Capilia Hair Salon

What Capilia Hair Salon does

Capilia Hair Salon (legal entity: NOVERA HAIR SOLUTIONS INC.) is a Quebec-based, family-owned clinical hair health company founded in 2005. It operates 5 clinics across Canada (Abitibi, Brossard/Dix30, Saint-Eustache, Estrie/Sherbrooke, and Victoria, BC) and a network of more than 40 Capilia Trichology product partners, targeting individual consumers experiencing hair loss, hair thinning, scalp conditions, and chemotherapy-related hair loss.

The company's core offering combines trichology diagnostics (microcamera scalp analysis at 50-200X magnification), a full menu of clinical treatments including Health Canada-approved low-level laser therapy, PRP, hair mesotherapy, Alma TED ultrasound, exosome therapy, scalp micropigmentation, and hair transplantation, plus hair replacement solutions (prostheses, volumizers, wigs) and a dedicated chemotherapy support program. The proprietary Capilia Trichology product line, manufactured in Quebec since 2010 with 100% natural active ingredients, is sold in-clinic, through partner locations, and via the store.capilia.ca e-commerce store.

The business model is primarily direct-to-consumer professional services plus product sales, with a sales-led, consultation-driven GTM motion. Pricing is quote-based and determined at consultation; multi-session treatment protocols (PRP, laser, Alma TED) and ongoing product routines generate recurring revenue per patient. Several network members hold International Association of Trichologists (IAT) certification.

Name

Capilia Hair Salon

Legal name

NOVERA HAIR SOLUTIONS INC.

Website

https://capilia.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Capilia Hair Salon is a family-owned Quebec clinical hair health company operating 5 clinics across Canada, offering trichology consultations, hair loss treatments, surgical options, hair replacement, and a proprietary product line to individual consumers.

Ownership category

akta.pro rank

Product category

Hair Loss Treatment Clinics

NAICS

Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair & Scalp Disorders (Trichology) (HLAKACAI)

akta.pro secondary industry

Hair Treatments & Scalp Care (Keratin/Botox/Deep Conditioning) (HSALAAAF)

Keywords

• Hair loss treatments
• Trichology consultations
• Scalp care services
• Hair replacement solutions
• Clinical hair restoration

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Clinical Hair Loss Treatments: Revenue from in-clinic treatments including laser therapy, PRP, mesotherapy, Alma TED, exosomes, micropigmentation, and hair transplants. Treatment packages are sold as multi-session protocols with ongoing maintenance requirements.
2. Capilia Trichology Products: Sale of professional hair and scalp care products through e-commerce (store.capilia.ca), in-clinic, and through 40+ partner locations. Products include shampoos, serums, and treatments for various scalp conditions.
3. Trichology Consultations: Initial consultation and scalp analysis services that evaluate hair and scalp conditions using microcamera technology, establishing personalized treatment plans.
4. Hair Replacement Solutions: Sales of hair prostheses, volumizers, and wigs for clients with significant hair loss, including custom-made pieces.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Capilia operates a network of hair and scalp clinics offering trichology consultations with microcamera scalp analysis, advanced clinical treatments (low-level laser therapy, PRP, mesotherapy, Alma TED, exosome therapy), corrective procedures (scalp micropigmentation, hair transplants), and hair replacement products. The company sells a proprietary natural-ingredient product line, Capilia Trichology, manufactured in Quebec. Services are delivered through 5 corporate clinics and 40+ partner locations across Canada.

Product overview

Capilia is a Quebec-based family business offering a comprehensive hair health ecosystem combining diagnostic consultations, clinical treatments, and professional products. The service portfolio includes trichology consultations with micro-camera analysis, advanced clinical treatments (laser therapy, PRP, mesotherapy, Alma TED ultrasound, exosomes), corrective solutions (scalp micropigmentation, hair transplant, Kamitek microfibres), hair replacement systems (prostheses, volumizers, wigs), and chemotherapy support services. The proprietary Capilia Trichology professional product line, manufactured in Quebec since 2010, complements the clinical services with 100% natural at-home care products.

Differentiator

Problem solved

Functional benefit

Brands

• Capilia Trichology: Professional hair care product line dedicated to scalp and hair care, formulated with 100% natural active ingredients, high concentrations of active ingredients, free of sulfates, parabens, mineral oil, and silicones. Includes scalp care (gray line) and hair care (white line) product ranges. Also available as Capilia Trichology PRO+ for professional in-clinic use.

Products and services

• Trichology Consultation & Scalp Analysis
• Low-Level Laser Therapy (LLLT)
• PRP (Platelet-Rich Plasma) Treatment
• Hair Mesotherapy
• Alma TED Treatment
• Hair Exosomes Treatment
• Scalp Micropigmentation
• Hair Transplant
• Kamitek Hair Microfibres
• Hair Prostheses
• Hair Volumizers
• Wigs
• Chemotherapy Support Program
• Scalp Health Treatments
• Personalized Hair Care Routine
• Capilia Trichology Professional Product Line

Quantifiable outcome

• Hair loss reduction visible after 3-6 months of laser therapy treatment
• +8 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• International Association of Trichologists (IAT)coreStrategic or Co-development PartnerSeveral members of the Capilia network are certified by the IAT, validating their trichology expertise and ensuring standardized professional training across the network. This certification demonstrates commitment to industry-recognized standards in hair and scalp health.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bosley: Leading North American hair transplant and restoration provider. Directly comparable on surgical/transplant service line and consultation-led GTM.
• Keeps: DTC subscription telehealth brand focused on male pattern hair loss (finasteride, minoxidil). Competitor for the early/intervention stage of the customer journey that Capilia's clinical clients pass through.
• Aderans: Global Japanese-headquartered hair replacement and wig company with North American operations (formerly Hair Direct). Directly competes in wig, prosthesis, and hair replacement categories.
• Hair Club: North American hair restoration and replacement chain offering non-surgical solutions, transplants, and hair systems. Closest direct competitor to Capilia's clinic-and-replacement model across the US and Canada.
• Philip Kingsley: UK-founded trichology clinic and product brand offering scalp and hair-loss consultations with proprietary product line. Directly comparable on trichology-first positioning and integrated clinic-product model.

Broad incumbents

• Viviscal: Established hair growth supplement and haircare brand. Overlaps with Capilia Trichology product line in the consumer haircare aisle, though without clinical services.
• Rogaine (Johnson & Johnson): Mass-market OTC minoxidil brand under Kenvue/J&J. Sets the entry-level price expectation for hair loss treatment and represents the gateway product most of Capilia's clients used before clinical escalation.

Regional players

• HRBR (Hair Restoration Blackrock): Dublin-based dedicated hair restoration clinic operating a multi-surgeon transplant practice. Comparable specialty clinic model with international patient draw — useful proxy for clinic-level economics.

Others

• Alma Lasers: Manufacturer of the Alma TED device and other energy-based aesthetic platforms used by Capilia. Adjacent ecosystem participant — a vendor today and a potential partner or acquisition target.

Emerging players

• Hims & Hers Health: DTC telehealth platform offering hair-loss treatments plus broader men's and women's wellness. Represents the digital-first threat vector to clinical hair-loss providers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CapiliaQuebec
• Facebookfacebook.com/Capilia
• LinkedInlinkedin.com/company/capilia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capilia Hair Salon