RedPlant

What RedPlant does

redPlant GmbH, founded in 2011 and headquartered in Düsseldorf, Germany, is a custom 3D configurator development agency that builds interactive WebGL-based product configurators for B2B enterprise clients. The company's portfolio spans 100+ projects across manufacturing, retail, trade fair construction, and technical planning verticals, with named engagements at KADECO (sun protection), Schweng (terrace roofs), ABS Safety (fall protection), Messe Düsseldorf (trade fair construction), OBI (DIY retail), Powerplustools, Faserplast, and Meine Stegplatten. A brand-logo wall additionally references Nike, Lufthansa, Bayer, Vaillant, Miele, Ottobock, Heroal, Vans, Doppelmayr, Red Dot, and Compugroup Medical, indicating a long tail of showcase projects across multiple industries.

The technical foundation is a proprietary five-component stack: redCore, a WebGL/WebGPU 3D render engine in continuous development since 2011 and awarded the BSFZ research seal in late 2025; redState, a state engine that guarantees valid product configurations and their dependencies; redConstruction, a construction engine that reconstructs 3D products from blueprints; redPerformance, an adaptive-quality engine that optimizes the experience across devices; and redCloud, an on-demand export service for AR models and multi-format outputs. These tools support deep ERP and e-commerce integration, exemplified by KADECO's near-real-time ERP connection and the GAEB-compliant tendering export in Lock Book Draw for ABS Safety. The team is composed of 20+ specialists across planning, conception, UI/UX, 3D design, frontend/backend development, and DevOps.

RedPlant generates revenue through project-based custom development contracts, typically structured as multi-year engagements with bespoke pricing. The go-to-market is direct enterprise engagement with no public pricing or self-service channel. The company is founder-owned (Annika Pflug and Thomas Reufer), operates from Düsseldorf, and runs its hosted environments on AWS infrastructure. Active recruitment across backend, frontend, and fullstack roles indicates current capacity scaling to support ongoing enterprise work.

Name

RedPlant

Legal name

redPlant GmbH

Website

https://redplant.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

redPlant GmbH (Düsseldorf, Germany) builds custom WebGL-based 3D product configurators for enterprise B2B clients across manufacturing, retail, trade fair, and technical planning verticals. The firm deploys a proprietary five-tool stack (redCore, redState, redConstruction, redPerformance, redCloud) supporting deep ERP and e-commerce integration.

Ownership category

akta.pro rank

Product category

3D Product Configurator Software & Services

NAICS

Custom Computer Programming Services (541511), Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology) (541715)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Rendering, Graphics & Simulation Middleware (MPAFAFAB)

Keywords

• 3D product configurators
• WebGL configurator development
• Interactive 3D visualization
• Real-time 3D rendering
• Custom 3D applications

Headquarters

HQ city

Nadejkov

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom 3D Configurator Development: Full-service custom development of interactive 3D product configurators for enterprise clients. Projects include WebGL configurators, AR/VR applications, and specialized planning tools. Revenue generated through project-based contracts with companies like Kadeco (sun protection), Schweng (terrace roofs), ABS Safety (fall protection), and Messe Düsseldorf (trade fair planning).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

redPlant is a specialized 3D studio that develops custom interactive WebGL-based 3D product configurators and AR/VR applications for enterprise clients. Its offering covers end-to-end services — conception, UI/UX design, 3D modeling, frontend and backend development, and DevOps — powered by a proprietary toolchain (redCore, redState, redConstruction, redPerformance, redCloud) that enables rule-based configuration, ERP/e-commerce integration, and multi-format export.

Product overview

redPlant Realtime Studios, founded in 2011 and headquartered in Düsseldorf, is a specialized 3D agency offering a suite of proprietary real-time 3D tools and client-facing configurator solutions. The core technology stack consists of five internal tools: redCore (3D render engine with WebGPU support), redState (configuration state engine ensuring valid product states), redConstruction (3D product reconstruction engine), redPerformance (adaptive quality monitoring), and redCloud (export service generating AR models and multi-format outputs). These tools power a portfolio of client-specific 3D configurator sub-products — including the KADECO 3D Sicht- und Sonnenschutz Konfigurator, Schweng 3D Terrassendach Konfigurator, and Lock Book Draw for ABS Safety — alongside general 3D configurator development, AR/VR applications, visualizations, presentations, e-learning, and serious games. redPlant operates in multiple industry verticals including retail/e-commerce, fall protection engineering, trade fair/exhibition, and architectural planning.

Differentiator

Problem solved

Functional benefit

Brands

• redCore: 3D Renderengine developed by redPlant for WebGL applications and 3D product configurators.
• redState
• redConstruction
• redPerformance
• redCloud
• 3D-Konfigurator.com

Products and services

• 3D Product Configurator Development redPlant's core service offering: holistic, custom development of interactive WebGL-based 3D product configurators for enterprise clients. Each configurator is individually built to support real-time visualization, rule-based configuration validation, AR/VR output, and integration with ERP and e-commerce systems.
• redCore 3D Render Engine Proprietary WebGL/WebGPU 3D render engine developed by redPlant since 2011, specifically tailored for web environments and 3D product configurators. Continuously developed to extract the best visual quality from browser capabilities; awarded BSFZ research seal in late 2025.
• Lock Book Draw Web-based 3D planning tool for designing fall protection systems on flat and pitched roofs, built for ABS Safety. Enables scalable roof sketches, anchor placement, rope safety systems, railings, drainage, photovoltaic planning, and lightning protection, and generates automatically validated bills of materials plus GAEB-compliant tendering documents.
• KADECO 3D Sicht- und Sonnenschutz Konfigurator WebGL-based 3D configurator for KADECO's full product portfolio including awnings, insect screens, plissees, honeycomb plissees, roller shades, vario roller shades, venetian blinds, vertical lamella curtains, and panel curtains. Integrates with KADECO's ERP and online shop, supports AR visualization, multi-language, and real-time pricing.
• Schweng 3D Terrassendach Konfigurator Responsive WebGL-based 3D configurator for Schweng's terrace covering products including verandahs, terrace roofs, carports, and garden rooms. Features 2D/3D planning, automatic component distribution, field-by-field wall configuration, and material selection for roof panels and side walls.

Quantifiable outcome

• Billions of valid configurations possible through state engine

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• Amazon Web Services (AWS)infrastructureTechnology or IntegrationredPlant hosts website content with Amazon Web Services EMEA SARL. AWS provides cloud hosting infrastructure for the company's web presence and applications.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Marxent (VisualCommerce): Marxent's VisualCommerce platform offers 3D product configurators and AR experiences for retail and manufacturing customers. Like redPlant, it enables customers to configure complex products in real time, with integration into ERP/ecommerce systems, making it a direct SaaS-style competitor.
• Roomle: Roomle (Austria) provides a 3D room and furniture planning platform with a configurator SDK/API that brands embed into their websites. Its target market — manufacturers and retailers needing interactive 3D planning tools — overlaps directly with redPlant's configurator work, especially in the furniture/interior segment.
• Emersya: Emersya (France) offers a real-time 3D and AR product visualization and configuration platform for ecommerce. It competes with redPlant for enterprise 3D configurator mandates and provides a SaaS alternative to redPlant's custom-built approach.
• ThreeKit: ThreeKit is a US-based 3D product visualization and configurator platform serving enterprise manufacturers and retailers with a SaaS configurator product. Like redPlant, ThreeKit powers interactive 3D/AR product configuration for brands, making it the closest direct SaaS competitor to redPlant's bespoke agency offering.
• Sayduck: Sayduck (Finland) provides a 3D and AR platform for product visualization, including configurator capabilities for retail and ecommerce. It targets the same interactive-3D-for-ecommerce use case that redPlant serves for clients like KADECO and OBI.
• Configura: Configura (Sweden) develops CET Designer and related configurator software for space planning and complex product configuration in industries like office furniture, material handling, and healthcare. It is directly comparable to redPlant's enterprise configurator work, especially in highly rule-based product domains such as fall protection and storage systems.
• Cylindo: Cylindo (Denmark) provides a 3D product visualization and configuration platform for furniture and home goods brands, embedding into e-commerce sites. It targets the same product-configurator-on-ecommerce use case that redPlant's KADECO, OBI, and Schweng projects serve, though primarily as a SaaS platform rather than a custom-built solution.
• INREAL Technologies: INREAL Technologies (Germany/Austria) develops the INREAL 3D configurator platform used by European furniture and home improvement brands. It is a direct competitor in the DACH region, particularly for the kind of product configurators redPlant builds for clients like Schweng and Meine Stegplatten.

Broad incumbents

• Unity Technologies: Unity is a broad incumbent real-time 3D engine used across gaming, automotive, architecture, and industrial visualization. Many product configurator vendors, including potential redPlant competitors and partners, build on Unity. It represents the platform-level alternative to redPlant's proprietary redCore engine.

Regional players

• Demodern: Demodern (Cologne, Germany) is a comparable German creative technology agency building interactive 3D, AR, and immersive experiences for enterprise clients. While its portfolio skews toward brand experiences and events rather than product configurators, its scale and positioning as a German 3D agency make it a useful regional comparable.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/redplant3d

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RedPlant