AeroAscent

What AeroAscent does

AeroAscent is a privately held Australian software company founded in 2015 that develops mobile intelligence applications purpose-built for airport airside (airfield) and landside (terminal) operations. Headquartered at the Innovation TANK co-working space in Tweed Heads South, NSW, with operations across Australia and internationally, the company markets a suite of trademarked apps — TrackerAIRSIDE, TrackerAIRSIDE Lite, TrackerLANDSIDE, PULSE, PULSE TV, DASHBOARD, Dashboard Lite, and ViewPoint — built on cloud-based infrastructure with real-time data synchronisation, GPS-tagged photo and video capture, and shift-by-shift analytics refresh every 30 seconds. The platform digitises paper-based airfield inspections, safety checklists, wildlife management, incident logging, shift handovers, permit and infringement tracking, and ARFFS (Airport Rescue & Fire Fighting) standardisation, feeding into balance scorecard dashboards for executive decision-making. The company aligns to ISO 27001, ISO 9001, and OWASP security standards.

AeroAscent serves 17 airport customers across 6+ countries, including Brisbane Airport, Melbourne Airport, Perth Airport, Adelaide Airport, Cairns Airport, Mackay Airport, Alice Springs Airport, Northern Territory Airports (Darwin), Christchurch and Auckland Airports (New Zealand), Fiji Airports (15 airports), Schiphol Airport (Netherlands), Abu Dhabi Airport (UAE), Macau Airport, and Djarindjin Airport (Papua New Guinea / oil and gas helicopter operations). Documented outcomes include a 100%+ ROI within the first year at Brisbane Airport Corporation with digital enablement forecast to save over $1M per annum, a ~90% increase in safety and compliance activities at Djarindjin Airport within weeks of deployment, and a best-in-class 15.9-minute helicopter turnaround time. The company maintains World Business Partner status with Airports Council International (ACI) and Corporate Member status with the Australian Airports Association (AAA), and has won the AAA National Airport Industry Award (2024, via Djarindjin partnership), AAA Most Innovative Technology Initiative (2017, with Brisbane Airport), and was shortlisted at the International Airport Review Awards 2018.

The company operates a direct enterprise field-sales motion targeting senior airport operations leadership (General Managers, Heads of Operations, Airside Managers), beginning each engagement with an Airport Intelligence Assessment followed by interactive web demonstrations and strategic contracting on a multi-year subscription basis. Revenue is generated exclusively through subscription licensing of the software suite; pricing is not publicly disclosed and is provided per engagement. Founded and directed by Lance Orsmond (cross-industry BI/innovation background across Coca-Cola, Red Bull, Qantas, Vodafone, ANZ, Westpac) and led by CEO Craig Shaw (former Airport Chief Operating Officer), the company appears to be bootstrapped with no disclosed external funding rounds, venture capital, or private equity backing.

Name

AeroAscent

Legal name

AeroAscent Pty Ltd

Website

https://aeroascent.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

AeroAscent is an Australian software company that develops mobile intelligence applications for airport airside and landside operations, serving 17 airports across Australia, New Zealand, Fiji, the Netherlands, the UAE, Macau and Papua New Guinea via a subscription SaaS model.

Ownership category

akta.pro rank

Product category

Airport Operations Software

NAICS

Support Activities for Air Transportation (4881)

SIC

Airports, Flying Fields & Airport Terminal Services (4581)

akta.pro primary industry

Aviation Infrastructure Agencies (Public Airports, Airfield Ops, Ground Access) (BPAIALAE)

Keywords

• Airport operations software
• Airfield compliance apps
• Airport intelligence platform
• Airside safety tracking
• Airport performance analytics

Headquarters

HQ city

Tweed Heads

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Airport Mobile Intelligence Software Suite: Subscription-based licensing of AeroAscent's suite of mobile intelligence apps (TrackerAIRSIDE, TrackerLANDSIDE, PULSE, DASHBOARD) to airport operators. Revenue is generated through enterprise licensing agreements with airport operators, with solutions deployed across international and regional airports.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

AeroAscent develops a proprietary suite of mobile applications (TrackerAIRSIDE™, TrackerLANDSIDE™, PULSE™, DASHBOARD™ and their Lite variants) that enable airport operators to capture, track, action and analyse Airside and Landside operations in real time. The platform replaces paper-based inspection, safety, compliance and incident reporting workflows with mobile intelligence that flows into analytics dashboards for airport executives. Solutions are sold as subscription enterprise licensing agreements to airport operators globally.

Product overview

AeroAscent offers a suite of mobile applications for airport intelligence and operations management. The portfolio comprises two main product lines: AIRSIDE apps (TrackerAIRSIDE™, TrackerAIRSIDE Lite) and LANDSIDE apps (TrackerLANDSIDE™), supplemented by ACTION apps (PULSE™, DASHBOARD™, PULSE TV, Dashboard Lite). TrackerAIRSIDE is a tablet-based app for airfield operations officers covering compliance, safety, incidents, and inspections. TrackerLANDSIDE is a smartphone app for terminal and landside touchpoint management. PULSE provides real-time analytics and collaboration across devices including smartphones, watches, and TVs. DASHBOARD offers balance scorecard analytics with trending and heat mapping. The products integrate to provide end-to-end airport intelligence from shift-start inspections through real-time decision-making and performance analytics.

Differentiator

Problem solved

Functional benefit

Brands

• TrackerAIRSIDE: Innovative tablet-based mobile app enabling Airport and Airfield Operations Officers to capture, track and influence airside compliance, safety, incident management, operational maintenance and overall airside performance.
• TrackerAIRSIDE Lite
• TrackerLANDSIDE
• PULSE
• DASHBOARD

Products and services

• TrackerAIRSIDE™ Innovative tablet-based mobile app enabling Airport and Airfield Operations Officers to capture, track and influence airside compliance, safety, incident management, operational maintenance and overall airside performance. Includes Knowledge Centre, Weather/Flight/Tracker Radars, Logbook and Safety Checklists, Shift Transition & Handover, Firearm/Ammunition/Vehicle Inspection Registers, Temporary Obstacle Assessments, Runway/Apron/Taxiway inspections, Wildlife Management, Incidents/Maintenance/Capital Works and real-time alerts with photo, video, GPS and time-stamping.
• TrackerLANDSIDE™ Innovative smartphone-based app enabling Landside workforce (from airport roads to airport departure gates) to inspect, observe, capture, analyse and decide on the most effective real-time running of key airport touchpoints. Includes Logbook, Safety Checklists, Landside Touchpoint Inspections, Incidents/Maintenance/Capital Works and real-time alerts.
• PULSE™ Innovative smartphone, watch and TV-based app enabling real-time Airside and Landside analytics, collaboration and alerts. Features real-time refresh of key tracker analytics, comparative visualisation to motivate achievement, and on-screen highlighting and collaboration.
• DASHBOARD™ Innovative tablet-based app comprising a balance scorecard of Airside and Landside analytics visualised in a unique way. Features batch and real-time refresh, comparative visualisation, dynamic filtering by time/shifts/subject categories/officers, management trending, heat mapping, map illustration, real-time dials, real-time data export, and on-screen collaboration.
• TrackerAIRSIDE Lite Lightweight variant of TrackerAIRSIDE designed for smaller airport teams and specialised helicopter turnaround operations. Includes 20 best practice functions and procedures. Used by Djarindjin Airport for Indigenous workforce performing helicopter hot refuelling for the oil and gas industry, and by Fiji Airports to standardise Airport Rescue & Fire Fighting practices across 15 airports.
• PULSE TV TV-optimised version of the PULSE app for displaying real-time Airside and Landside analytics and alerts on large screen displays in airport operational centres.
• Dashboard Lite Lighter version of the Dashboard app for simplified balance scorecard analytics and airport performance visualisation, designed for smaller airport teams requiring streamlined executive dashboards.
• ViewPoint Smartphone app that gathers input from airport staff, volunteers and other stakeholders to provide management with real-life feedback on the customer experience at various touch-points throughout the airport.
• Airport Intelligence Assessment Consulting/assessment service providing valuable Airside and Landside Intelligence to support better decision making, including mapping of specific processes, data point architecture assessment, Aerodrome Activities analysis, and Optimal Operational Analytics Framework development. Used as a pre-deployment diagnostic for prospective airport customers.

Quantifiable outcome

• 5x Airport Airside & Landside Productivity
• +10 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Airports Council International (ACI)coreStrategic or Co-development Partner · 1 January 2015AeroAscent is a World Business Partner (WBP) of Airports Council International (ACI), the global trade representative of the world's airports. As a WBP, AeroAscent supports ACI's mission to foster cooperation among aviation industry partners, providing safe, secure, efficient and environmentally compatible air transport. This membership provides AeroAscent with global airport access and thought leadership visibility.
• Australian Airports Association (AAA)coreStrategic or Co-development Partner · 1 January 2015AeroAscent is a Corporate Member of the Australian Airports Association, which represents over 250 airports and aerodromes Australia-wide. AAA is the national voice representing the interests of Australian airports. The membership provides national market access, industry events, and recognition opportunities (AAA Awards).

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Veovo: Veovo provides airport operations optimisation and decision-support software, including turnaround management, resource scheduling, and predictive analytics. Directly comparable to AeroAscent as a vertical SaaS vendor selling digital intelligence solutions to airport operators.
• RESA Airport Data Systems: RESA provides airport operational management software including inspection, safety, and maintenance modules targeted at airside operations. Closely aligned with AeroAscent's TrackerAIRSIDE use cases around safety, compliance, and airfield inspections.
• Damarel Systems: Damarel provides airport common-use and operations software, including flight information, billing, and resource management systems. Directly comparable as a specialist vendor serving airports' operational tooling needs.
• Infax: Infax provides airport information display systems (FIDS) and operational data platforms used by airports for real-time operational visibility. Overlaps with AeroAscent's PULSE and DASHBOARD analytics and alerting capabilities.
• AeroCloud: AeroCloud delivers cloud-based airport operational databases, common-use passenger processing, and resource management systems. Directly comparable as a vertical SaaS vendor targeting small and mid-sized airports with operational intelligence tooling.
• Inform Software (T-Systems): Inform delivers resource planning and operational software for airports and ground handlers, including turnaround coordination and airside operations support. Directly comparable to AeroAscent's airside workflow digitisation use cases.

Broad incumbents

• Amadeus Airport IT: Amadeus offers a suite of airport IT solutions including operations, passenger flow, and management software as part of its broader travel technology portfolio. Competes indirectly with AeroAscent for airport operations software budget.
• SITA: SITA is the dominant global IT and communications provider to airports, offering a broad portfolio that includes operational management, passenger processing, and airfield solutions. Serves the same airport operations buyer base as AeroAscent but across a much wider solution portfolio.
• Collins Aerospace (ARINC): Collins Aerospace, via ARINC, provides aviation communications, information management, and airport systems. A large established aviation technology vendor whose airport operations offerings overlap with AeroAscent's domain.
• ADB SAFEGATE: ADB SAFEGATE provides airfield lighting, gate management, and air traffic solutions to airports globally. Competes in adjacent airport-operations tooling categories and has the scale to bundle or expand into airside compliance software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aero-ascent

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AeroAscent