Penny Homes

What Penny Homes does

Penny Homes Ltd is a privately held New Zealand residential home builder founded in 1998 and headquartered in Taupo, with a sales office in Auckland. The company is a Registered Master Builder operating under the Penny Homes brand and operates as a vertically integrated developer-builder across the Taupo region.

The company's core offerings span four product lines: Design & Build custom home construction, House & Land Packages in company-developed subdivisions, an in-house catalogue of House Plans ranging from 117m2 townhouses to 334m2 executive homes, and Show Homes used as physical sales venues in Taupo. Its land-development activity is centred on multiple Taupo-area subdivisions — Kokomea Park (a mixed-use intergenerational community with retail, hospitality, and care components), Oroko Rise, Brentwood The Ridge, Brentwood Stage 27a, and Blue Dun Apartments — together representing a controlled land and build pipeline of approximately 140 lots across varying price points.

Revenue is generated through one-off transactions: house-and-land package sales in owned subdivisions, custom design-and-build contracts, and house-plan sales. Pricing ranges from approximately $347,000 for individual lots to over $1.25 million for completed luxury apartments. The go-to-market is sales-led, supported by show homes in three Taupo locations, an Auckland sales office, and direct sales staff (Brad Kisby, Jane Arnell, Greg Brinck, and Duane Francis). Customer segments are individual home buyers — first-home purchasers, families, lifestyle and retirement buyers — with no enterprise or institutional customers disclosed. Penny Homes holds no patents, reports no AI/ML capabilities, and has not raised external funding.

Name

Penny Homes

Legal name

Penny Homes Ltd

Website

https://pennyhomes.co.nz

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Penny Homes is a privately held New Zealand Registered Master Builder offering design-and-build services, house and land packages, and house plans across company-developed subdivisions in the Taupo region, serving individual home buyers from first-home purchasers through luxury apartment customers.

Ownership category

akta.pro rank

Product category

Residential Home Building

NAICS

New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115), New Multifamily Housing Construction (except For-Sale Builders) (236116)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

akta.pro secondary industry

Custom Home Building (IMAFABAC)

Keywords

• Custom home building
• House land packages
• Residential construction
• Subdivision development
• Design build services

Headquarters

HQ city

Taupo

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Design & Build Services: Custom home design and construction services where customers work with Penny Homes' team to create tailored homes, backed by Registered Master Builder guarantee.
2. House & Land Packages: Pre-designed homes built on company's own subdivisions in Taupo, including Kokomea Park, Oroko Rise, Brentwood developments, and Blue Dun Apartments. Revenue generated from land sales combined with home construction.
3. House Plans Sales: Sale of pre-designed house plans to customers who may build independently or with other builders. Plans range from 117m2 townhouses to 334m2 executive homes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Penny Homes designs and constructs residential homes in New Zealand as a Registered Master Builder. Its core offerings are custom Design & Build services, pre-designed House Plans across five size ranges, and House & Land Packages delivered within its own subdivisions in the Taupo and Waikato regions (Kokomea, Oroko Rise, Brentwood, Blue Dun Apartments). Customers engage via direct sales consultants and view physical show homes before purchase.

Product overview

Penny Homes is a New Zealand home building company offering a comprehensive range of residential property products and services. The core offerings include Design & Build (custom home construction), House & Land Packages (turnkey solutions across subdivisions), House Plans (five size ranges from townhouses to executive homes), and Show Homes for in-person viewing. The company's subdivision portfolio includes Kokomea Park, Oroko Rise, Brentwood - The Ridge, Brentwood Stage 27a, and Blue Dun Apartments across the Taupo and Waikato regions. All homes are built by Registered Master Builders with footprints ranging from 117m2 to 334m2+.

Differentiator

Problem solved

Functional benefit

Brands

• Kokomea Park: A mixed-use development in Wharewaka, Taupō featuring house and land packages with modern urban design
• Oroko Rise
• Brentwood – The Ridge
• Blue Dun Apartments

Products and services

• Design & Build Custom home design and construction service where customers work with Penny Homes' team to create homes tailored to their specific requirements, backed by a Registered Master Builders guarantee.
• House Plans Pre-designed modern house plans sold to customers across five size ranges: Townhouse (up to 180m2), Urban (180-210m2), Family (210-240m2), Lifestyle (240-300m2), and Executive (300m2+). Footprints span 117m2 to 334m2+.
• House & Land Packages (Taupo subdivisions) Turnkey house-and-land packages in Penny Homes' own Taupo subdivisions, including Kokomea (39 lots, 31 available), Oroko Rise (44 lots, 12 available), Brentwood The Ridge, Brentwood Stage 27a (15 lots, 12 available), and Blue Dun Apartments. Pricing ranges from approximately $550,000 for entry-level Oroko Rise homes to over $1.25 million for premium Kokomea Park and Blue Dun properties.
• Kokomea Park A mixed-use development in Wharewaka, Taupo with 39 lots offering house and land packages, views over Lake Taupo, and amenities including intergenerational living, retail, hospitality, care facilities, and public spaces.
• Show Homes Physical display homes available for in-person viewing at three Taupo locations: Jarden Mile (The Ridge), Uta Lane (Kokomea), and Ruku Lane (Kokomea). Allow prospective buyers to experience Penny Homes' designs, materials, and craftsmanship.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Universal Homes: Auckland-based New Zealand home builder offering design & build, house & land, and turnkey packages. Comparable to Penny Homes on product structure, with overlapping Auckland customer base.
• David Reid Homes: New Zealand home builder operating on a franchise model offering custom residential builds. Comparable to Penny Homes on customer profile and bespoke design & build proposition.
• Signature Homes: New Zealand home builder operating via a franchise model across multiple regions, offering design & build and house & land packages. Comparable to Penny Homes on customer profile (first-home buyers to executive) and product breadth.
• Mike Greer Homes: New Zealand home builder offering residential construction services including custom builds and house & land packages across multiple regions. Comparable on product offering and target buyer segments.
• Stonewood Homes: New Zealand franchise-based home builder offering design & build and house & land packages across the country. Comparable to Penny Homes on multi-region franchise / sales model and product offering.
• Golden Homes: New Zealand home builder offering customizable house plans, design & build, and house & land packages nationally. Comparable to Penny Homes across product structure and target customer segments.
• Landmark Homes: New Zealand franchise home builder offering customizable residential plans and house & land packages. Comparable to Penny Homes on multi-region operations, plan-based product, and target buyer segments.
• Jennian Homes: One of New Zealand's largest franchise-based home builders, offering custom design & build and house & land packages across the country. Directly comparable to Penny Homes on product offering, customer segment, and Registered Master Builder–style guarantees.
• Keith Hay Homes: Long-established New Zealand home builder (founded 1938) offering custom builds and developer-led housing. Comparable to Penny Homes on residential construction services and tenure in the NZ market.

Broad incumbents

• Fletcher Living: Residential building arm of Fletcher Building, the largest construction and building materials group in New Zealand. Comparable to Penny Homes as a national for-sale residential builder, but at materially greater scale and with broader vertical integration into building products manufacturing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pennyhomes
• Instagraminstagram.com/pennyhomes.nz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Penny Homes