Floripa Square

What Floripa Square does

Floripa Square S/A is a privately held Brazilian operating company headquartered in Florianópolis, Santa Catarina, that runs an integrated brand-communication complex combining four productized verticals: Megatela, a 350m² landmark rooftop DOOH LED screen with 260° field of view described as the largest in Latin America; Rooftop, a 1,000m²+ premium B2B event venue on the 12th floor of the CEU Empresarial building, configured into five environments with capacity for up to 150 guests; Floripa Square Experience, a brand-activation service that bundles Megatela and Rooftop into custom campaigns; and Desafio nas Alturas, a proprietary entertainment platform with seven authorial formats (Futmesa nas Alturas, Globo da Morte, Golaço X1, Hush FC25, Dunk 2k, Race, Dance) targeting Millennials, Gen Z, and Gen Alpha.

The underlying technology stack is a hybrid of physical media infrastructure (LED hardware, integrated helipad, 1 Gbps dedicated event bandwidth, 103 parking spaces) and conventional digital plumbing: a proprietary tracking SDK capturing GCLID, GBRAID, WBRAID, UTM and behavioral event data hosted on Supabase, front-end delivered via Vercel, with LGPD-compliant legal bases, AES-256 encryption at rest, TLS 1.2+ in transit, MFA AAL2 authentication, and row-level security on PII tables. The company holds Carbon Free Brasil certification, 100% renewable energy operation, and RankBrasil recognition as the largest sustainable LED panel in Brazil. It is the only Brazilian media vehicle to win The Drum Awards for OOH (2022, two categories).

Floripa Square generates revenue through four streams — DOOH advertising sales (Megatela), corporate event venue rental (Rooftop), brand activation projects (Experience), and entertainment micro-activations (Desafio nas Alturas) — all priced via personalized quote-based proposals delivered within 24 hours, with no publicly disclosed pricing and no self-serve channel. The go-to-market is direct B2B enterprise sales targeting brand advertisers and corporate event planners in Florianopolis, using website forms, dedicated WhatsApp business lines, scheduled site visits, and an editorial content strategy. No external funding, revenue figures, or named customer logos are publicly disclosed.

Name

Floripa Square

Legal name

Floripa Square S/A

Website

https://floripasquare.com.br

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Floripa Square S/A operates an integrated brand-communication complex in Florianópolis, Brazil, combining a 350m² landmark DOOH LED screen, a 1,000m²+ premium corporate event venue, brand activation services, and a proprietary youth-targeted entertainment platform, serving B2B advertisers and corporate event clients via direct enterprise sales.

Ownership category

akta.pro rank

Product category

Out-of-Home Advertising and Corporate Event Services

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)

akta.pro secondary industries

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH), Experiential OOH & Ambient Media (Guerilla, Pop-Ups) (MPAAAKAH), Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Digital Signage & Commercial Displays (HDACADAL)

Keywords

• Out-of-home advertising
• DOOH media
• Corporate event venues
• Brand activation services
• Experiential marketing

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D

Revenue model

1. DOOH Advertising (Megatela): Digital out-of-home advertising space sold on the 350m² Megatela LED screen. Revenue generated from campaign bookings, media kits, and recurring presence packages.
2. Corporate Event Venue (Rooftop): Premium event space rental with turn-key integrated services including audiovisual, catering, cenography, and operations. Revenue is project-based, varying by event format, duration, guest count, menu selections, and additional brand activations.
3. Brand Experience & Activations (Floripa Square Experience): Custom brand activation projects integrating Megatela, Rooftop, and on-site activations. Projects are designed and executed to client specifications, generating outcomes beyond standard venue rental.
4. Entertainment Experiences (Desafio nas Alturas): Authorial entertainment formats and micro-activations for brands targeting younger generations. Proprietary event concepts that transform attention into connection and content.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Floripa Square operates an integrated complex in Florianópolis combining four commercial verticals: (1) Megatela — a 350m² DOOH LED landmark screen with 260° field of view for high-impact brand advertising; (2) Rooftop — a premium corporate event venue for up to 150 guests with turn-key operations across 1,000m²+ of indoor and outdoor space; (3) Floripa Square Experience — custom brand activation projects integrating Megatela and Rooftop; and (4) Desafio nas Alturas — a proprietary entertainment platform delivering viral micro-activations targeting Millennials, Gen Z, and Gen Alpha audiences.

Product overview

Floripa Square operates as an integrated complex combining four distinct verticals: (1) Megatela — a 350m² DOOH landmark LED screen; (2) Rooftop — a premium B2B event venue for up to 150 guests with full turn-key operations; (3) Floripa Square Experience — brand activation projects integrating Megatela and Rooftop; and (4) Desafio nas Alturas — a proprietary entertainment platform for viral micro-activations targeting younger generations. The complex positions itself as the only post-digital complex in Brazil uniting high-impact DOOH media, premium corporate events, and brand experience under one operational structure.

Differentiator

Problem solved

Functional benefit

Brands

• Desafio nas Alturas: Plataforma autoral proprietária para microativações virais que conectam marcas às gerações Millennials, Z e Alpha — combinando desafios, entretenimento e experiências únicas em formatos como Futmesa nas Alturas, Golaço nas Alturas, Globo da Morte, Hush FC25, Dunk 2k, Race e Dance.

Products and services

• Megatela Digital Out-of-Home (DOOH) landmark media platform featuring a 350m² LED screen with 260° field of view, the largest rooftop LED panel in Latin America. Provides high-impact brand visibility in Florianópolis by capturing 43% of the city's population circulation within 2.1% of city territory. Sold as advertising space for campaigns and recurring brand presence packages.
• Rooftop Premium B2B corporate event venue located on the 12th floor of CEU Empresarial in Florianópolis, spanning over 1,000m² across five environments (Living, Foyer, Hall de Projeções, Mirante & Sunset, Sala Executiva). Accommodates up to 150 guests with full turn-key infrastructure including audiovisual, catering, cenography, and operations. Includes 1 Gbps dedicated internet, 13-meter projection screen, 103 rotary parking spaces, and integrated helipad access approximately 15 minutes from Hercílio Luz International Airport.
• Floripa Square Experience Brand activation vertical that integrates Megatela DOOH reach, Rooftop premium infrastructure, and on-site custom actions to create brand journeys that exceed the sum of individual components. Custom projects are designed and executed to client specifications, generating outcomes beyond standard venue rental. Includes narrative-driven activations, live marketing, and brand experience production.
• Desafio nas Alturas Proprietary entertainment and challenge platform targeting Millennials, Gen Z, and Gen Alpha through viral micro-activations at the Megatela Mirante. Features authorial formats including Futmesa nas Alturas, Golação X1, Globo da Morte, Hush FC25, Dunk 2k, Race, and Dance, combining gaming culture, competition, and participation as primary forms of social connection and entertainment.

Quantifiable outcome

• Carbon neutral events guaranteed for all marketing, events, and campaigns through Carbon Free Brasil certification
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Carbon Free BrasilcoreStrategic or Co-development Partner · 1 January 2024Carbon offset certification partner providing carbon neutrality verification and credits for the Floripa Square Complex Neutralization Project (ID 12000500). All events and campaigns are carbon neutralized through this partnership, maintaining Carbon Free certification.
• Rise New York & PartnersflagshipStrategic or Co-development Partner · 1 January 2022Curated the 'Breaking The Fourth Wall' 3D CryptoArt outdoor exhibition project that won two The Drum Awards for OOH in 2022 — the first outdoor 3D CryptoArt exhibition in the world. Rise New York & Partners brought international curation expertise in crypto art and emerging digital art formats.
• SupabasecoreTechnology or IntegrationDatabase hosting provider for the company's data infrastructure. Data Processing Agreement (DPA) in place. Used for behavioral event tracking, commercial journey data, and CRM processes.
• VercelcoreTechnology or IntegrationWebsite hosting provider for the floripasquare.com.br platform. Under Data Processing Agreement (DPA) with access to access logs.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Outfront Media: US-listed DOOH leader operating billboards, transit, and large-format digital spectaculars across the US. Comparable as a public-markets benchmark for digital spectacular economics, programmatic DOOH monetization, and the unit economics of running a high-impact LED landmark at scale.
• Lamar Advertising: US-based outdoor advertising operator with a national portfolio of billboards and digital displays. Comparable as an incumbent DOOH peer for portfolio-based advertiser relationships and operational scale, though operating a fundamentally different geographic footprint.
• APG|SGA: Swiss outdoor advertising operator providing large-format and digital OOH inventory across Swiss urban centers. Comparable as an established European OOH peer with city-level coverage and advertiser relationships analogous to Floripa Square's Florianópolis-centric operation.
• JCDecaux: Global leader in out-of-home advertising, including street furniture, transit and large-format digital displays. Comparable as the global benchmark for OOH scale, programmatique capabilities, and municipal partnerships, against which Floripa Square's single-asset model must compete for multinational brand budgets.
• Focus Media: China's largest digital out-of-home media operator, with extensive elevator, lobby and large-format digital screen networks. Comparable as the largest emerging-market DOOH platform, useful as a strategic benchmark for scale economics and programmatic DOOH expansion models.
• Clear Channel Outdoor: Major global OOH operator with large-format digital spectaculars and airport/transit networks across the Americas. Comparable as an incumbent DOOH competitor offering advertisers multi-city reach and premium digital inventory that Floripa Square cannot match at single-city scale.
• Ströer SE & Co. KGaA: Germany-based digital out-of-home media company with large-format screens and integrated digital OOH inventory across European cities. Comparable as a publicly listed pure-play DOOH operator that demonstrates the operating model and capital structure of a multi-screen DOOH business.

Direct peers

• Otima: Brazilian DOOH media company focused on premium digital panels in high-traffic urban locations. Comparable as a domestic DOOH competitor targeting brand advertisers with impact-format inventory, though operating across multiple Brazilian cities rather than a single landmark.
• Elemidia: Brazilian DOOH network specialized in place-based digital media in malls, retail and venues. Comparable as a Brazilian DOOH operator selling audience-attention inventory to brand advertisers, but focused on retail/venue screens rather than a single large-format landmark.
• Eletromidia: Largest DOOH media operator in Brazil, operating thousands of digital panels across transit, retail and urban environments. Directly comparable as a Brazilian DOOH peer competing for the same national advertiser budgets, but with a vastly larger multi-city asset portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@floripasquare
• LinkedInlinkedin.com/company/floripasquare
• Instagraminstagram.com/floripasquare
• TikToktiktok.com/@floripasquare

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floripa Square