BA Creative

What BA Creative does

BA Creative is a Brisbane-based digital agency founded in 2007 that operates as an accredited Shopify Plus Partner, delivering integrated ecommerce services across three core lines: Brand and Creative (strategic brand development, visual identity, and UX/UI design), Shopify Design and Development (custom store builds, platform migrations, custom theme development, and app integrations), and eCommerce Growth (paid ads management, SEO, email marketing, and content creation on retainer). The agency serves primarily direct-to-consumer ecommerce brands, with a portfolio spanning hundreds of businesses across diverse verticals including fashion (Billy J, Stylefast, Pablo & Co), food and beverage (Brubecks, Snacket, The Tea Centre), wildlife tourism (Australia Zoo), education (Anglican Schools Commission), and home goods (Naptime). Technical differentiation comes from complex-build capabilities including advanced conditional logic for product configuration, custom checkout and shipping rules, multi-region expansion with localization, and deep integrations with ERP systems (Microsoft Dynamics 365, MYOB Acumatica), subscription (Recharge), email (Klaviyo), and shipping providers (Australia Post).

The agency is founder-owned and privately held, with Director Pete Accini leading a small in-house team of designers, developers, strategists, digital marketers, and project managers based at the Kangaroo Point/Woolloongabba studio. Revenue is generated through project-based professional services for build engagements plus ongoing retainer-based digital marketing contracts. Distribution is exclusively direct, with consultative sales involving in-person workshops, portfolio presentations, and case-study-led selling — augmented by content marketing (blog, case studies), social presence across Facebook, Instagram, TikTok, LinkedIn, and Pinterest, and earned media (5.0 stars across 77 Google Reviews). The agency has begun extending its reach internationally (US, Japan) and in 2023 launched MULO (Mulo Di Prova), a proprietary Shopify-powered ecommerce brand in the classic cars and vintage design niche, functioning as both a revenue stream and a live testing ground for its own ecommerce expertise.

Name

BA Creative

Legal name

BA Creative

Website

https://bacreative.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

BA Creative is a Brisbane-based accredited Shopify Plus Partner agency founded in 2007, providing brand, design, development, and digital marketing services to direct-to-consumer ecommerce brands across Australia and select international markets.

Ownership category

akta.pro rank

Product category

Ecommerce Digital Agency Services

NAICS

Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

Keywords

• Shopify development agency
• Ecommerce design services
• Digital marketing agency
• Brand creative services
• Shopify Plus partner

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Shopify Design and Development Services: Custom Shopify store design, development, and migration services. Includes UX/UI design, custom theme development, app integrations, and technical optimization. Typically project-based with defined scope.
2. Brand and Creative Services: Brand identity development, visual design, creative direction, and UX/UI design services for ecommerce brands
3. Ecommerce Growth and Digital Marketing: Ongoing digital marketing services including paid ads management (Google, Meta), SEO, email marketing, content creation, and continuous site optimization. Operates on retainer model for ongoing client relationships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

BA Creative is a Brisbane-based Shopify Plus Partner agency that designs, develops, and markets Shopify and WordPress ecommerce stores for brands. They deliver end-to-end services spanning brand strategy and visual identity, custom Shopify theme development and platform migrations, app and ERP integrations, and ongoing digital marketing (paid ads, SEO, email, content). They also operate their own ecommerce brand, MULO (Mulo Di Prova), as a real-world testing environment for their work.

Product overview

BA Creative is a Brisbane-based Shopify Plus Partner agency offering a unified suite of digital services across three core areas: Brand and Creative Services (strategic brand development, UX/UI design, visual identity), Shopify Design and Development Services (custom store builds, migrations, technical development), and eCommerce Growth Services (digital marketing including paid ads, SEO, email marketing, content creation). The agency has also developed its own ecommerce brand, MULO (Mulo Di Prova), featuring classic car-themed merchandise. Additional offerings include Small Business SEO services and WordPress development for non-Shopify clients.

Differentiator

Problem solved

Functional benefit

Brands

• MULO: BA Creative's own ecommerce brand featuring classic cars and vintage design themed merchandise, including t-shirts and other apparel.

Products and services

• Brand and Creative Services Strategic brand development, visual identity creation, UX/UI design, and creative direction for websites and Shopify stores. Includes brand identity through to website design with conversion-focused experiences for ecommerce brands.
• Shopify Design and Development Services Custom Shopify store design and development, app integrations, and technical optimisation for ecommerce brands. Covers custom theme development, platform migrations (e.g., BigCommerce to Shopify Plus, WordPress to Shopify, Squarespace to Shopify), and building high-converting ecommerce experiences including advanced conditional logic, custom engraving, and multi-store regional rollouts.
• eCommerce Growth Services Digital marketing services for ecommerce brands covering paid social and search ads (Meta, Google, Pinterest), SEO and AI search optimisation, email marketing (e.g., Klaviyo), content creation, UGC campaigns, and ongoing performance optimisation, delivered on a retainer basis.
• Small Business SEO Affordable SEO service for small businesses to increase visibility on search engines and AI tools. Includes content creation and optimisation, technical SEO, backlinking on a quality-over-quantity basis, and structural optimisation tuned for GEO/AI SEO search visibility.
• MULO (Mulo Di Prova) BA Creative's owned ecommerce brand featuring classic car and vintage design-inspired merchandise, including t-shirts and apparel. The brand name derives from the Italian term for prototype/test vehicle. Operated as a testing ground for the agency's ecommerce expertise, with products photographed using staff and family as models.

Quantifiable outcome

• Australia Zoo: 60% revenue increase after Shopify migration
• +5 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Shopify PluscoreTechnology or IntegrationAccredited Shopify Plus Partner with official partner directory listing. BA Creative has demonstrated expertise through numerous Shopify Plus builds for enterprise clients including Australia Zoo, Pablo & Co, We Are Likewise, and Test and Tag Supplies.
• Clout PRminorStrategic or Co-development PartnerPR agency partner for Anglican Schools Commission website project. Clout PR led content strategy and messaging while BA Creative handled design and development.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BlueSwitch: US-based Shopify Plus Partner agency providing design, development, and growth services to enterprise retailers, overlapping in core capabilities and target customer profile (mid-market and enterprise Shopify brands).
• Fostr: Shopify Plus agency providing design, development, and growth services to enterprise and high-growth DTC brands — directly comparable in Shopify platform focus and full-service delivery model.
• OuterBox: US-based digital agency focused on Shopify and Shopify Plus design, development, and digital marketing for ecommerce brands — comparable in service mix and Shopify-centric delivery model.
• Swanky: UK- and Australia-based Shopify Plus Partner agency offering design, development, and growth marketing services to enterprise ecommerce brands — the closest head-to-head comparable in geography, scale, and capability mix.
• Loud Crowd: Shopify-focused digital marketing agency offering paid media, SEO, and email marketing services to DTC ecommerce brands — closely aligned with BA Creative's eCommerce Growth Services line.

Broad incumbents

• Bold Commerce: Larger Shopify ecosystem company offering ecommerce technology, apps, and agency services across the Shopify platform — a broader incumbent with overlapping capability sets but greater scale and productized offerings.

Regional players

• The Stable: Australian Shopify-focused agency serving enterprise ecommerce clients with platform migrations, custom builds, and growth services — overlapping in Shopify specialization and ANZ enterprise retail customer base.
• Ndevr: Australian Shopify Plus Partner agency delivering enterprise ecommerce builds, migrations, and digital marketing — directly comparable in Shopify focus, Brisbane presence, and D2C ecommerce customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BACreative
• LinkedInlinkedin.com/company/ba-creative
• Instagraminstagram.com/ba_creative/?hl=en
• TikToktiktok.com/@ba_creative?_t=8dLErLhnNmz&_r=1
• Pinterestau.pinterest.com/ba_creative
• Xx.com/bacreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BA Creative