Ving Norge AS
Ving Norge AS is the Norwegian operating unit of Nordic Leisure Travel Group, selling charter and scheduled package holidays, flights, hotels, and cruises to Norwegian consumers across 60+ countries via its own airline (Sunclass) and proprietary hotel concepts (Sunprime, Sunwing, Ocean Beach Club).
- Company typePrivate
- Founded1956
- HeadquartersOslo, Norway
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Ving Norge AS does
Ving Norge AS is a Norwegian package-holiday operator founded in 1956 and operating under the Nordic Leisure Travel Group (NLTG) umbrella alongside sister brands Spies (Denmark) and Tjæreborg (Finland). The company sells charter holidays, scheduled-flight package trips, hotel stays, standalone flights, cruises, and ancillary services (car rental, transfers, insurance, tax-free shopping) to travelers in more than 60 countries, with a particularly deep presence in Southern Europe, the Canary Islands, and an expanding footprint into the Maldives, Dubai, and Thailand. Ving differentiates through three proprietary hotel concepts (Sunprime for adults, Sunwing Family Resorts with kids-eat-free, Ocean Beach Club) bundled with its own airline, Sunclass Airlines, plus a Norwegian package-travel-law guarantee and 24/7 Scandinavian-speaking customer service.
The platform is built on a direct-to-consumer digital stack centered on ving.no and a mobile app for iOS and Android, supplemented by phone-based assisted sales, travel-agency resellers, and a corporate sales channel (Store Selskap). Backend integrations include Amadeus and Paxport for airline reservations, Microsoft cloud/Office for internal operations, and payments through Trustly, Resurs Bank, Visa, Mastercard, and Vipps. AI is deployed for personalization of web content and ads, transcription of call recordings, and AI-generated image captions; advertising runs through Meta and Google. The Ving-venn membership club provides email-driven retention and exclusive offers.
The business model is transaction-based across all revenue streams, with pricing disclosed publicly per package and ranging from under 4,000 NOK per person (budget) to over 21,000 NOK per person (luxury). Ancillary affiliate revenue is generated through the Airshoppen / Inflight Service Europe AB tax-free shopping partnership. Ving serves primarily Norwegian consumer households, segmented into families, adults-only travelers, solo travelers, sports enthusiasts, and corporate groups, with a horizontal segmentation approach across personas and use cases.
Ving Norge AS firmographics
Firmographics- Name
- Ving Norge AS
- Legal name
- Ving Norge AS
- Website
- https://ving.no
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ving Norge AS is the Norwegian operating unit of Nordic Leisure Travel Group, selling charter and scheduled package holidays, flights, hotels, and cruises to Norwegian consumers across 60+ countries via its own airline (Sunclass) and proprietary hotel concepts (Sunprime, Sunwing, Ocean Beach Club).
- Ownership category
- akta.pro rank
Where Ving Norge AS is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Ving Norge AS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Package Holidays (Pakkereiser): Ving's primary revenue stream comes from selling complete package holidays combining flights and hotel accommodations. This includes charter holidays with their own concept hotels and flexible package travel with scheduled flights. Customers can book everything as a complete package.
- Hotel Bookings: Ving offers bookings for thousands of quality-assured hotels worldwide as part of package travel or as standalone hotel bookings.
- Flight-only Tickets: Ving sells airline tickets worldwide, allowing customers to book flights to destinations globally.
- Cruise Bookings: Ving arranges cruise travel with various shipping companies, including MSC Cruises and Costa Cruises.
- Additional Travel Services: Ving generates revenue from car rentals, travel insurance, airport transfers, and various add-on services at destinations.
- Taxfree Sales: Through partnerships with Airshoppen and Inflight Service Europe AB, Ving facilitates tax-free shopping for travelers on Sunclass Airlines and other carriers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Budget-friendly package holidays under 4,000 NOK per person |
| Transaction based/ take rate | Pay-as-you-go | Mid-range package holidays 4,000-10,000 NOK per person |
| Transaction based/ take rate | Pay-as-you-go | Premium package holidays 10,000-15,000 NOK per person |
| Transaction based/ take rate | Pay-as-you-go | Luxury package holidays above 15,000 NOK per person |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Ving Norge AS product offering
Product offeringCore offering
Ving Norge AS is a Norwegian package holiday operator selling charter holidays and flexible package travel that combine flights and hotel stays to more than 60 countries. The company also offers standalone flight tickets, hotel bookings, cruises, city breaks, last-minute deals, car rental via Avis, and specialized categories such as football, Formula 1, fitness, group, solo, and corporate travel, supported by three proprietary hotel concepts (Sunwing Family Resorts, Sunprime Hotels, and Ocean Beach Club) and its own Sunclass Airlines charter carrier.
Product overview
Ving Norge AS operates a digital travel booking platform offering package holidays and travel services. The core offering includes charter holidays and flexible package travel combining scheduled flights with hotels, available to over 60 countries. The company owns three hotel concepts: Sunwing Family Resorts (family-focused with kids eat free), Sunprime Hotels (adults-only), and Ocean Beach Club (family luxury). Additional services include All Inclusive packages, standalone flight tickets, last-minute deals, cruise bookings, car rental (via Avis), and specialized travel categories such as city breaks, football/F1 travel, training travel, group travel, and solo travel. The Ving-venn loyalty program provides exclusive deals and early access to offers. The platform also offers flight-only bookings worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Sunprime Hotels: Adults-only hotels with comfortable rooms, fitness studios, and SATS training sessions
- Ocean Beach Club
- Sunwing Family Resorts
- Ving-venn
Products and services
- Charter Holidays (Charterferie) Package holidays with charter flights and stays at Ving's own concept hotels, providing bundled travel arrangements under package travel law protection.
- Package Holidays (Pakkereiser) Flexible package travel combining scheduled flights with hotel stays, allowing customers to customize departure dates and trip duration across 60+ destinations.
- City Breaks (Storbyferie) Urban travel packages to major cities worldwide with combined flight and hotel arrangements.
- Last-minute Deals (Restplasser) Discounted travel deals for imminent departures, including All Inclusive, city breaks, and flight-only options.
- Sunwing Family Resorts Family-oriented hotel concept where children under 12 eat free, with activities for all ages and child-friendly facilities at multiple sun destinations.
- Sunprime Hotels Adults-only hotel concept with comfortable rooms, fitness studio, and SATS workout sessions.
- Ocean Beach Club Family luxury beach resort concept with a relaxed atmosphere and high food and beverage standards.
- Flight Tickets (Flybilletter) Standalone flight bookings to destinations worldwide on scheduled and charter carriers.
- Fitness Travel (Treningsreiser) Travel packages combining vacation with fitness activities and training programs, often in partnership with SATS.
- Football Travel (Fotballreiser) Sports travel packages bundling match tickets (e.g., FC Barcelona, La Liga games) with flights and hotels.
- Formula 1 Packages (Formel 1-pakker) Package travel to Formula 1 races including flights, hotels, and tickets to qualifying and main race days.
- Cruise Cruise travel packages offered in partnership with MSC Cruises, Costa Cruises, and other cruise lines, combined with flights and hotels.
- Group Travel (Gruppereiser) Group travel packages for organizations and companies with customized itineraries and group discounts.
- Ving Solo (Single Travel) Travel packages designed for solo travelers, including group activities and curated single-travel experiences.
- Store Selskap (Corporate Travel) Corporate travel packages for business groups and companies with dedicated sales support.
Quantifiable outcome
- 96% of guests would recommend Ving to friends and family
- +2 more outcomes
Companies that use Ving Norge AS
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Ving Norge AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature2 records
Ving Norge AS partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Sunclass AirlinescoreSunclass Airlines is Ving's own airline providing charter flights for package holidays. The airline operates Airbus A321neo aircraft and handles passenger information sharing through Amadeus or Paxport systems, or directly with passenger lists. Sunclass also has access to complaints data through Ving's customer service systems.
- Greenfee365minorPartnership for golf course bookings. Through the partnership, customers can book starting times at golf courses in Barcelona, Dubai, and other destinations directly through Ving's platform.
- Airshoppen / Inflight Service Europe ABminorTax-free shopping partner handling duty-free sales for Sunclass Airlines and other airlines. Ving shares customer contact information and booking data for marketing tax-free catalogs.
- AvisminorCar rental partnership allowing Ving customers to book Avis rental cars as part of their travel packages. Cars can be pre-booked through Ving's website.
- AmadeuscoreGDS (Global Distribution System) used for airline reservation and passenger data transfer. Used for transmitting passenger information to airlines.
- PaxportcoreAviation data system used for passenger information management and transmission to airline partners.
- EmiratesminorAirline partner recommended for Maldives flights, operating Airbus A380 and Boeing 777 aircraft with baggage, meals, and entertainment included.
- Qatar AirwaysminorAirline partner recommended for Maldives routes, offering five-star service with baggage, meals, drinks, and 3000+ entertainment options on board.
- Turkish AirlinesminorAirline partner offering flights to Maldives via Istanbul, recognized as Europe's best airline for six consecutive years.
- MSC CruisesminorCruise line partner offering Persiabukten (Persian Gulf) cruise packages combined with flight and hotel.
- Costa CruisesminorCruise line partner offering cruise packages combined with flight and hotel bookings through Ving.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Ving Norge AS competitors and assessment
Company assessmentDirect peers
- Tjæreborg Rejser: NLTG's Finnish tour operator sister brand to Ving and Spies, offering package holidays with charter flights and concept hotels. Comparable on product, business model, and group affiliation.
- Solresor: TUI's Swedish tour operator brand offering charter-based package holidays. Closely comparable to Ving on Scandinavian charter package model and family/adult hotel concepts.
- Star Tour: TUI Nordic charter holiday brand operating across Scandinavia. Direct competitor to Ving on charter flights, package holidays, and own concept hotels in the Nordic region.
- Sembo: Swedish online travel agency specializing in package holidays and dynamic packaging in the Nordic market. Comparable to Ving on customer base and bundled travel product.
- Apollo Reiser: Norwegian tour operator offering package holidays, charter flights, and owned hotels. Direct head-to-head competitor in the Norwegian leisure travel market with similar product breadth.
- TUI Group: World's largest integrated tourism group offering charter flights, owned hotels, and package holidays across Europe. Closely comparable to Ving in vertical integration model (own airline + hotels + tour operator) and Nordic market presence through TUI Nordic.
- Jet2 Holidays: UK package holiday specialist with own charter airline (Jet2.com) and contracted hotels. Comparable integrated charter-plus-holiday model serving a national leisure travel market.
- Spies Rejser: Sister company of Ving Norge under Nordic Leisure Travel Group, operating the same charter holiday and concept hotel model in Denmark. Direct comparability by virtue of shared ownership, technology, and brand portfolio.
Broad incumbents
- Booking Holdings: Owner of Booking.com, Priceline, and other major OTAs. Competes with Ving on the hotel and dynamic packaging layer; not a tour operator but a broad incumbent shaping the same Norwegian consumer travel purchasing behavior.
- Expedia Group: Global online travel platform encompassing Expedia, Hotels.com, and Vrbo. Overlaps with Ving on hotel and flight distribution and represents a broader incumbent alternative to package holiday booking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ving Norge AS social profiles
Digital presenceVing Norge AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ving Norge AS leadership team
Management profileNumber of profiles
Profiles1 record
Ving Norge AS subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ving Norge AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ving Norge AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ving Norge AS
What does Ving Norge AS do?
Ving Norge AS is a Norwegian package holiday operator selling charter holidays and flexible package travel that combine flights and hotel stays to more than 60 countries. The company also offers standalone flight tickets, hotel bookings, cruises, city breaks, last-minute deals, car rental via Avis, and specialized categories such as football, Formula 1, fitness, group, solo, and corporate travel, supported by three proprietary hotel concepts (Sunwing Family Resorts, Sunprime Hotels, and Ocean Beach Club) and its own Sunclass Airlines charter carrier.
Is Ving Norge AS a public or private company?
Ving Norge AS is a private company. It is classified as corporate owned and is currently operating.
When was Ving Norge AS founded?
Ving Norge AS was founded in 1956. It employs 51 to 100 people.
Where is Ving Norge AS based?
Ving Norge AS is headquartered in Oslo, Norway, in the Europe region.
How does Ving Norge AS make money?
Six revenue lines are on record. Package Holidays (Pakkereiser) is the primary driver. The others are hotel Bookings, flight-only Tickets, cruise Bookings, additional Travel Services and taxfree Sales.
Who are Ving Norge AS's main competitors?
Direct peers on record are Tjæreborg Rejser, Solresor, Star Tour, Sembo, Apollo Reiser, TUI Group, Jet2 Holidays and Spies Rejser. Broad incumbents are Booking Holdings and Expedia Group.
Does Ving Norge AS have an API?
No public API is recorded for Ving Norge AS.