Monfairepart

What Monfairepart does

Monfairepart (legal entity: SAS BAC@IDEES) is a French e-commerce company founded in 2004 that designs, manufactures, and sells personalized stationery for major life events. Its core product lines include faire-part (announcements/invitations) for weddings, births, baptisms, first communions, birthdays, retirements, bereavement, and seasonal greetings, alongside a coordinated set of day-of stationery (menus, place cards, bottle labels, ceremony booklets, guest books, welcome signs) and photo products (mini albums, photo books, magnets, prints, calendars). Production is fully in-house at the Valence (Drôme) workshop, combining modern digital printers with a 1962 Heidelberg typographic press used for traditional hot gold stamping and embossing — a hybrid artisanal-industrial capability few competitors replicate. The company serves consumers across 15 European countries via monfairepart.com and a German-language sister site, meinekarten.de.

The proprietary technology layer is a web-based personalization studio that lets customers configure text, photos, typography, paper type, and color, with professional layout artists reviewing and optimizing designs before production. Free personalized samples (two per year per account) and an optional "Tranquillité" proof-reading service (€14.90) reduce purchase friction. Pricing is unit-based with steep volume discounts (e.g., wedding invitations from €5.36/unit at 10 units down to €3.03/unit at 1000 units; mini photo albums flat at €10.90/unit). Payments are processed via Hipay and SystemPay (Caisse d'Epargne), with 3x interest-free installments via Alma for orders ≥€100, and customer data is hosted exclusively in France via Fingerprint under GDPR-compliant operations with an external DPO.

The business is bootstrapped and founder-owned — no venture capital, private equity, or public-market presence is indicated. Share capital is €24,000. The company employs 30+ staff in Valence, including at least five in-house graphic designers (Caroline, Pauline, Emilie, Célia, Elodie) producing new collections continuously. It holds Label Imprim'Vert certification (since 2019) and uses FSC-certified papers, and operates multi-carrier shipping via Colissimo, Colis Privé, Mondial Relay, UPS, Chronopost, and La Poste. Customer acquisition is primarily organic: SEO-optimized catalog, Instagram/Facebook/Pinterest presence, the Le Mag content blog, email newsletter with a 10% first-order discount, and Trustpilot reviews — yielding a low-cost, product-led growth model with no physical retail footprint.

Name

Monfairepart

Legal name

SAS BAC@IDEES

Website

https://monfairepart.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Monfairepart is a French e-commerce company that designs and manufactures personalized stationery for life events including weddings, births, baptisms, communions, birthdays, and retirements. Operating from Valence with in-house digital and traditional Heidelberg press production, it serves consumers across 15 European countries via monfairepart.com and German sister site meinekarten.de.

Ownership category

akta.pro rank

Product category

Custom Stationery & Printing

NAICS

Stationery Product Manufacturing (322230)

SIC

Greeting Cards (2771)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

Keywords

• Custom stationery printing
• Wedding invitations
• Birth announcements
• Personalized greeting cards
• Photo albums

Headquarters

HQ city

Malissard

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-Commerce Sales of Personalized Stationery: B2C e-commerce model selling customized wedding invitations, birth announcements, baptism cards, communion cards, birthday invitations, and related stationery directly to consumers via monfairepart.com. Orders are produced in-house in Valence and shipped to customers across Europe. One-time purchase per event with volume-based pricing tiers (unit price decreases with quantity). Additional revenue from optional services such as the 'Tranquillité' proof-reading package (€14.90) and extra envelopes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Monfairepart designs, manufactures, and sells customizable event stationery and photo products directly to consumers via its e-commerce site. Core offerings include personalized faire-part (announcement) cards and coordinating day-of stationery for weddings, births, baptisms, communions, birthdays, retirements, and bereavement, produced in-house at its Valence workshop using digital printing combined with traditional techniques (hot gold stamping, embossing).

Product overview

Monfairepart is a French e-commerce platform specializing in customizable event stationery and photo products. The core offering centers on faire-part (announcements/invitations) for major life events including Mariage (wedding), Naissance (birth), Baptême (baptism), Communion (first communion), Anniversaire (birthday), and other occasions like retirement and bereavement. Each faire-part category includes multiple sub-products such as thank-you cards, save-the-dates, menus, bottle labels, ceremony booklets, guest books, place cards, welcome signs, table plans, candles, dragée boxes, and stickers. The product portfolio also encompasses photo products including mini albums (13.5cm x 13.5cm with 12 pages), photo books in various formats, photo magnets, prints, and calendars. A proprietary online personalization tool enables customers to customize text, photos, colors, and layouts, with professional layout review available. The company operates on a 100% made-in-France model from its Valence, Drôme workshop.

Differentiator

Problem solved

Functional benefit

Products and services

• Faire-part Mariage (Wedding Invitations) Customizable wedding announcement and invitation cards available in multiple styles (original, champêtre, bohème, photo, chic, vintage, pochette) with photo, text, typography, and color personalization. Targets wedding couples and their families.
• Carte de Remerciement Mariage (Wedding Thank-You Cards) Personalized thank-you cards for wedding couples to acknowledge guests, available with photo customization and magnet formats.
• Save the Date Mariage Advance wedding announcement cards sent prior to formal invitations to help guests reserve the date.
• Papeterie Mariage (Wedding Day Stationery) Coordinating wedding day stationery set including menus, bottle labels, ceremony booklets, guest books, place cards, welcome signs, and table numbers in matching designs.
• Cadeaux Invités Mariage (Wedding Guest Gifts) Personalized wedding guest gifts including candles, dragée boxes, dragées, and customized labels.
• Faire-part Naissance (Birth Announcements) Customizable birth announcement cards available in magnet, boy, girl, twins, and original styles with photo personalization. Targets new parents and families.
• Carte de Remerciement Naissance (Birth Thank-You Cards) Personalized birth thank-you cards for parents to acknowledge gifts received for their newborn.
• Cartes Étapes Bébé (Baby Milestone Cards) Customizable baby milestone cards for tracking and announcing a newborn's developmental stages.
• Annonce Grossesse (Pregnancy Announcements) Personalized pregnancy announcement cards with coordinated products such as bottle labels, posters, and candles.
• Faire-part Baptême (Baptism Announcements) Customizable baptism and Christening announcements available in original, magnet, boy, and girl styles with photo personalization.
• Papeterie Baptême (Baptism Day Stationery) Coordinating baptism day stationery including ceremony booklets, labels, welcome signs, guest books, bottle labels, menus, and stickers.
• Faire-part Communion (First Communion Announcements) Customizable First Communion announcements available in magnet, girl, and boy styles with photo personalization.
• Invitation Anniversaire (Birthday Invitations) Personalized birthday invitations available in adult and children variants (girls and boys), with matching envelopes.
• Invitations Départ Retraite (Retirement Party Invitations) Personalized retirement party invitations with coordinated products including menus, response cards, thank-you cards, and bottle labels.
• Baby Shower Announcements Personalized baby shower announcements and party invitations for celebrating expecting mothers.
• Faire-part Décès (Death Announcements & Sympathy Cards) Personalized death announcements and sympathy cards including thank-you cards, condolence cards, stickers, and memorial candles.
• Voeux (Seasonal Greeting Cards) Personalized seasonal greeting cards for various occasions including New Year wishes.
• Mini Album Photo Compact 13.5cm x 13.5cm photo albums with 12 interior pages of 170g photo paper and 300g satin cover, available for birth, baptism, communion, marriage, and general themes, with automatic photo fill tool and customizable layouts.
• Livre Photo (Photo Books) Personalized photo books available in mini album, baby book, rigid cover, and flexible cover formats for preserving memories from various events.
• Magnet Photo (Photo Magnets) Personalized photo magnets for displaying favorite images on refrigerators or magnetic surfaces, available across all event categories.
• Tirage Photo (Photo Prints) Personalized photo prints in various sizes for preserving and framing special moments from events.
• Calendrier Photo (Photo Calendars) Personalized photo calendars including standard and advent calendar formats for year-round photo display.
• Échantillons Personnalisés (Free Personalized Samples) Free personalized sample service (2 per year per account) allowing customers to evaluate paper quality, print rendering, and layout before placing full orders.

Quantifiable outcome

• Label Imprim'Vert certified since 2019 — demonstrating eco-responsible printing practices
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• VéoliaminorOthersPartnership with Véolia for recycling of white papers and cardboard. Véolia collects and processes waste paper materials as part of Monfairepart's circular economy and waste reduction practices.
• SafetyKleenminorOthersSafetyKleen collects ink and printer cleaning products from Monfairepart's printing operations. SafetyKleen has 50 years of experience in industrial parts and tool cleaning services.
• Association FiersminorStrategic or Co-development PartnerSolidarity partnership with Association Fiers, an organization dedicated to inclusion and support of people with disabilities. 25% of the profits from each professional greeting card purchased are donated directly to the association.
• Colissimo, Colis Privé, Mondial Relay, UPS, Chronopost, La PostecoreChannel Partner/ Reseller/ DistributorMultiple logistics and delivery partners used for shipping orders to customers: Colissimo, Colis Privé, Mondial Relay, UPS, Chronopost, and La Poste. These partners handle order fulfillment and delivery across France and Europe.
• HipaycoreTechnology or IntegrationHipay is the payment processing partner used for handling online transactions on the Monfairepart website.
• SystemPay (Caisse d'Epargne)coreTechnology or IntegrationPayment processing via SystemPay, the secure payment solution of Caisse d'Epargne. Uses SSL encryption and 3D Secure authentication. La Caisse d'Epargne is the sole recipient of banking information.
• IAE, Maestris, GRETA de la DrômeminorStrategic or Co-development PartnerMonfairepart collaborates with local educational institutions — IAE, Maestris, and GRETA de la Drôme — to welcome apprentices and train young talents in the stationery and printing industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Papier: UK-based DTC personalized stationery brand offering customizable cards, invitations, and notebooks with strong design-led brand. Closely comparable business model and product overlap, including customizable greeting cards and event stationery sold online.
• Artifact Uprising: Premium photo book and stationery brand sold direct-to-consumer with strong design and sustainability positioning. Closely comparable to Monfairepart's photo album and premium paper products on quality, sustainability credentials, and DTC model.
• Basic Invite: Online customizable wedding invitation and stationery company competing head-to-head with Monfairepart on customizable wedding invitations, save-the-dates, and matching day-of stationery across Western markets.
• Mixbook: Online photo book and personalized print platform with strong customization studio and broad product catalogue. Comparable customization tech stack and personalized product model to Monfairepart's online personalization studio.
• Moo: Premium online printing brand specializing in business cards, postcards, and personalized stationery with strong design-led positioning. Comparable to Monfairepart in offering premium customizable printed products via an online design tool, though MOO skews toward business rather than life-event stationery.

Broad incumbents

• Shutterfly: Large North American personalized photo products and stationery platform offering photo books, invitations, and greeting cards. Overlaps with Monfairepart on photo albums, photo gifts, and customizable invitations but at materially larger scale and broader category scope.
• Vistaprint (Cimpress): Global web-to-print leader offering customizable invitations, business cards, and stationery across multiple categories. Overlaps with Monfairepart on customizable event stationery and greeting cards but operates at far broader scale without Monfairepart's artisanal gold-stamping specialization.

Emerging players

• Withjoy (Joy): Wedding planning platform with integrated online invitations, save-the-dates, and stationery tools. Overlaps with Monfairepart's wedding stationery offering on the digital/invitation layer though without Monfairepart's physical print production.
• Paperless Post: Premium online invitation platform for weddings, parties, and life events with designer-led customization. Competes with Monfairepart for event hosts preferring digital invites, especially for save-the-dates and RSVPs.
• Greenvelope: Digital invitation and event stationery platform delivering eco-friendly online invitations. Competes with Monfairepart on the invitation and announcement use case for couples and event hosts seeking paperless alternatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Monfairepart
• Instagraminstagram.com/monfairepart
• Pinterestpinterest.com/monfairepart
• Xx.com/monfaire
• LinkedInlinkedin.com/company/monfairepart

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monfairepart