eliquidMEDIA
eliquidMEDIA, founded in 1996 in Windsor, Ontario, is a privately held IT services and digital agency delivering managed IT (criticalOP), web design and custom application development, enterprise hosting, online marketing, and digital signage (eliquidTV) primarily to SMBs in the Windsor-Detroit cross-border region.
- Company typePrivate
- Founded1996
- HeadquartersWindsor, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What eliquidMEDIA does
eliquidMEDIA is a privately held, founder-led information technology and digital agency established in 1996 in Windsor, Ontario, with additional offices in Plymouth and Taylor, Michigan (USA) and Isernia (Italy). The company serves small-to-medium businesses primarily in the Windsor-Detroit cross-border corridor and selectively in European markets, delivering managed IT services, web and mobile design, custom web application development, enterprise hosting, online marketing (SEO, social media, print/branding), and digital signage. The company also acts as the North American marketing partner for the Seven Oaks Italy cultural immersion travel program operated by Travelcaffè di Altaquota Srl, a non-IT diversification line.
The company's product surface is built around internally developed, hand-coded platforms and applications delivered under a portfolio of registered brands: criticalOP/eliquidIT (managed IT with 24x7x365 monitoring, tiered BASIC/PRO/PREMIUM plans, remote diagnostics, proactive maintenance, vendor management); eliquidCMS, eliquidMAILER, eliquidSOCIAL (content management, email newsletter, and Facebook application/maintenance tooling); eProp5 (real estate listing engine); and eliquidTV (a self-owned 37.2 sq. meter electronic billboard overlooking the Windsor Detroit Tunnel). Historically, the firmCHANNEL digital signage platform was productized at scale — reaching 10,000+ signs globally — before being divested to Corum Corporation in October 2011.
Revenue is generated through a hybrid mix of recurring subscription and project-based billing: monthly managed IT fees, technical support blocks (40/80 hours with annual rollover), enterprise hosting with a 99.9% uptime SLA, tiered Facebook maintenance packages, project-based web/application development, advertising sales on eliquidTV, and revenue-share/promotion fees from the Seven Oaks Italy program. Distribution is primarily direct sales through account representatives in the Windsor-Detroit region, supplemented by the company website, social media channels, and the self-owned billboard. The firm remains small (1–10 employees) and founder-managed, with Lou Tortola as CEO and no disclosed institutional investment.
eliquidMEDIA firmographics
Firmographics- Name
- eliquidMEDIA
- Legal name
- eliquidMEDIA International, Inc.
- Website
- https://eliquidmedia.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- eliquidMEDIA, founded in 1996 in Windsor, Ontario, is a privately held IT services and digital agency delivering managed IT (criticalOP), web design and custom application development, enterprise hosting, online marketing, and digital signage (eliquidTV) primarily to SMBs in the Windsor-Detroit cross-border region.
- Ownership category
- akta.pro rank
Where eliquidMEDIA is headquartered
LocationHeadquarters
- HQ city
- Windsor
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
eliquidMEDIA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Managed IT Services (criticalOP): Monthly recurring fees for managed IT services with tiered plans (BASIC, PRO, PREMIUM). Services include server management, workstation management, security administration, virus prevention, and 24x7 monitoring. Revenue is predictable and tailored to business size and complexity.
- Web Design & Application Development: Project-based fees for custom web applications, website design, mobile design, and e-commerce solutions. Applications are hand-coded and tailored to client needs.
- Website & Application Hosting: Enterprise hosting solutions with recurring fees for server hosting, domain registration, and related services.
- Online Marketing Services: SEO packages, social media maintenance packages, and print design/branding services billed on subscription or project basis.
- Digital Signage (eliquidTV): High-impact outdoor advertising on eliquidTV electronic billboard in Windsor, Ontario.
- Technical Support Blocks: Block-based technical support (40-hour and 80-hour blocks) with included monitoring benefits. Hours can roll over to following year.
- Website Maintenance Plans: Monthly maintenance plans and blocked maintenance plans for ongoing website updates, with hourly maintenance available on an as-needed basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 40 Hour Block with 6 Months FREE Basic Monitoring |
| Subscription | Annual | 80 Hour Block with 6 Months FREE Basic Monitoring |
| Subscription | Monthly | BASIC Managed IT Services Tier |
| Subscription | Monthly | PRO Managed IT Services Tier |
| Subscription | Monthly | PREMIUM Managed IT Services Tier |
| Other | Multi-year contract | Seven Oaks Italy Cultural Immersion Program |
| Subscription | One time/ perpetual license | Standard SEO Package |
| Subscription | Monthly | Facebook Maintenance Packages |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
eliquidMEDIA product offering
Product offeringCore offering
eliquidMEDIA provides managed IT services (criticalOP/eliquidIT) including 24x7x365 monitoring, help desk, and IT consulting, alongside custom website and mobile application design/development, enterprise website hosting, SEO and social media marketing, print design and branding, and digital out-of-home billboard advertising through its eliquidTV network. It also develops proprietary platforms such as eProp5 (real estate), eliquidMAILER (newsletters), and eliquidSOCIAL (Facebook applications).
Differentiator
Problem solved
Functional benefit
Brands
- criticalOP: Managed IT services plan offering proactive maintenance, 24x7x365 monitoring, unlimited support, and fixed-fee IT management for business continuity.
- eliquidIT
- eliquidTV
- eliquidSOCIAL
- eliquidCMS
- eliquidMAILER
- firmCHANNEL
- firmFRAME
- firmWEB
- eProp5
Quantifiable outcome
- 98% of businesses that suffer major data loss fail to survive long-term - managed services provides business continuity insurance
- +4 more outcomes
Companies that use eliquidMEDIA
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
eliquidMEDIA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
eliquidMEDIA partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- United WayminorCommunity charitable organization supported by eliquidMEDIA through media needs assistance. One of several non-profit charities partnered with for community support.
- Habitat for HumanityminorCharitable organization movement that is dear to eliquidMEDIA CEO Lou Tortola. Supported through media needs assistance and community partnerships.
- Hearts Together for HaitiminorCharitable organization supported by eliquidMEDIA following humanitarian disasters. eliquidMEDIA provides media assistance to support their mission.
- RetrouvailleminorNon-profit organization partnered with for media needs assistance and community support.
- Corum CorporationminorAcquired the firmCHANNEL brand of Digital Signage products from eliquidMEDIA in October 2011. This represents a strategic exit/acquisition of eliquidMEDIA's digital signage product line.
- Global Service TechniciansminorPartnered on LED sculpture project at Fairmont Hotel in Chicago, IL. Global Service Technicians installed the LED display system designed to tie in with the hotel's lobby aesthetics.
- Travelcafè di Altaquota SrlcoreItalian licensed tour operator based in Bari that formally operates the Seven Oaks Italy cultural immersion program. eliquidMEDIA International, Inc. acts as the North American marketing/promotion partner for this program.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
eliquidMEDIA competitors and assessment
Company assessmentBroad incumbents
- Scala (by Stratacache): Digital signage media player and CMS vendor serving retail, hospitality, and enterprise customers globally. Comparable as a digital signage incumbent operating in the same category as eliquidMEDIA's eliquidTV and historical firmCHANNEL offerings.
- Computacenter: European-headquartered IT infrastructure provider with managed services and workplace support offerings. Comparable as a broad incumbent IT services player, though operating at enterprise scale.
- Netrix Global: IT services and solutions provider offering managed services, cloud, security, and application development. Comparable as a managed services and custom development peer at a regional-to-mid-market scale.
- Softchoice: Canadian-headquartered IT solutions and managed services provider serving SMB and enterprise customers across North America. Directly comparable as a managed IT services and infrastructure competitor, though operating at significantly greater scale.
- Bluehost / Newfold Digital: Mass-market web hosting and domain registration provider offering hosting to SMBs and individuals. Comparable as a low-cost incumbent in the hosting and domain services category where eliquidMEDIA's hosting line competes.
- Insight Enterprises: Global IT solutions integrator offering managed services, hardware procurement, and cloud services. Comparable as a broad incumbent providing end-to-end IT services to SMB and mid-market clients similar to eliquidMEDIA's criticalOP offering.
Emerging players
- Yodeck: Cloud-based digital signage platform targeting SMB customers with subscription pricing. Comparable as an emerging SaaS-style digital signage player competing for the same SMB signage budgets that eliquidMEDIA's eliquidTV billboard serves.
Direct peers
- Straight North: Chicago-based digital marketing agency specializing in SEO, web design, and managed marketing services for SMB and mid-market clients. Comparable service mix (SEO, web development, online marketing) directly aligned with eliquidMEDIA's online marketing practice.
- WebFX: US-based digital marketing agency offering SEO, web design, social media, and content marketing services to SMB clients. Direct peer in the online marketing and SEO retainer business that is a core eliquidMEDIA service line.
- Reflect Systems (formerly Four Winds Interactive): Digital signage content management and deployment company serving enterprise customers globally. Direct peer in the digital signage platform business — same category where eliquidMEDIA's firmCHANNEL product competed before its 2011 sale to Corum.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
eliquidMEDIA social profiles
Digital presenceeliquidMEDIA financial estimates
Financial estimateRevenue estimate
Valuation estimate
eliquidMEDIA leadership team
Management profileNumber of profiles
Profiles1 record
eliquidMEDIA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eliquidMEDIA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eliquidMEDIA
What does eliquidMEDIA do?
eliquidMEDIA provides managed IT services (criticalOP/eliquidIT) including 24x7x365 monitoring, help desk, and IT consulting, alongside custom website and mobile application design/development, enterprise website hosting, SEO and social media marketing, print design and branding, and digital out-of-home billboard advertising through its eliquidTV network. It also develops proprietary platforms such as eProp5 (real estate), eliquidMAILER (newsletters), and eliquidSOCIAL (Facebook applications).
Is eliquidMEDIA a public or private company?
eliquidMEDIA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was eliquidMEDIA founded?
eliquidMEDIA was founded in 1996. It employs 1 to 10 people.
Where is eliquidMEDIA based?
eliquidMEDIA is headquartered in Windsor, Canada, in the North America region.
How does eliquidMEDIA make money?
Seven revenue lines are on record. Managed IT Services (criticalOP) is the primary driver. The others are web Design & Application Development, website & Application Hosting, online Marketing Services, digital Signage (eliquidTV), technical Support Blocks and website Maintenance Plans.
Who are eliquidMEDIA's main competitors?
Broad incumbents on record are Scala (by Stratacache), Computacenter, Netrix Global, Softchoice, Bluehost / Newfold Digital and Insight Enterprises. Yodeck is listed as an emerging player. Direct peers are Straight North, WebFX and Reflect Systems (formerly Four Winds Interactive).
Does eliquidMEDIA have an API?
No public API is recorded for eliquidMEDIA.