Reqrea

What Reqrea does

Reqrea (株式会社リクリエ, REQREA Inc.) is a Fukuoka-based private Japanese company founded in February 2016 that operates a vertically integrated hospitality business combining hotel operations management, proprietary SaaS technology, and consulting services. The company manages 50+ hotel properties across more than nine Japanese prefectures, including Fukuoka, Nagasaki, Kumamoto, Kagoshima, Hiroshima, Takayama (Gifu), Tokyo, Hakodate, and Osaka, under four proprietary brands: GRAND BASE (labor-efficient mid-scale), FAV HOTEL (group/family-oriented mid-scale with 35㎡+ rooms, kitchens, and laundry), FAV LUX (premium tier with properties in Nagasaki, Kagoshima, and Hida Takayama), and the upcoming GRACE STAY (lifestyle segment, launching March 2026 in Hiroshima). The company has executed a strategic partnership with Sekisui House since August 2018 to co-develop real estate-backed hotel assets.

The core technology platform is Tabiq, a proprietary cloud-based check-in management system released in January 2020 that digitizes ledger-based operations, integrates with RemoteLOCK keyless entry hardware, and enables unmanned/minimal-staff hotel operations. This IoT-enabled labor-saving model allows Reqrea to operate 50+ properties with approximately 80 staff, a substantially leaner ratio than industry peers in Japan's labor-constrained hospitality market. The technology stack also includes a centralized cloud management system for guest satisfaction tracking and an online concierge service. AI/ML capabilities are limited to a partnership with NOB DATA Inc. applying ChatGPT-based solutions, with initial focus on recruitment and HR process automation.

Reqrea's revenue model is diversified across four streams: (1) hotel operations management fees (fixed management fees plus performance-based revenue sharing tied to hotel profitability) on a BtoBtoC basis with property owners; (2) Tabiq SaaS subscriptions offered standalone to third-party hotel operators, enabling a product-led growth motion; (3) hotel DX consulting (revenue optimization, competitor monitoring, demand forecasting); and (4) food and beverage operations (e.g., THE CHEEK HOUSE rooftop bar at FAV LUX Kagoshima, operated with Transit General Office). Distribution combines direct booking websites (fav-hotels.com, fav-lux.com, grand-base.jp, grace-stay.jp) with major OTAs including Agoda and Booking.com. The company is publicly targeting a 2028 IPO and is actively recruiting to support continued scale-up.

Name

Reqrea

Legal name

株式会社リクレア

Website

https://reqrea.co.jp

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Reqrea is a Fukuoka-based private Japanese company that operates 50+ hotel properties across Japan under four proprietary brands (GRAND BASE, FAV HOTEL, FAV LUX, GRACE STAY) using a labor-saving IoT model powered by its proprietary Tabiq check-in SaaS. It also sells Tabiq standalone, offers hotel DX consulting, and is targeting a 2028 IPO.

Ownership category

akta.pro rank

Product category

Hotel Operations Management

NAICS

Hotels (except Casino Hotels) and Motels (72111), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

akta.pro secondary industries

Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI), Lodging Booking & Accommodation Management (HSACAKAC), Luxury Villa Property Management & Concierge Services (THAMAEAJ)

Keywords

• Hotel operations management
• Hotel SaaS platform
• Hospitality consulting
• Labor-saving hotel operations
• Hotel digital transformation

Headquarters

HQ city

Fukuoka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Operations Management: Reqrea operates and manages hotel properties on behalf of property owners (BtoBtoC model). Revenue is generated through management fees, typically a combination of fixed management fees and performance-based revenue sharing tied to hotel profitability. Properties include GRAND BASE series, FAV HOTEL, FAV LUX, and GRACE STAY brands.
2. SaaS Subscriptions (Tabiq): Tabiq check-in system is offered as a SaaS product to hotel operators beyond Reqrea's own managed properties. Hotels subscribe to the platform for digital check-in, guest management, and operational efficiency tools.
3. Hotel DX Consulting: Revenue management consulting, revenue and occupancy optimization, competitor monitoring, and demand forecasting services for hotel owners and operators.
4. Food & Beverage Operations: Planning and operation of food and beverage outlets within managed hotel properties, including restaurants, rooftop bars, and lounges (e.g., THE CHEEK HOUSE at FAV LUX Kagoshima Tenmonkan).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Reqrea manages and operates hotel properties on behalf of real estate owners and developers under its own brands (GRAND BASE, FAV HOTEL, FAV LUX, GRACE STAY) using a labor-saving operating model powered by its proprietary Tabiq cloud check-in system. It also sells the Tabiq SaaS platform to third-party hotel operators and provides hotel DX consulting covering revenue management, occupancy optimization, competitor monitoring, and demand forecasting.

Differentiator

Problem solved

Functional benefit

Brands

• GRAND BASE（グランドベース）: 新しい発見、変わらない生活。』をコンセプトとした省人化運用×プライベート空間重視の新コンセプトホテルブランド
• FAV / FAV LUX
• Tabiq（タビック）
• GRACE STAY（グレイスティ）

Products and services

• Tabiq Check-in System (チェックインシステム Tabiq) Cloud-based SaaS check-in and guest management platform that digitizes front-desk ledger data, enables 1-second self check-in/out, centralizes guest information, and supports online concierge functions. Sold both to Reqrea's own managed hotels and as a standalone SaaS to third-party hotel operators.
• GRAND BASE Hotel Brand (グランドベース) Reqrea's labor-saving operated hotel brand offering private, spacious rooms with Tabiq automated check-in and RemoteLOCK keyless entry. Targeted at real-estate developer partners and property owners across multiple Japanese prefectures.
• FAV HOTEL Brand (fav) Hotel brand built around the mission of 'redefining the richness of travel', featuring 35㎡+ rooms with kitchen, laundry, large-screen TVs for online meetings, Tabiq automated check-in, and RemoteLOCK keyless entry. Operated by Reqrea under a labor-saving model.
• FAV LUX Hotel Brand (FAV LUX) Premium FAV brand extension offering upscale rooms with private saunas, refined design (e.g., PDP LONDON interior at FAV LUX Hida Takayama), and premium amenities while retaining Tabiq automated check-in and the labor-saving operating model.
• GRACE STAY Brand (GRACE STAY) Lifestyle hotel brand positioned around the concept of 'stay like you live here', offering family suites, suite rooms, and Japanese-Western style rooms with automated Tabiq check-in. Targeted at tourists visiting Hiroshima Peace Memorial Park and business travelers.
• Hotel DX Consulting Hotel consulting service covering revenue management, occupancy optimization, competitor monitoring, demand forecasting, and tailored data-driven problem solving for hotel owners and operators, leveraging Reqrea's experience managing 50+ properties.
• Food & Beverage Operations at Managed Hotels Planning and operation of food and beverage outlets within managed hotel properties, including rooftop bars, bistros, and lounges. Targets both hotel guests (breakfast) and local communities (all-day dining).

Quantifiable outcome

• 50+ hotel properties managed with approximately 80 staff, representing a fraction of industry-standard staffing ratios
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• 積水ハウス株式会社coreStrategic or Co-development Partner · 1 August 2018Strategic business partnership with major Japanese housing developer Sekisui House, formed August 2018. First co-developed hotel property launched in Fukuoka, marking the start of the GRAND BASE hotel series. Sekisui House provides real estate development and construction expertise while Reqrea provides hotel operations.
• NOB DATA株式会社coreTechnology or IntegrationStrategic business partnership for developing AI solutions using ChatGPT technology to address hotel industry challenges. Reqrea and NOB DATA combine Reqrea's hotel operations expertise with NOB DATA's AI/data science capabilities. First application focused on recruitment and HR process automation. NOB DATA is a Fukuoka-based AI and data science firm founded September 2018, led by representative director 大城 信晃.
• 株式会社トランジットジェネラルオフィスcoreStrategic or Co-development PartnerTransit General Office co-locates THE CHEEK HOUSE rooftop bar & bistro (French bistro + rooftop lounge) within FAV LUX Kagoshima Tenmonkan. Chef 仲野智博 supervises the F&B concept, offering breakfast for hotel guests and all-day dining for the local community. Positioning as a 'Local Mixture Club' social hub for both hotel guests and local residents.
• PDP LONDONminorStrategic or Co-development PartnerBritish interior design firm PDP LONDON designed the interior of FAV LUX 飛騨高山, creating a sophisticated urban-meets-traditional aesthetic using warm wood browns and beige tones that reflect Takayama's historic character.
• ヘラルボニー (Herald Bonny)minorStrategic or Co-development PartnerHerald Bonny provides artworks by artists with intellectual disabilities for use in 'Herald Bonny Rooms' at FAV LUX properties. At FAV LUX 飛騨高山, collaborated with local furniture maker 飛騨産業 on custom cushions. Part of Reqrea's social impact and universal design hotel strategy.
• RemoteLOCKcoreTechnology or IntegrationRemoteLOCK provides keyless entry systems (card-key-free numeric code locks) installed across all FAV HOTEL, FAV LUX, GRAND BASE, and GRACE STAY properties. Enables the unmanned check-in and labor-saving operational model by eliminating physical key management.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Resorttrust: Japanese hospitality and membership resort company operating hotels, restaurants, and senior living facilities. Comparable as a Japanese hotel operator with a multi-tier brand portfolio and an emphasis on service quality and operational efficiency.
• H.I.S. (Hotel Holdings): Travel conglomerate that operates Henn na Hotel and other accommodation businesses globally. Comparable as the parent of Reqrea's most direct competitor and a broad incumbent in travel + hotel operations in Japan.
• JR East Hotels (Metropolitan Hotels / East Japan Hotel & Resorts): Hotel operating subsidiary of JR East, operating properties across major cities in eastern Japan. Comparable as a broad incumbent with deep real estate parent backing, similar in scale and urban focus to Reqrea's Tokyo and eastern Japan properties.
• Prince Hotels (Seibu Prince Hotels): Major Japanese hotel chain with national footprint across urban, resort, and ski properties. Comparable as a broad incumbent that competes with Reqrea's multi-tier brand strategy at the larger end of the Japanese lodging market.
• Hoshino Resorts: One of Japan's largest and most respected hotel operators with multiple brands spanning luxury to lifestyle. Comparable as a broad Japanese hotel incumbent with strong brand equity and a growing emphasis on digital guest experience.
• Tokyu Hotels: Large Japanese hotel chain owned by Tokyu Corporation with properties concentrated in Tokyo and resort destinations. Comparable as a broad incumbent operating across multiple price tiers in the same Japanese lodging market.

Emerging players

• Vacan: Japanese startup providing real-time availability and booking SaaS for hotels, restaurants, and other spaces. Comparable as an emerging hotel-tech SaaS player in Japan targeting operational efficiency, partially overlapping with Tabiq's value proposition.

Direct peers

• Henn na Hotel (H.I.S.): Japan's flagship robot/IoT-staffed hotel chain operated by H.I.S., running unmanned and automation-heavy hotels at multiple sites. Closely comparable to Reqrea in its reliance on automation to deliver a labor-light hotel operating model, though at significantly larger scale.
• Tripla: Tokyo-based SaaS company providing hotel booking engines, AI chatbots, and digital concierge tools to Japanese hotels. Directly comparable to Reqrea's Tabiq SaaS product, targeting the same third-party hotel customer base.
• Rakuten STAY: Rakuten's short-stay/apartment-hotel brand offering tech-enabled self-check-in, kitchen-equipped rooms, and digital guest experiences across Japan. Highly comparable to Reqrea's FAV brand on product format and technology-led guest experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/favhotel
• LinkedInlinkedin.com/company/reqrea

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reqrea