American Institute for Preventive Medicine

What American Institute for Preventive Medicine does

American Institute for Preventive Medicine (AIPM) is a privately-held workplace well-being company founded in 1983 by Dr. Don R. Powell and headquartered in Farmington Hills, Michigan. The firm develops and licenses evidence-based wellness programs, health coaching services, and digital content for employers, brokers, health plans, wellness companies, health systems, government agencies (including the Veterans Administration), and educational institutions, claiming 13,000+ organizations served and 15 million+ lives enhanced cumulatively. AIPM is URAC Accredited for Comprehensive Wellness and HIPAA-compliant, with one of the first five such accreditations in the industry.

Name

American Institute for Preventive Medicine

Legal name

American Institute for Preventive Medicine

Website

https://healthylife.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Workplace Wellness Programs

NAICS

Social Assistance (624)

SIC

Services-Health Services (8000)

akta.pro primary industry

Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine) (HLALADAK)

akta.pro secondary industries

Healthcare & Wellness Personalization (HDAAAGAI), Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ)

Keywords

• Workplace wellness programs
• Health coaching services
• Wellness content licensing
• Medical self-care programs
• Employee well-being platform

Headquarters

HQ city

Farmington Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Well-Being Platform Subscription: Annual or multi-year subscription access to AIPM's well-being technology platform, supporting organizations' population health initiatives with configurable tools and resources.
2. Health Coaching Services: Personalized health coaching programs delivered via telephone or digital channels, covering tobacco cessation, weight management, sleep enhancement, mental health, and general wellness topics.
3. Content Licensing: Licensing of AIPM's proprietary wellness content library to wellness companies, health plans, and brokers. Content includes videos, courses, interactive formats, newsletters, and printable materials available in white-label or branded formats.
4. Publications and Physical Products: Sale of physical wellness publications including books, brochures, calendars, and self-care guides through WellWarehouse.com e-commerce platform.
5. Virtual Workshops: Live interactive workshop delivery for student and employee populations, with session recordings, participant handouts, and participation reports included.
6. Student Health Programs: Comprehensive student well-being solutions including digital coaching (Thrive), micro-learning courses, and live virtual workshops tailored for educational institutions.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels12 records

Core offering

American Institute for Preventive Medicine (AIPM) provides workplace and institutional well-being solutions built around a configurable Well-Being Platform, the HealthyLife Content Studio of evidence-based wellness materials, telephonic and digital Health Coaching, the Healthier at Home Medical Self-Care Program, the HealthyLearn student resource, and live HealthyLife Live virtual workshops. Offerings are sold as subscriptions, content licenses, white-label deployments, and program implementation services to employers, brokers, health plans, health systems, government, and educational institutions.

Product overview

The American Institute for Preventive Medicine offers a comprehensive suite of workplace well-being solutions built around a core Well-Being Platform supplemented by Health Coaching services and the HealthyLife Content Studio library. The portfolio includes specific lifestyle programs (HealthyLife Thrive for mental health, HealthyLife QuitWell for tobacco cessation, HealthyLife SleepWell for sleep enhancement, Systematic Stress Management, and HealthyLife Weigh for weight management), the Healthier at Home Medical Self-Care Program with nurse advice line and mobile app, and digital learning resources including the HealthyLearn Library for students and HealthyLife Live Workshops. Additional offerings include toolkits (AI for Well-Being, Mental Health, Movement Meeting), publications available through WellWarehouse.com, and Custom Solutions for tailored print, web, and mobile content. The company integrates content with partner platforms like MediKeeper and provides specialized student well-being resources including the Sunset Health AI-driven mobile app.

Differentiator

Problem solved

Functional benefit

Brands

• HealthyLife: Product/brand line for health and wellness programs and services
• Healthier at Home
• WellWarehouse.com
• Sunset Health

Products and services

• Well-Being Platform Comprehensive digital platform providing wellness resources, engagement tools, and program management for employers, brokers, health plans, and organizations. Designed for white-label deployment and configurable for client branding.
• Health Coaching Personalized coaching services using motivational interviewing and behavior modification techniques delivered via telephone and digital channels, covering tobacco cessation, sleep enhancement, nutrition, weight management, and mental well-being for employee and member populations.
• HealthyLife Content Studio (Content Licensing) Library of evidence-based wellness content including monthly campaigns, newsletters, videos, printable materials, challenge kits, and digital coaching modules available for licensing or white-label integration by wellness companies, health plans, and brokers.
• Healthier at Home Medical Self-Care Program Self-care program featuring a self-care guide, 24/7 nurse advice line with 2,200 audio health topics, an online portal, and a mobile app for iOS and Android supporting symptom checking and medical condition lookup for employees, members, and patient populations.
• HealthyLearn Library Comprehensive digital resource for students covering over 3,000 health topics on issues most commonly faced by students, sold to educational institutions for student health and well-being programs.
• HealthyLife Thrive Self-paced digital coaching program addressing common mental and emotional well-being issues, guiding users through engaging videos, articles, and journal prompts with an expert coach, designed for student and employee populations.
• Sunset Health Mobile App AI-driven mobile application that builds personalized plans to improve mental health, reduce burnout, and unlock sustained well-being through push notification reminders and tailored daily action items, targeted at students and employees.
• HealthyLife Live Virtual Workshops Live interactive virtual workshops delivered by health experts covering stress management, nutrition, fitness, meditation, heart health, yoga, ergonomics, financial well-being, and other topics, with session recordings, handouts, and participation reports for student and employee populations.
• HealthyLife QuitWell Program Flagship tobacco and nicotine cessation program helping participants quit smoking and vaping, available as part of the coaching and lifestyle program portfolio.
• HealthyLife SleepWell Program Program designed to help participants improve sleep quality and daytime energy levels through evidence-based strategies, available as part of the coaching and lifestyle program portfolio.
• HealthyLife Weigh Program Weight management program built on values-driven living with strategies for designing a healthy environment, mindful eating, and sustainable physical activity, available as part of the coaching and lifestyle program portfolio.
• Systematic Stress Management Program Comprehensive stress management program teaching participants practical techniques to manage and reduce stress, available as part of the coaching and lifestyle program portfolio.
• Publications and Physical Products Physical wellness publications and products including books, brochures, calendars, and custom publications available for purchase through the WellWarehouse.com e-commerce storefront for individual and organizational buyers.
• Custom Solutions Custom wellness content and products developed in printed, electronic/web, and mobile formats based on client specifications for employers, brokers, health plans, and other organizations requiring tailored wellness materials.

Quantifiable outcome

• Healthcare cost reduction: $3.48 to $1 ROI
• +4 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• MediKeepercoreStrategic or Co-development Partner · 19 March 2026MediKeeper integrated AIPM's health education content into its wellness technology platform, replacing text-based articles with videos, courses, and interactive formats. The partnership covers financial wellness, nutrition, mental health, and healthy recipes content to improve user experience for health plans and employers. MediKeeper selected AIPM based on content quality and reliability for trusted wellness education delivery.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Personify Health (Virgin Pulse): Personify Health, formed from the merger of Virgin Pulse and HealthComp, is a large-scale corporate well-being and benefits navigation platform serving enterprise employers. It overlaps with AIPM in employer wellness programs but operates at a substantially larger scale and broader benefits scope.

Direct peers

• Wellbeats: Wellbeats is an on-demand fitness and wellness content platform for employers and health plans. It competes in the same employee wellness content licensing and engagement category as AIPM, including white-label delivery to brokers.
• Wellable: Wellable is an employee well-being platform providing wellness programs, content, and engagement tools to employers. It competes directly with AIPM in the employer wellness content and platform category with similar white-labeling and broker distribution models.
• Calm Business: Calm Business offers employer-purchased mindfulness, sleep, and meditation content subscriptions. Its sleep, stress, and mental well-being offerings overlap with AIPM's SleepWell and Systematic Stress Management programs in employer benefit channels.
• Modern Health: Modern Health is a global mental health platform providing coaching, therapy, and self-guided content to employer populations. It competes with AIPM in employer-sponsored mental health coaching and digital well-being content delivery.
• Headspace for Work: Headspace for Work sells mental wellness content, coaching, and digital tools to employers and health plans. It directly competes with AIPM's HealthyLife Thrive and HealthyLearn mental well-being content in employer-sponsored channels.
• WellDoVate (formerly Wellable): Wellable is a direct competitor in the employee wellness platform space, offering content libraries, health coaching, and engagement tools sold through employers and brokers on subscription terms similar to AIPM's Well-Being Platform.
• Lyra Health: Lyra Health is an employer-sponsored mental health benefits platform providing therapy, coaching, and digital content. Its coaching and digital mental health offerings overlap with AIPM's HealthyLife coaching and mental well-being programs.

Others

• MediKeeper: MediKeeper is a wellness technology platform that integrated AIPM's content in March 2026. It is comparable as both a wellness platform and as a partner/distributor for AIPM content across health plans and employer populations.
• WELCOA (Wellness Council of America): WELCOA is an industry association certifying worksite wellness programs and accrediting practitioners. While not a direct competitor, it is relevant as AIPM's CEO and President regularly speak at WELCOA events and the company operates in the same employer-wellness ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AIPMhealthylife

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Institute for Preventive Medicine