Vincent Urban Walker & Associates

What Vincent Urban Walker & Associates does

Vincent Urban Walker & Associates (VUW) is a privately held independent insurance agency headquartered in De Pere, Wisconsin, serving the greater Green Bay area. The agency was founded in 1962 as the Vincent Agency by Gaylen Vincent Sr., merged with Feldhausen and Piehl in 1983, and was acquired by its current owners Douglas Urban and Bob Walker in 1995, who restored it to community-owned independent status. The agency is currently led by President David Anderson and operates with 11-50 employees from a single office on Dousman Street.

VUW distributes personal and commercial insurance products on behalf of multiple carriers, including Progressive and The Hartford. Its personal lines portfolio spans auto, home, life, motorcycle, boating, classic car, renters, RV, umbrella, and health insurance. Its commercial lines portfolio spans general liability, commercial auto, commercial property, contractors, cyber liability, E&O, farm and ranch, landlord liability, liquor liability, restaurant, workers compensation, auto dealers, and surety bonds. The agency also offers group health insurance for small businesses and self-employed individuals.

The business model is commission-based: VUW earns carrier commissions as a percentage of premiums placed, with no proprietary underwriting or risk-bearing. Distribution is direct-to-consumer via phone inquiries, website quote forms (consumer quote platform and Bold Penguin for commercial), and community referrals. The agency uses FMG Suite for its website and content marketing infrastructure. VUW positions itself as an objective, unbiased advisor offering multi-carrier comparison shopping, educational resources, and long-term client relationships rather than transactional sales. No revenue figures, funding events, or AI/ML capabilities are disclosed in the available source material.

Name

Vincent Urban Walker & Associates

Legal name

Vincent Urban Walker & Associates

Website

https://vuw4ins.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Vincent Urban Walker & Associates is a privately held independent insurance agency founded in 1962, serving individuals, families, and small-to-medium businesses in the greater Green Bay, Wisconsin area with personal and commercial coverage from multiple carriers.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency Services

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Property Insurance (Homeowners, Renters & Commercial Property) (FSAJAMAD)

akta.pro secondary industries

General Liability Insurance (FSAJAMAE), Classic / Collector Car Insurance (FSAJAAAG)

Keywords

• Independent insurance agency
• Personal insurance coverage
• Commercial insurance brokerage
• Surety bond services
• Multi-carrier insurance broker

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission Revenue: The agency earns commissions from insurance carriers (Progressive, The Hartford, and others) for policies placed. As an independent insurance agency, they receive a percentage of premium payments made by clients to the insurance carriers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Vincent Urban Walker & Associates is an independent insurance agency that places personal lines (auto, home, life, renters, RV, motorcycle, boating, classic car, umbrella, health) and commercial lines (general liability, commercial auto, property, workers compensation, cyber liability, E&O, contractors, farm & ranch, landlord, liquor liability, restaurant, auto dealers) coverage with multiple carriers. The agency also issues surety bonds and group health plans, earning commissions on premium placed with carriers such as Progressive and The Hartford.

Product overview

Vincent Urban Walker & Associates is an independent insurance agency founded in 1962, offering a comprehensive portfolio of insurance products and services. The agency provides personal insurance (auto, home, life, motorcycle, boating, classic car, renters, RV, umbrella, and health insurance) and commercial insurance products (business owners policy, general liability, commercial auto, commercial property, contractors, cyber liability, E&O, farm and ranch, landlord, liquor liability, restaurant, and workers compensation insurance). Additionally, the agency offers surety bonds and group health insurance plans. As an independent agency, they access multiple insurance carriers including Progressive and The Hartford to provide objective, unbiased advice and tailored coverage solutions for individuals, families, and businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Vehicle insurance covering liability, collision, comprehensive, medical payments, emergency road service, and uninsured motorist protection for personal automobiles, placed through partner carriers.
• Home Insurance Residential property coverage including dwelling protection, personal liability, personal property replacement cost, and named peril coverage such as storm damage, fire, theft, and flood.
• Life Insurance Term life and whole/universal life policies designed to provide financial protection for families upon the death of the primary wage earner.
• Boating Insurance Coverage for boats and personal watercraft including personal liability, hull, motor, trailer, medical payments, and physical damage perils across various vessel types.
• Classic Car Insurance Specialty coverage for antique, collector, and classic cars providing agreed-value protection reflecting the vehicle's collectible value rather than standard market valuation.
• Motorcycle Insurance Motorcycle coverage including liability, roadside assistance, accessories, total loss protection, and rental vehicle coverage.
• Renters Insurance Coverage protecting renters' personal belongings and providing liability protection for damage to the rental property or injuries to guests.
• RV Insurance Recreational vehicle coverage combining auto-style vehicle protection with living-area protection for Class A, B, and C motorhomes and trailer RVs.
• Umbrella Insurance Excess personal liability coverage that supplements standard policy limits for injuries, property damage, and legal costs.
• Health Insurance Health insurance coverage for individuals and families.
• General Liability Insurance Business liability coverage protecting company assets against legal claims for bodily injury, property damage, or advertising injury.
• Commercial Auto Insurance Insurance for business vehicles including comprehensive, collision, liability, medical payments, lost earnings, and uninsured motorist protection for company-owned vehicles.
• Commercial Property Insurance Coverage protecting business physical assets including buildings, contents, inventory, furniture, equipment, outdoor signs, and fencing or landscaping.
• Contractors Insurance Coverage solutions for contractors including property in transit, workers compensation, commercial vehicles, and errors and omissions.
• Cyber Liability Insurance Coverage for data breaches and cyber incidents including data compromise protection, legal costs, forensic services, identity recovery, and personal services for affected individuals.
• E&O Insurance Errors and omissions coverage protecting service businesses from claims of negligent acts, errors, or omissions occurring during business activities.
• Farm and Ranch Insurance Customized coverage for farms and ranches including primary home, outbuildings, acreage, crops, cattle and livestock, and liability protection.
• Landlord Liability Insurance Coverage for landlords against tenant injuries, property damage, unlawful tenant behavior, and liability exposures from rental properties.
• Liquor Liability Insurance Coverage for businesses that manufacture, sell, serve, or facilitate alcohol, protecting against claims resulting from intoxicated patrons injuring themselves or others.
• Restaurant Insurance Comprehensive coverage for food service businesses combining property, liability, workers compensation, vehicle insurance, and business interruption.
• Workers Compensation Insurance Coverage for employees injured or ill on the job, including medical bills, ongoing care, rehabilitation, missed wages, employee lawsuits, and funeral expenses.
• Auto Dealers Insurance Comprehensive coverage for auto dealerships including property damage, bodily injury, garage keepers, garage-owned autos, hired/non-owned autos, and temporary substitute autos.
• Group Health Insurance Health insurance coverage for small businesses and self-employed individuals, including PPO, HMO, HSA-eligible, and indemnity plan options.
• Surety Bonds Bond products including 401K ERISA, employee dishonesty, probate, notary, bid, performance and payment, and H2A farm labor bonds.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Progressive InsurancecoreTechnology or IntegrationProgressive is one of the insurance carriers represented by the agency. The partnership provides personal and commercial auto insurance products. Contact: Claims 1-800-776-4737, Service 1-833-616-5449.
• The HartfordcoreTechnology or IntegrationThe Hartford is an insurance carrier represented by the agency. They provide various commercial and personal insurance products. Contact: Claims 1-800-243-5860, Service 1-860-547-5000.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Acuity Insurance: Sheboygan, WI-based regional P&C carrier with strong independent agency distribution. Comparable in regional Wisconsin footprint and multi-line P&C offerings, though operates as a carrier rather than agency.
• Progressive Direct: Direct-to-consumer arm of Progressive, one of VUW's carrier partners. Represents the alternative distribution model that threatens the independent agency value proposition.
• Allstate: National P&C carrier with local agent model. Direct competitor in personal lines (auto, home) within the Wisconsin market.
• American Family Insurance: Madison, WI-based national insurer with captive and independent agent distribution. Competes in the same Wisconsin regional market with overlapping personal and commercial lines.
• State Farm: National P&C leader with captive agent distribution model. Competes for the same personal and small commercial insurance customers in the Green Bay market.

Emerging players

• Lemonade: Digital-native insurance carrier using AI-driven underwriting and zero-commission model. Emerging disruption to traditional independent agency distribution in personal lines.

Regional players

• West Bend Mutual Insurance: Wisconsin-based regional mutual insurance carrier distributed primarily through independent agents. Comparable in regional Wisconsin market and independent agency distribution model.
• Pieper & Associates Insurance: Small Wisconsin-based independent insurance agency offering similar personal and commercial lines. Directly comparable in size, business model, and regional footprint.
• Hoffmann Insurance Agency: Wisconsin-based independent insurance agency serving similar commercial and personal markets. Comparable in independent agency model and Wisconsin regional presence.

Direct peers

• M3 Insurance: Wisconsin-based independent insurance brokerage offering personal and commercial lines through multiple carriers. Closest direct comparable in geography, business model, and product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/VUW4insGB

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vincent Urban Walker & Associates