Corum Corporation

What Corum Corporation does

Corum Corporation is a privately-held Canadian technology research and development organization headquartered in Vaughan, Ontario, founded in the late 1990s (company materials cite 1997 as the start of Sage CRM SalesLogix add-on development and 2001 as the formal incorporation of its Application Development Lab). The firm operates a small professional services practice focused on CRM customization, mobile and web application development, data migration, and end-user training, with a horizontal mid-market customer segment served through direct consulting engagements and as a Sage SalesLogix reseller.

The company's current product and technology surface is anchored by its authorized reseller and customization role for Sage SalesLogix, supporting the platform's Sales, Marketing, Customer Service, Support, Mobile, Pivot Reporter and Knowledge Sync modules. Its own proprietary technology was historically the Corum Mobile Platform (a multi-device mobile CRM runtime supporting BlackBerry, Windows Mobile and Palm devices), which was sold to Sage Software in September 2006 and is no longer a Corum asset. Corum subsequently entered digital signage through the October 2011 acquisition of the firmCHANNEL brand from eLiquidMEDIA International and the August 2012 acquisition of The MediaTile Company's assets; both were consolidated into a wholly-owned subsidiary, Corum Digital Corporation, which markets firmCHANNEL, firmDROID and MediaTile products (Digital Sign in a Box, MediaCast, HumanKiosk) through a global channel of resellers and distributors.

Corum makes money through three streams: project-based professional services (CRM customization, application development, data migration, training) billed per engagement; resale of Sage SalesLogix with associated customization and implementation services; and digital signage software licensing distributed through Corum Digital's channel partners. Pricing is not publicly disclosed. The company has not raised disclosed institutional capital, has no parent company, and operates without a venture or private equity backer.

Name

Corum Corporation

Legal name

Corum Corporation

Website

https://corumcorporation.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Corum Corporation is a privately-held Canadian technology firm providing Sage SalesLogix CRM customization, mobile and web application development, data migration, and training services to mid-market organizations, and operating a digital signage subsidiary (Corum Digital Corporation) distributing firmCHANNEL and MediaTile products via channel partners.

Ownership category

akta.pro rank

Product category

CRM Software and Professional Services

NAICS

Custom Computer Programming Services (541511), Management Consulting Services (54161)

SIC

Services-Management Services (8741), Services-Prepackaged Software (7372)

akta.pro primary industry

CRM Managed Services & Support (BPAEAGAD)

akta.pro secondary industries

CRM Strategy & Consulting (BPAFAFAA), Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• CRM software solutions
• Mobile application development
• Sage SalesLogix implementation
• Data migration services
• CRM customizations

Headquarters

HQ city

Vaughan

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: Business and application development consulting services including CRM customizations, application development, data migration and training. Billed through consulting engagements and project-based work.
2. Software Resale: Resale of Sage SalesLogix CRM solutions with customization and implementation services.
3. Digital Signage Products: Digital signage software platforms including firmCHANNEL and MediaTile brands, deployed through channel partners globally.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Corum Corporation is a technology research and development organization that resells, customizes, and implements the Sage SalesLogix mid-market CRM solution, and provides complementary professional services including mobile application development (Application Development Lab), CRM customizations, data cleanup and migration, and end-user/administrator training. The company also operates Corum Digital Corporation as a wholly-owned subsidiary focused on digital signage platforms and interactive content delivery.

Product overview

Corum Corporation is a technology research and development organization that has been turning technology innovation into business results for nearly 25 years. The company's primary product focus is Sage SalesLogix, a mid-market CRM solution with integrated Sales, Marketing, Customer Service, Support, Mobile, Pivot Reporter, and Knowledge Sync modules. Additionally, Corum provides professional services including Application Development Lab (mobile app development), CRM Customizations, Data Cleanup & Integration, and Training. Previously, Corum operated divisions in mobile CRM technology and digital signage (firmCHANNEL and MediaTile brands), which were spun off or sold to form Corum Digital Corporation.

Differentiator

Problem solved

Functional benefit

Products and services

• Sage SalesLogix CRM Solution Customer relationship management solution for mid-market organizations delivering integrated Sales, Marketing, Customer Service and Support automation. Corum acts as an authorized reseller and customization partner for Sage SalesLogix, which serves 300,000+ users at 7,200+ companies worldwide.
• Application Development Lab Mobile application development service that specializes in mobilizing business solutions for Apple iOS, Android OS, BlackBerry OS, and Web 2.0 platforms. Targets organizations that need to extend enterprise systems to mobile devices.
• CRM Customizations Professional consulting service that translates specific business requirements into CRM applications, including business process mapping, application customization, and user interface design. Targets organizations implementing or extending CRM platforms such as Sage SalesLogix.
• Data Cleanup and Integration Data migration service that assists organizations in cleaning up and migrating existing customer data to new business solutions, including new CRM platforms. Targets organizations replacing or consolidating legacy customer databases.
• Training Customized training and user documentation service that transfers critical application knowledge to administrators and end users, delivered on-site, via the web, by telephone, or through a resource centre. Targets organizations implementing CRM or related enterprise applications.
• firmCHANNEL Digital Signage Platform End-to-end digital signage content delivery platform with interactive components using RFID and NFC technologies, distributed globally through Corum Digital Corporation's channel of resellers and distributors who have collectively deployed 10,000+ digital signs.
• firmDROID Android-based Digital Signage Player Ultra-low cost Android-based digital signage player software positioned as the first such solution on the market, part of the firmCHANNEL product family at Corum Digital Corporation.
• MediaTile Cloud-based Digital Signage Suite Cloud-computing digital signage suite combining cellular connectivity and SaaS-based software. The product family includes Digital Sign in a Box, MediaCast Video Presence, MediaCast CMS, and HumanKiosk. Distributed through Corum Digital Corporation's channel.

Quantifiable outcome

• Top performing organizations report revenue growth, increased sales productivity, and enhanced customer loyalty and retention through mobile CRM access
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core and major.

• The MediaTile CompanycoreStrategic or Co-development Partner · 6 August 2012Corum Digital Corporation acquired the assets of The MediaTile Company in August 2012. MediaTile was a leader in cloud-based digital signage solutions and the first company to deliver cloud-computing using cellular connectivity and SaaS-based software. Products include Digital Sign in a Box, MediaCast Video Presence, MediaCast CMS and HumanKiosk.
• eLiquidMEDIA InternationalcoreStrategic or Co-development Partner · 18 October 2011Corum Corporation acquired the firmCHANNEL brand of Digital Signage products from eLiquidMEDIA International in October 2011. The acquisition solidifies Corum's entry into the digital signage market space. The firmCHANNEL team was spun off into Corum Digital Corporation.
• Sage SoftwaremajorStrategic or Co-development Partner · 15 September 2006Sage Software acquired Corum Corporation's Corum Mobile Division in September 2006. The acquisition gave Sage access to Corum's industry-leading mobile CRM technology, which was already integrated with Sage CRM SalesLogix. Corum had been developing add-on solutions for Sage CRM SalesLogix since 1997.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Act! (Swiftpage): Act! is a CRM product owned by Sage (Corum's primary platform partner) and is therefore an internal channel option within the same vendor ecosystem. Corum's deep SalesLogix expertise positions it adjacent to Act! deployments, making Act! a directly comparable product and competitive overlay.
• Maximizer CRM: Maximizer is a mid-market CRM vendor also specifically listed in Corum's domain experience. It competes for the same 100-1000 employee customers seeking integrated sales, marketing, and customer service automation, often through channel partners with similar services economics.
• Broadsign: Broadsign is a leading cloud-based digital signage platform vendor serving similar mid-market and enterprise deployers. It is comparable to Corum's former firmCHANNEL and MediaTile brands (now under Corum Digital Corporation) that compete in this same digital signage software and channel ecosystem.
• Four Winds Interactive: Four Winds Interactive (FWI) is a digital signage content management and deployment specialist. Its focus on enterprise-grade signage networks and interactive experiences overlaps directly with the firmCHANNEL/MediaTile portfolio acquired by Corum Digital.
• GoldMine Software: GoldMine is one of the long-standing mid-market CRM platforms explicitly cited in Corum's team experience background. It targets the same small/mid-market customer segment with a comparable on-premise-and-mobile CRM value proposition, making it a direct substitute for Sage SalesLogix deployments.

Broad incumbents

• Upland Software: Upland Software is a mid-market enterprise software provider that bundles CRM-adjacent products including customer engagement, project, and marketing automation. It competes with Corum's Sage CRM-oriented services and digital signage subsidiaries for the same mid-market technology budgets.
• Slalom: Slalom is a large North American consulting firm with deep CRM implementation practices across Salesforce, Microsoft, and other mid-market platforms. It is broadly comparable to Corum because both deliver CRM customization, application development, and integration services to mid-market customers, though Slalom operates at much greater scale.
• Sage (SalesLogix / CRM): Sage Software is the vendor of the SalesLogix / Sage CRM platform that Corum resells, customizes, and supports. Sage previously acquired Corum's mobile division in 2006, making it both a strategic partner and the upstream platform owner whose roadmap directly determines Corum's services opportunity.
• Scala (digital signage): Scala is a long-established enterprise digital signage software vendor with a broad partner channel. It competes for the same customers and channel resellers that Corum Digital's firmCHANNEL and MediaTile brands address, particularly in retail, QSR, and corporate communications use cases.

Regional players

• NetSol Technologies: NetSol is a global IT services firm with significant CRM customization, enterprise mobility, and integration practices. It is comparable to Corum because both monetize deep platform-specific consulting capabilities with mid-market and enterprise customers, though NetSol serves broader geographies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corum Corporation