Alternative Risk Solutions

Name

Alternative Risk Solutions

Legal name

Wholesure Solutions, LLC

Website

https://alternativerisksolutionsllc.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wholesure Solutions, LLC, dba Wholesure, is a Carson City-based wholesale insurance brokerage that distributes commercial, personal, specialty, health & benefits, life, and disability products through an appointed agent and broker network as a subsidiary of Acrisure.

Ownership category

akta.pro rank

Product category

Wholesale Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321), Life Insurance (6311)

akta.pro primary industry

Small Business BOP (Main Street) (FSAJAFAA)

akta.pro secondary industries

Mid-Market Commercial Package (Package Policies) (FSAJAFAB), Real Estate / Lessors Risk BOP (FSAJAFAI), Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)

Keywords

• Wholesale insurance brokerage
• Commercial insurance lines
• Specialty insurance programs
• Professional liability insurance
• Insurance agent appointments

Headquarters

HQ city

Carson City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Brokerage/Wholesaler Revenue: As a wholesale insurance solutions provider, the company generates revenue through commissions earned on insurance policies placed with carrier partners. Revenue is driven by premium volume across multiple insurance lines.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Alternative Risk Solutions (DBA Wholesure / Wholesure Solutions, LLC) is a wholesale insurance brokerage that provides appointed independent agents and brokers with access to a broad portfolio of insurance products across commercial lines, small business, personal lines, professional and executive liability, health and benefits, specialty programs, transportation, annuities and long-term care, disability, and life. Revenue is generated through commissions earned on policies placed with carrier partners, with no direct-to-consumer sales channel.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Lines Insurance coverage for businesses including Casualty, Environmental, Property, Marine, Security, and Workers' Compensation, distributed to appointed agents and brokers for placement with their commercial clients.
• Small Business Specialized insurance programs for small businesses including Contractors, Lessor's Risk Only, Habitational, Garage Liability, Bars & Restaurants, Builders Risk & Vacant, and Cannabis & Tobacco coverage, placed through appointed agents.
• Personal Lines Individual insurance products covering Auto, Flood, High Net Worth, Homeowners, and Personal Umbrella, made available to appointed agents for placement with their personal-lines clients.
• Professional & Executive Liability Liability coverage for professionals and executives including Architects and Engineers, Cyber, Lawyers, Healthcare, Management Liability, and Professional Liability insurance, placed through appointed agents.
• Health & Benefits Health insurance and employee benefits solutions including Medicare, Enrollment Services, TPA Services, Global Benefits, Complex Risk and Stop Loss, General Agency Services, and Individual Insurance, distributed to appointed agents.
• Specialty Programs Industry-specific insurance programs for Waste Haulers, Fleets (25+ and 1–24 vehicles), Real Estate Investors, and Snow Removal operators, distributed to appointed agents serving these niche markets.
• Transportation Vehicle and cargo coverage including Auto Physical Damage, Commercial Auto Liability, Garage, Inland Marine, and Motor Truck Cargo insurance, placed through appointed agents for fleet and commercial auto clients.
• Annuities & Long Term Care Financial protection products offering Individual Annuity Solutions and Individual Long Term Care Solutions, distributed to appointed agents.
• Disability Income protection coverage including Individual Disability Solutions, Key Person Disability, Buy-Sell Disability, Business Overhead Expense, Business Loan Protection, and Guaranteed Issue Disability, distributed to appointed agents.
• Life Life insurance products including Individual Life Solutions, Key Person Life, Buy-Sell Life, Guaranteed Issue Life, and Executive Bonus Plans, distributed to appointed agents.

Segments10 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Worldwide Facilities: Worldwide Facilities is a wholesale insurance broker and program manager serving retail agents with commercial, professional, and specialty products, analogous to Wholesure's appointed-agent model and emphasis on hard-to-place risks.
• Burns & Wilcox: Burns & Wilcox is a specialty wholesale brokerage offering commercial, professional, personal, and benefits solutions through appointed producers, aligning closely with Wholesure's product breadth and producer-driven distribution.
• RPS (Risk Placement Services): RPS is a national wholesale brokerage and managing general agent focused on placing complex and specialty risks through appointed retail agents, directly comparable to Wholesure's appointed-agent model and specialty-program approach.
• Amwins Group: Amwins is the largest U.S. wholesale insurance broker and specialty distributor, matching Wholesure's appointed-agent wholesale model across commercial, professional, and personal lines as well as specialty/niche program work.
• CRC Group: CRC Group is a wholesale insurance brokerage and specialty MGA offering commercial, professional, and benefits solutions through retail agents, providing a directly comparable wholesale-distribution benchmark.
• Brown & Riding Insurance Services: Brown & Riding is a privately held wholesale insurance broker serving retail agents with property, casualty, professional, and specialty coverage, making it a comparable specialist wholesaler against Wholesure's multi-line platform.

Broad incumbents

• Acrisure: Acrisure is the parent organization and one of the largest U.S. insurance brokerage platforms; it is the umbrella under which Wholesure operates and provides context for the parent's scale, distribution, and carrier relationships.
• NFP: NFP is a large diversified insurance broker and consultative platform spanning retail, wholesale, and benefits, comparable to Wholesure at the broader distribution layer though with a much larger, multi-vertical footprint.

Emerging players

• World Insurance Associates: World Insurance Associates is a fast-growing multi-line insurance agency with personal, commercial, and benefits offerings through retail offices, overlapping Wholesure's multi-line scope while operating from the retail-brokerage side of the value chain.
• Founders Professional: Founders Professional is a wholesale-style program manager and managing general agency serving niche commercial classes, comparable as an emerging player in the specialist-program space that complements Wholesure's specialty-program segment.

Market position

Customer concentration

• LinkedInlinkedin.com/company/alternative-risk-solutions-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alternative Risk Solutions