Hardsoft

What Hardsoft does

HardSoft Ltd is a UK-incorporated Apple Authorised Reseller founded in 1984 (Company Registration No. 05938604) that specialises in leasing business-grade computer hardware to commercial customers in the UK, Ireland, and the EU. Trading as HardSoft (DBA Hardsoft Computers), the company offers 3-year weekly lease subscriptions on Apple laptops, desktops, and iPads, plus selected Dell XPS, Microsoft Surface, and Lenovo PCs, with every lease bundled with a 3-year inclusive warranty (Silver Support for Apple, "Zero Faff" for PCs) and lifetime telephone technical support. The firm is headquartered in Sawbridgeworth, Hertfordshire, operates a sales/service presence in Dublin, and ships hardware cross-border via DPD and DHL with multi-currency billing in Euros and Krone; the firm describes itself as having served "many thousands of customers" over more than 30 years.

HardSoft's underlying technology stack is not proprietary hardware or software but a regulated leasing/credit platform — registered with the UK Financial Conduct Authority — integrated with Docusign e-signature, a basket-based online ordering flow with tiered discounts, and an in-house Apple Authorised Service Centre staffed by Apple Certified Technical Coordinator-level engineers. The primary go-to-market motion is sales-led, with inside-sales and phone outreach (Dublin number 01 485 3026 and UK 01485 3026) targeting UK and Irish limited companies, sole traders, and partnerships, supplemented by self-serve online storefronts (hardsoft.ie, hardsoftcomputers.co.uk, mac-lease.de). A separate "Devices for Teams" Device-as-a-Service (DaaS) subscription — operated under a wholly-owned subsidiary of the same name — targets mid-market and enterprise customers with pre-configuration, deployment, Gold 360° Support, Boomerang device-repurposing, and carbon-offset services over a 3-year lifecycle.

Revenue mechanics are anchored on 36-month recurring direct-debit lease payments with optional €50 end-of-term ownership transfer, plus add-on professional services (carbon offset, trade-in, Boomerang redeployment, Platinum support tier), tiered basket discounts (3% over €25/week, 5% over €55/week), and DaaS monthly subscriptions priced per device. The firm reports no parent company, no external investors, no disclosed headcount, and no financial accounts; lease pricing per device per week ranges from €3.54 (iPad 11th Gen) to €57.10 (Mac Studio + Studio Display Ultra Bundle).

Name

Hardsoft

Legal name

HardSoft Ltd

Website

https://hardsoft.ie

Company type

Private

Founded year

1984

Operating status

Operating

Short description

HardSoft is a UK-based, FCA-regulated Apple Authorised Reseller founded in 1984 that leases Apple, Dell, Microsoft, and Lenovo hardware to UK, Irish, and EU businesses on 3-year subscription contracts bundled with warranty, technical support, and a Device-as-a-Service offering.

Ownership category

akta.pro rank

Product category

IT Equipment Leasing

NAICS

Office Machinery and Equipment Rental and Leasing (53242)

SIC

Services-Computer Rental & Leasing (7377)

akta.pro primary industry

Consumer Electronics & Mobile Device Leasing (FSAKANAB)

akta.pro secondary industry

Enterprise Hardware Recycling (Servers, Storage, Networking) (BPALAIAI)

Keywords

• Equipment leasing services
• Business computer leasing
• Device-as-a-service
• Apple authorised reseller
• IT hardware financing

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. 3-year Business Equipment Leasing: Recurring weekly/monthly lease payments (paid by monthly direct debit over 36 months) for hardware plus bundled 3-year warranty and lifetime technical support. Apple leases renew after 24 months, PC leases after 18 months; customers can own the device at expiry for a nominal €50 fee, or trade in / upgrade.
2. Devices for Teams DaaS Subscription: End-to-end Device-as-a-Service subscription in two tiers (Essential and Premium) over a 3-year lifecycle; includes pre-configuration, deployment, Gold 360° Support (or Platinum upgrade), loan devices, and Helpdesk. Predictable per-device monthly cost with add/switch/return flexibility.
3. Hardware Resale & End-of-Term Transfer of Ownership: One-off ownership-transfer fee of €50 (or €5 referenced elsewhere) at the end of the 3-year lease, plus optional buy-out, trade-in, or upgrade to new equipment on a fresh lease.
4. Add-on Professional Services (Carbon Offset, Trade-in, Boomerang Repurposing): Optional value-added services: carbon offsetting of existing device estate, trade-in credit for old hardware, and Boomerang sanitisation/redeployment of unused devices for new starters.
5. Quantity / Volume Discounts on Lease Baskets: Tiered basket discounts (3% on orders over €25, 5% on orders over €55, calculated in Basket at checkout).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

HardSoft Ltd leases Apple Mac, iPad, Dell XPS, Microsoft Surface and Lenovo hardware to business users in Ireland, the UK and the EU over a 36-month term, with weekly/monthly direct-debit payments, a bundled 3-year collect-and-return warranty, lifetime telephone technical support, and an optional €50 end-of-term ownership transfer. The company complements individual device leasing with its "Devices for Teams" Device-as-a-Service (DaaS) subscription, which adds pre-configuration, deployment, Gold 360° Support Helpdesk, Boomerang device-repurposing, carbon offsetting and trade-in services over a 3-year enterprise lifecycle.

Product overview

Hardsoft is an Apple Authorised Reseller and Microsoft Authorised Reseller that operates a single unified business: a 3-year equipment-leasing and Device-as-a-Service (DaaS) platform for Irish, UK and EU business users. The product portfolio is organised into a hardware catalogue plus a bundled service layer. The hardware catalogue spans Apple Desktops (iMac 24" M4, Mac Studio M4 Max / M3 Ultra, Mac mini M4 and the Apple Studio Display, plus the Mac Studio & Studio Display Ultra Bundle), Apple Laptops (MacBook Neo A18 Pro, MacBook Air 13"/15" M5 and MacBook Pro 14"/16" M5/M5 Pro/M5 Max), Apple iPads (iPad 11th Gen A16, iPad Air M4 in 11" and 13" sizes, iPad Pro M4 in Standard Glass and Nano Glass), and a PC range (Dell XPS 13/14/16 Ultra, Microsoft Surface Pro 11 – Intel, Surface Laptop 7 13"/15" – Intel, and Lenovo ThinkBook 14/16). Wrapped around every lease is Hardsoft's 3-Year Silver Support / 'Zero Faff' warranty (collect-and-return with Apple Authorised Service Centre repairs and lifetime telephone technical support) and its Devices for Teams DaaS subscription (Essential and Premium tiers, with Gold 360° Support, Boomerang device repurposing, carbon offset and trade-in services). Marketing surfaces include the Mac vs Matcha tech-subscription positioning and a Security Software supply service, all backed by FCA-regulated leasing and 40+ years of trading history.

Differentiator

Problem solved

Functional benefit

Brands

• Devices for Teams: HardSoft's Device-as-a-Service (DaaS) subscription-style leasing solution for businesses, offering flexible add, switch and return of devices with bundled Gold 360° Support.
• Zero Faff warranty

Quantifiable outcome

• Brand-new MacBooks from around €1.75 per device, per day with Apple-certified technical support included
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered flagship / core, core, operational and secondary.

• Apple Inc.flagship / coreStrategic or Co-development PartnerHardSoft is a UK Apple Authorised Reseller (AAR) operating since 1984. The AAR contract gives HardSoft the right to resell Apple hardware and software, access Apple's Authorised Service Centre network, and offer its own certified support. Apple Mac and iPad leases form the majority of HardSoft's catalog and revenue.
• MicrosoftcoreChannel Partner/ Reseller/ DistributorHardSoft is a Microsoft Authorised Reseller, providing impartial advice and bundled leasing of Microsoft Surface Pro and Surface Laptop for Business devices (including Surface Pro 11 Intel and Surface Laptop 7) with 3-year Zero Faff warranty.
• Dell TechnologiescoreChannel Partner/ Reseller/ DistributorHardSoft leases the Dell XPS laptop range (XPS 13 Ultra, XPS 14, XPS 16) to Irish and EU businesses, marketing Dell's Intel Core Ultra processors and NVIDIA GeForce RTX graphics alongside bundled 3-year Zero Faff warranty and Ireland-based technical support.
• LenovocoreChannel Partner/ Reseller/ DistributorHardSoft leases Lenovo ThinkBook 14 and ThinkBook 16 laptops, leveraging Lenovo's business-focused security features (TPM, biometric login, enterprise-grade manageability) and bundling 3-year Zero Faff warranty.
• DPD CouriersoperationalOthersDPD is HardSoft's primary delivery partner across the UK and Ireland — all orders are sent via DPD with full tracking emailed to the customer; delivery is normally 2-3 days after contract e-signature.
• DHLoperationalOthersDHL handles Irish deliveries of Devices for Teams DaaS hardware, with VAT paid by HardSoft's Irish Direct Debit collector on arrival (customers are warned not to pay DHL directly).
• Devices for Teams software partners (industry-leading productivity, collaboration and security tools)secondaryTechnology or IntegrationHardSoft's Devices for Teams DaaS bundles cutting-edge third-party software solutions for efficiency, collaboration and security, deployed as part of pre-configured device rollouts. Specific vendor names are linked via the 'Our software partners' page on devicesforteams.hardsoftcomputers.co.uk.
• DocusignoperationalTechnology or IntegrationHardSoft uses Docusign to deliver Direct Debit contracts to business customers for e-signature after credit approval, removing the need for any paperwork to be returned by post.
• mac-lease.de (Germany local HardSoft site)secondaryChannel Partner/ Reseller/ DistributorCountry-branded HardSoft storefront for the German market, listed in the country selector on hardsoft.ie to extend HardSoft's Apple leasing offering into Germany.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• HP Device as a Service (HP DaaS): HP's direct OEM device-as-a-service offering bundles HP hardware with management, support and lifecycle services for business fleets. It targets the same IT decision-makers HardSoft reaches, but as the OEM's own bundled subscription, competing most directly with HardSoft's Devices for Teams DaaS.
• Softcat: UK IT infrastructure reseller with strong Apple, Microsoft, Dell and Lenovo relationships and a growing device-as-a-service and managed-services practice. Competes with HardSoft for mid-market and enterprise hardware leasing and lifecycle deals.
• Computacenter: Large UK-headquartered IT services and infrastructure provider with enterprise leasing, deployment and managed-device offerings across Europe. Operates at much larger scale than HardSoft and competes for the same enterprise DaaS and device-leasing RFPs.
• Bytes Technology Group: UK-listed IT software, hardware and services reseller with enterprise customer base and growing services/DaaS arm. Sells the same OEM brands (Apple, Microsoft, Dell, Lenovo) that HardSoft leases to Irish and EU businesses.
• Currys Business: UK high-street and online electronics retailer with a dedicated business division that offers leasing, rental and managed device services. Competes with HardSoft for UK and Ireland SMB hardware leasing, particularly in volume PC and laptop orders.
• Apple Financial Services / Apple Business Financing: Apple's own business leasing and financing programs for Mac and iPad fleets. As an Apple Authorised Reseller, HardSoft complements Apple Financial Services in some segments but also competes directly when Apple's direct programs and authorised resellers overlap in EU markets.
• SCC (Specialist Computer Centres): European IT services and solutions provider with hardware supply, leasing, deployment and managed-device capabilities across the UK and continental Europe. Directly comparable to HardSoft's Devices for Teams proposition at a larger enterprise scale.
• Lenovo Device as a Service (TruScale): Lenovo's TruScale Device-as-a-Service offering bundles Lenovo PCs (including the ThinkBook range HardSoft leases) with deployment, support and lifecycle management for businesses. It is the OEM's direct response to reseller-led DaaS propositions.
• Dell APEX: Dell's direct OEM Device-as-a-Service program (formerly Dell Technologies on Demand) provides subscription-based access to Dell hardware with deployment and support. HardSoft leases the Dell XPS range and bundles its own warranty and lifecycle services, putting it in direct competition with Dell's own APEX channel.

Regional players

• Bechtle AG: Germany-headquartered European IT reseller and services group with strong Apple, Dell, Lenovo and Microsoft relationships and a growing device-as-a-service offering. Comparable to HardSoft's Apple-heavy leasing model but operating at much larger scale and primarily across DACH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/hardsoft_
• Facebookfacebook.com/hardsoftcomputers

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hardsoft