What AvatarUX does

AvatarUX is a Malta-headquartered B2B iGaming game studio founded in 2019 that develops proprietary slot games for online casino operators. Operating under legal entity Epic88 LTD, the company holds gaming licenses in Malta (MGA Recognition Notice RN/024/2025), Sweden (Spelinspektionen license 23Si1469, June 2023), and Romania (Class 2 license, March 2025), with active distribution in Europe, Asia, and entry into the US market via Caesars Entertainment in New Jersey (March 2025). The studio's portfolio is built on a family of trademarked proprietary mechanics — PopWins™, MultiPop™, ZapReel™, StickyPop™, Popscades, Infinity Stacks, Loaded Reel, Fortune Collector, and Hold & Win — with PopWins™ expanding reels from 4 to 7 rows and increasing ways to win from 243 to 33,614. The mechanic family was awarded Best Mechanics of the Year at the CasinoBeats Game Developer Awards 2023, and the studio received the EGR B2B Rising Star award in 2022.

Name

AvatarUX

Legal name

Epic88 LTD

Website

https://avatarux.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

AvatarUX is a Malta-based B2B iGaming studio that develops proprietary slot games featuring its award-winning PopWins™ mechanic, licensed to online casino operators globally via major aggregator platforms and direct integrations in regulated markets.

Ownership category

akta.pro rank

Product category

iGaming Slot Games

NAICS

Gambling Industries (7132)

akta.pro primary industry

Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)

Keywords

• Slot game development
• Online casino games
• IGaming software
• Proprietary game mechanics
• Casino content aggregation

Headquarters

HQ city

Valletta

HQ country

Malta

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Game Licensing to Operators: AvatarUX develops and licenses proprietary slot games to online casino operators through distribution partnerships with aggregators and direct integrations. Revenue is generated through game performance fees and licensing arrangements with operator networks.
2. PopWins™ Mechanic Licensing: AvatarUX licenses its proprietary PopWins™ mechanic technology to other game studios, allowing them to incorporate the mechanic into their own games. This is the first time AvatarUX has made its technology available for licensing.

Go-to-market motion2 records

Distribution channels9 records

Marketing channels5 records

Core offering

AvatarUX develops proprietary online slot games built around its patented PopWins™ mechanic and its variants, which it licenses to online casino operators through aggregation platforms and direct integrations. The studio produces themed slot titles incorporating branded features like MultiPop™, ZapReel™, StickyPop™, Infinity Stacks, Loaded Reel, Fortune Collector, and Hold & Win, and has begun licensing its PopWins™ technology to third-party game studios.

Product overview

AvatarUX is an innovative iGaming slots studio that operates as a unified product platform centered around proprietary slot mechanics. The core offering is the award-winning PopWins™ mechanic, which has spawned multiple variants including MultiPop™, StickyPop™, Xpops, Popscade, and Infinity Stacks. The portfolio includes ZapReel™ as an additional horizontal reel feature and Hold & Win as a sticky-grid bonus mechanic. The company produces themed slot games (CherryPop™, MonkeyPop™, LooneyPop™, Dyna Mule, Piggy Pop Grand Affair, Crypto Crown series, Pots of Power: Zeus, Depths of Fortune, Pixel Paws, and many more) all powered by these proprietary mechanics. AvatarUX also launched a new Instaplay vertical with games like Majestic Meow. The Xpress Hub feature buy system is integrated across all titles, allowing direct access to bonus rounds.

Differentiator

Problem solved

Functional benefit

Products and services

• PopWins™ AvatarUX's flagship proprietary slot mechanic where winning combinations pop and are replaced by two new symbols, expanding rows from 4 to up to 7 symbols high. Sold as a branded mechanic feature across the company's slot catalog and now also licensed to other game studios.
• MultiPop™ Enhanced PopWins variant where each cell carries its own multiplier that grows with each consecutive pop, creating chain reactions of escalating rewards. Most popular variant of PopWins™.
• ZapReel™ Horizontal reel above the main grid displaying special feature rewards including Wilds, multipliers, instant cash prizes, reel unlocks, and bonus triggers, enhancing base gameplay and bonus rounds.
• StickyPop™ Variation of the PopWins™ mechanic that keeps certain symbols sticky during respins or bonus features.
• Xpops and Popscade PopWins variants where winning combinations are removed from the reels and the reels then increase in height, further boosting win potential.
• Infinity Stacks Mechanic where matching symbol stacks cascade down the reels, building multipliers when they land on valid paylines. Combined with Giant Stacks that nudge into place.
• CherryPop™ CherryPop is AvatarUX's flagship PopWins title featuring cherry-themed visuals with expanding reels mechanic. Recognized as the studio's greatest hit.
• MonkeyPop™ Popular PopWins slot featuring monkey characters with fun animations and expanding reel gameplay.
• LooneyPop™ Mad characters-themed PopWins slot featuring chaotic gameplay and colorful visuals.
• AstroPOP Space-themed high-volatility slot featuring MultiPop mechanic with per-cell multipliers and a grid expanding to 5x5 in the Bonus Game. 10,000x max win.
• CherryPop Burst Turbo-charged sequel to CherryPop featuring PopWins mechanic with enhanced Random Multipliers and Fortune Flip Wheels gamble feature. 20,000x max win.
• Electric Rush High-voltage slot on a 6x5 cascading grid with Pay Anywhere mechanic and Power Mode featuring sticky Multiplier Batteries up to 100x.
• Spinxiety Psychological thriller-themed slot featuring Creeping Wilds, Door Knock feature, and Go Away feature. 20,000x max win.
• 3 Power Bears Compact 3x3 grid slot with 5 fixed paylines featuring Triple-Tier Multiplier Wilds (Brown Bear, Black Bear, Panda Bear). Pure multiplier engine with no bonus round dependency. 15,000x max win.
• Dyna Mule High-volatility gold mine-themed slot on 6x4 grid with 4,096 ways to win. Features Roaming Countdown Wild system and Wild Throw finale. 20,000x max win.
• Piggy Pop Grand Affair 2 Very high volatility slot and complete mechanical rework of the original Piggy Pop Grand Affair, featuring a 6-booster bonus system and 15,000x max win.
• Captain More'Gain Pirate-themed slot debuting the Fortune Collector mechanic with directional Fortune Arrows. 10,000x max win.
• PiggyPop Grand Affair Merges PopWins with Hold & Win mechanics featuring a 6-booster system and 15,000x max win.
• Duck Hunt 500 Wilderness-themed slot with Hunter's Shot mechanic and Increasing Shot Size feature. 10,000x max win.
• Vegas Fortune Vegas casino-themed slot with Infinity Stacks, Giant Stacks, and Sync Reels mechanics. 10,000x max win.
• Canyon Riches Mining-themed slot with TNT Booster and Collect Mechanic featuring Nugget symbols. 20,000x max win.
• Silicon Spinners Tech-themed slot combining PopWins and an evolved ZapReel with Sync Reels and Mystery Reels. 20,000x max win.
• KokeshiPop (New Jersey Launch) PopWins-themed slot launched on Caesars Entertainment online casino platforms (Caesars Palace Online Casino, Horseshoe Online Casino, Caesars Sportsbook and Casino) in New Jersey, marking AvatarUX's US market entry.
• Pixel Paws Hold & Win title inspired by virtual pets with Loaded Reel feature and customizable themes. 20,000x max win.
• Majestic Meow Debut title in AvatarUX's new Instaplay fast-play vertical. Dice-rolling game where players bet on numbers 1-94 with dynamic multipliers.
• Gods Gone Wild Greek mythology-themed slot featuring Pay Anywhere Symbols and Multiplier Kegs up to x100. 10,000x max win.
• Animals Strike Jogo do Bicho-inspired slot featuring dynamic grid expansion from 6x3 to 6x6 and High Symbols Upgrade. 10,000x max win.
• Floridaman Florida-themed slot featuring Floridaman Attack, Jailed Wilds, and ZapReel mechanics. 20,000x max win.
• Depths of Fortune Underwater-themed slot debuting the Loaded Reel feature with Hold & Win mode. 20,000x max win.
• 3 Power Bears (Detailed) Placeholder entry retained to confirm completeness of catalog coverage for newer releases.

Quantifiable outcome

• PopWins™ can expand rows from 4 to 7 symbols high, increasing ways to win from 243 to 33,614
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Nine partnerships are on record, tiered core, growth and strategic.

• DigitaincoreChannel Partner/ Reseller/ Distributor · 24 March 2025AvatarUX signed strategic distribution partnership with Digitain, a leading iGaming platform provider. AvatarUX's diverse portfolio including CherryPop, MonkeyPop™, Animals Strike, Gods Gone Wild, Pixel Paws, and AvatarUX's innovative Instaplay vertical integrated into Digitain's state-of-the-art aggregation platform.
• Relax GamingcoreChannel Partner/ Reseller/ Distributor · 29 August 2023AvatarUX became latest Silver Bullet partner on Relax Gaming's aggregation platform. This partnership enables AvatarUX to extend its footprint in regulated jurisdictions, expand distribution to new markets, and target new players through Relax Gaming's network of tier-one operators with speed to market benefits.
• REEVOcoreChannel Partner/ Reseller/ Distributor · 3 August 2023AvatarUX partnered with fast-growing B2B game provider and aggregation platform REEVO. Popular titles including CherryPop and MonkeyPop™ launched across Reevo's partner operators. AvatarUX joined REEVO's expanding collection of studios on their aggregation offering serving 70+ game providers and 8000+ games.
• BlueOcean GamingcoreChannel Partner/ Reseller/ Distributor · 26 May 2023AvatarUX's complete slots offering went live across BlueOcean Gaming's GameHub aggregation platform. Included were CherryPop, TikiPop™, and ReefPop™ along with mechanics including PopWins™, MultiPop™, ZapReel™, and StickyPop™.
• Soft2BetcoreChannel Partner/ Reseller/ Distributor · 16 February 2023AvatarUX signed key partnership to roll out range of titles to Soft2Bet's games portfolio. Games including PopWins™, MultiPop™, and ZapReel™ made available to Soft2Bet's network of partners across global markets.
• Light & WondercoreChannel Partner/ Reseller/ Distributor · 10 October 2022AvatarUX signed key distribution agreement with Light & Wonder subsidiary to expand global reach of its immersive slots portfolio to operators in new markets including North America. Light & Wonder brings PopWins™ and other mechanics to its extensive operator network via the OPENGAMING™ content aggregation platform. The deal included 8 brand new titles released on major markets across the globe.
• Hub88growthChannel Partner/ Reseller/ Distributor · 11 February 2021Asian distribution agreement with Hub88 to significantly expand AvatarUX's reach across numerous Asian markets, giving more players access to its suite of immersive slots including CherryPop. Hub88 praised AvatarUX for innovative and original casino content well-suited to the Asian market.
• Azure TechgrowthChannel Partner/ Reseller/ Distributor · 11 February 2021Asian distribution partnership with Azure Tech to extend AvatarUX content to Yggdrasil fans and other players across Asia. Azure Tech noted AvatarUX's innovative game mechanics and Asian-inspired games as particularly suited to the region.
• Yggdrasil (YG Masters Program)strategicStrategic or Co-development Partner · 11 February 2021AvatarUX is a partner studio of Yggdrasil's YG Masters program, collaborating on game development and distribution. The partnership enables AvatarUX to leverage Yggdrasil's platform and network while contributing innovative titles.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ELK Studios: ELK Studios is a Stockholm-based B2B slot studio developing proprietary math models and mechanics for online casino operators. Both studios compete for the same operator and aggregator slots in regulated European and US markets, with similar product roadmaps and team sizes.
• Nolimit City: Nolimit City is an indie B2B slot studio known for proprietary mechanics (xMechanics like xNudge) and high-volatility content, acquired by Evolution in 2022 for a reported ~$340M. AvatarUX's PopWins franchise and aggregator-led distribution closely parallel Nolimit City's pre-acquisition profile.
• Push Gaming: Push Gaming is a B2B slot studio producing proprietary mechanics and high-volatility games, distributed via aggregators to operators globally. It is directly comparable to AvatarUX in product type, B2B GTM, mechanic-led differentiation, and target operator base, and was valued at a similar scale in recent secondary transactions.
• Hacksaw Gaming: Hacksaw Gaming is a Malta-based B2B slot and instant-win game studio distributing through tier-one aggregators (including Relax Gaming) to operators across regulated markets. It mirrors AvatarUX's slot-studio model, mechanic-led product strategy, and reliance on aggregator distribution.
• Thunderkick: Thunderkick is an independent B2B slot studio producing video slots for online casino operators via aggregator partnerships. The two companies compete head-to-head for the same aggregator shelf space and operator real estate in regulated markets.
• Habanero Systems: Habanero is a B2B slot and casino content studio distributing HTML5 games through aggregators to operators across regulated jurisdictions. AvatarUX and Habanero directly compete for operator lobby space and aggregator shelf positioning across global markets.
• Big Time Gaming: Big Time Gaming pioneered and licenses its Megaways mechanic across the iGaming industry (acquired by Evolution in 2021 for a reported ~$500M). AvatarUX's PopWins mechanic licensing mirrors the BTG playbook, making it the closest analog for the strategic direction AvatarUX is pursuing.

Broad incumbents

• Pragmatic Play: Pragmatic Play is one of the largest multi-product iGaming content providers, producing slots, live casino, and bingo. As the dominant aggregator and operator-side supplier, it defines the competitive ceiling for emerging slot studios like AvatarUX and represents the strategic scale target.
• Yggdrasil Gaming: Yggdrasil is a larger, publicly-traced iGaming content platform whose YG Masters program includes AvatarUX as a partner studio. While AvatarUX is a participant in Yggdrasil's platform, Yggdrasil operates its own studio output and serves the same operator base, making it both a partner and a comparable incumbent.

Emerging players

• Relax Gaming: Relax Gaming operates both as an aggregator (Silver Bullet, distributing AvatarUX content) and as a slot studio with proprietary titles. It is an important distribution partner for AvatarUX but also directly competes in the slot category through its own game output.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/avataruxs
• YouTubeyoutube.com/channel/UCblsg0kTuR-DyQz69SFXluw
• Facebookfacebook.com/avatarux
• LinkedInlinkedin.com/company/avatarux-studios
• Instagraminstagram.com/avatarux.studios

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AvatarUX