What Smartair Group does

Smartair Group (legally Smartairgroup, Inc.) is a privately-held, Israel-domiciled company that operates an AI-enabled platform targeting the package holiday industry. The company provides an end-to-end tour operator platform featuring a dynamic packaging engine, content management system, intuitive user interface, and reporting and analytics, designed to enable real-time packaging and pricing of travel inventory based on specific customer requirements rather than the traditional months-in-advance pre-packaged model.

The company pursues a partnership-led B2B go-to-market, embedding its white-label platform across three enterprise segments: media networks, consumer brands, and travel suppliers. Implementation is positioned at approximately six weeks with a low-risk operating model. The company generates revenue through platform licensing, commission and revenue-share arrangements with travel suppliers, media-for-revenue partnerships, media-for-equity structures, and joint ventures with consumer brands. Pricing is quote-based and bespoke to each enterprise partner, with no public pricing tiers disclosed.

Founded in 2016, Smartair operates from regional offices in Raanana (Israel), Lisbon (Portugal), and Cape Town (South Africa), with a headcount of 11-50 employees. The company self-describes as a "young challenger" on a "fast track to growth," with named partnerships including American Express Israel (announced August 2019) and a leadership team that includes Amir Kirshenboim as Chief Strategy, Product and Growth Officer (appointed December 2020).

Name

Smartair Group

Legal name

Smartairgroup, Inc.

Website

https://smartairgroup.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Smartair Group operates an AI-enabled, white-label B2B travel platform that powers dynamic package holidays for media networks, consumer brands, and travel suppliers across Israel, Europe, and Africa, generating revenue through licensing, commissions, and joint ventures.

Ownership category

akta.pro rank

Product category

Travel Technology Software

NAICS

Tour Operators (561520), Travel Agencies (561510)

akta.pro primary industry

Traveler Profile, Identity & Duty-of-Care Platforms (THAKANAE)

Keywords

• Travel technology platform
• Dynamic packaging engine
• B2B travel platform
• Leisure travel software
• White-label travel solution

Headquarters

HQ city

Raanana

HQ country

Israel

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Platform Licensing: License the AI-enabled tour operator platform to media networks, consumer brands, and travel suppliers for them to retail leisure travel to their customers
2. Commission and Revenue Share: Revenue share arrangements with travel suppliers embedded in D2C channels; commission-based model for agency operations
3. Media for Revenue: Partnership model where media companies provide promotional inventory in exchange for revenue sharing from travel sales
4. Media for Equity: Partnership model where media companies provide promotional inventory in exchange for equity stakes in the venture
5. Joint Ventures: Co-investment partnerships with brands to build travel businesses together in specific markets

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Smartair Group operates an AI-enabled end-to-end tour operator platform that enables dynamic packaging, real-time pricing, and direct-to-consumer (D2C) sales of leisure travel. The platform is embedded as a white-label/turnkey solution into media networks, consumer brands, and travel suppliers, allowing them to retail package holidays to their existing customer bases. Implementation takes approximately six weeks and supports multiple revenue models including licensing, commission/revenue share, media for equity, and joint ventures.

Product overview

Smart Air operates a unified AI-enabled tour operator platform that powers next-generation leisure travel. The core Smartair AI-Enabled Tour Operator Platform provides dynamic packaging, content management, user interface, and reporting and analytics capabilities. This platform is offered as turnkey solutions tailored for three segments: Travel Suppliers (with e-commerce, dynamic packaging engine, loyalty connectivity, and agency model), Media Networks (six-week implementation with digital marketing, analytics, onboarding, and fulfillment), and Consumer Brands (six-week implementation with the same service suite). The Dynamic Packaging Engine enables real-time production and distribution of package holidays based on customer requirements, while the Direct-to-Consumer Channel enables partners to sell directly to consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Smartair AI-Enabled Tour Operator Platform End-to-end AI-enabled platform that powers leisure travel with dynamic packaging, content management, intuitive user interface, and reporting and analytics. It is designed to be embedded in partner businesses to operate direct-to-consumer channels and drive new sales.
• Travel Supplier E-Commerce Solution Turnkey e-commerce solution for travel suppliers that provides dynamic packaging, customizable operating model, loyalty club connectivity for point accrual and redemption, and an embedded agency model with commission or revenue share options. It is designed for airlines, hotels, and tour operators wanting to supercharge direct-to-consumer channels.
• Media Network Platform Turnkey solution for media companies to retail leisure travel to their audiences, implemented in six weeks with best-in-class technology, digital marketing, analytics, onboarding, and fulfillment. The platform is white-labeled and embedded into partner ecosystems to build new revenue streams and sustainable assets.
• Consumer Brand Platform Turnkey solution for consumer brands to expand their portfolio of services and unlock new revenue streams by retailing leisure travel to their existing customers. Implemented in six weeks with best-in-class technology, digital marketing, analytics, onboarding, and fulfillment.

Quantifiable outcome

• Revenue generating from year one of operation
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• American Express IsraelcoreStrategic or Co-development Partner · 19 August 2019Smartair Group announced partnership with American Express Israel in August 2019. The partnership enables American Express Israel to offer leisure travel services to its card members through Smartair's AI-enabled dynamic packaging platform. This represents a key strategic relationship in the financial services and travel sector.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TourRadar: TourRadar is a multi-day tour operator marketplace connecting travellers with operators worldwide. While more consumer-facing than Smartair, it similarly addresses the inefficiency of multi-component package holiday distribution and shares a tour-operator-empowerment thesis.
• Rezdy: Rezdy is a B2B booking and distribution platform built for tour operators and travel agents, offering dynamic packaging, channel management, and reseller connectivity. It is the closest functional peer to Smartair's platform for travel suppliers, with a comparable SaaS-plus-distribution model.
• TrekkSoft (now Bokun): TrekkSoft / Bokun is a tour and activity operator platform offering booking software, channel management, and marketplace distribution. Now part of Tripadvisor's Experiences segment, it competes head-to-head with Smartair in the tour-operator software category.
• Checkfront (by Starboard): Checkfront provides online booking and reservation management software for tour operators, attractions, and activity providers. Like Smartair, it focuses on enabling suppliers to sell directly to consumers through their own channels with dynamic inventory and pricing.

Broad incumbents

• Expedia Group: Expedia Group operates a portfolio of consumer travel brands (Expedia, Hotels.com, Vrbo) along with B2B partner solutions (Expedia Partner Solutions). It is a broad incumbent in packaged travel distribution and a credible competitor if it chose to push further into dynamic packaging for media and consumer brand partners.
• Booking.com (Booking Holdings): Booking.com is the dominant global OTA and aggregator of accommodation, flights, and ground services, with an enormous direct-to-consumer channel. As a broad incumbent, it represents the margin and scale benchmark that Smartair's packaged-leisure proposition must compete against.
• TUI Group: TUI is one of the world's largest vertically integrated tour operators, traditionally reliant on pre-packaged holiday inventory. As a broad incumbent with deep supplier relationships, it represents the legacy model that Smartair's dynamic packaging platform is designed to disrupt.
• Amadeus IT Group: Amadeus provides global travel technology infrastructure - GDS, airline IT, and hospitality solutions. Its Travel Platform and hospitality offerings overlap with Smartair's travel-supplier enablement focus, making it a relevant broad incumbent for benchmarking scale and technology depth.

Emerging players

• Hopper: Hopper is an AI-driven travel app using predictive pricing for flights, hotels, and now packaged travel. Like Smartair, it leans on AI-driven dynamic pricing and packaging, though it is consumer-direct rather than B2B white-label - making it a thematically aligned emerging player.
• TravelgateX: TravelgateX is a B2B travel marketplace connecting hotels, bedbanks, and travel sellers via APIs. Its focus on intermediated, technology-driven distribution for travel suppliers overlaps with Smartair's B2B platform thesis and serves as a more distribution-focused emerging peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smartair Group