Steel Toe Shoes
Steel-Toe-Shoes.com is a U.S. e-commerce retailer of safety footwear offering 1,500+ styles from 40+ brands — including steel, composite, and aluminum toe options — serving individual industrial workers and corporate accounts across the continental United States via free shipping, catalogs, and 24/7 phone ordering.
- Company typePrivate
- Founded2004
- HeadquartersEau Claire, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Steel Toe Shoes does
Steel-Toe-Shoes.com is a direct-to-consumer e-commerce retailer specializing in occupational safety footwear, operated by Cyber Marketing Network from a headquarters and warehouse at 800 Wisconsin Street, Eau Claire, Wisconsin. The platform carries more than 1,500 styles from over 40 brands — including Timberland Pro, Thorogood, Carhartt, Danner, Wolverine, Reebok, Puma, New Balance, Dr. Martens, and Carolina — covering men's and women's steel toe, composite toe, and aluminum/alloy safety footwear across boots, low-cut shoes, and specialized metatarsal guard (Metguard) styles. Filtering extends to safety requirements (electrical hazard, waterproof, slip-resistant, insulated, puncture resistant, static dissipative, conductive, CSA standard, metal free), style (athletic, casual, dress, executive, hiker, logger, western, uniform & duty, wedge sole), and an unusually broad size matrix of sizes 5-18 with widths B through EEEE. The company also stocks work accessories including gloves, insoles, laces, safety glasses, socks, and hi-viz clothing.
The business runs a standard SSL-secured e-commerce storefront supplemented by 24/7 toll-free phone ordering (1-866-737-7775) and physical catalog distribution — including the U.S.A. Collection, a 48-page Metguard Catalog, and the Featured Collection Standard Catalog — refreshed seasonally through the 2025-2026 selling year. Revenue is generated through one-time retail product sales priced from approximately $9.95 (accessories) to over $300 (premium boots such as Thorogood at $274.95-$284.95), plus a corporate account program offering volume discounts, dedicated sales support, and tax-exempt handling for businesses procuring footwear for employees. Fulfillment is domestic only via UPS Ground, FedEx (Belleville and Tactical Research styles), and USPS (accessories), with free shipping and exchanges offered on continental USA orders.
Two primary customer segments are served: individual workers in industrial, construction, factory, and labor-intensive occupations who need ASTM F2413-compliant footwear, and corporate accounts operated by safety managers, plant managers, and HR departments procuring footwear for workforce programs. Geographic scope is intentionally constrained to the continental United States — international credit card orders are explicitly not accepted — and the operator, Cyber Marketing Network, is a privately held entity with no evidence of institutional investment, public filings, M&A activity, or external funding rounds in the source data.
Steel Toe Shoes firmographics
Firmographics- Name
- Steel Toe Shoes
- Legal name
- Steel-Toe-Shoes.com (operated by Cyber Marketing Network)
- Website
- https://steel-toe-shoes.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Steel-Toe-Shoes.com is a U.S. e-commerce retailer of safety footwear offering 1,500+ styles from 40+ brands — including steel, composite, and aluminum toe options — serving individual industrial workers and corporate accounts across the continental United States via free shipping, catalogs, and 24/7 phone ordering.
- Ownership category
- akta.pro rank
Steel Toe Shoes industry classification
Industry- Product category
- Safety Footwear
- NAICS
- Shoe Retailers (45821)
- SIC
- Retail-Shoe Stores (5661)
- akta.pro primary industry
- Work, Safety & Occupational Footwear Retail (CRAAADAD)
- akta.pro secondary industry
- Footwear Accessories & Care Retail (Insoles, Laces, Shoe Care) (CRAAADAL)
Keywords
Where Steel Toe Shoes is headquartered
LocationHeadquarters
- HQ city
- Eau Claire
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Steel Toe Shoes business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Retail Product Sales: One-time product sales of safety footwear, boots, shoes, and accessories directly to consumers and corporate customers through e-commerce and phone orders.
- Corporate Account Sales: Volume-based corporate account sales with discounted pricing for businesses purchasing safety footwear for employees, including dedicated sales support and catalog distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for individual consumers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Steel Toe Shoes product offering
Product offeringCore offering
Steel-Toe-Shoes.com is a direct-to-consumer e-commerce retailer that sells ASTM F2413 compliant safety footwear — including steel toe, composite toe, and aluminum/alloy toe shoes, boots, and metatarsal guard footwear — from more than 40 brands such as Thorogood, Timberland Pro, Carhartt, Reebok, and Dr. Martens. The offering spans over 1,500 styles for men and women in sizes 5–18 and widths B–EEEE, supplemented by work accessories, clothing, free catalogs, and a dedicated corporate accounts program with volume pricing. Orders are placed online, by 24/7 phone, or through print catalogs, with fulfillment from the company's Eau Claire, Wisconsin warehouse.
Product overview
Steel-Toe-Shoes.com is an e-commerce platform for safety footwear and work gear, offering over 1,500 styles from 43+ brands including Thorogood, Timberland Pro, Carhartt, Keen Utility, Reebok, Puma, New Balance, Danner, LaCrosse, Georgia Boot, Carolina, Rocky, Wolverine, Dr. Martens, and more. The platform provides a unified shopping experience for Men's and Women's safety footwear across multiple categories including shoes, boots, metatarsal guard (Metguard) styles, and work accessories. They offer filtering by toe type (steel, composite, aluminum/alloy), safety requirements (electrical hazard, waterproof, slip-resistant, insulated, puncture resistant, static dissipative, conductive), and styles (athletic, casual, dress, executive, hiker, logger, uniform & duty, western). Additional services include corporate account pricing programs, free catalogs (U.S.A. Collection, Metguard, Featured Collection), and phone ordering with 24/7 availability.
Differentiator
Problem solved
Functional benefit
Products and services
- Men's Safety Footwear Steel toe, composite toe, and aluminum/alloy safety footwear for men across athletic, casual, dress, executive, hiker, logger, side-zip, slip-on, uniform & duty, wedge sole, Wellington, and western/cowboy styles, in sizes 5–18 and widths B–EEEE, from brands including Thorogood, Timberland Pro, Carhartt, Danner, Wolverine, and Rocky.
- Women's Safety Footwear Steel toe, composite toe, and aluminum/alloy safety footwear for women across athletic, casual, dress, executive, hiker, logger, side-zip, slip-on, uniform & duty, wedge sole, Wellington, and western/cowboy styles, in sizes 5–18 and widths B–EEEE.
- Safety Boots Safety boots in heights from 6 to 16 inches with steel, composite, or aluminum toe protection, in styles including chukka, engineer, hiker, lineman, logger, military, mining, motorcycle, side-zip, uniform & duty, wedge sole, Wellington, and western.
- Safety Shoes Low-cut safety shoes with steel, composite, or aluminum toe protection in athletic, casual, dress, hiker, skateboard, slip-on, uniform & duty, vegan friendly, wedge sole, and wide toe cap styles for men and women.
- Metatarsal Guard (Metguard) Footwear Specialized safety footwear featuring metatarsal guards to protect the upper foot bones from impact and compression hazards, available in both shoes and boots for men and women.
- Work Clothing & Accessories Work-related accessories including gloves, insoles/inserts, laces, safety glasses, socks, and hi-viz clothing, sold alongside safety footwear.
- Corporate Accounts Program Corporate pricing and discount program for employers and safety managers to purchase safety footwear for employees, including tax-exempt request options, dedicated sales support, and catalog distribution.
- U.S.A. Collection Catalog Free print catalog featuring American-made and American-built safety toe footwear styles, including Thorogood and other USA-manufactured options.
- Metguard Catalog Free 48-page catalog featuring over 160 metatarsal guard protective safety footwear styles.
- Featured Collection Safety Toe Catalog Free Standard/Featured Collection safety toe footwear catalog featuring popular brands including DC and New Balance.
Quantifiable outcome
- Over 1,500 styles available from 40+ brands
Companies that use Steel Toe Shoes
Customer profileSegments2 records
Ideal customer profiles2 records
Steel Toe Shoes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Steel Toe Shoes partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Timberland ProcoreMajor brand partnership offering Timberland Pro safety footwear through the Steel Toe Shoes e-commerce platform and catalog. Includes steel toe and composite toe options.
- ThorogoodcoreU.S.A.-made safety boot manufacturer offering American Heritage series and other professional work boots. Featured prominently with dedicated catalog section.
- CarolinacoreMajor safety footwear brand offering industrial and work boots through the Steel Toe Shoes platform.
- ReebokcoreAthletic work shoe brand offering composite toe and metatarsal guard options for industrial and athletic-style safety footwear.
- RockycoreWork and outdoor boot manufacturer offering waterproof and steel toe options.
- Georgia BootcoreWork boot manufacturer offering steel toe and safety footwear for industrial applications.
- Dr. MartensminorFashion-forward work boot brand offering steel toe options.
- FlorsheimminorDress and casual safety shoe brand offering executive-style protective footwear.
- CaterpillarcoreHeavy equipment brand offering industrial work boots and safety footwear.
- CarharttcoreWorkwear brand offering steel toe boots and work footwear with waterproof options.
- New BalancecoreAthletic footwear brand offering composite toe metal-free work shoes.
- PumacoreAthletic work shoe brand offering steel toe and composite toe options.
- DannercorePremium outdoor and work boot manufacturer offering U.S.A.-built steel toe options.
- KEEN UtilitycoreUtility work shoe brand offering composite toe and metatarsal guard options.
- LaCrosseminorRubber boot and outdoor footwear manufacturer.
- WolverinecoreWork boot manufacturer offering steel toe and safety footwear.
- DC ShoesminorAthletic work shoe brand offering composite toe options.
- UPScorePrimary shipping carrier for footwear orders within continental USA.
- FedExminorShipping carrier for Belleville and Tactical Research brand styles.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Steel Toe Shoes competitors and assessment
Company assessmentEmerging players
- Tackleberry / TacticalGear.com: Online retailer of tactical and duty footwear (Belleville, Tactical Research, 5.11) that overlaps with Steel-Toe-Shoes.com's uniform/duty and tactical boot categories.
Broad incumbents
- Red Wing Shoes: Manufacturer-retailer of premium work and safety boots with direct e-commerce and a national store footprint. Competes in the same ASTM-compliant work boot category with strong brand recognition.
- Boot Barn: Large multi-channel retailer of work, western, and lifestyle boots including many of the same safety footwear brands. Overlaps directly on the work/safety footwear category while also serving western and fashion segments.
- Grainger: Major B2B industrial MRO distributor that carries safety footwear alongside broader PPE and facility supplies. Competes for the same corporate/safety-manager buyer that Steel-Toe-Shoes.com targets.
- Zappos Work: Generalist footwear e-commerce retailer with a dedicated work and safety footwear section, multiple brands, and free shipping/returns. Competes on convenience and breadth.
- Amazon (Work & Safety Footwear): Marketplace with extensive safety footwear selection, Prime shipping, and aggressive pricing — the dominant head-to-head competitive force in online footwear discovery and purchase.
Direct peers
- Working Person's Store: Direct-to-consumer e-commerce retailer of work boots, safety footwear, and workwear from many of the same brands (Carhartt, Timberland Pro, Wolverine, Danner). Operates a comparable multi-brand, size/width-focused catalog model.
- Safety Shoe Distributors (Saf-Gard): Specialty safety footwear e-commerce retailer offering multiple brands, sizes, and widths with corporate account programs — directly comparable business model and target audience.
- MRPSafety: Online specialty retailer focused on work boots, safety shoes, and occupational footwear from brands like Carolina, Georgia Boot, and Rocky — overlapping closely with Steel-Toe-Shoes.com's catalog and target buyer.
Others
- Bulwark Protection (VF Corporation): Manufacturer of FR and protective workwear/footwear that sells both direct and through distributors — a supplier partner and adjacent competitor that also represents an off-platform threat to a multi-brand retailer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Steel Toe Shoes social profiles
Digital presenceSteel Toe Shoes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Steel Toe Shoes leadership team
Management profileNumber of profiles
Steel Toe Shoes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Steel Toe Shoes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Steel Toe Shoes
What does Steel Toe Shoes do?
Steel-Toe-Shoes.com is a direct-to-consumer e-commerce retailer that sells ASTM F2413 compliant safety footwear — including steel toe, composite toe, and aluminum/alloy toe shoes, boots, and metatarsal guard footwear — from more than 40 brands such as Thorogood, Timberland Pro, Carhartt, Reebok, and Dr. Martens. The offering spans over 1,500 styles for men and women in sizes 5–18 and widths B–EEEE, supplemented by work accessories, clothing, free catalogs, and a dedicated corporate accounts program with volume pricing. Orders are placed online, by 24/7 phone, or through print catalogs, with fulfillment from the company's Eau Claire, Wisconsin warehouse.
Is Steel Toe Shoes a public or private company?
Steel Toe Shoes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Steel Toe Shoes founded?
Steel Toe Shoes was founded in 2004. It employs 11 to 50 people.
Where is Steel Toe Shoes based?
Steel Toe Shoes is headquartered in Eau Claire, United States, in the North America region.
How does Steel Toe Shoes make money?
Two revenue lines are on record. Retail Product Sales are the primary driver. The others are corporate Account Sales.
Who are Steel Toe Shoes's main competitors?
Tackleberry / TacticalGear.com is listed as an emerging player. Broad incumbents are Red Wing Shoes, Boot Barn, Grainger, Zappos Work and Amazon (Work & Safety Footwear). Direct peers are Working Person's Store, Safety Shoe Distributors (Saf-Gard) and MRPSafety. Bulwark Protection (VF Corporation) is listed as an others.
Does Steel Toe Shoes have an API?
No public API is recorded for Steel Toe Shoes.
What industry is Steel Toe Shoes in?
Steel Toe Shoes's product category is Safety Footwear. Its primary akta.pro industry code is CRAAADAD, Work, Safety & Occupational Footwear Retail, with a secondary code of CRAAADAL, Footwear Accessories & Care Retail (Insoles, Laces, Shoe Care). Its NAICS code is 45821 and its SIC code is 5661.