AISSI

What AISSI does

AISSI (doing business as Associated Insurance Systems Services, Inc. - Davis) is an independent insurance agency headquartered at 3108 North Parham Road, Suite 300, Henrico, Virginia. Founded circa 1988–1990 (sources conflict on the exact year), the agency serves individuals, families, and small-to-mid-size businesses across Virginia, Maryland, and Washington D.C. from a single office location with 1–10 employees. Its value proposition is multi-carrier choice: AISSI represents 21 insurance carriers, including national brands (Progressive, Nationwide, Travelers, Liberty Mutual, The Hartford, Geico) and regional/specialty markets (RT Specialty, Openly, Virginia Property Insurance Association), and earns referral commissions on policies placed through these partners.

The agency's product portfolio spans 12 core lines: personal (auto, home, renters, condo, life, motorcycle, motor home, RV, umbrella) and commercial (commercial, commercial auto, workers compensation). Distribution is hybrid: licensed insurance agents deliver a consultative sales process for both consumer and business segments, while an EZLynx-powered online quoting tool enables self-serve auto and home rate comparison. A client self-service portal supports policy viewing, ID card printing, payments, and claims filing. The technology stack is built on the EZLynx agency management platform for workflow and website infrastructure.

The revenue model is commission-based across the 21-carrier network, with pricing determined at the carrier level based on individual risk factors (coverage type, limits, deductibles, driving history, property characteristics). No pricing is publicly disclosed; customers must request personalized quotes. The GTM motion is sales-led and consultative, with a horizontal segmentation approach covering both consumer and SMB personas, supported by social media presence, blog content, email, and direct agent outreach. The agency operates privately with no disclosed parent company, no venture or private equity backing, and no announced funding rounds or M&A activity in the available data.

Name

AISSI

Legal name

Associated Insurance Systems Services, Inc. - Davis

Website

https://aissiva.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

AISSI is an independent insurance agency based in Henrico, Virginia, representing 21 carrier partners to place personal and commercial coverage for individuals, families, and small-to-mid-size businesses across Virginia, Maryland, and Washington D.C.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAGAGAL

Embedded Insurance & Affinity Distribution Platforms

Financial & Insurance/Financial Technology (Fintech)/Insurtech Platforms (Digital Insurance Enablement)

SECONDARYFSAJAMAA

Personal Auto Insurance

Financial & Insurance/Insurance — Motor, Property & Casualty/Motor Vehicle Liability Insurance

Keywords

• Independent insurance agency
• Personal insurance coverage
• Commercial insurance solutions
• Multi-carrier insurance
• Insurance brokerage services

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission Revenue: Independent insurance agency earning commissions from multiple insurance carriers for policies placed. The agency represents multiple insurance companies (21 carriers listed) and earns referral/commission fees when customers purchase insurance policies through the agency.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

AISSI is an independent insurance agency that places personal and commercial insurance policies on behalf of customers through a network of approximately 21 carrier partners. The agency sells Auto, Home, Renters, Condo, Life, Motorcycle, Motor Home, RV, Umbrella, Commercial, Commercial Auto, and Workers Compensation coverage to individuals, families, and businesses across Virginia, Maryland, and Washington, D.C., supported by an online quote comparison tool and a client portal for policy servicing.

Product overview

AISSI (Associated Insurance Systems Services, Inc. - Davis) is an independent insurance agency offering a comprehensive portfolio of insurance products and services. The agency operates as a unified insurance advisory service, connecting customers with multiple carrier options across 12 core insurance products including Auto, Home, Commercial, Commercial Auto, Workers Compensation, Condo, Life, Motorcycle, Motor Home, Renters, RV, and Umbrella insurance. These products are delivered through an online quoting tool and client portal that work with a network of over 20 insurance carrier partners. The agency serves individuals, families, and businesses throughout Virginia, Maryland, and Washington, D.C.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Vehicle coverage protecting against accidents, theft, weather damage, and liability, tailored to driver needs across Virginia, Maryland, and Washington, D.C.
• Home Insurance Property and belongings protection against weather, fire, theft, and accidental damage for homeowners in Virginia, Maryland, and Washington, D.C.
• Commercial Insurance Business protection including general liability, commercial property, and business interruption coverage for companies throughout Virginia, Maryland, and Washington, D.C.
• Commercial Auto Insurance Coverage for business-use vehicles including liability, collision, comprehensive, and equipment protection for fleets and company vehicles.
• Workers Compensation Employee injury and illness coverage supporting medical care, lost wages, and disability benefits for workplace-related incidents.
• Condo Insurance Unit and personal property coverage for condo owners, supplementing association master policies with interior, belongings, and liability protection.
• Life Insurance Financial protection products including term, whole, universal, and final expense insurance to support families and cover end-of-life costs.
• Motorcycle Insurance Specialized coverage for motorcycles including collision, comprehensive, medical payments, and gear/accessories protection for riders.
• Motor Home Insurance Living-space coverage for motor homes including liability, collision, comprehensive, and personal belongings protection for travelers.
• Renters Insurance Personal property and liability coverage for renters protecting belongings and providing loss-of-use benefits for temporary housing.
• RV Insurance Recreational vehicle coverage including liability, collision, comprehensive, personal property, and optional roadside assistance for RVs.
• Umbrella Insurance Excess liability protection adding higher coverage limits beyond standard auto, home, or renters policies for major claims.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• Agency Insurance CompanycoreChannel Partner/ Reseller/ DistributorInsurance carrier partner. The agency represents this carrier to provide insurance products to customers.
• AmWINScoreChannel Partner/ Reseller/ DistributorInsurance carrier/wholesale partner represented by the agency for commercial and specialty insurance products.
• Auto-OwnerscoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing auto and home insurance products through the agency.
• NationwidecoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner offering auto, home, and business insurance through the agency.
• ProgressivecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing auto and specialty insurance products.
• Liberty MutualcoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner providing auto, home, and business insurance coverage.
• The HartfordcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner, particularly for business insurance and workers compensation coverage.
• TravelerscoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering commercial and specialty insurance products.

Scale indicators2 records

Recent moves1 record

Expansion highlights2 records

Broad incumbents

• Acrisure: Rapidly growing insurance brokerage leveraging technology and acquisitions. Comparable in offering personal and commercial lines through a multi-carrier agency model and an aggressive acquirer of independent agency books.
• Brown & Brown Insurance: Large publicly traded insurance brokerage providing commercial and personal lines through a multi-carrier model across the U.S. Comparable as a multi-carrier independent agency at scale and a relevant acquirer for small agency books.
• Hub International: Large North American insurance brokerage serving commercial and personal lines clients. Comparable as a multi-carrier independent agency model and a potential acquirer of regional agencies like AISSI.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm offering personal, commercial, and specialty coverage. Comparable as a multi-carrier agency at scale and relevant as both peer and acquirer of regional agency books.

Direct peers

• Goosehead Insurance: Independent personal lines insurance agency distributing through a franchise and corporate-agent model across the United States. Comparable in distributing personal lines (auto, home, life) via multi-carrier comparison to retail customers.
• World Insurance Associates: Growing insurance brokerage that acquires and partners with independent agencies across the United States. Highly comparable as a multi-carrier independent agency and a relevant acquirer-type peer for a small Mid-Atlantic shop like AISSI.
• Insurance Office of America: Privately held independent insurance agency headquartered in Florida with a multi-carrier model serving personal and commercial clients. Comparable in agency structure, multi-line offering, and commission-based economics to AISSI.
• Higginbotham: Independent insurance brokerage founded in Fort Worth, TX serving businesses and individuals across multiple states with a multi-carrier agency model similar to AISSI. Comparable as an independent, multi-line agency representing multiple carriers and offering commercial plus personal lines.

Regional players

• Frankenmuth Insurance: Super-regional mutual insurance carrier and independent agency partner serving the Mid-Atlantic and Midwest. Comparable as a regional independent insurance distributor with multi-carrier agency relationships, though operating as a carrier-as-partner rather than identical geography.

Emerging players

• SmartFinancial (CoverHound/Insurance Tiger): Digital insurance marketplace and agency comparing quotes across multiple carriers for personal and small commercial lines. Comparable in multi-carrier quoting model and customer acquisition through online tools to AISSI's quoting tool.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AISSInsuranceVA
• Facebookfacebook.com/AISSInsurance
• LinkedInlinkedin.com/company/associated-insurance-systems-services-inc.
• Instagraminstagram.com/aissinsuranceva

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AISSI