What Gladior does

Gladior B.V. is a privately held Dutch digital business partner headquartered in Enschede, Netherlands, founded in 1999 and operating with 40+ multidisciplinary specialists. The company delivers integrated services spanning AFAS ERP software integrations (OutSite, InSite, Profit), web and webshop development, performance marketing, SEO/SEA, data analytics, and business intelligence, serving primarily mid-market and enterprise B2B clients across the Netherlands in sectors including education, retail/e-commerce, sports, healthcare, manufacturing, finance, and food & beverage. Gladior is an official AFAS partner since inception and a Google Premier Partner, with named customers including Rijksuniversiteit Groningen, Universiteit Twente, NEC Nijmegen, Madurodam, ICT Specialist, Veco, and Lichtcentrum Hengelo.

Name

Gladior

Legal name

Gladior B.V.

Website

https://gladior.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Gladior is a Netherlands-based digital agency and AFAS partner that delivers ERP integrations, webshop development, performance marketing, and BI services to mid-market and enterprise B2B clients across education, retail, sports, healthcare, and manufacturing.

Ownership category

akta.pro rank

Product category

Digital Marketing & AFAS ERP Integration Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Advertising Agencies (541810)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Advertising Agencies (7311)

akta.pro primary industry

ERP Implementation & Systems Integration Services (BPAEAGAA)

akta.pro secondary industries

ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO), Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)

Keywords

• AFAS ERP integration
• Digital marketing services
• E-commerce integration
• Performance marketing agency
• Web development services

Headquarters

HQ city

Enschede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Services: Gladior generates revenue through digital marketing consulting and execution services including performance marketing, SEO, SEA, data analytics, social media marketing, email marketing, and marketing automation. These are project-based or retainer engagements targeting B2B clients.
2. Software Development & Web Services: Revenue from building and maintaining websites, webshops, and web applications, including AFAS OutSite/InSite implementations, e-commerce platforms, and custom web development.
3. AFAS Integration & Consulting Services: Revenue from AFAS software integrations, custom connectors, dashboarding (Power BI, Looker Studio), and business consultancy services for AFAS implementations.
4. AFAS OutSite / Portal Services: Fees for AFAS customer portal and portal development services including OutSite implementations, customer portals, and intranet solutions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Gladior is a Dutch digital business partner that specializes in AFAS ERP software integrations combined with full-stack digital marketing and web development services. The company builds AFAS-based customer portals (OutSite), intranets (InSite), ATS recruitment systems, lead generation tools, course management integrations, and e-commerce solutions, while also delivering performance marketing, SEO/SEA, dashboarding, and design services to mid-market and enterprise clients in the Netherlands.

Product overview

Gladior is a digital business partner offering an integrated platform built primarily on AFAS software, combining a unified ERP/portal ecosystem with digital marketing services. The core product portfolio consists of AFAS-based solutions including OutSite (customer portal), InSite (intranet), and specialized modules for ATS/recruitment, lead generation, course management, and e-commerce. These are complemented by a suite of digital services including performance marketing, SEO/SEA, dashboarding, software development, and design. The AFAS E-commerce module integrates with multiple webshop platforms (Shopify, Magento, Lightspeed, WooCommerce, CCV Shop), while the Structured Data SEO product automates Google indexing. The company also offers proprietary tools like the Gladior Datalaag for customer data centralization. All offerings are delivered through a multidisciplinary team of 40+ specialists in Enschede, Netherlands, with 25+ years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• AFAS OutSite / Klantportaal Customer portal built on the AFAS platform for managing customer interactions, orders, invoices, and self-service functionalities. Gladior is recognized as the AFAS partner that builds the most beautiful InSites and OutSites.
• AFAS InSite / Intranet Employee intranet built on AFAS InSite for managing HR tasks, leave requests, payslips, and internal communications from a central location, intended for organizations consolidating HR self-service.
• AFAS ATS / Werving & Selectie Applicant Tracking System built on AFAS for managing recruitment workflows, candidate assessment, authorization hierarchies, and automated job distribution to multiple channels, targeted at organizations needing standardized hiring processes.
• AFAS Leadgeneratie Lead generation module integrated with AFAS for automating marketing campaigns based on customer statuses, tracking account manager performance, and providing personalized sales dashboards, including the Gladior Lead Generator tool.
• AFAS Cursusmanagement Course management integration with AFAS for automated enrollment processing, invoicing, certificate generation, and real-time course information updates, targeted at educational institutions and training organizations.
• AFAS E-commerce E-commerce solutions integrating AFAS with webshops for automated marketing campaigns, real-time sales insights, customer behavior analysis, and synchronized product catalogs with pricing, supporting Shopify, Magento, Lightspeed, WooCommerce, and CCV Shop platforms.
• Gladior Lead Generator A proprietary B2B lead generation tool that enables account managers to generate and manage leads by combining external business data with AFAS data, with search filtering by industry, region, company size, and revenue.
• AFAS OutSite Structured Data SEO Automated structured data markup for AFAS OutSite websites enabling better Google indexing for jobs (Google Jobs), courses, and events with real-time push notifications for immediate updates.
• Website Personalisatie Platform Self-service platform enabling website administrators to customize site elements based on visitor data including location, sector, and interests without developer intervention.
• Gladior Datalaag A proprietary data layer solution for centralized customer data management that stores user information such as location and industry sector, enabling website personalization features such as showing nearest branches or sector-specific services.
• Performance Marketing Digital marketing services including Google Ads, Microsoft Advertising, social media campaigns, and display advertising for lead generation and brand awareness, leveraging Google Premier Partner status.
• Dashboarding Business intelligence dashboards built with Power BI and Looker Studio for tracking performance metrics across marketing, sales, and operations with data from AFAS and other sources.
• Data Analyse en Verrijking Data analysis and enrichment services combining internal AFAS data with external sources for improved marketing targeting and business insights.
• Software Development Custom software development services including web applications, integrations, and platform development with AFAS as the core backend system.
• SEO Search engine optimization services including technical SEO audits, content optimization, link building, and structured data implementation for improved organic visibility.
• SEA Search engine advertising services for Google Ads and Microsoft Advertising campaigns with shopping ads, remarketing, and conversion optimization.
• Websites en Webshops Website and webshop development services with platforms including WordPress, Magento, Shopify, and custom solutions integrated with AFAS and other back-office systems.
• Design Graphic and UX/UI design services for websites, webshops, marketing materials, and brand identity development.
• E-mailmarketing Email marketing services including campaign creation, automation workflows, segmentation, and integration with Mailchimp and other marketing automation platforms.
• Social Media Marketing Social media marketing services for Facebook, Instagram, LinkedIn, and other platforms including content creation, advertising, and community management.
• AFAS Maatwerk Koppelingen Custom AFAS integrations and connectors for specialized business requirements not covered by standard AFAS functionality.
• AFAS SSO Single Sign-On integration between AFAS and external platforms enabling seamless user authentication across systems.
• AFAS Digital Marketing Scan Digital marketing assessment service analyzing current marketing landscape, AFAS setup, and opportunities for improvement and growth.
• Business Consultancy Business consulting services for digital transformation, process optimization, and strategic planning with focus on data-driven decision making.

Quantifiable outcome

• 340% revenue increase for Lichtcentrum Hengelo through combined Marktplaats and Google Shopping campaigns
• +9 more outcomes

Named customers25 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability8 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• AFAS SoftwarecoreTechnology or IntegrationGladior is an official AFAS partner, serving as the go-to expert for seamless AFAS-software integrations, web development, data processing, digital marketing, and design. The partnership involves building AFAS OutSite customer portals, AFAS InSite intranets, ATS recruitment systems, and e-commerce integrations with AFAS Profit. Gladior is recognized as the partner that builds the most beautiful InSites and OutSites.
• GooglecoreTechnology or IntegrationGladior holds Google Premier Partner status, demonstrating certified expertise in Google Ads, YouTube, and other Google marketing products. The partnership enables Gladior to deliver performance marketing campaigns for clients and access Google partner resources.
• ShopifymajorTechnology or IntegrationGladior offers AFAS-Shopify integration services, connecting Shopify e-commerce stores with AFAS ERP for synchronized product data, pricing, orders, and inventory management.
• LightspeedmajorTechnology or IntegrationGladior provides AFAS-Lightspeed integration, enabling Lightspeed POS and e-commerce platforms to connect with AFAS Profit for unified business management.
• MagentomajorTechnology or IntegrationGladior offers AFAS-Magento integration services for large-scale e-commerce operations, including OCI-koppeling for B2B procurement systems and SSO to customer portals. Case studies show 250,000-product Magento implementations connected to AFAS.
• LinkedInmajorGTM or Marketing PartnerGladior utilizes LinkedIn as a key marketing and lead generation channel for B2B clients. The partnership enables targeted B2B advertising campaigns and professional brand positioning for Dutch businesses.
• MarktplaatsmajorGTM or Marketing PartnerGladior manages Marktplaats advertising campaigns for e-commerce clients, including automated feed management. Case study shows Marktplaats contributing nearly 10% of revenue for Lichtcentrum Hengelo within six months.
• Looker StudiomajorTechnology or IntegrationGladior builds Looker Studio dashboards for clients, connecting AFAS and other data sources to provide comprehensive business intelligence and marketing performance analytics.
• Meta (Facebook/Instagram)minorGTM or Marketing PartnerGladior manages Facebook and Instagram advertising campaigns for clients, utilizing demographic targeting, interest-based targeting, and remarketing to reach target audiences.
• OFSgroepcoreStrategic or Co-development PartnerOFSgroep and Gladior are joint data and BI partners of the Keuken Kampioen Divisie (Dutch second-tier football league). Together they provide clubs with a centralized Data Warehouse and Power BI dashboards covering hospitality, ticketing, access control, and financial reporting. The partnership continues for the 2025/2026 season.
• OFSsportmajorStrategic or Co-development PartnerOFSsport collaborated with Gladior to develop the Gladior Lead Generator tool for betaalvoetbal (professional football) clubs. OFSsport provides the standard football template while Gladior adds the data solutions and sales enrichment layer integrated with AFAS.
• ForquemajorImplementation/ SI/ Consulting PartnerForque partners with Gladior to support AFAS Profit optimization and course management implementation for VTC. Where Gladior stops in AFAS, Forque continues, providing complementary AFAS consulting and implementation services.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Forque: Dutch AFAS consulting and implementation firm specializing in AFAS Profit optimization. Already mentioned as a Gladior partner, but also competes in the same AFAS implementation market, making it a directly comparable AFAS specialist.
• Brixxs: Dutch AFAS implementation and consulting partner offering AFAS ERP implementations, integrations, and digital services. Directly comparable to Gladior as a fellow AFAS-specialist partner competing for the same AFAS customer base in the Netherlands.
• Mansystems: Dutch technology consultancy specializing in low-code, Mendix, and enterprise application development. Comparable to Gladior as a Netherlands-based enterprise application development and integration specialist serving similar mid-market and enterprise clients.

Others

• AFAS Software: The Dutch ERP vendor whose product ecosystem Gladior builds upon. As Gladior's primary technology partner and a current client, AFAS Software is comparable as the platform anchor around which Gladior's entire service portfolio is built.

Broad incumbents

• Visma: Northern European ERP and business software provider with significant Dutch presence across HR, finance, and ERP products. Comparable to Gladior's ecosystem positioning as a large ERP vendor with partner implementation networks across the region.
• Dept Agency: One of the largest digital agencies in the Netherlands and globally, offering end-to-end digital marketing, web development, e-commerce, and data services across enterprise clients. Comparable to Gladior as a Dutch B2B digital services provider but operates at significantly larger scale and broader scope.
• Greenhouse Group: Dutch digital services group spanning multiple specialized agencies in marketing, technology, and data. Comparable to Gladior as a Netherlands-based B2B digital services provider with overlapping offerings in performance marketing and data-driven marketing.
• iO (formerly Intracto): Large European digital agency with strong presence in the Netherlands offering digital strategy, marketing, technology, and data services. Comparable to Gladior as a full-service Dutch digital partner serving enterprise and mid-market clients, though at materially larger scale.
• Tam Tam: Established Dutch digital agency offering strategy, marketing, technology, and data services for B2B clients. Comparable to Gladior as a long-standing Dutch full-service digital agency targeting enterprise and mid-market organizations.
• PinkRoccade: Large Dutch IT services and software firm offering ERP, HR, and payroll solutions with implementation services. Comparable to Gladior's ERP integration practice but operates at much larger scale and broader software scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GladiorBV
• LinkedInlinkedin.com/company/gladior
• Instagraminstagram.com/gladior.digital.marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gladior