What DATAMARK GIS does

DATAMARK Technologies, operating as DATAMARK GIS, is a Pittsburgh-based private company that operates as the public safety GIS team of Michael Baker International. The firm provides cloud-native SaaS solutions for Next Generation 9-1-1 (NG9-1-1) GIS data management, addressing, location services, and indoor mapping, serving primarily U.S. federal, state, and local government agencies as well as K-12 school districts and first-responder organizations. Headcount is stated as 251-500 with a recently expanded team that combines former 9-1-1 directors, dispatchers, public safety SMEs, and GIS professionals.

The product portfolio centers on three pillars: (1) VEP (Validate-Edit-Provision), a SaaS platform for NG9-1-1 GIS data management with built-in automation for on-demand and scheduled validations; (2) the Location Platform, a unified suite integrating VEP, DDTI DataManager, ECRF/LVF, and the LIS/LDB - the only NENA i3 standards-compliant Location Information Server supporting carriers through FCC Phase 1 and Phase 2 deployments; and (3) INSIDE, a cloud-native indoor mapping solution built on Esri's ArcGIS Indoors Information Model that integrates with CAD/CHE systems, CCTV, panic buttons, badge systems, and access control. The platform is built on Esri ArcGIS technology, with announced Esri Gold Partner status.

Go-to-market combines direct enterprise field sales to government customers (e.g., U.S. Army task order for 54 installations through August 2030, statewide engagements with Alabama 9-1-1 Board and Idaho Office of Emergency Management), channel partner relationships managed by a dedicated Channel Partner Manager, inside sales via website demo requests, and event-driven demand generation at conferences such as the Missouri Public Safety Communications Conference. Revenue is generated through custom-quoted annual SaaS subscriptions, professional services for data collection and integration, and managed services for ongoing GIS data maintenance. Pricing is not publicly disclosed. Three Frost & Sullivan awards (2024 Indoor Mapping Excellence, 2024 NG9-1-1 GIS Product Leadership, 2025 Product Leadership for North American Next Generation GIS) provide third-party validation. Key leadership includes CEO Mitch Pinkston (ex-DDTI president), CRO Robert Murphy, COO Leigh TeWinkle, CTO Ashley Buzzeo, and CSO Tim Jenkins.

Name

DATAMARK GIS

Legal name

DATAMARK Technologies

Website

https://datamarkgis.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

DATAMARK Technologies is the public safety GIS subsidiary of Michael Baker International, providing cloud-native NG9-1-1 GIS data management, location services, and indoor mapping software to U.S. federal, state, and local government agencies and K-12 schools.

Ownership category

akta.pro rank

Product category

Public Safety GIS Software

NAICS

Surveying and Mapping (except Geophysical) Services (541370), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computer Facilities Management Services (541513)

SIC

Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

GIS & Spatial Data Management Platforms (BPAMANAK)

akta.pro secondary industries

Geospatial Data Management & Enterprise GIS (Geodatabases, Web GIS, Spatial Analytics) (EUAHAKAC), Environmental Data Integration, ETL & Interoperability (APIs, Standards, Data Pipelines) (EUAHAKAB), Data Security & Privacy for Cloud (DLP, DSPM, Tokenization) (HDABAHAK)

Keywords

• Public safety GIS
• NG9-1-1 software
• Indoor mapping
• Location validation services
• GIS data management

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. SaaS Subscriptions: Cloud-native software-as-a-service subscriptions for INSIDE indoor mapping, VEP data management platform, LIS/LDB, and ECRF/LVF solutions. Recurring revenue from platform access, maintenance, and support.
2. Professional Services: Implementation, training, GIS data cleanup, and ongoing managed services. Includes indoor data collection, floorplan conversion, and system integration.
3. GIS Managed Services: Ongoing GIS data maintenance, validation, and aggregation services for state and regional agencies.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels5 records

Core offering

DATAMARK Technologies provides cloud-native SaaS solutions for public safety GIS and Next Generation 9-1-1 (NG9-1-1), including INSIDE indoor mapping, the VEP GIS data management platform, and the Location Platform suite (LIS/LDB, ECRF/LVF, DataManager) that integrates 2D/3D indoor visualization, GIS data validation, and NENA i3-compliant location services. The offerings are sold to government agencies and schools to enable accurate 9-1-1 call routing, address validation, and indoor location intelligence for first responders.

Differentiator

Problem solved

Functional benefit

Brands

• INSIDE: Cloud-native SaaS indoor mapping solution for public safety, enabling first responders to access floor-aware indoor maps for emergency response. Integrates with CAD/CHE systems and supports 2D/3D visualization.
• VEP (Validate-Edit-Provision)
• Location Platform
• LIS / LDB
• ECRF / LVF
• DataManager

Products and services

• INSIDE Indoor Mapping Cloud-native SaaS indoor mapping solution enabling first responders to access floor-aware geospatial data through 2D/3D visualization, 360-degree imagery, real-time data updates, and integration with CAD/CHE systems, CCTV, access control, and panic button systems. Built for public safety agencies, K-12 schools, and facility management teams.
• Location Platform (including VEP, LIS/LDB, ECRF/LVF, DataManager) Comprehensive suite of interoperable cloud-native SaaS solutions for NG9-1-1 that covers the entire GIS data lifecycle from address creation to incident resolution. Combines VEP (Validate-Edit-Provision) for automated GIS data validation, editing and aggregation; LIS/LDB for NENA i3-compliant location validation; ECRF/LVF for emergency call routing and address validation; and DataManager as the Spatial Interface ensuring GIS data meets strict standards. Sold to state, regional, and local government agencies.
• GIS Managed Services Ongoing GIS data maintenance, validation, and aggregation managed services for state, regional, and county agencies. Includes implementation, training, indoor data collection, floorplan conversion, GIS data cleanup, and system integration work to support NG9-1-1 readiness.

Quantifiable outcome

• 60% reduction in 9-1-1 call transfers in Alabama through statewide geospatial call routing
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• INdigitalcoreTechnology or Integration · 7 April 2026Partnership to demonstrate LIS (Location Information Server) i3 and FCC compliance through landmark demonstration. INdigital provided call handling equipment support using MicroAutomation's Omni911 and NPTech solutions.
• RapidDeploycoreTechnology or Integration · 23 May 2024INSIDE indoor mapping solution integrated into RapidDeploy's Radius Mapping solution for NG9-1-1 call-taking. Integration provides unprecedented situational awareness for first responders through seamless indoor map access within RapidDeploy's platform.
• Michael Baker InternationalcoreStrategic or Co-development PartnerDATAMARK is the public safety GIS team of Michael Baker International. This is a portfolio company relationship where DATAMARK operates as a subsidiary/division within Michael Baker International, combining DATAMARK's geospatial solutions with DDTI's leading location services for NG9-1-1.
• EsricoreTechnology or IntegrationEsri Gold Partner. INSIDE built on Esri's ArcGIS Indoors Information Model. Technology partnership providing geospatial platform foundation for DATAMARK's public safety solutions.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• INdigital: INdigital provides NG9-1-1 core services and is a DATAMARK technology partner (joint LIS demonstration). Both sell into the same carrier and PSAP customer base for NG9-1-1 call routing and location validation, making them adjacent rather than overlapping competitors in the same workflow.
• GeoComm: GeoComm is a direct competitor focused on NG9-1-1 GIS data preparation, addressing, and PSAP mapping. Both companies serve the same state and local government buyers with similar NG9-1-1 readiness services, and even share talent (Deb Rozeboom, DATAMARK's CSM, previously held multiple roles at GeoComm).
• RapidDeploy: RapidDeploy competes in NG9-1-1 mapping via its Radius Mapping platform and is also a DATAMARK partner (INSIDE integrated into RapidDeploy). Both target PSAPs and 9-1-1 telecommunicators with situational awareness tools, making them the closest direct competitor in indoor-plus-outdoor mapping for emergency response.

Broad incumbents

• Esri: Esri is both the platform foundation DATAMARK is built on and a broad incumbent offering its own ArcGIS-based public safety solutions. As an Esri Gold Partner, DATAMARK differentiates via NG9-1-1 specialization, but Esri competes at the platform layer with the ArcGIS Indoors Information Model that powers INSIDE.
• CentralSquare Technologies: CentralSquare provides public safety CAD, RMS, and NG9-1-1 software to municipalities and PSAPs. As a broad incumbent, it overlaps with DATAMARK's PSAP and emergency-response buyer base and competes in adjacent layers of the same mission-critical public-safety software stack.
• Motorola Solutions: Motorola Solutions is a broad incumbent in public safety software, including commandCentral and NG9-1-1 call handling. DATAMARK's Channel Partner Manager hire (Mike Nobers) was previously Senior Director of Emerging Markets at Motorola Solutions, reflecting how Motorola competes with and overlaps adjacent to DATAMARK's GIS stack.

Others

• Michael Baker International: Michael Baker International is DATAMARK's parent company and a large engineering and consulting firm. It is included as a peer because the relationship is structural — DATAMARK operates as MBI's public-safety GIS division — and decisions on the parent's other geospatial practices (e.g., the Geospatial Practice teaming on the Army contract) directly affect DATAMARK's scale and reach.

Emerging players

• Prepared (Prepared911): Prepared offers AI-assisted 9-1-1 call triage and live video streaming for PSAPs, an emerging capability that intersects with DATAMARK's indoor mapping dispatch workflows. As a venture-backed emerging player, it competes for the same public safety technology budget as the broader DATAMARK stack.
• Carbyne: Carbyne provides cloud-native NG9-1-1 call handling with rich media (video, text, location) into PSAPs. It overlaps with DATAMARK's buyer base and competes at the call-routing and location-validation layer that complement GIS data management.
• MicroAutomation: MicroAutomation supplies Omni911 call handling equipment used in DATAMARK/INdigital's LIS demonstration. It competes at the call handling layer that sits upstream of DATAMARK's ECRF/LVF and LIS functions, targeting the same PSAP and 9-1-1 authorities buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/DATAMARKGIS
• Facebookfacebook.com/DATAMARKGIS
• LinkedInlinkedin.com/company/undefined

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DATAMARK GIS