Datamobile

IoT/M2M Connectivity Servicesdatamobile.ag

Datamobile AG is a Liechtenstein-based M2M and IoT connectivity provider and subsidiary of the Wireless Logic Group, selling multi-roaming SIM cards across 540+ networks in 200+ countries to over 10,000 enterprise and mid-market customers in verticals including telematics, metering, agriculture, healthcare, and security.

Company typePrivate
Founded2010
HeadquartersRuggell, Liechtenstein
Headcount251–500
GTM typeB2B
OfferingServices

What Datamobile does

Datamobile AG is a Liechtenstein-incorporated (Ruggell) M2M and IoT connectivity provider, founded in 2010 and operating as a wholly-owned subsidiary of the Wireless Logic Group. The company sells multi-roaming SIM cards and related connectivity services to enterprise and mid-market customers, claiming coverage across 540+ networks in 200+ countries and a customer base of more than 10,000 companies. Its core technical proposition is a non-steered, multi-roaming SIM platform that automatically switches between carriers and supports eUICC / Multi-IMSI remote profile management, with LTE-M and NB-IoT support for low-power wide-area applications.

The product portfolio centers on the M2M SIM card (available in all physical form factors including MFF2), supported by the proprietary IOTSIM Pro online portal for SIM fleet management, data consumption monitoring, and remote operator profile changes, plus a published API for programmatic SIM control. Adjacent products include LTE-M, NB-IoT, eUICC, and Multi-Roaming modules, alongside a free browser-based Datamobile Meeting Service launched in March 2021.

Datamobile monetizes through subscription and usage-based billing — recurring SIM service fees, pooled data plans at a guide price of €0.50 per 10 MB/month, prepaid top-ups, and individualized enterprise pricing in prepaid, postpaid, or pooling models. Go-to-market combines direct enterprise sales with named account contacts and a self-serve website pricing-request funnel, free SIM test kits for prospects, and 24/7 personal support. End markets span alarm systems, vehicle telematics, fleet tracking, smart metering, agriculture, healthcare, waste management, e-scooters, food delivery, and security technology, with primary geographic focus on the DACH region (Germany, Austria, Switzerland) and broader European coverage.

Datamobile firmographics

Firmographics

Name: Datamobile
Legal name: Datamobile AG
Website: https://datamobile.ag
Company type: Private
Founded year: 2010
Operating status: Operating
Headcount range: 251–500 employees
Short description: Datamobile AG is a Liechtenstein-based M2M and IoT connectivity provider and subsidiary of the Wireless Logic Group, selling multi-roaming SIM cards across 540+ networks in 200+ countries to over 10,000 enterprise and mid-market customers in verticals including telematics, metering, agriculture, healthcare, and security.
Ownership category
akta.pro rank

Datamobile industry classification

Industry

Product category: IoT/M2M Connectivity Services
NAICS: Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wired and Wireless Telecommunications (except Satellite) (5171)
SIC: Communications Services, Nec (4899), Radiotelephone Communications (4812)
akta.pro primary industry: IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity) (HDAIAGAG)
akta.pro secondary industry: IoT/M2M Mobile Network Operators (LPWAN, NB-IoT/LTE-M) (HDAIAAAH)

Keywords

M2M SIM cards
IoT connectivity
Multi-roaming SIM
Cellular connectivity platform
LPWAN connectivity

Where Datamobile is headquartered

Location

Headquarters

HQ city: Ruggell
HQ country: Liechtenstein
HQ region: Europe

Offices1 record

Markets served

Datamobile business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

M2M SIM Card Services: Recurring subscription and usage-based revenue from M2M/IoT SIM card connectivity services. Pricing based on individual customer project requirements rather than fixed tariffs. Revenue generated through monthly/annual service fees combined with data consumption charges.
Data Pooling Services: Pooling model where agreed monthly data quotas are shared across all active SIM cards. If one card consumes more data than another, balances out within the pool. Offers cost predictability without additional charges.
Prepaid Data Top-ups: Prepaid billing option where customers pay selected amounts in advance to top up SIM card credit.

Pricing tiers

Model	Billing	Price
Usage-based	Monthly	EU Guide Price (Pooling)
Subscription	Monthly	Alarm System SIM - Germany/Austria
Subscription	Monthly	Alarm System SIM - Switzerland
Hybrid	Pay-as-you-go	Custom Enterprise Pricing

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Datamobile product offering

Product offering

Core offering

Datamobile provides M2M/IoT SIM cards and multi-roaming cellular connectivity for machine-to-machine communication, giving devices access to 540+ networks across 200+ countries. It complements the SIM connectivity with a proprietary online portal (IOTSIM Pro) and API for managing SIM cards, monitoring data consumption, and remotely switching network profiles.

Product overview

Datamobile is a global mobile provider specializing in M2M and IoT connectivity solutions. The core offering consists of M2M SIM cards available in all physical formats (1FF, 2FF, 3FF, 4FF, MFF2) supporting multiple network technologies (1G/2G/3G/4G/5G/LPWAN). These are complemented by specialized LPWAN technologies LTE-M and NB-IoT for low-power applications, eUICC for remote profile management, and Multi-Roaming for automatic network switching. Customers access the IOTSIM Pro Portal for SIM management and monitoring. A free Meeting Service tool is also provided. The company operates across 200+ countries with 99.92% global network coverage, serving over 10,000 companies in verticals including alarm systems, vehicle telematics, tracking, smart metering, agriculture, healthcare, and waste management.

Differentiator

Problem solved

Functional benefit

Products and services

M2M SIM Cards Professional SIM cards for machine-to-machine communication, available in all physical formats (1FF, 2FF, 3FF, 4FF, MFF2) with latest microcontroller technology, high-security circuits, stable connection, and superior bandwidth for enterprise IoT deployments.
LTE-M (LTE Cat M1) Low Power Wide Area Network technology combining LTE and NB-IoT advantages, enabling networked mobility with connection maintained across mobile cells. Includes PSM, LP TAU, and eDRX power-saving functions, ideal for wearables, e-health, and smart tracking applications.
NB-IoT (NarrowBand IoT) Narrowband radio technology with 180-200 kHz bandwidth designed for stationary low-power sensors, offering high penetration through thick walls and a maximum 250 kbps data-only rate for applications not requiring real-time transmission.
eUICC (Embedded Universal Integrated Circuit Card) SIM card concept storing multiple mobile network operator profiles (minimum 512KB memory), enabling remote profile switching without physical SIM replacement. Multi-IMSI SIMs offer Green & Blue profiles that change automatically by country.
Multi-Roaming Non-controlled multi-roaming function providing secure global connectivity, with SIM cards actively searching for the strongest network and switching providers within milliseconds when weak connections occur, ensuring uninterrupted IoT connectivity.
IOTSIM Pro Portal Online customer portal for managing SIM cards, tracking data consumption and costs, and performing network operator changes and updates without physical SIM card swaps.
Datamobile Meeting Service Free web-based communication tool for customers featuring webcam, audio, chat, emojis, screen sharing, multi-user whiteboard, breakout rooms, and polling, accessible without login requirements.

Quantifiable outcome

99.92% network availability
+2 more outcomes

Companies that use Datamobile

Customer profile

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Datamobile technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Datamobile partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Datamobile competitors and assessment

Company assessment

Direct peers

Soracom: Global IoT connectivity MVNO offering multi-carrier SIMs, eUICC, and a cloud platform for SIM and device management. Closely comparable product set (multi-roaming SIMs, IoT-grade management portal, API-driven controls) targeting developers and enterprise IoT.
1NCE: German-based IoT connectivity specialist offering flat-rate, multi-country cellular connectivity for low-bandwidth IoT. Closely comparable managed-SIM value proposition aimed at high-volume, low-ARPU device fleets — direct head-to-head competition for LPWAN and NB-IoT deals in Europe.
Cubic Telecom: Ireland-based IoT and connected-vehicle connectivity specialist offering multi-IMSI SIMs and global managed connectivity. Directly comparable in automotive telematics, OEM connectivity, and European regulatory expertise.
Hologram: US-based IoT cellular connectivity provider offering multi-carrier SIMs with developer-friendly APIs and a management dashboard. Comparable managed-connectivity proposition with global roaming and self-serve onboarding.
Aeris Communications: Global IoT cellular connectivity and platform provider with multi-carrier SIMs and an IoT management platform. Comparable enterprise sales motion and managed-connectivity value proposition across fleet, industrial, and healthcare verticals.
EMnify: Cloud-native cellular IoT connectivity platform providing multi-operator SIMs and an API for global device management. Directly comparable eUICC/multi-IMSI technology, developer-focused portal, and B2B sales motion targeting enterprise IoT deployments.
Pod Group (now part of GXC): Enterprise IoT connectivity MVNO offering multi-network SIMs, eUICC, and private network solutions. Comparable managed-connectivity proposition with strong European footprint and direct overlap in verticals like security, smart metering, and asset tracking.
KORE Wireless: Large managed IoT connectivity provider offering multi-carrier SIMs, eUICC, and IoT platform services for enterprise fleets. Overlapping customer base across fleet telematics, asset tracking, and industrial IoT — directly comparable at the managed-connectivity layer.

Broad incumbents

BICS: International communications wholesale carrier offering roaming, IoT connectivity, and SIM management solutions to operators and MVNOs. Overlapping managed-connectivity proposition at the wholesale layer that competes with Datamobile for upstream roaming agreements.
Wireless Logic Group: The parent company of Datamobile AG and one of the largest global IoT/M2M connectivity platforms. Directly comparable managed-connectivity proposition (multi-IMSI SIMs, eUICC, global roaming) at a larger scale and broader geographic footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Datamobile financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Datamobile leadership team

Management profile

Number of profiles

Profiles3 records

Datamobile funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Datamobile M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Datamobile

What does Datamobile do?

Is Datamobile a public or private company?

Datamobile is a private company. It is classified as corporate owned and is currently operating.

When was Datamobile founded?

Datamobile was founded in 2010. It employs 251 to 500 people.

Where is Datamobile based?

Datamobile is headquartered in Ruggell, Liechtenstein, in the Europe region.

How does Datamobile make money?

Three revenue lines are on record. M2M SIM Card Services are the primary driver. The others are data Pooling Services and prepaid Data Top-ups.

Who are Datamobile's main competitors?

Direct peers on record are Soracom, 1NCE, Cubic Telecom, Hologram, Aeris Communications, EMnify, Pod Group (now part of GXC) and KORE Wireless. Broad incumbents are BICS and Wireless Logic Group.

Does Datamobile have an API?

Yes. Datamobile offers an API for controlling SIM cards, monitoring data consumption and costs, network operator changes, and SIM profile updates. The API provides transparent and clear control of all SIM cards. No specific API type (REST/GraphQL), authentication method, rate limits, versioning, or sandbox availability details are provided in the available sources.

What industry is Datamobile in?

Datamobile's product category is IoT/M2M Connectivity Services. Its primary akta.pro industry code is HDAIAGAG, IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity), with a secondary code of HDAIAAAH, IoT/M2M Mobile Network Operators (LPWAN, NB-IoT/LTE-M). Its NAICS code is 51711 and its SIC code is 4899.