Cariad Marketing Limited

Digital Marketing Servicescariadmarketing.com

Cariad Marketing Limited is a Hertford-based, founder-led digital marketing agency founded in 2009 that delivers omnichannel SEO, PPC, paid social, content, and WordPress/WooCommerce web design to B2B and B2C clients across Hertfordshire, London and surrounding areas.

Company typePrivate
Founded2009
HeadquartersHertford, United Kingdom
Headcount11–50
GTM typeB2B
OfferingServices

What Cariad Marketing Limited does

Cariad Marketing Limited is a privately held, founder-led digital marketing agency headquartered in Hertford, England, with a registered office in Ware. Founded in 2009 by CEO Justine Perry, the firm delivers omnichannel marketing and web development services — SEO, PPC, paid social, social media management, content marketing, graphic/motion/video design, conversion rate optimisation, lead generation, and bespoke WordPress/WooCommerce web design — to B2B and B2C clients across Hertfordshire, London and surrounding areas. The firm operates a dedicated pay-monthly web design sub-brand, Cariad Web Design, broadening its reach into price-sensitive SMBs.

The company's technology stack is built around WordPress and WooCommerce for web builds, with marketing operations reliant on third-party platforms including Google Analytics, Search Console, HubSpot (as a Certified Partner), Klaviyo, SEMrush, Hootsuite, Google Ads and Facebook Ads. It holds Google Certified Partner status with annual recertification across the SEO/PPC team, and HubSpot Partner accreditation for marketing automation and CRM. Its 2025 launch of Generative Engine Optimisation (GEO) and AI Optimisation (AIO) services marks a deliberate extension into optimising client content for AI-driven search surfaces.

Revenue is generated through a mix of monthly retainer agreements (SEO, PPC, social, content) and one-time project fees (web design, ecommerce builds, creative production), with quote-based pricing tied to scope and competitive intensity. The agency sells primarily through direct, consultancy-led account management and inside sales supported by an online growth quiz and free SEO audit. No external funding, M&A activity, or parent company has been disclosed, and the firm remains wholly founder-controlled.

Cariad Marketing Limited firmographics

Firmographics

Name: Cariad Marketing Limited
Legal name: Cariad Marketing Limited
Website: https://cariadmarketing.com
Company type: Private
Founded year: 2009
Operating status: Operating
Headcount range: 11–50 employees
Short description: Cariad Marketing Limited is a Hertford-based, founder-led digital marketing agency founded in 2009 that delivers omnichannel SEO, PPC, paid social, content, and WordPress/WooCommerce web design to B2B and B2C clients across Hertfordshire, London and surrounding areas.
Ownership category
akta.pro rank

Cariad Marketing Limited industry classification

Industry

Product category: Digital Marketing Services
NAICS: Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)
SIC: Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
akta.pro primary industry: Industry / Category Marketing Strategy (Vertical GTM) (MPAAAFAN)
akta.pro secondary industries: Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE), Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)

Keywords

Digital marketing services
Search engine optimization
Pay-per-click advertising
Web design and development
Content marketing strategy

Where Cariad Marketing Limited is headquartered

Location

Headquarters

HQ city: Hertford
HQ country: United Kingdom
HQ region: Europe

Offices2 records

Markets served

Cariad Marketing Limited business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Digital Marketing Retainers and Project Fees: Ongoing retainer agreements for comprehensive digital marketing services including SEO, PPC, social media management, and content marketing. Also includes one-time project fees for specific campaigns or website builds. The company offers flexible engagement models including project-based billing, retainer-based agreements, and hourly rates depending on scope.
Web Design and Development Services: One-time fees for website design, development, and ecommerce builds. Services include professional web design, bespoke WordPress development, ecommerce website design, and WordPress Full Site Editing. Timeline of 4–8 weeks for standard websites.
Consultancy and Advisory Services: SEO consultancy, lead generation audits, and strategic guidance provided on an hourly or project basis as part of broader service engagements.

Pricing tiers

Model	Billing	Price
One time/ perpetual license	Multi-year contract	Project-based pricing for design and marketing campaigns
Subscription	Monthly	Retainer-based agreements for ongoing digital marketing
Subscription	Monthly	SEO investment aligned to growth objectives
Freemium	Pay-as-you-go	Free SEO Audit

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Cariad Marketing Limited product offering

Product offering

Core offering

Cariad Marketing Limited is a UK-based digital marketing agency offering integrated services spanning SEO, pay-per-click (PPC) management, social media management, paid social advertising, content marketing, web design and development, graphic design, motion design, and video editing. The agency serves B2B and B2C clients across Hertfordshire, London, and broader UK markets with industry specialisation in manufacturing, engineering, recruitment, healthcare/dentistry, arts, fitness, and retail verticals.

Product overview

Cariad Marketing Limited is a multi-award-winning digital marketing agency offering an integrated suite of digital marketing and web development services. The core offering comprises SEO Services, PPC (Pay-Per-Click) Services, Social Media Management, Paid Social Advertising, Content Marketing, Graphic Design, Motion Design, and Video Editing. Supporting these are dedicated Lead Generation, Marketing ROI Improvement, and Marketing Scaling services. The agency also provides Web Design & Development using WordPress and WooCommerce, including an ecommerce sub-brand (Cariad Web Design) for pay-monthly website design. GEO & AIO (Generative Engine Optimisation & AI Optimisation) represents an emerging add-on module targeting AI-driven search visibility. The portfolio is supported by a team organised into Client Services, SEO Services, Web Services, Social Media, and Operations departments.

Differentiator

Problem solved

Functional benefit

Brands

Cariad Web Design: Pay-monthly website design services operated as a separate brand, accessible via cariadwebdesign.com

Products and services

SEO Services
PPC Management
Social Media Management
Paid Social Advertising
Content Marketing
Web Design and Development
Graphic Design
Motion Design
Video Editing

Quantifiable outcome

3x higher engagement, 89% customer retention, +250% purchase frequency for clients when marketing structure is optimised
+5 more outcomes

Companies that use Cariad Marketing Limited

Customer profile

Named customers9 records

Segments6 records

Ideal customer profiles1 record

Cariad Marketing Limited technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Cariad Marketing Limited partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

GooglecoreTechnology or IntegrationCariad Marketing holds Google Certified Partner status, demonstrating mastery of Google's advertising platforms including Search, Display, Mobile, and Shopping. All SEO and PPC team members are required to recertify annually. Being awarded Google Partner status ensures clients benefit from maximised online visibility through Google's advertising ecosystem.
HubSpotcoreTechnology or IntegrationCariad Marketing is a HubSpot Certified Partner Agency, signifying proficiency in HubSpot's marketing automation and CRM tools. The partnership provides access to the latest industry insights, updates, and resources, enabling cutting-edge strategies tailored to clients' business needs.

Scale indicators13 records

Recent moves5 records

Expansion highlights4 records

Cariad Marketing Limited competitors and assessment

Company assessment

Direct peers

Distinctly: UK digital marketing agency delivering SEO, PPC, content marketing, and conversion rate optimisation. Comparable service mix with a similar consultative, results-focused positioning to Cariad.
Receptional: Long-established UK digital marketing agency with SEO, PPC, and content services. Comparable 15+ year operating history, integrated service offering, and B2B client base to Cariad.
The Bigger Boat: UK creative and digital marketing agency offering SEO, PPC, web design, and branding services. Comparable full-service integrated offering and regional UK agency positioning.
Clicky Media: UK digital marketing agency specialising in SEO, PPC, and analytics for SMEs and mid-market clients. Comparable service portfolio and target customer segment to Cariad.
B2B Marketing: UK agency providing B2B-focused digital marketing services including SEO, content, and demand generation. Comparable in B2B go-to-market focus and consultative sales motion.
The SEO Works: UK-based full-service digital marketing agency offering SEO, PPC, paid social, web design, and content marketing to B2B and B2C clients. Comparable to Cariad in service mix, regional UK footprint, and mid-market / SME client focus.
Hallam Internet: Multi-award-winning UK digital marketing agency in Nottingham providing SEO, PPC, paid social, content, and web development services. Comparable integrated service offering and similar mid-market agency positioning to Cariad.
Bulldog Digital Media: UK-based integrated digital marketing agency offering SEO, PPC, content, social media, and web design services. Comparable in scope of digital services and SME/enterprise client focus.

Broad incumbents

WPP: Global advertising and marketing services holding company with agencies spanning media buying, creative, digital marketing, and content. Operates broadly in the same space as Cariad but at vastly greater scale and with portfolio-based offerings.

Emerging players

Surfer SEO: AI-powered SEO content optimisation platform enabling in-house teams to execute keyword research, content briefs, and on-page SEO — competes with the SEO component of Cariad's service by enabling clients to do it themselves.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Cariad Marketing Limited compliance and trust

Trust signal

Compliance15 records

Cariad Marketing Limited financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Cariad Marketing Limited leadership team

Management profile

Number of profiles

Profiles4 records

Cariad Marketing Limited subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Cariad Marketing Limited funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Cariad Marketing Limited M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cariad Marketing Limited

What does Cariad Marketing Limited do?

Is Cariad Marketing Limited a public or private company?

Cariad Marketing Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Cariad Marketing Limited founded?

Cariad Marketing Limited was founded in 2009. It employs 11 to 50 people.

Where is Cariad Marketing Limited based?

Cariad Marketing Limited is headquartered in Hertford, United Kingdom, in the Europe region.

How does Cariad Marketing Limited make money?

Three revenue lines are on record. Digital Marketing Retainers and Project Fees are the primary driver. The others are web Design and Development Services and consultancy and Advisory Services.

Who are Cariad Marketing Limited's main competitors?

Direct peers on record are Distinctly, Receptional, The Bigger Boat, Clicky Media, B2B Marketing, The SEO Works, Hallam Internet and Bulldog Digital Media. WPP is listed as a broad incumbent. Surfer SEO is listed as an emerging player.

Does Cariad Marketing Limited have an API?

No public API is recorded for Cariad Marketing Limited.

What industry is Cariad Marketing Limited in?

Cariad Marketing Limited's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAFAN, Industry / Category Marketing Strategy (Vertical GTM), with a secondary code of BPAAADAE, Telesales & Inside Sales Outsourcing (B2B/B2C). Its NAICS code is 541810 and its SIC code is 7311.