Kids Dental

What Kids Dental does

Kids Dental is a private pediatric dental practice headquartered in Ammon, Idaho, founded in 2001 and operating as an affiliate of Lone Peak Dental Group. The practice delivers comprehensive dental care for children from infancy through adolescence, organized across three core service categories: general pediatric dentistry (checkups, cleanings, fillings, crowns, extractions, pediatric nerve treatments), infant and toddler dentistry (teething management, frenectomies, baby bottle tooth decay prevention), and preventive dental care (digital X-rays, fluoride treatments, sealants, Silver Diamine Fluoride). Specialized offerings include sedation dentistry (nitrous oxide and IV sedation), emergency dental services, and tailored care for children with autism spectrum disorder and other disabilities using sensory-friendly accommodations and behavioral management techniques. The proprietary "Kidsperience" care model bundles kid-friendly office design (including a pirate ship play area in the waiting room), age-appropriate communication, and behavior management into a branded patient experience.

The underlying technology stack is standard for a modern dental practice and includes digital X-ray radiography (reducing radiation exposure by 80-90% versus traditional film), intraoral cameras, the Denticon online patient registration platform, and the AppointNow online scheduling tool. The practice integrates Translate.One for on-demand multilingual interpretation across 300+ languages and CareCredit for patient financing of out-of-pocket expenses.

The business model is fee-for-service pediatric dental care. Revenue is generated through direct patient payments, insurance reimbursements from all state-funded Idaho Medicaid plans (administered by MCNA Dental under the Idaho Smiles program) and major PPO carriers (Delta Dental, Blue Cross Blue Shield, Cigna, UnitedHealthcare, MetLife, Guardian, Humana, Aetna), and CareCredit installment financing. Distribution is direct-to-consumer through two physical office locations — the Ammon headquarters at 3299 E. 17th Street and an affiliated Blackfoot location operated under the Smiles 4 Kids Blackfoot brand — supplemented by online appointment scheduling and community-focused marketing via the practice website, Facebook, and Yelp. Three named pediatric dentists (Dr. Justin Belk, Dr. John C. Burtenshaw, Dr. Robert McWhorter) anchor clinical delivery.

Name

Kids Dental

Legal name

Kids Dental

Website

https://kidsdentalammon.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

Kids Dental is a private pediatric dental practice in Ammon, Idaho, providing comprehensive dental care for children from infancy through adolescence, including preventive, restorative, sedation, and specialized services for children with autism and disabilities, accepting Medicaid and major PPO plans.

Ownership category

akta.pro rank

Product category

Pediatric Dental Services

NAICS

Offices of Dentists (621210), Offices of Dentists (6212), Offices of Dentists (62121)

akta.pro primary industry

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA)

akta.pro secondary industries

Pediatric Dentistry Group Practices (HLABAKAD), Special Needs Pediatric Dentistry (HLABAGAD), Emergency Pediatric Dental Clinics (HLABALAG)

Keywords

• Pediatric dentistry
• Children dental care
• Preventive dental services
• Infant toddler dentistry
• Special needs dentistry

Headquarters

HQ city

Idaho Falls

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Pediatric Dental Services: Fee-for-service dental care for children including preventive services, restorative treatments, and emergency dental care. Revenue generated through direct patient payments, insurance reimbursements from Medicaid and PPO plans, and CareCredit installment payment plans.
2. Insurance Reimbursements: Revenue from processing insurance claims for patients with Medicaid and PPO dental insurance plans. The practice files claims on behalf of patients and receives reimbursement from insurance providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Kids Dental is a pediatric dental practice offering comprehensive dental care for children from infancy through adolescence, delivered through the proprietary Kidsperience child-centric care model. Core services include general dentistry for children (checkups, cleanings, fillings, crowns, extractions, nerve treatments), infant and toddler dentistry (teething care, frenectomies, primary teeth care), preventive dental care (exams, digital X-rays, fluoride, sealants, Silver Diamine Fluoride), sedation dentistry (nitrous oxide and IV sedation), and specialized care for children with autism and disabilities.

Product overview

Kids Dental operates as a pediatric dental practice offering a comprehensive suite of dental services for children through its Kidsperience care model. The core offerings center on three main service categories: General Dentist for Children (routine checkups, cleanings, fillings, crowns, extractions), Infant & Toddler Dentistry (specialized care for babies and toddlers), and Preventive Dental Care (exams, X-rays, fluoride, sealants). Beyond these core services, the practice provides specialized care including pediatric nerve treatments (pulpotomy/pulpectomy), sedation dentistry (nitrous oxide, IV sedation), emergency dental services, and specialized accommodations for children with autism and other disabilities. The practice also offers educational modules on oral health topics including teething, thumb sucking, pacifiers, brushing, and flossing. Preventive treatments include digital X-rays (with 80-90% less radiation than traditional), professional fluoride treatments, dental sealants (preventing 80% of molar cavities), and Silver Diamine Fluoride for halting decay progression.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentist for Children Comprehensive general dental care for children of all ages delivered through the Kidsperience child-centric model, including checkups, cleanings, fillings, crowns, nerve treatments (pulpotomy/pulpectomy), extractions, and emergency treatments for knocked-out teeth, toothaches, broken or chipped teeth, and soft tissue damage. Targeted at families in Ammon, ID and surrounding communities.
• Infant & Toddler Dentistry Specialized dental care for infants and toddlers including teething guidance, baby bottle tooth decay prevention and treatment, primary (baby) teeth care and eruption timeline education, lip tie and tongue tie correction (lingual and labial frenectomies) performed as 15-minute in-office procedures, and parent education on pacifier use and thumb-sucking cessation. Targeted at parents of infants and toddlers in the Ammon, ID area.
• Preventive Dental Care Preventive dental services for children including comprehensive dental exams, twice-yearly professional cleanings, digital X-rays (bitewing, periapical, occlusal, panoramic) using technology that reduces radiation 80-90% versus traditional radiographs, professional fluoride treatments, dental sealants (preventing 80% of molar cavities), Silver Diamine Fluoride to halt decay progression, custom-fitted athletic mouthguards, and parent education on brushing and flossing techniques. Targeted at families seeking to prevent childhood dental issues.
• Sedation Dentistry Sedation dentistry services including nitrous oxide (laughing gas) and IV sedation to help anxious children, children with special needs, and those undergoing complex procedures relax during treatment. Targeted at children with dental anxiety, sensory issues, or those requiring extensive dental work.
• Care for Children with Autism Specialized dental care for children diagnosed with autism spectrum disorder using flexible behavior management techniques, desensitization activities, and sedation options to accommodate sensory hypersensitivity, communication challenges, and difficulty sitting still. Targeted at parents of children with ASD in southeastern Idaho.
• Dentistry for Patients with Disabilities Specialized dental services for children with disabilities, including autism, ADHD, and cerebral palsy, providing tailored sedation options, sensory-friendly accommodations, adaptive tools, and coordination with the patient's medical team. Targeted at parents of children with physical, developmental, or cognitive disabilities requiring specialized dental approaches.
• Pediatric Dental Emergencies Emergency dental services for children experiencing knocked-out teeth, toothaches, broken or chipped teeth, debris between teeth, and soft tissue damage. Targeted at families needing urgent pediatric dental care in the Ammon, ID area.

Quantifiable outcome

• Serving families with affordable access to dental care through Medicaid and PPO insurance acceptance

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• MCNA Dental (Idaho Smiles)coreChannel Partner/ Reseller/ DistributorMCNA Dental administers the Idaho Smiles Medicaid program providing comprehensive dental benefits for eligible Idaho residents. Kids Dental is an in-network provider accepting this state-funded Medicaid plan for pediatric dental services.
• Translate.OnecoreTechnology or IntegrationLanguage services partnership providing over 300 languages through on-demand interpretation accessible via toll-free number, iOS, Android, and web browser. Services are HIPAA compliant and include document translation for patient forms, educational materials, and records.
• CareCreditcoreGTM or Marketing PartnerHealthcare credit card partner enabling families to cover out-of-pocket dental expenses not covered by insurance through manageable installment payments. Kids Dental actively promotes CareCredit as a payment option.
• Pick Up PassminorStrategic or Co-development PartnerPartnership with Pick Up Pass ensures safety for school car lines. This community partnership demonstrates the practice's commitment to local family safety and community involvement.
• Delta DentalcoreChannel Partner/ Reseller/ DistributorIn-network PPO insurance provider for pediatric dental services.
• Blue Cross Blue Shield (BCBS)coreChannel Partner/ Reseller/ DistributorIn-network PPO insurance provider including FEP BCBS and Regence BCBS plans for pediatric dental services.
• CignacoreChannel Partner/ Reseller/ DistributorIn-network PPO insurance provider for pediatric dental services.
• UnitedHealthcare (UHC)coreChannel Partner/ Reseller/ DistributorIn-network PPO insurance provider for pediatric dental services.
• MetLife DentalcoreChannel Partner/ Reseller/ DistributorIn-network PPO insurance provider for pediatric dental services.
• GuardiancoreChannel Partner/ Reseller/ DistributorIn-network PPO insurance provider for pediatric dental services.
• HumanacoreChannel Partner/ Reseller/ DistributorIn-network PPO insurance provider for pediatric dental services.
• AetnacoreChannel Partner/ Reseller/ DistributorIn-network PPO insurance provider for pediatric dental services.
• Lone Peak Dental GroupcoreStrategic or Co-development PartnerParent dental group organization operating multiple pediatric dental practices in Idaho. Kids Dental is affiliated with Lone Peak Dental Group which also operates Smiles 4 Kids Blackfoot and provides corporate support including careers page hosting.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lone Peak Dental Group: Parent organization of Kids Dental operating multiple pediatric dental practices across Idaho including Smiles 4 Kids Blackfoot. Directly comparable as a multi-brand pediatric dental group practice with shared services and similar patient demographic.
• Smiles 4 Kids: Sister brand under Lone Peak Dental Group operating a pediatric dental office in Blackfoot, Idaho. Shares identical service model, payer mix (Medicaid and PPO), and Kidsperience-style pediatric care approach as Kids Dental in Ammon.
• Children's Dental Health: Multi-location pediatric dental group practice serving families across Pennsylvania and New Jersey with Medicaid and insurance acceptance. Closely comparable as a pediatric-only dental group practice with similar service lines and community-focused GTM.

Broad incumbents

• Dental Care Alliance: Dental support organization providing non-clinical support to affiliated dental practices including pediatric specialties. Comparable as a DSO platform relevant for any future partnership, acquisition, or competitive analysis for small pediatric groups.
• Western Dental: Multi-state DSO with strong Medicaid focus and pediatric service lines particularly in Western U.S. markets. Comparable in Medicaid acceptance strategy and bilingual service orientation, relevant as a potential competitor or acquirer for regional pediatric groups.
• Pacific Dental Services: Large dental support organization supporting general and specialty practices including pediatric offices. Comparable as a DSO platform that pediatric practices like Kids Dental could potentially partner with or compete against for payer contracting leverage and scale.
• Aspen Dental: Large multi-brand DSO focused on general dentistry with growing pediatric capacity. Indirect competitor that could expand pediatric service lines into regional markets, creating competitive pressure on small local pediatric practices.
• Smile Brands: Multi-brand DSO operating pediatric and family dental offices with broad insurance acceptance. Comparable in payer-mix strategy (PPO plus Medicaid) and community-focused group practice model, but operates at much larger scale.
• Great Expressions Dental Centers: Multi-state DSO operating general and specialty dental practices with broad insurance and Medicaid acceptance. Comparable as a scaled pediatric/family dental group with similar payer-mix approach, though significantly larger footprint.
• Heartland Dental: Largest U.S. dental support organization supporting thousands of doctor-owned practices. Represents the scale benchmark and competitive threat that a small pediatric practice like Kids Dental faces as Heartland expands pediatric capacity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KidsDentalAmmon
• LinkedInlinkedin.com/company/kids-dental-of-ammon

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kids Dental