Open Road Automotive Group

What Open Road Automotive Group does

Open Road Automotive Group is a privately held, multi-brand franchised automotive dealership group operating 19 dealership rooftops across New Jersey and New York, headquartered in Bridgewater, NJ. The group represents twelve OEMs in a single integrated network: Audi, Acura, BMW, Cadillac, Mercedes-Benz, Mini, Honda, Mazda, Subaru, Chevrolet, Volvo, and Volkswagen — combining premium brands with mainstream volume brands. Its primary offerings span new vehicle sales, certified pre-owned and used vehicle sales (including under-$20K and CarFax 1-Owner segments), custom factory orders, financing and pre-approval, trade-in valuation, and a vehicle service and parts operation across the network. The company employs between 1,001 and 5,000 people across the network and serves individual retail consumers — commuters, families, and weekend travelers — through a traditional direct-to-consumer motion, with in-person transactions completed at physical dealership locations.

The business operates on three core revenue streams captured: (1) vehicle sales (new, CPO, used) booked as one-time transactions including dealer fees and add-ons; (2) financing and extended services revenue (F&I, extended warranty) booked as transaction fees layered on vehicle sales; and (3) service and parts revenue from maintenance and repair. Pricing is not publicly disclosed on the website; vehicle listings exclude taxes/title/license and require direct dealer engagement for final pricing. The underlying digital storefront runs on the DealerOn platform, providing make/model-specific inventory search, online scheduling, pre-approval forms, and trade-in valuation as the top-of-funnel conversion layer in front of the physical store channel.

The end customer is the individual retail buyer purchasing a personal-use vehicle; no commercial fleet, B2B, or institutional customer segments are referenced in the input. Distribution is exclusively single-country and physical-storefront-based: customers can browse and start the transaction online, but completion occurs in person at one of the 19 NJ/NY locations. Marketing is concentrated on corporate-site content, organic SEO around make/model searches, and direct contact (phone, contact forms, pre-approval, service scheduling). The ownership profile is independent/privately held with no disclosed institutional investor or parent holding company, and the input contains no evidence of recent M&A, capital raises, restructuring, or leadership transitions.

Name

Open Road Automotive Group

Legal name

Open Road Automotive Group

Website

https://openroad.com

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Open Road Automotive Group is a privately held multi-brand automotive dealership group operating 19 franchised locations in New Jersey and New York, selling new, certified pre-owned, and used vehicles from 12 OEMs alongside financing, service, and parts.

Ownership category

akta.pro rank

Headquarters

HQ city

Bridgewater

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Traditional automotive dealership revenue from selling new, certified pre-owned, and used vehicles to retail consumers. Revenue is generated through vehicle transaction prices, including dealer fees and add-ons.
2. Financing and Extended Services: Finance, extended warranty, and service revenue generated through vehicle sales transactions.
3. Vehicle Service and Parts: Service department and parts sales revenue from vehicle maintenance and repairs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Open Road Automotive Group is a multi-brand franchised automotive dealership group operating 19 dealership locations across New Jersey and New York. It sells new vehicles from 12 manufacturers (Audi, Acura, BMW, Cadillac, Mercedes-Benz, Mini, Honda, Mazda, Subaru, Chevrolet, Volvo, and Volkswagen) as well as certified pre-owned and used vehicles, and provides vehicle financing, trade-in valuation, custom build-to-order, and maintenance/repair services with parts sales.

Product overview

Open Road Automotive Group is a multi-brand automotive dealership group operating 19 dealerships in New Jersey and New York. The company offers new and pre-owned vehicle sales across 12 vehicle brands (Audi, Acura, BMW, Cadillac, Mercedes-Benz, Mini, Honda, Mazda, Subaru, Chevrolet, Volvo, and Volkswagen), along with vehicle financing, trade-in valuation, and service/repair capabilities. The product portfolio is organized around the core vehicle sales business supported by ancillary services for financing, customization ordering, and vehicle maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales
• Pre-Owned Vehicle Sales
• Vehicle Service and Parts
• Custom Vehicle Ordering
• Vehicle Financing
• Trade-In Valuation

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core.

• AudicoreChannel Partner/ Reseller/ DistributorOpen Road Automotive Group is an authorized Audi dealer, selling new and pre-owned Audi vehicles at their dealership locations in New Jersey and New York.
• BMWcoreChannel Partner/ Reseller/ DistributorOpen Road Automotive Group is an authorized BMW dealer, selling new and pre-owned BMW vehicles at their dealership locations.
• Mercedes-BenzcoreChannel Partner/ Reseller/ DistributorOpen Road Automotive Group is an authorized Mercedes-Benz dealer, selling new and pre-owned Mercedes-Benz vehicles.
• HondacoreChannel Partner/ Reseller/ DistributorOpen Road Automotive Group is an authorized Honda dealer, selling new and pre-owned Honda vehicles at their dealership locations.
• MazdacoreChannel Partner/ Reseller/ DistributorOpen Road Automotive Group is an authorized Mazda dealer, selling new and pre-owned Mazda vehicles.
• AcuracoreChannel Partner/ Reseller/ DistributorOpen Road Automotive Group is an authorized Acura dealer, selling new and pre-owned Acura vehicles.
• SubarucoreChannel Partner/ Reseller/ DistributorOpen Road Automotive Group is an authorized Subaru dealer, selling new and pre-owned Subaru vehicles.
• CadillaccoreChannel Partner/ Reseller/ DistributorOpen Road Automotive Group is an authorized Cadillac dealer, selling new and pre-owned Cadillac vehicles.
• ChevroletcoreChannel Partner/ Reseller/ DistributorOpen Road Automotive Group is an authorized Chevrolet dealer, selling new and pre-owned Chevrolet vehicles.
• MinicoreChannel Partner/ Reseller/ DistributorOpen Road Automotive Group is an authorized Mini dealer, selling new and pre-owned Mini vehicles.
• VolkswagencoreChannel Partner/ Reseller/ DistributorOpen Road Automotive Group is an authorized Volkswagen dealer, selling new and pre-owned Volkswagen vehicles.
• VolvocoreChannel Partner/ Reseller/ DistributorOpen Road Automotive Group is an authorized Volvo dealer, selling new and pre-owned Volvo vehicles.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Asbury Automotive Group: Public franchised dealer group with a strong premium brand mix and active roll-up strategy across the Sun Belt, closely comparable to Open Road's franchised multi-brand operating model.
• Group 1 Automotive: Public franchised dealer group operating multi-brand rooftops across the U.S. and U.K. with a mix of premium and mainstream brands, sharing Open Road's franchise model and revenue mix.
• Penske Automotive Group: Public, multi-brand franchised dealership group with a significant premium/luxury brand portfolio (BMW, Mercedes-Benz, Audi, Porsche) and a large U.S. retail footprint — a very close comp to Open Road's premium-skewed, multi-brand model.
• Holman Automotive: Private, family-owned dealer group based in the Mid-Atlantic/Northeast with both retail dealerships and fleet services, a close regional and structural comp to Open Road's NJ/NY footprint.
• Sonic Automotive: Public multi-brand franchised dealer group with both new vehicle and EchoPark used-vehicle operations, comparable in business model and product breadth to Open Road's new and pre-owned strategy.
• Hendrick Automotive Group: Largest private U.S. franchised dealer group, representing many of the same premium and mainstream brands as Open Road and operating a similar service-and-parts-driven business model.

Broad incumbents

• Lithia Motors: Largest U.S. franchised auto retailer with a national footprint and aggressive acquisition strategy; broader scale than Open Road but operates the same franchised new-and-used model.
• AutoNation: Largest U.S. public franchised dealer group by store count; operates the same franchise-based new/used/service model as Open Road but at materially larger scale across multiple regions.
• Berkshire Hathaway Automotive: Major private franchised dealer group (formerly Van Tuyl) operating multi-brand rooftops across the U.S., with a similar premium and mainstream brand mix and a comparable service-driven economics profile.

Regional players

• Suburban Collection: Large private multi-brand dealer group concentrated in the Midwest; not a direct geographic comp to Open Road, but runs an analogous multi-brand, multi-rooftop franchised retail and service business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/openroadautomotivegroup
• LinkedInlinkedin.com/company/open-road-auto-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Open Road Automotive Group