Hoffman Insurance Agency

What Hoffman Insurance Agency does

Hoffman Insurance Agency, Inc. is a privately held, full-service independent insurance agency founded on May 1, 1974, by William F. Hoffman, Jr., in Jeannette, Pennsylvania. As an independent agent, the firm represents nine insurance carriers (American Collectors, American Modern, Donegal, Foremost, Grinnell Mutual, Lititz Mutual, Progressive, Travelers, and Westfield) and earns commissions on new and renewal policies, with revenue concentrated in personal lines (homeowners, auto, recreational vehicles, tenants, condominium, secondary/seasonal homes, dwelling fire, umbrella, farm, flood, and personal articles) and a smaller commercial book spanning commercial auto, commercial package, business owners policy, commercial umbrella, workers compensation, and garage insurance. The agency serves individuals, families, and small main-street businesses (contractors, artisans, auto dealers and body shops) primarily in Westmoreland and Allegheny counties in Western Pennsylvania, with licensure permitting writing anywhere in the state.

The firm operates through a traditional, sales-led distribution model: licensed agents consult clients in person at the office, by phone at (724) 523-4512, or by email ([email protected]), with no reliance on call-center or 800-number service. Marketing is limited to a content-marketing website (hoffmanins.com) with educational blog articles, a Facebook page, and word-of-mouth referrals; no paid advertising channels are evident. The business is differentiated by decades-long client relationships (customer testimonials cite 30 to 40-plus year tenures), a multi-carrier quoting capability, and claims-handling support positioned against impersonal direct-to-consumer insurance offerings.

Effective April 1, 2025, Hoffman Insurance merged with Varine-Slavin Insurance Agency, relocating to 615 Harrison Avenue, Jeannette, PA, while preserving the Hoffman brand, phone number, and client-carrier assignments. Founder William F. Hoffman, Jr. transitioned out of day-to-day operations after 50-plus years, with the combined entity continuing to service the legacy Hoffman book. There is no evidence of institutional investment, technology platform, app, or API offering; the business is structured as a relationship-driven, community-embedded local agency.

Name

Hoffman Insurance Agency

Legal name

Hoffman Insurance Agency, Inc.

Website

https://hoffmanins.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Hoffman Insurance Agency is a privately held, independent insurance agency founded in 1974 in Jeannette, Pennsylvania, writing personal and small-business policies through nine carriers for households and main-street businesses across Western Pennsylvania.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Standalone Umbrella Liability (FSAJANAE)

akta.pro secondary industry

Commercial General Liability (CGL) (FSAJADAA)

Keywords

• Independent insurance agency
• Personal insurance coverage
• Commercial business insurance
• Multi-carrier insurance broker
• Pennsylvania insurance services

Headquarters

HQ city

Jeannette

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Commissions: As an independent insurance agency, Hoffman Insurance earns commissions from insurance carriers for policies placed. They represent multiple insurance companies including American Collectors, American Modern, Donegal, Foremost, Grinnell Mutual, Lititz Mutual, Progressive, Travelers, and Westfield. Revenue is generated through commissions on new policies and renewals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hoffman Insurance Agency is an independent insurance agency that places personal and business insurance policies on behalf of clients through multiple carriers. It earns commissions from carriers for new and renewal policies across personal lines (auto, home, life-related property, recreational, farm, flood, umbrella, personal articles) and commercial lines (commercial auto, commercial package, BOP, commercial umbrella, workers compensation, garage). Services include in-person coverage evaluation, policy customization, and claims handling support.

Product overview

Hoffman Insurance Agency is a full-service, independent insurance agency that offers a portfolio of personal and business insurance products. They provide personal insurance products including automobile, recreational vehicles, homeowners, tenants, condominium, secondary/seasonal, dwelling fire, umbrella, farm, flood, and personal articles coverage. For business clients, they offer commercial auto, commercial package, business owners policy, commercial umbrella, workers compensation, and garage insurance. As an independent agency, they represent multiple insurance carriers including American Collectors, American Modern, Donegal, Foremost, Grinnell Mutual, Lititz Mutual, Progressive, Travelers, and Westfield to provide competitive policies for their clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Automobile Insurance Insurance coverage for personal private passenger automobiles, utility trailers, and travel trailers, placed through multiple carriers for individual clients.
• Recreational Vehicles Insurance Insurance coverage for motorcycles and trikes, ATVs, RVs, and boats owned by individuals.
• Homeowners Insurance Insurance coverage for homes, personal belongings, and personal liability tailored to individual homeowner needs.
• Tenants Insurance Insurance coverage for personal belongings and liability when leasing or renting a property.
• Condominium Insurance Insurance coverage that closes the gap between the homeowners association master policy and the individual condo owner's coverage.
• Secondary/Seasonal Insurance Insurance coverage for vacation or secondary homes, coordinated with the client's primary home policy.
• Dwelling Fire Policies Insurance policies for buildings and personal liability, including landlord/rental properties, vacant properties, and homes under construction.
• Personal Umbrella Insurance Additional liability protection above and beyond all other personal policies for catastrophic coverage.
• Farm Insurance Insurance coverage for premises used for production of crops or raising/care of livestock.
• Flood Insurance Insurance coverage for surface water damage caused by excessive rainfall, not covered under standard property policies.
• Personal Articles Insurance Scheduled coverage for jewelry, guns, furs, artwork, and antiques for loss through theft, accident, or natural disaster.
• Commercial Auto Insurance Commercial coverage for businesses that own, use, or service automobiles or trucks, with specialization for contractors and artisans.
• Commercial Package Policy Tailored commercial coverage bundling property coverage, general liability coverage, professional liability, and inland marine.
• Business Owners Policy (BOP) Package policy combining property and liability coverages, normally written for offices, small main street businesses, and contractors.
• Commercial Umbrella Insurance Coverage for liability catastrophes above and beyond all other commercial policies.
• Workers Compensation Insurance Mandatory coverage required by all employers, providing coverage to employees for bodily injury that is accidental and/or occupational diseases.
• Garage Insurance Insurance coverage pertaining to mechanical garages, auto body garages, and auto dealerships.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered flagship and core.

• Varine-Slavin Insurance AgencyflagshipStrategic or Co-development Partner · 1 April 2025Effective April 1, 2025, Hoffman Insurance Agency merged with Varine-Slavin Insurance Agency, located at 615 Harrison Avenue, Jeannette. William F. Hoffman Jr. and Stacey will continue to service client insurance needs. The merger was conducted between friendly competitors who had known each other for over 40 years. No changes to clients' insurance companies unless determined to be in their best interest. Phone number remains unchanged.
• American CollectorscoreChannel Partner/ Reseller/ DistributorInsurance carrier partner that Hoffman Insurance Agency writes policies with as an independent agent.
• American ModerncoreChannel Partner/ Reseller/ DistributorInsurance carrier partner that Hoffman Insurance Agency writes policies with as an independent agent.
• DonegalcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner that Hoffman Insurance Agency writes policies with as an independent agent.
• ForemostcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner that Hoffman Insurance Agency writes policies with as an independent agent.
• Grinnell MutualcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner that Hoffman Insurance Agency writes policies with as an independent agent.
• Lititz MutualcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner that Hoffman Insurance Agency writes policies with as an independent agent.
• ProgressivecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner that Hoffman Insurance Agency writes policies with as an independent agent.
• TravelerscoreChannel Partner/ Reseller/ DistributorInsurance carrier partner that Hoffman Insurance Agency writes policies with as an independent agent. Content about frozen pipes, driving in fog, and fall home maintenance is provided in partnership with Travelers.
• WestfieldcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner that Hoffman Insurance Agency writes policies with as an independent agent.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Goosehead Insurance: Independent insurance agency franchise model selling personal and commercial policies through carrier-appointed agents across multiple states. Most directly comparable to Hoffman's independent-agent, relationship-driven distribution approach but at national scale.
• Heffernan Insurance Brokers: Independent insurance brokerage offering commercial and personal lines through multiple carrier appointments. Comparable to Hoffman's independent multi-carrier model and emphasis on advisory-driven client service, though at substantially larger scale.

Broad incumbents

• Erie Insurance: Pennsylvania-based regional P&C insurer with an exclusive agent distribution model across personal and commercial lines. Operates in the same Western PA and broader Pennsylvania footprint as Hoffman, competing for the same household and small-business customers.
• HUB International: Large North American insurance brokerage offering personal, commercial, and specialty lines through a network of acquired regional agencies. Directly comparable as an aggregator strategy scaling independent agency capacity, though at vastly larger scale.
• Brown & Brown Insurance: Public insurance distributor and brokerage that acquires and operates regional agencies across personal and commercial lines. Highly comparable to Hoffman's underlying business model (commission-based multi-carrier agency) at consolidated national scale.
• Acrisure: Tech-enabled insurance brokerage that has aggressively rolled up independent agencies. Comparable as a strategic acquirer in the same fragmented independent-agency landscape in which Hoffman could be a future participant or counterparty.
• USI Insurance Services: Large national insurance brokerage and benefits consultant serving commercial and personal lines. Comparable in the same multi-carrier agency/brokerage category as Hoffman, but at far greater scale and with deeper specialty-line expertise.
• The Hartford: Large P&C and benefits insurer with a strong small-commercial and AARP-affiliated personal lines franchise. Competes with Hoffman in the same Western PA small-business and household markets, primarily through agent distribution.

Regional players

• Penn National Insurance: Pennsylvania-based regional P&C carrier writing personal and commercial lines through independent agents. Directly comparable as a Pennsylvania-anchored regional insurance company whose independent agency channel overlaps with Hoffman's distribution model.

Emerging players

• Lemonade: Digital-native D2C insurance carrier in homeowners, renters, and adjacent personal lines. Competes with Hoffman's personal-lines book via a mobile-first, low-friction model that fundamentally challenges the in-person independent-agent value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/HoffmanInsuranceAgencyInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoffman Insurance Agency