Adina Reyter

What Adina Reyter does

Adina Reyter is a Los Angeles-based fine jewelry brand founded in 2001 by designer Adina Reyter, operating as a privately held, founder-owned business with 1-10 employees. The company designs and sells fine jewelry including necklaces, bracelets, earrings, rings, charms, and beads made from 14k gold, 10k gold, rhodium-plated sterling silver, and featuring both lab-grown and natural diamonds. Its product architecture is built around a proprietary modular customization system: chains serve as the foundation in three compatibility tiers (mini bead/mini charm chains, big bead chains, and charm chains), and customers personalize their jewelry by adding interchangeable charms, beads, and pendants. The signature Groovy Collection — featuring fluted designs inspired by 1970s aesthetics and Art Deco glamour — anchors the catalog alongside extensive chain, bracelet, earring, and ring lines handcrafted by Italian artisans.

The business operates a direct-to-consumer e-commerce channel at adinareyter.com (with complimentary shipping on orders $100+ and a 10% newsletter signup incentive) alongside wholesale distribution through six luxury retail partners: Shopbop, Bloomingdale's, Nordstrom, Moda Operandi, Farfetch, and Browns. Pricing spans accessible entry points ($28 anklets) to luxury statement pieces ($8,998 diamond tennis necklaces), with core chains ranging $198-$3,498 and charms $150-$2,998. The go-to-market leverages earned media (Vogue features, Netflix product placement on Kristen Bell's "Nobody Wants This"), an influencer program called "AR Friends" (including Molly Sims as brand ambassador), an Instagram-led organic social presence, email marketing, and a loyalty program called "The Club." Additional offerings include Virtual Styling consultations and a charitable LA Fire Relief collection.

Name

Adina Reyter

Legal name

Adina Reyter

Website

https://adinareyter.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Fine Jewelry

NAICS

Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)

akta.pro primary industry

Personalized Fine Jewelry (Nameplates/Initials/Engraved) (CRAKAAAI)

akta.pro secondary industries

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC), Fine Jewelry Components (Chains, Settings, Findings) (CRAKAAAJ)

Keywords

• Fine jewelry
• Personalized jewelry
• Charm necklaces
• Gold chains
• Sterling silver jewelry

Headquarters

HQ city

Sherman Oaks

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Revenue generated through direct-to-consumer online sales via adinareyter.com, with products ranging from $28 to $8,998 including necklaces, bracelets, earrings, rings, charms, and beads in gold, sterling silver, and enamel.
2. Wholesale/Retail Distribution: Products sold through authorized luxury retail partners including Shopbop, Bloomingdale's, Moda Operandi, Nordstrom, Farfetch, and Browns.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Adina Reyter designs, manufactures, and sells fine jewelry including necklaces, bracelets, earrings, rings, charms, and beads made from 14k gold, sterling silver, and natural/lab-grown diamonds. The brand is built around a modular personalization system where customers collect and layer interchangeable charms, beads, and chains. Products range from $28 to $8,998, sold directly through adinareyter.com and through luxury retail partners including Bloomingdale's, Nordstrom, Shopbop, Moda Operandi, Farfetch, and Browns.

Product overview

Adina Reyter is a Los Angeles fine jewelry brand founded in 2001, creating modern heirlooms designed to be layered, lived in, and loved. The product portfolio is organized around a modular customization system centered on chains as the foundation. The core offerings include Necklaces, Charms & Beads, Earrings, Rings, and Bracelets & Anklets. The brand's signature Groovy Collection features iconic initial, heart, and symbol charms with diamond accents. The chain system includes three tiers: Mini Bead and Mini Charm Chains (delicate 2mm chains for mini beads), Big Bead Chains (medium chains for big beads and charms), and Charm Chains (robust chains in various gauges from 2mm to 7mm, including Italian chains, rolo chains, wheat chains, and pearl necklaces). Customers can personalize their jewelry by adding charms, beads, and pendants to compatible chains. Additional offerings include Virtual Styling services and The Club membership program. The brand retails through its own website and third-party retailers including Shopbop, Bloomingdale's, Moda Operandi, Nordstrom, Farfetch, and Browns.

Differentiator

Problem solved

Functional benefit

Products and services

• Necklaces Core jewelry category including charm necklaces, big bead necklaces, mini bead necklaces, chain necklaces, pearl and color necklaces, and tennis necklaces. Available in 14k gold and sterling silver.
• Charms & Beads Modular charms and beads designed to be added to compatible chains and bracelets. Includes hinged charms, big beads, mini charms, mini beads, bag charms, and charm clips for personalization.
• Earrings Earring collection including studs, hoops, ear cuffs, and earring backs in 14k gold and sterling silver with diamond accents.
• Rings Ring collection featuring signet rings and statement rings in 14k gold and sterling silver.
• Bracelets & Anklets Bracelet and anklet collection including chain bracelets, charm bracelets, bead bracelets, and anklets in 14k gold, sterling silver, and satin cord.
• Groovy Collection Signature collection featuring the iconic fluted Groovy design inspired by 1970s aesthetics and Art Deco glamour. Includes initial charms, heart charms, evil eye charms, and seashell charms, many with diamond accents. Designed to be collected and layered on chains.
• Mini Bead and Mini Charm Chains Delicate chains designed for use with mini beads and mini charms. Includes Saturn Chain, 2mm Italian Chain, Signature Chain, and satin cord options in various lengths.
• Big Bead Chains Chains compatible with big beads and hinged charms. Includes Italian chain link necklaces, rolo chains, omega chains, diamond half Riviera necklaces, and satin cord options.
• Charm Chains Chains designed to accommodate hinged charms. Includes Italian chain link necklaces in various gauges (2mm to 7mm), rolo chains, wheat chains, pearl necklaces, and enamel bead necklaces.
• Virtual Styling Personal styling service offered by the brand to help customers select and layer pieces from the collection.
• The Club Brand loyalty membership program offering members exclusive access, early product releases, and special offers.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LA Fire ReliefminorOthersCharitable partnership benefitting Los Angeles Fire Relief through dedicated collection (We Love LA Collection).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Vrai: DTC fine jewelry brand built around lab-grown diamonds with personalization, overlapping with Adina Reyter on lab-grown diamond SKUs and the contemporary, everyday-luxury positioning.
• BaubleBar: Personalized jewelry brand operating in a more accessible price tier with similar charm- and initial-driven product positioning, overlapping with Adina Reyter's lower-priced sterling silver SKUs.

Direct peers

• Ana Luisa: DTC-first fine jewelry brand specializing in solid gold, everyday-wear pieces with charm and bead personalization — directly comparable to Adina Reyter's modular chain-and-charm architecture.
• Maya Brenner Designs: Los Angeles-based designer of personalized initial and letter necklaces, the closest direct competitor to Adina Reyter's Groovy initial charm concept in fine jewelry. Both are DTC-led, LA-based, fine jewelry brands built around personalization.
• Jennifer Meyer Jewelry: Celebrity-driven fine jewelry brand based in Los Angeles with strong Hollywood placement and DTC+retail distribution, directly comparable to Adina Reyter's celebrity-led, charm-and-personal-piece model.
• Monica Vinader: UK-based DTC fine jewelry brand built around personalized, everyday-luxury pieces with wholesale in department stores globally, serving the same 'layerable, personalizable' fine jewelry positioning as Adina Reyter.
• Mejuri: Scaled DTC fine jewelry brand for everyday luxury, leading the category Adina Reyter competes in with similar solid-gold pricing, personalization, and influencer-led marketing playbook.
• Aurate: NYC-based DTC fine jewelry brand offering solid gold pieces with a membership and personalization model, competing head-to-head with Adina Reyter in the accessible-luxury, stackable, personalizable fine jewelry category.

Broad incumbents

• Kendra Scott: Large, multi-channel fine and fashion jewelry brand with personalization options and broad wholesale presence, operating at a scale well above Adina Reyter but in the same accessible-luxury segment.
• David Yurman: Established American fine jewelry house with chain-and-charm signature pieces, representing a much larger incumbent competing in the same department-store and luxury consumer segments as Adina Reyter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/adinareyter/?hl=en
• Facebookfacebook.com/adinareyter
• LinkedInlinkedin.com/company/adina-reyter

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adina Reyter