Aptamil Profutura); (3) adult incontinence care products (Tena, Bigfral, Plenitud); (4) dermocosmetics and skincare (Neutrogena, La Roche-Posay, Vichy, CeraVe, Bioderma); (5) OTC and generic medications (Dorflex, Novalgina, Eno, generic drugs); and (6) a companion mobile app with exclusive discounts. The business model combines own-brand supplements with third-party consumer health and pharmaceutical products, offering delivery within 1 hour, free shipping over R$180, and click-and-collect options.
Differentiator
Problem solved
Functional benefit
Brands
- GOnutri: Vitaminas e Suplementos - A line of vitamin and supplement products including multivitamins, minerals, and nutraceuticals.
- Babysec
Quantifiable outcome
- Entrega em até 1 hora
- +2 more outcomes
Companies that use Drogasmil
Customer profileSegments4 records
Ideal customer profiles4 records
Drogasmil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Drogasmil partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Partner Stores (Loja Parceira)minorThird-party sellers operate 'Partner Stores' on the Drogasmil platform, selling products like adult care items, supplements, and specialty health products. Products are marked as 'LOJA PARCEIRA' and fulfillment appears to be handled by the partners directly.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Drogasmil competitors and assessment
Company assessmentDirect peers
- Panvel Farmácias: Brazilian pharmacy chain with strong e-commerce and own-brand supplement line. Competes head-to-head with Drogasmil in vitamins, supplements, dermocosmetics, and OTC categories across southern Brazil.
- Pague Menos: Brazilian pharmacy chain with growing online channel selling OTC medications, supplements, personal care, and baby products. Direct competitor in Brazilian online drugstore retail with overlapping assortment and similar promotional mechanics.
- Drogaria Pacheco: Major Brazilian pharmacy chain operating in Southeast Brazil with e-commerce platform. Direct competitor for baby care, OTC medications, and personal care products with similar rapid-delivery positioning.
- Raia Drogasil (RD): Largest Brazilian pharmacy chain operating both physical stores and the Drogasil/Droga Raia e-commerce platforms. Directly comparable — same 24h online pharmacy model, same multi-category breadth (medications, baby care, dermocosmetics), and same rapid-delivery ambition in dense Brazilian metros.
- Ultrafarma: Large Brazilian online-only pharmacy focused on aggressive pricing and home delivery of medications and personal care products. Comparable as a price-led online drugstore competing for the same budget-conscious Brazilian consumer.
Broad incumbents
- Mercado Livre (Mercado Libre): Latin American e-commerce giant carrying OTC medications, baby care, supplements, and dermocosmetics in Brazil. Overlaps meaningfully with Drogasmil's non-Rx categories and competes on assortment breadth and price discovery.
- Amazon Pharmacy: US online pharmacy leveraging Amazon's e-commerce infrastructure for medication delivery. Represents the long-run competitive benchmark for online pharmacy logistics and assortment-driven UX relevant to Drogasmil's VTEX-powered platform.
- Tata 1mg: India's leading online pharmacy combining prescription, OTC, diagnostics, and own-brand supplements. Operationally comparable 24/7 pharmacy marketplace model that informs Drogasmil's trajectory as a multi-category online health retailer.
Emerging players
- Consulta Remédios: Brazilian online platform aggregating pharmacy inventory for price comparison and home delivery of medications. Emerges as a comparison-led alternative for the same medications SKUs Drogasmil sells.
- Netfarma (Onofre/Pacheco): Brazilian e-commerce pharmacy aggregator offering OTC and personal care products online. Comparable as an emerging digital channel competing for the same consumer purchase occasions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Drogasmil social profiles
Digital presenceDrogasmil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drogasmil leadership team
Management profileNumber of profiles
Drogasmil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drogasmil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drogasmil
What does Drogasmil do?
Drogasmil operates a 24/7 Brazilian online pharmacy (Farmácia Online 24h) selling pharmaceutical, personal care, baby care, and beauty products directly to consumers through its e-commerce website and mobile application. The platform combines Drogasmil's own GOnutri vitamin and supplement line with a broad catalog of third-party brands, supported by rapid same-day delivery within 1 hour, click-and-collect within 30 minutes, and a third-party Partner Stores marketplace.
When was Drogasmil founded?
Drogasmil was founded in 1942. It employs 1,001 to 5,000 people.
Where is Drogasmil based?
Drogasmil is headquartered in Rio De Janeiro, Brazil, in the Latin America region.
How does Drogasmil make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are marketplace Partner Stores.
Who are Drogasmil's main competitors?
Direct peers on record are Panvel Farmácias, Pague Menos, Drogaria Pacheco, Raia Drogasil (RD) and Ultrafarma. Broad incumbents are Mercado Livre (Mercado Libre), Amazon Pharmacy and Tata 1mg. Emerging players are Consulta Remédios and Netfarma (Onofre/Pacheco).
Does Drogasmil have an API?
No public API is recorded for Drogasmil.
What industry is Drogasmil in?
Drogasmil's product category is Online Pharmacy Retail. Its primary akta.pro industry code is CRAFADAG, Health, Wellness & Pharmacy Online Retailers, with a secondary code of CRAFAFAI, Pharmacy & Health Essentials Delivery. Its NAICS code is 456110 and its SIC code is 5912.