Novafoods

What Novafoods does

Novafoods is a privately held, family-owned Chilean food and beverage manufacturer founded in 1993 by Benjamín Medina PhD and headquartered at Av. Quilín 4000, Macul, Santiago de Chile. Operating a single world-class production facility with HACCP and ISO 9001 certifications, the company produces powdered food and beverage products including juice powders, gelatins, flans, powdered teas, iced tea, powdered drink mixes, and canned liquid beverages, distributed in multiple packaging formats (sachets, sticks, doypacks, metal jars, cans). Its technology base centers on food powder processing with full traceability from raw material to finished product and a stated capability to formulate functional variants without gluten or aspartame.

The business operates two parallel revenue streams: (1) own-brand manufacturing and export under a portfolio of 10+ brands including Turbo, Vivalite, Irio, Hebe, Austin's Coffee, O'ky Drink, Thirst Blaster, Lázaro, Pacific Punch, and Kinderlite, distributed through supermarkets, wholesalers, and institutional operators; and (2) co-manufacturing (maquila) and private-label services for third-party brand owners, with named clients including Gatorade (PepsiCo), H-E-B, Watt's, Tottus, Borden, Nature's Heart, Garden House, Regimel, Like, Marimba Fresh, and Buen Provecho. Go-to-market combines direct B2B sales for co-manufacturing engagements and distributor/wholesaler channels for branded exports, augmented by participation in industry events such as Espacio Food & Service 2025.

Geographically, Novafoods began exporting to Russia in the late 1990s and has since expanded into the Caribbean, South America (Venezuela), Oceania (Australia), and the United States, with sources citing presence in approximately 20 countries across three continents and certification-enabled reach into 25+ countries. Leadership remains concentrated with founders Benjamín Medina (CEO, PhD in Food Engineering from Texas A&M, 40+ years in the food sector) and Viviana Cabrera (CFO). Headcount is reported in the 101–250 range; no external investors, parent company, subsidiaries, or funding rounds are disclosed, and the company has not announced IPO, M&A, or restructuring activity.

Name

Novafoods

Legal name

Novafoods

Website

https://novafoods.cl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Novafoods is a Chilean family-owned food manufacturer founded in 1993 that produces and exports powdered beverages, gelatins, and drink mixes under its own brands, and provides co-manufacturing and private-label services to enterprise customers including Gatorade, H-E-B, and Watt's.

Ownership category

akta.pro rank

Product category

Powdered Food and Beverage Manufacturing

NAICS

Flavoring Syrup and Concentrate Manufacturing (31193), Beverage Manufacturing (3121), Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Powdered Beverage Bases & Concentrates (instant drink mixes, soluble concentrates) (AFAFAGAI)

akta.pro secondary industries

Non-Alcoholic Beverage Concentrates, Syrups & Bases Manufacturing (AFAFABAM), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Powdered beverage manufacturing
• Co-manufacturing services
• Private label food production
• Food export services
• Contract food manufacturing

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Own Brand Products Export: Manufacturing and exporting proprietary brand food powder products including juice powders, gelatins, flans, powdered teas, and powdered drink mixes to international markets.
2. Co-manufacturing (Maquilas): Contract manufacturing services for third-party brands, providing complete production from pilot formula to shelf with international standards and full traceability.
3. Private Label Development: Developing and manufacturing products under client brands, offering formula development, production, and packaging as a strategic co-manufacturing partner.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Novafoods produces and exports powdered food and beverage products (juice powders, gelatins, flans, powdered teas, drink mixes, and canned liquid beverages) under proprietary brands such as Turbo, Vivalite, Irio, Hebe, Austin's Coffee, O'ky drink, Thirst Blaster, Lázaro, Pacific Punch, and Kinderlite. The company additionally serves as a B2B co-manufacturer (maquila) and offers private-label and custom product development for third-party brands including H-E-B, Gatorade, Watt's, Borden, Tottus, and Nature's Heart.

Product overview

Novafoods is a food and beverage manufacturing company founded in 1993, operating as a single unified production platform. The company produces powder-based food products including juice powders, gelatin, flans, powdered beverages, iced tea, and coffee under its own brands (Turbo, Vivalite, Irio, Hebe, Austin's Coffee, O'ky drink, Thirst Blaster, Lázaro, Pacific Punch, Kinderlite). Additionally, Novafoods offers co-manufacturing (maquila) services and custom product development for private label brands, supporting clients from formula development through production and packaging. Packaging formats include sachets, sticks, bags, doypacks, metal jars, and canned liquids. The company exports to approximately 20 countries and holds international certifications including HACCP and ISO.

Differentiator

Problem solved

Functional benefit

Brands

• Turbo: Brand of juice powder, including Turbo Plus and Turbo Zero variants. One of the company's flagship own-brand products.
• Vivalite
• Irio
• Hebe
• Austin's Coffee
• O'ky drink
• Thirst Blaster
• Lázaro
• Pacific Punch
• Kinderlite
• Turbo Zero

Products and services

• Turbo Branded line of powdered juice, gelatin, flan, iced tea, and milk flavoring products targeting mass consumption markets domestically and internationally.
• Vivalite Health-focused food and beverage brand of powdered drink mixes positioned under Novafoods' own-brand portfolio.
• Irio Own-brand powdered food and beverage product line marketed through a dedicated consumer website.
• Hebe Own-brand powdered drink mix product line under Novafoods' consumer brand portfolio.
• Austin's Coffee Own-brand powdered coffee products distributed under Novafoods' brand portfolio.
• O'ky drink Own-brand powdered drink mix product line marketed through Novafoods' consumer distribution channels.
• Thirst Blaster Own-brand powdered drink mix product line under Novafoods' consumer brand portfolio.
• Lázaro Own-brand powdered food product line distributed under the Novafoods brand portfolio.
• Pacific Punch Own-brand powdered punch-flavored beverage mix line under Novafoods' consumer brand portfolio.
• Kinderlite Own-brand powdered food product line targeted at the children's or lighter-format consumer segment within Novafoods' portfolio.
• Co-manufacturing (Maquila) Contract manufacturing service that takes brands' formulas from pilot to shelf under international standards, complete traceability, and flexible packaging formats, for buyers seeking co-manufacturing partners with certifications.
• Custom Product Development Custom R&D and product development service accompanying brands from initial brief through formula development, prototyping, testing, production, and packaging for private-label and strategic co-manufacturing partnerships.

Quantifiable outcome

• Products exported to 20+ countries across 3 continents
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

22 partnerships are on record, tiered core.

• Turbo (Owned Brand)coreOthersNovafoods' own brand of powdered juice, gelatin, and drink mix products. Turbo Plus and Turbo Zero products are among the most exported items, with initial exports to Russia in the late 1990s.
• Vivalite (Owned Brand)coreOthersNovafoods' owned brand for health-focused food products. Website links to https://vivalitealimentos.com/
• Irio (Owned Brand)coreOthersNovafoods' owned brand for powdered food products. Website links to https://irio.cl/
• Hebe (Owned Brand)coreOthersNovafoods' owned brand for powdered food products under the brand portfolio.
• Austin's Coffee (Owned Brand)coreOthersNovafoods' owned brand for coffee-flavored powdered beverage products.
• O'ky Drink (Owned Brand)coreOthersNovafoods' owned brand for powdered drink products.
• Thirst Blaster (Owned Brand)coreOthersNovafoods' owned brand for powdered drink mix products.
• Lázaro (Owned Brand)coreOthersNovafoods' owned brand for powdered food products.
• Pacific Punch (Owned Brand)coreOthersNovafoods' owned brand for powdered punch-flavored beverage products.
• Kinderlite (Owned Brand)coreOthersNovafoods' owned brand for powdered food products targeting children or light/lightweight product lines.
• Turbo (Retail Store)coreOthersOwned e-commerce store for Turbo brand products at https://tiendaturbo.cl/
• H-E-B (Co-manufacturing)coreOEM/ Whitelabel/ Licensing PartnerCo-manufacturing relationship for H-E-B branded food products. H-E-B is a major US-based grocery retailer with operations in Mexico and Central America.
• Gatorade (Co-manufacturing)coreOEM/ Whitelabel/ Licensing PartnerCo-manufacturing relationship for Gatorade branded beverage products under PepsiCo portfolio.
• Watt's (Co-manufacturing)coreOEM/ Whitelabel/ Licensing PartnerCo-manufacturing relationship for Watt's branded food and beverage products, a major Chilean beverage company.
• Regimel (Co-manufacturing)coreOEM/ Whitelabel/ Licensing PartnerCo-manufacturing relationship for Regimel branded food products.
• Borden (Co-manufacturing)coreOEM/ Whitelabel/ Licensing PartnerCo-manufacturing relationship for Borden branded dairy-related products.
• Tottus (Co-manufacturing)coreOEM/ Whitelabel/ Licensing PartnerCo-manufacturing relationship for Tottus private-label food products. Tottus is a major Peruvian grocery retailer operating in Peru and Chile.
• Nature's Heart (Co-manufacturing)coreOEM/ Whitelabel/ Licensing PartnerCo-manufacturing relationship for Nature's Heart branded health-focused food products.
• Garden House (Co-manufacturing)coreOEM/ Whitelabel/ Licensing PartnerCo-manufacturing relationship for Garden House branded food products.
• Like (Co-manufacturing)coreOEM/ Whitelabel/ Licensing PartnerCo-manufacturing relationship for Like branded food products.
• Marimba Fresh (Co-manufacturing)coreOEM/ Whitelabel/ Licensing PartnerCo-manufacturing relationship for Marimba Fresh branded fresh food products.
• Buen Provecho (Co-manufacturing)coreOEM/ Whitelabel/ Licensing PartnerCo-manufacturing relationship for Buen Provecho branded food products.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Döhler: German-headquartered producer of flavoring concentrates, syrups, and beverage bases for B2B customers. Comparable as a manufacturer of powdered beverage concentrates, flavor bases, and ingredient systems for global CPG brands.
• Watt's S.A. Major Chilean food and beverage company producing juices, powdered drinks, and food products. Watt's is both a co-manufacturing customer of Novafoods and a direct competitor in Chile's powdered beverage and packaged food categories, making it the most comparable peer.
• Refresco Group: Global independent beverage co-manufacturer serving major CPG brands. Comparable as a contract beverage manufacturer providing private-label and co-manufacturing services across multiple categories and geographies.
• TreeHouse Foods: North American private-label food manufacturer producing branded and private-label products across multiple categories. Comparable as a co-manufacturer/private-label partner for major retail and food brands.
• Cott Corporation: Global beverage co-manufacturer and water solutions provider. Comparable as a contract beverage manufacturer serving retailers and CPG brands with private-label and co-pack capabilities.

Broad incumbents

• Empresas Polar: Venezuelan food and beverage conglomerate with powdered beverages, flours, and packaged foods. Comparable for its powdered beverage manufacturing and Latin American distribution footprint overlapping with Novafoods' Caribbean and South American markets.
• Arcor: Argentine CPG conglomerate with extensive food and confections operations across Latin America. Comparable as a regional mass-consumption food manufacturer with similar multi-category branded portfolio and export reach.
• Gloria S.A. Peruvian food and beverage conglomerate with powdered drink, dairy, and packaged food operations. Comparable as a Latin American multi-category food manufacturer with co-manufacturing and export-driven business model.
• Alicorp: Peruvian mass-consumption CPG company with broad food and beverage operations across Latin America. Comparable for its multi-category branded portfolio, regional export reach, and B2B private-label/exports motion.
• Sensient Technologies: Global manufacturer of flavors, colors, and specialty ingredients for food and beverage. Comparable as a B2B ingredient and concentrate manufacturer serving CPG brands with formulation and product development capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/novafoods-s-a

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novafoods