TradeDealer.ru

What TradeDealer.ru does

TradeDealer.ru (legal entity ООО «Трейдинс.ру») is a Russian SaaS platform purpose-built for the automotive retail industry, delivering modular software for online car sales, dealer website management, inventory synchronization, electronic document handling, and ancillary services including online credit, insurance, trade-in appraisal, and service scheduling. The platform serves automotive manufacturers (OEMs), auto holdings and dealer groups, official new-car dealers, used-car dealers, commercial vehicle distributors, and banks and leasing companies across Russia and six CIS countries (Belarus, Kazakhstan, Armenia, Uzbekistan, Tajikistan, Turkmenistan), with a claimed footprint of more than 800 dealers and 23 OEM relationships representing roughly 25% market share in Russia and CIS. TradeDealer is part of the Artsofte Group of Companies, has been an accredited Russian IT company since 2014, became a Skolkovo IT cluster resident in 2019, and is registered in the Unified Russian Software Registry.

The core product is the TradeDealer Platform (current version 4.0, registered with the Federal Service for Intellectual Property in January 2025), built on a PHP/Symfony, Python, and GoLang backend with Angular/TypeScript frontends, PostgreSQL/MariaDB/MongoDB data stores, Elasticsearch/Kibana/Logstash for search and observability, and Kubernetes-based infrastructure hosted primarily on Selectel with Mail.ru Cloud storage. The platform is decomposed into discrete modules — AI Assistants, Dealer Websites Network, Locator (online inventory showroom), Nopaper (electronic document management), Service Appointment, Online Credit, Online Appraisal, Online Insurance (including e-OSAGO), Pop-up Forms, Feed Generation (XML feeds for Auto.ru and aggregators), Parallel Import Sales, and a BI/Analytics System — integrated via APIs with dealer DMS, ERP, and CRM systems including 1C Альфа, SAP, Navision, Bitrix24, AmoCRM, and LSAuto, with Diadok for qualified electronic document exchange.

Revenue is generated primarily through monthly SaaS subscriptions priced per module and tiered by brand grade (Grade I for budget and parallel-import brands; Grade II for premium brands) and dealer count, with a three-month minimum commitment and volume discounts for networks of seven or more dealers. Subscription pricing ranges from roughly 4,000 to 15,000 RUB per module per month, with package bundles (Start, Comfort, Business, Business Pro) and bonus incentives (up to three months free on annual commitments). Implementation and integration are billed separately as professional services at 2,500–6,000 RUB per norm-hour by role. Go-to-market is direct enterprise field sales to OEMs and large holdings, supplemented by inside sales to mid-market dealers via a toll-free hotline (8 800 222 01 71) and website lead forms, with marketing anchored in the company's SEO services and an industry blog.

Name

TradeDealer.ru

Legal name

ООО «Трейдинс.ру»

Website

https://tradedealer.ru

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

TradeDealer.ru is a Russian modular SaaS platform for online automotive sales, serving OEMs, dealer groups, dealers, and banks across Russia and CIS with websites, inventory management, electronic documents, financing, and an AI assistants module.

Ownership category

akta.pro rank

Headquarters

HQ city

Yekaterinburg

HQ country

Russia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Licenses: Subscription-based licensing of the TradeDealer platform delivered as SaaS. Customers pay monthly fees for module access including dealer websites, vehicle inventory, credit calculator, special offers, online evaluation, online sales, service scheduling, and online insurance. Pricing varies by brand grade (Grade I for budget brands, Grade II for premium brands) and number of dealer centers. Minimum subscription period is 3 months.
2. Implementation and Adaptation Services: Platform customization, branding, configuration, and user training services. Charged per specialist hour based on role (from 2,500 to 6,000 rubles per norm-hour). Includes design adaptation, system integration with DMS/CRM systems (1C, Navision, SAP, AmoCRM, Bitrix24), and project implementation.
3. Traffic Optimization and SEO Services: Monthly subscription for SEO module including technical audit, semantic core building, content placement, and monthly reporting. Provided as additional paid module.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

TradeDealer.ru provides a modular SaaS platform for online automobile sales automation, serving automotive manufacturers, dealer holdings, official and independent dealers, commercial vehicle distributors, and banks/leasing companies across Russia and CIS. The platform bundles dealer website construction, vehicle inventory/showroom, online credit and insurance, electronic document management (Nopaper), service scheduling, trade-in appraisal, AI Assistants, XML feed generation, and BI/SEO/analytics modules delivered on a tiered subscription basis by brand grade and dealer count.

Product overview

TradeDealer is a modular SaaS platform for online automobile sales serving automotive manufacturers, dealer groups (автохолдинги), official dealers, used car dealers, commercial vehicle dealers, and banks/leasing companies. The core TradeDealer Platform (versions 1.0 through 4.0) provides the foundational infrastructure, while individual functionality is delivered through discrete modules: AI Assistants (ИИ-Ассистенты) for automated customer interactions; Dealer Websites Network (Единая сеть сайтов дилеров) for website management; Locator (Автомобили в наличии) for online showroom; Nopaper (ЭДО) for electronic document signing; Service Appointment (Запись на сервис); Online Credit (Онлайн-кредитование); Online Appraisal (Онлайн-оценка); Online Insurance (Онлайн-страхование) including e-OSAGO; Pop-up Forms (Всплывающие формы); Feed Generation (Формирование фидов); Parallel Import Sales; and the BI/Analytics System (Аналитика) with subsidiary SEO and reporting modules. The platform operates on a tiered licensing model with brand grades and dealer count-based pricing, distributed as SaaS with optional on-premise deployment.

Differentiator

Problem solved

Functional benefit

Brands

• Nopaper: Electronic document management and digital signature service for automotive business, enabling remote signing of contracts and dealer documents.

Products and services

• TradeDealer Platform (Платформа TradeDealer) Comprehensive digital SaaS platform for online automobile sales automation serving automotive manufacturers, dealer groups, independent dealers, and banks in Russia and CIS. Modules include dealer websites, vehicle inventory, credit calculator, special offers, online evaluation, online sales, service scheduling, and online insurance (e-OSAGO).
• AI Assistants (ИИ-Ассистенты) AI-powered conversational agents (autonomous agents) for automotive dealerships that automate customer interactions, handle inquiries, and assist with sales processes without human intervention.
• Dealer Websites Network (Единая сеть сайтов дилеров) No-code website builder and hosting solution for automotive dealers enabling rapid creation of personalized dealer websites with centralized content updates, vehicle model range, and pricing management.
• Vehicle Inventory / Locator (Автомобили в наличии) Online showroom module for displaying vehicle inventory in real time. Customers can search and purchase vehicles with an improved user experience aimed at faster deal conversion.
• Nopaper — Electronic Document Management (ЭДО) Mobile electronic document exchange service with built-in enhanced electronic signature stored in the smartphone. Enables remote signing of purchase agreements, service contracts, and HR documents for automotive business.
• Service Appointment (Запись на сервис) Online service booking module that allows customers to schedule maintenance and repair appointments with dealership service centers.
• Online Credit (Онлайн-кредитование) Online auto financing marketplace module for banks and leasing companies. Enables credit application processing directly on the dealer platform for the sale of vehicles on credit and leasing.
• Online Appraisal (Онлайн-оценка) Trade-in vehicle evaluation module for online assessment of customer vehicles for trade-in purposes, with claimed increases in evaluation conversion rates.
• Online Insurance (Онлайн-страхование) Online insurance module including e-OSAGO (electronic compulsory auto insurance) enabling purchase of auto insurance policies directly through the dealer platform.
• Pop-up Forms (Всплывающие формы) Conversion-optimized pop-up forms designed to retain customers on dealer websites and drive sales through targeted promotional messaging.
• Feed Generation (Формирование фидов) XML data feed generation module that produces feeds for listing platforms, classifieds, aggregators, and advertising networks including CarCopy, Turbodealer, Auto.ru, MyTarget, Yandex Smart Banners, and Yandex Market YML.
• Parallel Import Sales (Продажи параллельного импорта) Specialized module for selling vehicles imported through parallel import channels, addressing unique compliance and inventory management needs for grey-market vehicles.
• BI System / Analytics for Sales Growth (Аналитика для роста продаж) Business intelligence and analytics module including reporting, advertising campaign audits, and website analytics with Power BI visualizations for sales growth optimization.
• SEO Optimization Module (Модуль «Оптимизация работы с трафиком») Search engine optimization module that automates website positioning improvements, semantic core clustering, content placement, and traffic optimization workflows for Yandex and Google.
• SEO Audit Module (Модуль «SEO-аудит») Website quality analysis module that checks compliance with search engine requirements for Yandex and Google and generates detailed technical and content audit reports.
• Advertising Campaign Audit (Модуль «Аудит рекламных кампаний») Advertising campaign analysis module for social media and digital advertising that analyzes structure, settings, and ad performance with recommendations for improvement.
• Reporting Module (Модуль «Отчётность») Automated reporting module generating weekly or monthly reports in Excel and Power BI formats that track advertising spend, clicks, leads, and cost per acquisition metrics.
• Website Audit Module (Модуль «Аудит сайта») Comprehensive website analysis covering structure, content, design, loading speed, usability, mobile optimization, and form validation with PDF/Word report exports.
• XML Feed License (XML-фид) Standalone XML data export module for automotive listing systems and classified platforms, generating structured feeds for external automotive marketplaces at 3,000 ₽/month per XML file.
• Implementation and Adaptation Services Professional services for platform customization, branding, configuration, and user training; integration with DMS/CRM systems (1C, Navision, SAP, AmoCRM, Bitrix24); design adaptation and project implementation. Billed per specialist norm-hour (2,500–6,000 ₽).
• TradeDealer 4.0 Platform (Платформа для удалённых продаж и обслуживания автомобилей) Latest major version of the multi-component TradeDealer software complex for dealer center and auto group automation, providing online car sales platform for distributors and dealer networks.

Quantifiable outcome

• Up to 5% website conversion rate to deal closure
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability4 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• Artsofte GroupcoreOthersTradeDealer operates under the umbrella of Artsofte Group of Companies, one of the strongest IT teams in Russia. Artsofte develops IT products in real estate and financial sectors. The group also includes an integration company and advertising agency.
• Akommerс (ООО Акоммерс)coreTechnology or IntegrationAkommerс is the owner of the Nopaper service for electronic document management. TradeDealer integrates Nopaper for electronic document signing functionality. Nopaper provides enhanced electronic signature capability stored in smartphone for quick document exchange with counterparties, clients, and employees.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CDK Global: Global dealer management systems (DMS) and integrated dealer-technology vendor serving auto dealers and OEMs worldwide. Comparable to TradeDealer because both sell core operational software (CRM, inventory, desking, websites) to automotive retailers, although CDK operates at much larger global scale.
• Cox Automotive: Broad automotive-services group encompassing dealer software (Dealertrack, VinSolutions, Autotrader, Kelley Blue Book). Highly comparable to TradeDealer's dealer-platform play, offering overlapping CRM, inventory, website, and digital-marketing capabilities as part of a larger portfolio.
• Reynolds and Reynolds: Established DMS and dealership-form vendor with deep retail-automotive workflow software. Comparable to TradeDealer on the core dealership back-office and document-management side, including integrated retailing solutions.

Direct peers

• DealerSocket: Dealer CRM, desking, and digital retailing SaaS vendor. Closely comparable to TradeDealer as a focused dealer SaaS platform providing CRM, inventory, marketing, and online retailing tools to U.S. franchised dealers.
• VinSolutions: Dealer CRM and digital retailing platform (Cox Automotive family). Directly comparable to TradeDealer because both target dealer sales processes with CRM, lead management, inventory, and online retailing capabilities.

Others

• Auto.ru: Leading Russian automotive classifieds and marketplace (Yandex-owned). Adjacent comparable to TradeDealer as a destination for vehicle discovery and listing — TradeDealer's XML feeds target Auto.ru, and both monetize attention in the Russian car-buying funnel.
• 1C Company: Dominant Russian enterprise/business software publisher (1C:Enterprise, 1C:CRM, 1C:BIT). Comparable as a wholesale enterprise-software provider that integrates into TradeDealer's platform (1C Alpha DMS) and competes for the same dealer back-office wallet.
• Drom.ru: Major Russian/CIS automotive classifieds and used-car marketplace. Adjacent comparable to TradeDealer as both sit at the intersection of online car discovery and dealer listings across Russia/CIS, with TradeDealer's feed module pushing inventory directly into Drom.
• Bitrix24: Widely deployed Russian/CRM and collaboration platform. Comparable to TradeDealer as both sell CRM/automation software into Russian SMBs and mid-market, including dealers; Bitrix24 is one of TradeDealer's integration partners and a potential substitute for its CRM-adjacent features.

Regional players

• Yandex: Russian tech platform with significant automotive vertical exposure via Yandex.Auto, Yandex Market, Yandex Direct, and Yandex.Metrica. Comparable to TradeDealer because both compete for the Russian dealer digital-marketing and online-car-discovery stack and overlap on analytics integration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tradedealer.ru

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TradeDealer.ru